relianc working capital
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OBJECTIVES
The research has been undertaken with following objectives.
To study the level of Working Capital among the employees of Reliance Life Insurance.
To study the factors affecting Working Capital among the employees of Reliance Life Insurance
Ltd.
DATA COLLECTION
The task of data collection begins after the research problem has been defined and research
design chalked out. While deciding the method of data collection to be used for the study, the
researcher should keep in mind two types of data viz. Primary and secondary data.
PRIMARY DATA
The primary data are those, which are collected afresh and for the first time and thus happen to
be original in character. The primary data were collected through well-designed and structured
questionnaires based on the objectives.
SECONDARY DATA
The secondary data are those, which have already been collected by someone else and
passed through statistical process. The secondary data required of the research was collected
through various newspapers, and Internet etc.
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RESEARCH METHODOLOGY
1. Focus And Objectives of project
Focus of my study is to highlight the significance of human Resource with following
objectives:-
(a) Human beings are complex in nature with potential to grow This resource is creative and
has the ability to contribute in further in the cause of human lives.
(b) The organization require to demonstrate due concern to Recruit & select required talent for
the organizational progress.
2. Approach or Methodology
I was briefed by very guide Reliance Life Insurance He highlighted salient aspects of human
Resource management & importance of proper Recruitment & selection of employees for overall
growth of the organization. He concerned numerous aspects related to recruitment & selection like
the importance, policy, manpower planning, process, objectives & various options available to
recruit the requisite talent.
3. Research Design
The Research design is the blue print for the fulfillment of objectives and answering
questions. It is frame-work which determines the course of action towards the collection and
analysis of required data. It is a master plan specifying the method and procedures for collecting
and analyzing the method information. Descriptive Research is used in this study, as the main aim
is to describe characteristics of the phenomenon or a situation.
4. Data Collection
The Sources of data includes :-
1. Primary Data Sources.
2. Secondary Data Sources.
Primary Data Sources :- Primary Data has been Collectly directly from sample respondents
through questionnaires with the help of interview.
Secondary Data Sources:- Secondary data sources are those which has already been used and kept
as records like website of company, manuals reports etc.
Sample Design:- Sample design is definite plan determines before any data is actually obtained
for a sample from a given population.
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Target Population : Employers
Sample Unit : Individual
Sampling Technique : Convenient sampling
Sample size : 100 respondent
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COMPANY PROFILE
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance – Anil
Dhirubhai Ambani Group. Reliance Capital is one of India‟s leading private sector financial
services companies, and ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital has interests in asset management and mutual
funds, stock broking, life and general insurance, proprietary investments, private equity and other
activities in financial services.
Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC) registered with the
Reserve Bank of India under section 45-IA of the Reserve Bank of India Act, 1934.
Reliance Capital sees immense potential in the rapidly growing financial services sector in India
and aims to become a dominant player in this industry and offer fully integrated financial services.
Vision
Empowering everyone live their dreams.
Mission
Create unmatched value for everyone through dependable, effective, transparent and profitable life
insurance and pension plans.
Our Goal
Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below:
Emerge as transnational Life Insurer of global scale and standard.
Create best value for Customers, Shareholders and all Stake holders.
Achieve impeccable reputation and credentials through best business practices.
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ABSTRACT
India is a country where the average selling of Life insurance policies is still lower than many
Western and Asian countries, with the second largest population in world the Indian insurance
market is looking very prospective to many multinational and Indian insurance companies for
expanding their business and market share. Before the opening of Indian market for Multinational
Insurance Companies, Life Insurance Corporation (LIC) was the only company which dealt in
Life Insurance and after opening of this sector to other private companies, all the world leaders of
life insurance have started their operation in India. With their world market experience and
network, these companies have offered many good schemes to lure all type of Indian consumers but
unfortunately failed to get the major share of market. Still the LIC is the biggest player in the life
insurance market with approx 65% market share. But why Indian consumers do not trust on manycompanies and why the major population of India does not have any life insurance policy or what
are the factors plays major role in buying behaviour of consumers towards life insurance policies.
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INTRODUCTION
Life is full of risk and uncertainties. Since we are the social human being we have certain
responsibilities too. Indian consumers have big influence of emotions and rationality on their
buying decisions. They believe in future rather than the present and desire to have a better and
secured future, in this direction life insurance services have its own value in terms of minimizing
risk and uncertainties. Indian economy is developing and having huge middle class societal status
and salaried persons. Their money value for current needs and future desires here the
pendulum moves to another side which generate the reasons behind holding a policy. Here the
attempt has been made in this research paper to study the buying behaviour of consumers
towards life insurance services. Life insurance is one of the best known insurance products
today. People buy these products as investment tools and also as protection for themselves and their families. All the insurance companies the world over are looking at attracting the eye balls
of customer and positioning their solutions innovatively to cater to niche and specific
markets. One of the most critical aspects both from the view point of the customer and the
insurer is getting important and relevant leads that can be beneficial for both.
Origin Of Insurance
Almost 4,500 years ago, in the ancient land of Babylonia, traders used to bear risk of the caravan
trade by giving loans that had to be later repaid with interest when the goods arrived safely. In
2100 BC, the Code of Hammurabi granted legal status to the practice that, perhaps, was how
insurance made its beginning. Life insurance had its origins in ancient Rome, where citizens
formed burial clubs that would meet the funeral expenses of its members as well as help survivors
by making some payments. As European civilization progressed, its social institutions and welfare
practices also got more and more refined. With the discovery of new lands, sea routes and the
consequent growth in trade, Medieval guilds took it upon themselves to protect their member
traders from loss on account of fire, shipwrecks and the like.
Since most of the trade took place by sea, there was also the fear of pirates. So these guilds even
offered ransom for members held captive by pirates. Burial expenses and support in times of
sickness and poverty were other services offered. Essentially, all these revolved around the concept
of insurance or risk coverage. That's how old these concepts are, really.
