Relevant Shopping Experiences

I needed a few new tops for work so I popped open the Nordstrom’s web site

There are 4,483 tops!

Even after “narrowing” there are still 500 tops

Scan 500 tops, pick 1, then

Scan 17 pages of reviews, until...

Scan 500 tops, pick 1, then

Scan 17 pages of reviews, until...

We have a winner!

Scan 500 tops, pick 1, then

This type of review is not uncommon, but it takes time and effort to find

Primary customer concern when shopping for clothes and beauty products online

But how will it look on me?

Hack #1

Hack #2

Virtual Dressing Rooms

Hack #3

Wardrobe Analyzer

Hack #4

Social Shopping

Getting Closer

Makes sense to collect specifics (measurements, skin tone, etc) during the first review

Or in a universal source that companies can access through single sign on or social login

Share these data points in the review

But more importantly, create a relevant shopping experience using this data

BEST SHIRTS FOR ME

BEST DRESSES FOR ME

But more importantly, create a relevant shopping experience using this data

BEST SHIRTS FOR ME

BEST DRESSES FOR ME

I will buy all these shirts

But more importantly, create a relevant shopping experience using this data

BEST SHIRTS FOR ME

BEST DRESSES FOR ME

I will buy all these shirts

And some dresses and pants and...

Thank You

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