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REINVESTED ACCOR

Group 4 :

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COMPANY PROFILE






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COMPANY PROFILE200! A""or SA men#$al %& $nit 'oteln(a)$ni 200! para peme*an* sa'am men(et$#$i pem$t$san pro*ram +isnis ,o$"'er






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CORPORATE STRATEGY





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Strategi-otelSer,i"es






Porto.olioS/ala






Strate*i operasional istri+$si ter+ai/ i /elasn(a/e$n**$lan






Strate*imere/at/an






1r$p meman.aat/an e/spansi en*a

• Men(es$ai/an +ran en*an pre.erensi lo/al an

menin*/at/an .le/si+ilitas mere/a• In,estasi se"ara sele/ti. alam pro(e/ en*an mar*

(an* tin**i i lo/asi $tama! ter$tama i se*men e/o

i Eropa

•Merampin*/an pen*em+an*an .ran"'ise i se*mens/ala menen*a' an e/onomi

• Meman.aat/an pel$an* pert$m+$'an e/sternal! sep

partners'ip ata$ a/$isisi! $nt$/ men*/onsoliasi/an

/epemimpinan 1r$p i pasar (an* palin* menari/






)aminan304000






Rein,entin*202!






ASSESMENT OF THE ONG!TERM

ATTRACT"#ENESS






ASSEMENT OF THE COMPET"T"#E

STRENGHT






9!CE "N$%STRY MATR"&






A'a(i)i) *CG Matri+

Star 5Star 5






GOO$ STRATEG"C F"Tstrate*imelepas/an






F"NANC"A , OPERAT"NG PERFORMANC






6iner#a /e$an*an an operasional *r$p A""or se"ara

/esel$r$'an +a*$s! nam$n masi' san*at men*anal/a

re,en$e ari 7en$a Eropa! sean*/an pen*amat in$st

per'otelan +erpenapat +a'wa pert$m+$'an se/tor

per'otelan (an* palin* si*ni.i/an terapat i ne*ara8ne*a

Asia Pasi.i/ pert$m+$'ann(a men"apai 39! sean*/an

ne*ara8ne*ara Eropa men*alami /e#en$'an!

pert$m+$'ann(a /$ran* ari 94 Se'in**a *r$p A""or pemen*em+an*/an +isnis i ne*ara8ne*ara Asia Pasi.i/!

se'in**a tia/ terlal$ men*anal/an ne*ara8ne*ara i

+en$a Eropa! $taman(a aala' /arena pasar i Eropa s$

men*alami /e#en$'an4






RECOMMEN$AT"ON

• Se+ai/n(a A""or apat mema/simal/an re,en$e (an*

iperole' en*an penam+a'an la(anan /amar ma$p$n

pem+an*$nan 'otel en*an lo/asi i re*ion terse+$t4

• Paa a/'ir ta'$n 20:! A""or mem$t$s/an $nt$/ men#$al St$

;<Motel ; /arena tia/ mamp$ men*'asil/an penapatan sep

(an* i'arap/an an menerita "apital loss non "as'4

• Pem+an*$nan +ran ima*e (an* /$at mer$p/an sala' sat$

.a/tor (an* pentin* alam in$str( per'otelan /arena en*an

+ran ima*e (an* /$at! a/an apat menari/ /ons$men $nt$/

lo(al4

• Peman.aatan te/nolo*i (an* strate*is alam men$/$n*

operasional per$sa'aan san*at entin* alam mema/simal/a

/e$n**$lan /ompetiti. (an* imili/i per$sa'aan4



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