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In 1347, in Genoa, European maritime nations entered into the earliest known insurance contract
and decided to accept marine insurance as a practice.
The first step
Insurance as we know it today owes its existence to 17th century England. In fact, it began taking
shape in 1688 at a rather interesting place called Lloyd's Coffee House in London, where
merchants, ship-owners and underwriters met to discuss and transact business. By the end of the
18th century, Lloyd's had brewed enough business to become one of the first modern insurance
companies.
Enter companies
The first stock companies to get into the business of insurance were chartered in England in 1720.
The year 1735 saw the birth of the first insurance company in the American colonies in
Charleston, SC. In 1759, the Presbyterian Synod of Philadelphia sponsored the first life insurance
corporation in America for the benefit of ministers and their dependents. However, it was after
1840 that life insurance really took off in a big way. The trigger: reducing opposition from
religious groups.
The growing years
The 19th
century saw huge developments in the field of insurance, with newer products being
devised to meet the growing needs of urbanization and industrialization. In 1835, the infamous
New York fire drew people's attention to the need to provide for sudden and large losses. Two
years later, Massachusetts became the first state to require companies by law to maintain such
reserves. The great Chicago fire of 1871 further emphasized how fires can cause huge lossesin densely populated modern cities. The practice of reinsurance, wherein the risks are spread
among several companies, was devised specifically for such situations. There were more offshoots
of the process of industrialization. In 1897, the British government passed the Workmen's
Compensation Act, which made it mandatory for a company to insure its employees against
industrial accidents. With the advent of the automobile, public liability insurance, which first made
its appearance in the 1880s, gained importance and acceptance.
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In the 19th
century, many societies were founded to insure the life and health of their members,
while fraternal orders provided low-cost, members-only insurance.
Even today, such fraternal orders continue to provide insurance coverage to members as do most
labour organizations. Many employers sponsor group insurance policies for their employees,
providing not just life insurance, but sickness and accident benefits and old-age pensions.
Employees contribute a certain percentage of the premium for these policies.
In India
Insurance in India can be traced back to the Vedas. For instance, Yogakshema, the name of Life
Insurance Corporation of India's corporate headquarters, is derived from the Rig Veda. The term
suggests that a form of "community insurance" was prevalent around 1000 BC and practised by the
Aryans. Burial societies of the kind found in ancient Rome were formed in the Buddhist period to
help families build houses, protect widows and children.
Bombay Mutual Assurance Society, the first Indian life assurance society, was formed in 1870.
Other companies like Oriental, Bharat and Empire of India were also set up in the 1870- 90s. It was
during the Swadeshi movement in the early 20th
century that insurance witnessed a big boom in
India with several more companies being set up.
As these companies grew, the government began to exercise control on them. The Insurance Actwas passed in 1912, followed by a detailed and amended Insurance Act of 1938 that looked into
investments, expenditure and management of these companies' funds. By the mid- 1950s, there
were around 170 insurance companies and 80 provident fund societies in the country's life
insurance scene. However, in the absence of regulatory systems, scams and irregularities were
almost a way of life at most of these companies.
As a result, the government decided nationalise the life assurance business in India. The Life
Insurance Corporation of India was set up in 1956 to take over around 250 life companies. For
years thereafter, insurance remained a monopoly of the public sector. It was only after seven years
of deliberation and debate – after the RN Malhotra Committee report of 1994 became the first
serious document calling for the re-opening up of the insurance sector to private players that
the sector was finally opened up to private players in 2001.
The Insurance Regulatory & Development Authority, an autonomous insurance regulator set up in
2000, has extensive powers to oversee the insurance business and regulate in a manner that will
safeguard the interests of the insured.
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MEANING OF INSURANCE
Insurance may be described as a social device to reduce or eliminate risk of loss to life and property. Insurance is a collective bearing of risk. Insurance spreads the risks and losses of few
people among a large number of people as people prefer small fixed liability instead of big
uncertain and changing liability. Insurance is a scheme of economic cooperation by which
members of the community share the unavoidable risks.
Insurance can be defined as a legal contract between two parties whereby one party called Insurer
undertakes to pay a fixed amount of money on the happening of a particular event, which may be
certain or uncertain. The other party called Insure or Insurant pays in exchange a fixed sum
known as premium. The insurer and the insurant are also known as Assurer or Underwriter and
Assurant, respectively. The document which embodies the contract is called the policy.
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TYPES OF INSURANCE CONTRACT
Life insurance
General insurance
1.3.3.1 Life Insurance
Life insurance is a contract for payment of money to the person assured (or to the person entitled to
receive the same) on the occurrence of an event insured against.
Usually the contract provides for –
Payment of an amount may be on the date of maturity or at specified periodic intervals or after
death, if it occurs earlier.
Periodical payment of insurance premium can be done by the assured to the corporation who provides the insurance.
Who can buy a life insurance policy?
Any person above 18 years of age and who is eligible to enter into a valid contract. Subject to
certain conditions, a policy can be taken on the life of a spouse or children.
What is a Whole Life Policy?
When most people think of life insurance, they think of a traditional whole life policy. These are
the simplest policies to understand: You pay a fixed premium every year based on your age and
other factors, you earn interest on the policy's cash value as the years roll by, and your
beneficiaries get a fixed benefit after you die.
The policy takes you into old age for the same premium you started out with. Whole life insurance
policies are valuable because they provide permanent protection and accumulate cash values that
can be used for emergencies or to meet specific objectives. The surrender value gives you an extra
source of retirement money if you need it.
What is an Endowment Policy?
Unlike whole life, an endowment life insurance policy is designed primarily to provide a living
benefit and only secondarily to provide life insurance protection. Therefore, it is more of an
investment than a whole life policy. Endowment life insurance pays the face value of the policy
either at the insured's death or at a certain age or after a number of years of premium payment.
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Endowment life insurance is a method of accumulating capital for a specific purpose and
protecting this savings program against the saver's premature death. Many investors use
endowment life insurance to fund anticipated financial needs, such as college education or
retirement. Premium for an endowment life policy is much higher than those for a whole life
policy.
What is a Money Back Policy?
This is basically an endowment policy for which a part of the sum assured is paid to the
policyholder in the form of survival benefits, at fixed intervals, before the maturity date. The risk
cover on the life continues for the full sum assured even after payment of survival benefits and
bonus is also calculated on the full sum assured. If the policyholder survives till the end of the
policy term, the survival benefits are deducted from the maturity value.
Why does one need Life Insurance?
Life insurance is designed to protect you and your family against financial uncertainties that
may result due to unfortunate demise or illness. You can also view it as a comprehensive financial
instrument – as a part of your financial planning offering you savings & investment facilities
along with cover against financial loss. By choosing the right policy as per your needs i.e.
customized solutions, you will be able to plan for a secure future for yourself and your loved ones.
Choosing the right plan
Identifying the right plan basis your needs is the first crucial step towards insurance planning. At
RLIC we help customer by identifying their various needs and offering plans that are customized
for you. You may also choose a plan by identifying the life stage you are at.
The following needs of a person can be fulfilled by insurance:
Protection
Need for a sound income protection in case of your unfortunate demise.
Investment
Need to ensure long-term real growth of your money.
Saving
Save for the milestones and protect your savings too.
Pension
Need to save for a comfortable life post retirement.
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Once customers have analyzed their needs as per above classification, customers need to
then ascertain important factors such as type of cover, insurance amount as per one's income,
life stage and dependents
Objectives of Life Insurance
1. To spread life insurance and provide life insurance protection to the masses at reasonable
cost.
2. To mobilize peoples savings through insurance-linked savings schemes.
3. To invest the funds to serve the best interests of both the policy holders and the nation.
4. To conduct business with maximum economy, always remembering that the money belongs
to the policy holders.
5. To act as trustees of the policy holders and protect their individual and collective interests.
6. To innovate and adapt to meet the changing life insurance needs of the community.
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GENERAL INSURANCE
General (non-life) insurance provides a short-term coverage, usually for a period of one year.
General insurers transact fire insurance, motor insurance, marine insurance, and miscellaneous
insurance business. Among these categories fire and motor insurance business are predominant.
Motor vehicle insurance is compulsory in India and the motor insurance industry.
Moreover, motor insurance due to third party liability claims has substantially contributed to
underwriting losses.
General Insurance Products
Fire Insurance:
Fire Insurance is a comprehensive policy which covers loss on account of fire, earth quake, riots,
floods, strikes, and malicious intent. It can be taken only by the owner of the premises to be
insured.
Motor Insurance: This covers:
In motor insurance, the rates were revised. Upwards twice, once in 1982 and then in1990 as the
high cost of repairs coupled with third party claims had adversely affect the insured loss ratio.
Motor insurance is mandatory leading to good amount of premium collection but it is not being
fancied upon as it could lead to litigation problem.
Marine Cargo Insurance: This covers:
a. Cargo in Transit.
b. Cargo Declaration policy.
It includes insurance of Marine Hull Insurance Inland Vessels, Ocean going Vessels, fishing and
scaling vessels, freight at risk, construction of ships, voyage insurance of various vessels, ship
breaking insurance, oil and energy in respect of onshore and offshore risks, including construction
risk.
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OBJECTIVE OF INSURANCE POLICY
1. Life Insurance policy for the rural areas and the socially and economically backward
classes with a view to reach all insurable persons in the country and providing them
adequate financial cover of reasonable cost.
2. Conduct business with utmost economy and with the full realization that the money to the
public.
3. Meet the various life insurance need of the community that would arise in the changing
social and economical environment.
4. Maximize mobilization of peoples‟ saving by making insurance – linked securing
adequately attractive.
5. Involve all people working in the corporation to the best of their capability in furthering the
interests of the insurance public by providing efficient service with courtesy.
6. Bear in mind, the investment of funds, the primary obligation to its policy holders, whose
money it holder in trust, without losing sight of the interest of the community as a whole;
the fund is to be deployed to the best advantage of the investors as the community as
whole, keeping in view national as well as the community attractive return.
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BENEFITS TO INSURANCE POLICY HOLDER
(1) Tax Benefits:
Relief in income tax is available for amount paid by way of premium for life insurance.Investmentqualifying for rebate viz. insurance premia, premium paid toward annuity plans for life insurance
are specified under section 88(2) of the income tax Act.
(2) Safety:
In life insurance, on death, the full sum assured is payable (with bonuses wherever applicable)
whereas in other saving scheme, only the amount (saved with interest) is payable.
(3) Liquidity:
Loans can be raised on sole security of the policy which has acquired a paid-up value. Besides, a
Life Insurance policy is also generally accepted as security for even a commercial loan/housing
loan.
(4) Aid to Thrift:
Life Insurance encourages „thrift‟ Long term saving can be made in a relatively painless manner
because of „easy instalment facility‟ (Premium can be made through monthly, quarterly, half-
yearly or yearly instalment). The Salary Saving Scheme, popularly known as SSS provide a
convenient method if paying premium each month through deduction from one‟s salary. The
Salary Saving Scheme can be introduced in an institution of establishment subject to specified
terms and condition.
(5) Money at the time of Requirements:
A suitable insurance plan or a combination of different plans can be taken to meet specific needs
that are likely to arise in future such as children‟s education, start in-life or marriage provision or
even periodical needs for cash ones a predetermined stretch of time. Alternatively, policy money
can be so arranged to be used for other investments subject to certain conditions, loans are granted
to policy holders for house or for purchase of flats.
(6) Insurance affords peace of mind:
The security is the prime motivating factor. The security ends the tension and finally leads to peace
to mind.
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(7) Insurance Eliminate Dependency
At the death of husband or the father or any lead person, the family would suffer a lot. The
insurance is here to assist then like to provide adequate amount at the time of suffering. The
economic dependency if the family is reduced.
(8) Insurance encourages savings:
In most of the life policies, element of saving is predominant, this policies combine of programme
of Insurance and saving. Saving with insurance has certain extra advantage.
(9) Economic Growth of the country:
For the growth of the country insurance provides string hand and mid to protect against loss of
death. From the insurance government get more financial resource and utilize strengthen the
economic condition of the country.
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Meaning of Working Capital
Capital required for a business can be classified under two main categories via,
1) Fixed Capital
2) Working Capital
Every business needs funds for two purposes for its establishment and to carry out its day- to-
day operations. Long terms funds are required to create production facilities through purchase of
fixed assets such as p&m, land, building, furniture, etc. Investments in these assets represent that
part of firm‟s capital which is blocked on permanent or fixed basis and is called fixed capital.
Funds are also needed for short-term purposes for the purchase of raw material, payment of wages
and other day – to- day expenses etc.
These funds are known as working capital. In simple words, working capital refers to that part of
the firm‟s capital which is required for financing short- term or current assets such as cash,
marketable securities, debtors & inventories. Funds, thus, invested in current assts keep revolving
fast and are being constantly converted in to cash and this cash flows out again in exchange for
other current assets. Hence, it is also known as revolving or circulating capital or short term capital.
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CONCEPT OF WORKING CAPITAL
There are two concepts of working capital:
1. Gross working capital
2. Net working capital
The gross working capital is the capital invested in the total current assets of the enterprises current
assets are those
Assets which can convert in to cash within a short period normally one accounting year.
CONSTITUENTS OF CURRENT ASSETS
1) Cash in hand and cash at bank
2) Bills receivables
3) Sundry debtors
4) Short term loans and advances.
5) Inventories of stock as:
a. Raw material
b. Work in process
c. Stores and spares
d. Finished goods
6. Temporary investment of surplus funds.
7. Prepaid expenses8. Accrued incomes.
9. Marketable securities.
In a narrow sense, the term working capital refers to the net working. Net working capital is the
excess of current assets over current liability, or, say:
NET WORKING CAPITAL = CURRENT ASSETS – CURRENT LIABILITIES.
Net working capital can be positive or negative. When the current assets exceeds the current
liabilities are more than the current assets. Current liabilities are those liabilities, which are
intended to be paid in the ordinary course of business within a short period of normally one
accounting year out of the current assts or the income business.
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CONSTITUENTS OF CURRENT LIABILITIES
1. Accrued or outstanding expenses.
2. Short term loans, advances and deposits.
3. Dividends payable.
4. Bank overdraft.
5. Provision for taxation , if it does not amt. to app. Of profit.
6. Bills payable.
7. Sundry creditors.
The gross working capital concept is financial or going concern concept whereas net working
capital is an accounting concept of working capital. Both the concepts have their own merits.
The gross concept is sometimes preferred to the concept of working capital for the following
reasons:
1. It enables the enterprise to provide correct amount of working capital at correct time.
2. Every management is more interested in total current assets with which it has to operate then
the source from where it is made available.
3. It take into consideration of the fact every increase in the funds of the enterprise would
increase its working capital.
4. This concept is also useful in determining the rate of return on investments in working capital.
The net working capital concept, however, is also important for following reasons:
• It is qualitative concept, which indicates the firm‟s ability to meet to its operating expenses
and short-term liabilities.
• IT indicates the margin of protection available to the short term creditors.
• It is an indicator of the financial soundness of enterprises.
• It suggests the need of financing a part of working capital requirement out of the permanent
sources of funds.
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CLASSIFICATION OF WORKING CAPITAL
Working capital may be classified in to ways:
o On the basis of concept.
o On the basis of time.
On the basis of concept working capital can be classified as gross working capital and net working
capital. On the basis of time, working capital may be classified as:
PERMANENT OR FIXED WORKING CAPITAL
Permanent or fixed working capital is minimum amount which is required to ensure effective
utilization of fixed facilities and for maintaining the circulation of current assets. Every firm has to
maintain a minimum level of raw material, work- in-process, finished goods and cash balance. This
minimum level of current assts is called permanent or fixed working capital as this part of working
is permanently blocked in current assets. As the business grow the requirements of working capital
also increases due to increase in current assets.
TEMPORARY OR VARIABLE WORKING CAPITAL
Temporary or variable working capital is the amount of working capital which is required to meet
the seasonal demands and some special exigencies. Variable working capital can further beclassified as seasonal working capital and special working capital. The capital required to meet the
seasonal need of the enterprise is called seasonal working capital. Special working capital is that
part of working capital which is required to meet special exigencies such as launching of extensive
marketing for conducting research, etc.
Temporary working capital differs from permanent working capital in the sense that is required for
short periods and cannot be permanently employed gainfully in the business.
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IMPORTANCE OR ADVANTAGE OF ADEQUATE WORKING CAPITAL
HE BUSINESS: Adequate working capital helps in maintaining the
solvency of the business by providing uninterrupted of production.
makes and maintain the goodwill.
loans from banks and other on easy and favorable terms.
the purchases and hence reduces cost.
material and continuous production.
e
satisfaction of the employees and raises the morale of its employees, increases their efficiency,
reduces wastage and costs and enhances production and profits.
tal
then it can exploit the favorable market conditions such as purchasing its requirements in bulk
when the prices are lower and holdings its inventories for higher prices.
on.
pay quick and regular of dividends to its investors and gains confidence of the investors and can
raise more funds in future.
king capital brings an environment of securities, confidence, high
morale which results in overall efficiency in a business.
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EXCESS OR INADEQUATE WORKING CAPITAL
Every business concern should have adequate amount of working capital to run its business
operations. It should have neither redundant or excess working capital nor inadequate nor shortages
of working capital. Both excess as well as short working capital positions are bad for any business.
However, it is the inadequate working capital which is more dangerous from the point of view of
the firm.
DISADVANTAGES OF REDUNDANT OR EXCESSIVE WORKING CAPITAL
1. Excessive working capital means ideal funds which earn no profit for the firm and business
cannot earn the required rate of return on its investments.
2. Redundant working capital leads to unnecessary purchasing and accumulation of inventories.
3. Excessive working capital implies excessive debtors and defective credit policy which causes
higher incidence of bad debts.
4. It may reduce the overall efficiency of the business.
5. If a firm is having excessive working capital then the relations with banks and other financial
institution may not be maintained.
6. Due to lower rate of return n investments, the values of shares may also fall.
7. The redundant working capital gives rise to speculative transactions
DISADVANTAGES OF INADEQUATE WORKING CAPITAL
Every business needs some amounts of working capital. The need for working capital arises due to
the time gap between production and realization of cash from sales. There is an operating cycle
involved in sales and realization of cash. There are time gaps in purchase of raw material and
production; production and sales; and realization of cash.
Thus working capital is needed for the following purposes:
• For the purpose of raw material, components and spares.
• To pay wages and salaries
• To incur day-to-day expenses and overload costs such as office expenses.
• To meet the selling costs as packing, advertising, etc.
• To provide credit facilities to the customer.
• To maintain the inventories of the raw material, work -in-progress, stores and spares and
finished stock.
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For studying the need of working capital in a business, one has to study the business under varying
circumstances such as a new concern requires a lot of funds to meet its initial requirements such as
promotion and formation etc. These expenses are called preliminary expenses and are capitalized.
The amount needed for working capital depends upon the size of the company and ambitions of its
promoters. Greater the size of the business unit, generally larger will be the requirements of the
working capital.
The requirement of the working capital goes on increasing with the growth and expensing of the
business till it gains maturity. At maturity the amount of working capital required is called normal
working capital.
There are others factors also influence the need of working capital in a business.
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FACTORS DETERMINING THE WORKING CAPITAL REQUIREMENTS
1. NATURE OF BUSINESS: The requirements of working is very limited in public utility
undertakings such as electricity, water supply and railways because they offer cash sale only and
supply services not products, and no funds are tied up in inventories and receivables. On the other
hand the trading and financial firms requires less investment in fixed assets but have to invest large
amt. of working capital along with fixed investments.
2. SIZE OF THE BUSINESS: Greater the size of the business, greater is the requirement of
working capital.
3. PRODUCTION POLICY: If the policy is to keep production steady by accumulating
inventories it will require higher working capital.
4. LENTH OF PRDUCTION CYCLE: The longer the manufacturing time the raw material and
other supplies have to be carried for a longer in the process with progressive increment of labor and
service costs before the final product is obtained. So working capital is directly proportional to the
length of the manufacturing process.
5. SEASONALS VARIATIONS: Generally, during the busy season, a firm requires larger
working capital than in slack season.
6. WORKING CAPITAL CYCLE: The speed with which the working cycle completes one cycle
determines the requirements of working capital. Longer the cycle larger is the requirement of
working capital.
7. RATE OF STOCK TURNOVER: There is an inverse co-relationship between the question of
working capital and the velocity or speed with which the sales are affected. A firm having a high
rate of stock turnover wuill needs lower amt. of working capital as compared to a firm having a low
rate of turnover.
8. CREDIT POLICY: A concern that purchases its requirements on credit and sales its product /
services on cash requires lesser amt. of working capital and vice-versa.
9. BUSINESS CYCLE: In period of boom, when the business is prosperous, there is need for
larger amt. of working capital due to rise in sales, rise in prices, optimistic expansion of business,
etc. On the contrary in time of depression, the business contracts, sales decline, difficulties are
faced in collection from debtor and the firm may have a large amt. of working capital.
10. RATE OF GROWTH OF BUSINESS: In faster growing concern, we shall require large amt. of
working capital.
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11. EARNING CAPACITY AND DIVIDEND POLICY: Some firms have more earning capacity
than other due to quality of their products, monopoly conditions, etc. Such firms may generate cash
profits from operations and contribute to their working capital. The dividend policy also affects the
requirement of working capital. A firm maintaining a steady high rate of cash dividend irrespective
of its profits needs working capital than the firm that retains larger part of its profits and does not
pay so high rate of cash dividend.
12. PRICE LEVEL CHANGES: Changes in the price level also affect the working capital
requirements. Generally rise in prices leads to increase in working capital.
Others FACTORS: These are:
Operating efficiency.
Management ability.
Irregularities of supply.
Import policy.
Asset structure.
Importance of labor.
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MANAGEMENT OF WORKING CAPITAL
Management of working capital is concerned with the problem that arises in attempting to manage
the current assets, current liabilities. The basic goal of working capital management is to manage
the current assets and current liabilities of a firm in such a way that a satisfactory level of working
capital is maintained, i.e. it is neither adequate nor excessive as both the situations are bad for any
firm. There should be no shortage of funds and also no working capital should be ideal.
WORKING CAPITAL MANAGEMENT POLICES of a firm has a great on its probability,
liquidity and structural health of the organization. So working capital management is three
dimensional in nature as
1. It concerned with the formulation of policies with regard to profitability, liquidity and risk.
2. It is concerned with the decision about the composition and level of current assets.
3. It is concerned with the decision about the composition and level of current liabilities.
WORKING CAPITAL ANALYSIS
As we know working capital is the life blood and the centre of a business. Adequate amount of
working capital is very much essential for the smooth running of the business. And the most
important part is the efficient management of working capital in right time. The liquidity position
of the firm is totally effected by the management of working capital. So, a study of changes in the
uses and sources of working capital is necessary to evaluate the efficiency with which the workingcapital is employed in a business. This involves the need of working capital analysis.
The analysis of working capital can be conducted through a number of devices, such as:
1. Ratio analysis.
2. Fund flow analysis.
3. Budgeting.
1. RATIO ANALYSIS
A ratio is a simple arithmetical expression one number to another. The technique of ratio analysis
can be employed for measuring short-term liquidity or working capital position of a firm. The
following ratios can be calculated for these purposes:
1. Current ratio.
2. Quick ratio
3. Absolute liquid ratio
4. Inventory turnover.
5. Receivables turnover.
6. Payable turnover ratio.
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7. Working capital turnover ratio.
8. Working capital leverage
9. Ratio of current liabilities to tangible net worth.
2. FUND FLOW ANALYSIS
Fund flow analysis is a technical device designated to the study the source from which additional
funds were derived and the use to which these sources were put. The fund flow analysis consists of:
a. Preparing schedule of changes of working capital
b. Statement of sources and application of funds.
It is an effective management tool to study the changes in financial position (working capital)
business enterprise between beginning and ending of the financial dates.
3. WORKING CAPITAL BUDGET
A budget is a financial and / or quantitative expression of business plans and polices to be pursued
in the future period time. Working capital budget as a part of the total budge ting process of a
business is prepared estimating future long term and short term working capital needs and sources
to finance them, and then comparing the budgeted figures with actual performance for calculating
the variances, if any, so that corrective actions may be taken in future. He objective working capital
budget is to ensure availability of funds as and needed, and to ensure effective utilization of these
resources. The successful implementation of working capital budget involves the preparing of
separate budget for each element of working capital, such as, cash, inventories and receivables etc.
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ANALYSIS OF SHORT
The short – term creditors of a company such as suppliers of goods of credit and commercial banks
short-term loans are primarily interested to know the ability of a firm to meet its obligations in
time. The short term obligations of a firm can be met in time only when it is having sufficient
liquid assets. So to with the confidence of investors, creditors, the smooth functioning of the firm
and the efficient use of fixed assets the liquid position of the firm must be strong. But a very high
degree of liquidity of the firm being tied – up in current assets. Therefore, it is important proper
balance in regard to the liquidity of the firm. Two types of ratios can be calculated for measuring
short-term financial position or short-term solvency position of the firm.
1. Liquidity ratios.
2. Current assets movements „ratios.
A) LIQUIDITY RATIOS
Liquidity refers to the ability of a firm to meet its current obligations as and when these become
due. The short-term obligations are met by realizing amounts from current, floating or circulating
assts. The current assets should either be liquid or near about liquidity. These should be convertible
in cash for paying obligations of short-term nature. The sufficiency or insufficiency of current
assets should be assessed by comparing them with short-term liabilities. If current assets can pay
off the current liabilities then the liquidity position is satisfactory. On the other hand, if the current
liabilities cannot be met out of the current assets then the liquidity position is bad. To measure theliquidity of a firm, the following ratios can be calculated:
1. CURRENT RATIO
2. QUICK RATIO
3. ABSOLUTE LIQUID RATIO
1. CURRENT RATIO
Current Ratio, also known as working capital ratio is a measure of general liquidity and its most
widely used to make the analysis of short-term financial position or liquidity of a firm. It is defined
as the relation between current assets and current liabilities. Thus,
CURRENT RATIO = CURRENT ASSETS
CURRENT LIABILITES
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The two components of this ratio are:
1) CURRENT ASSETS
2) CURRENT LIABILITES
Current assets include cash, marketable securities, bill receivables, sundry debtors, inventories and
work-in-progresses. Current liabilities include outstanding expenses, bill payable, dividend payable
etc.
A relatively high current ratio is an indication that the firm is liquid and has the ability to pay its
current obligations in time. On the hand a low current ratio represents that the liquidity position of
the firm is not good and the firm shall not be able to pay its current liabilities in time. A ratio equal
or near to the rule of thumb of 2:1 i.e. current assets double the current liabilities is considered to
be satisfactory.
B) CURRENT ASSETS MOVEMENT RATIOS
Funds are invested in various assets in business to make sales and earn profits. The efficiency with
which assets are managed directly affects the volume of sales. The better the management of assets,
large is the amount of sales and profits. Current assets movement ratios measure the efficiency with
which a firm manages its resources. These ratios are called turnover ratios because they indicate
the speed with which assets are converted or turned over into sales. Depending upon the purpose, a
number of turnover ratios can be calculated. These are :
1. Inventory Turnover Ratio
2. Debtors Turnover Ratio
3. Creditors Turnover Ratio
4. Working Capital Turnover Ratio
The current ratio and quick ratio give misleading results if current assets include high amount of
debtors due to slow credit collections and moreover if the assets include high amount of slow
moving inventories. As both the ratios ignore the movement of current assets, it is important to
calculate the turnover ratio.
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WORKING CAPITAL TURNOVER RATIO
Working capital turnover ratio indicates the velocity of utilization of net working capital. This ratio
indicates the number of times the working capital is turned over in the course of the year. This ratio
measures the efficiency with which the working capital is used by the firm. A higher ratio indicates
efficient utilization of working capital and a low ratio indicates otherwise. But a very high working
capital turnover is not a good situation for any firm.
Working Capital Turnover Ratio = Cost of Sales
Net Working Capital
Working Capital Turnover = Sales
Networking Capital
e.g.
Year 2006 2007 2008
Sales 166.0 151.5 169.5
Networking Capital 53.87 62.52 103.09
Working Capital Turnover 3.08 2.4 1.64
Interpretation :This ratio indicates low much net working capital requires for sales. In 2008, the reciprocal
of this ratio (1/1.64 = .609) shows that for sales of Rs. 1 the company requires 60 paisa as working
capital. Thus this ratio is helpful to forecast the working capital requirement on the basis of sale.
INVENTORIES
(Rs. in Crores)
Year 2005-2006 2006-2007 2007-2008
Inventories 37.15 35.69 75.01
Interpretation :
Inventories is a major part of current assets. If any company wants to manage its working
capital efficiency, it has to manage its inventories efficiently. The graph shows that inventory in
2005-2006 is 45%, in 2006-2007 is 43% and in 2007-2008 is 54% of their current assets. The
company should try to reduce the inventory upto 10% or 20% of current assets.
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CASH BNAK BALANCE :
(Rs. in Crores)
Year 2005-2006 2006-2007 2007-2008
Cash Bank Balance 4.69 1.79 5.05
Interpretation :
Cash is basic input or component of working capital. Cash is needed to keep the business
running on a continuous basis. So the organization should have sufficient cash to meet various
requirements. The above graph is indicate that in 2006 the cash is 4.69 crores but in 2007 it has
decrease to 1.79. The result of that it disturb the firms manufacturing operations. In 2008, it is
increased upto approx. 5.1% cash balance. So in 2008, the company has no problem for meeting its
requirement as compare to 2007.
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TYPE OF RESEARCH
Exploratory Research design
These designs are the first step to start any research & are absolutely essential to obtain the
proper definition of the problem. It helps in classifying the concepts of the study. The major
emphasis is the discovery of ideas and insights by studying the available information.
Descriptive Research Design
These are concerned with describing the characteristics of a particulars phenomenon in detail the
descriptive study requires a clear specifications of who, what, when, where, why & how aspects
of research.
The methodology adopted to achieve the project objective involved descriptive
research method
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TOOLS AND TECHNIQUES OF ANALYSIS
Tools - Questionnaire and Interview
Data presentations- Table and Pie-chart
Tables and Pie-chart are used in order to analyse the primary and secondary data from various
sources.
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DATA ANALYSISAND
INTERPRETATION
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DATA ANALYSIS AND INTERPRETATION
After data have been collected, the researcher turns to the task of analyzing them. The analysis of data
requires a number of closely related operations such as establishment of categories, the application of
these categories to raw data through tabulation and drawing statically inferences.
Tabulation is the part of technical procedure where in the classified data are put in the form of tables.
After analyzing the data, the researcher should have to explain the findings on the basis of some theory.
It is known as interpretation
The data has been collected from 100 employees of Reliance Life Insurance through
questionnaire. The data thus collected was in the form of master table.
That made possible counting of classified data easy. From the master table various summery tables
were prepared. They have been presented along with their interpretation in this manner.
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Q Do you feel that your job suits your educational qualification?
YES 70%
NO 30%
INTERPRETATION
There was 100% response from the employees. Out of which 70% of the employees have supported the
statement i.e, they have opted the option “Yes”. And remaining 30% of the employees had been opposing
the statement i.e., they had opted the option “No”.
This analysis clearly conveys that majority of the employees are working according to their qualification. And some
of the employees are not appointed according to their qualification.
70
30
YES
NO
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Q What is your level of satisfaction regarding superior – subordinate and colleague
relationship?
Highly Satisfied 40%
Satisfied 60%
Dissatisfied -
Interpretation
According to the response from the employees to whom the questionnaire were distributed, almost every
employee is having an healthy relationship with his superior ,subordinate and colleague. According to the
tabular form, 40% of the employees agreed that they are highly satisfied with the relationship and 60% of
the employees are satisfied with the relationship in the organization. And none of the employees
supported the third option.
This is a good sign for the organization to enhance its future performance.
40
60
Highly Satisfied
Satisfied
Dissatisfied
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Q Are you satisfied with your pay package?
Yes 75%
No 25%
INTERPRETATION
In this, 75% of the employees have agreed that they are satisfied with the pay package. And 25% of the
employees had not satisfied with the pay package. Of course, the satisfaction level differs from employee
to employee but the dissatisfaction may effect the work and the productivity. So the measures must be
taken to avoid the dissatisfaction.
75
25
YES
NO
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Q What is your level of satisfaction regarding the work environment?
High 45%
Medium 27%
low 28%
INTERPRETATION
Regarding the work environment, 45% of the employees have been satisfied with the present working
conditions. And 28% of the employees have been medium satisfied. 27% of the employee are not
satisfied.
We all know the importance of the working conditions and slight changes may be done to make the
unsatisfied as satisfied employees.
45
27
28
high
medium
low
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Q Does the company provide you flexible working hours?
YES 100%
NO -
INTERPRETATION
There was 100% response from the employees out of which 100% of the employees has supported the
statement i.e. they agreed that the company is providing the flexible working hours. Providing the flexible
working hours may reduce the stress to an extent and this is one of the good features of an organization.
100
YES
NO
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Q Is there any opportunity for you to use new technology?
ALWAYS 80%
SOMETIMES 20%
NEVER -
INTERPRETATION
The opportunity to use new technology may enhance the skills of the employees. In this regard, 80% of
the employees had agreed that the company provides the opportunity to use the new technology. And
20% agreed sometimes that company provides the opportunity to use new technology
As the majority agreed it, this is fare on the part of the company.
80
20
Always
SOMETIME
NEVER
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Q Are you satisfied with the Canteen Facility provided by Organization?
Agree 95%
Disagree 5%
INTERPRETATION
Regarding the Canteen Facility, 95% of the employees have been agreed with the facilities. And 5% of
the employees have not been agreed due to improper hygienic food.
95
5
AgreeDisagreee
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Q Are you satisfied with the implementation of rules and responsibilities?
INTERPRETATION:
In this70% of employee are satisfied with the rules and responsibilities and 30% of employee are not
satisfied with the rules and responsibilities.
70
30
May
May not be
May 70%
May not be 30%
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Q Are you satisfied with job security?
Always 98%
Sometimes 2%
Never
INTERPRETATION:
In this 98%employees are satisfied with the job security and 2% employees are not satisfied with their job
security.
98
2
Always
Never
Sometime
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Q Are you satisfied with the performance appraisal system?
INTERPRETATION:
In this 80% of the employee are agreed with the performance appraisal system and 20% of the
employee are not agreed with the performance appraisal system.
80
20
Agree
disagree
Agree 80%
Disagree 20%
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Q Are you satisfied with the lighting and other arrangement in the office?
YES 90%
No 10%
INTERPRETATION:
In this 90% of the employees are satisfied with of the lightning and the arrangement in the office and 10%
of the are not satisfied with of the lightning and the arrangement in the office.
90
10
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Q Are you satisfied with the safety measures provided by your company?
Good 25%
Excellent 70%
Poor 5%
INTERPRETATION:
In this 25% employee are good satisfied with the safety measures provided by the company and 70%
employees are excellent satisfied with the safety measures provided by the company and 5% not very
good satisfied with the safety measures provided by the company .
25
70
5
good
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Q How long have you worked for company?
1-3 years 85%
4-6 years 10%
7-10 years 5%
10 years -
INTERPRETATION:
In this 85% of the employees who have been working long for the company and 5% of the employee
are working for less than 10years.
85
105
1-3 yrs
4-6 yrs7-10 yrs
10 yrs
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Q Are you satisfied with the training provided for your current job?
INTERPRETATION
In this 75% of the employees are satisfied with the training which are provided by the companyand 25% of the employees are not satisfied with the training which are provided by the
company.
yes
no
Yes 75%
No 25%
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FINDINGS
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FINDINGS
All the findings are drawn based on the analysis and interpretation of the primary data
regarding the Working Capital of the employees of Reliance Life Insurance
From the analysis and interpretation, it is concluded that 80 % of the employees are
satisfied with the workplace and only 20% employees are not satisfied with the workplace,
which are negligible in number. And similarly in case of infrastructure 70% of the
employees are satisfied and very small number of employees are not happy with the
infrastructure of Reliance Life Insurance
and the canteen facilities. It means the workplace and infra- structure of Reliance Life
Insurance
is good or satisfactory.
It is notice that near about 84% the employees are satisfied with
implementation of rules and responsibilities. And only some of them are not seems to
be satisfied with the implementing rules and responsibilities. Therefore it shows that
implementation of rule and responsibility is done fairly.
From the study it is clear that the 70% percentage of employees are happy
with the freedom at work given by management but only some of them are not
feeling satisfied with the freedom given at work place.
According to analysis and interpretation, 60% of the employees are satisfied
with the team spirit built in organization and only few are not happy with team
spirit in the organization. From this it seems that the team spirit in the organization is
strong.
This study shows that only few employees strongly feel that the working hoursdecided by organization are most convenient for them. Other is not in favor with
these working hours. So it is clear that the management kept the main consideration
about working conditions and the hours, which satisfies the employees.
The study shows that very small numbers (32%) of employees are satisfied with the job
security.
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And remaining most of the employees are not satisfied with the
job
Security provided by the organization. Hence from this analysis it is cleared that there is
feeling of fear of job loss in the employees of Reliance Life Insurance
An analysis shows that about 75% of employees are strongly in favor that
the targets given are achievable and only are not feels that the targets given are
achievable. Hence the targets set by management are achievable.
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SUGGESTIONS
The suggestions are drawn from the analysis and observations. Few suggestions are given as
under:
In case of working hours decided by the organization are not convenient for the employees
of Reliance Life Insurance
The working hours are 6 hours per day that from 8.30AM to 5 PM. These hours should
minimize up to 5 hours.
The criteria for Job security is not much satisfactory so management need to concentrate on
job security of employees so that they can work without fear of job loss in the
organization.
Opportunities of growth of employees are very less so that there can be employee
turnover hence management has to give emphasis on increasing the promotion
opportunities for according to the performance of employees.
From analysis we concluded that the period of in house training is very short that is of
only 3 days, which is not sufficient to get complete knowledge about the work. Hence the
training period should extend up to 5 days.
As there is an active participation of employees in decision making but rarely the
suggestions given by them are drawn in action. Hence the confidence of employees gets
demotivated.
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LIMITATIONS OF THE STUDY
Short span of time: The main limitation is the availability of time.
Due to short span of time, some inaccuracy may have occurred.
Biasness on the part of respondents: Some respondents were not
ready to reveal the true information.
Inaccurate access: Due to short span of time it was not possible to
access all employees as factory is wide.
Some were not interested in filling the questionnaires and they did
not give back the questionnaires.
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CONCLUSIONS
The employees are working according to their qualifications.
There is a healthy environment in the company.
The majority of the employees are satisfied with pay package.
The working conditions are favorable to the employees.
The working hours are flexible.
All the employees are satisfies with the benefits.
New technology is implemented by the company.
Overall evaluation says that employees are satisfied.
Some employees have given suggestions.
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BIBLIOGRAPHY
Web-sites
1. http://en.wikipedia.org/wiki/Job_satisfaction
2. http://www.careerkey.org/asp/career-options/job-satisfaction.html
3. http://www.google.co.in/
Books: -
.Awasthappa, K “Human Resource and Personnel Management” Published by
Tata
McGrraw-Hill Publishing Company :Limited, New Dehli.
.Armstrong, Michael (1988), “ A Handbook of Personnel Managment Practice.”
Published By Kagon , London.
. KS Kothari, Research methodology
. Chabra, T.N.,Human resource management, 5th revised edition
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ANNEXTURE
Questionnaire
NAME- MOBILE No.-
AGE- OCCUPATION-
Q: Do you feel that your job suits your educational qualification?
Yes
No
Q: what is your level of satisfication regarding superior- subordinate and collague
relationship?
Highly satisfied
Satisfied
Dissatisfied
Q: Are you satisfied with your pay package?
Yes
No
Q: what is your level of satisfication regarding the work environment?
High
Medium
Low
Q: Does the company provide you flexible working hours?
Yes
No
Q: Is there any opportunity for you to use new technology ?
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Always
Sometimes
Never
Q: Are satisfied with the job security?
Always
Sometimes
Never
Q Are you satisfied with the performance appraisal?
Agree
Disagree
Q: Are satisfied with the lightning and other arrangeement in the office?
Yes
No
Q:Are you satisfied with the canteen facitily provided by organization?
• Agree
• Disagree
Q Are you satisfied with the implementation of rules and responsibilities?
• May
• May not be
Q: Are you satisfied with the safety measure provided by your company?
Good
Excellent
Poor
Q: How long have you worked for company?
1-3 years
4-6years
7-10years
10years
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