GRAPHICAL REPRESENRATIONOF THE AREAS VISITED

OBSERVATIONS-

In CHINCHWAD area mostly people believe on BSNL because they get some good facilities there and they dont want to change their mindsets about BSNL .They are having an collection center of BSNL in chinchwad so this is very easy to themto pay the bills but Reliance have their web world in PIMPRI and that is too far from there and no regular collection of bills so Reliance needs to think about that.

OBSERVATIONS-

In PIMPRI there is a big competition. There are many collection centers there Reliance, Airtel, Hutch are there but Reliance is doing well there.

OBSERVATIONS-

In BHOSARI people need CUG connections most and for that they prefer Idea and Airtel because they are also having good call rates for STD calls in CUG plans.For non CUG plans they prefer BSNL because they are getting broadband connection on low rates also.

OBSERVATIONS-

In MIDC CHINCHWAD Reliance is doing good business and paople want some new plans and good handsets in the market.

OBSERVATIONS-

In INDRAYANI NAGAR industrial area the main problem is related with the billing.There is no collection cernter here they are in PIMPRI & NIGDI and the distance is 5 km from here.

OBSERVATIONS-

ALANDI is very far from the main roads NASHIK highway is 8 km away from here so very difficult to reach there and in MARKEL (place away from Alandi) there is no good coverage.

OBSERVATIONS-

It is situated on old Bombey-Pune highway so there is good coverage and Reliance post paid is doing good here.

Additional Entry Cost Comparison

RelianceAirtelAdvantages of Reliance

Activation Fee

Rs.150-330Rs.250-500Lower activation fee

DepositNilRs.250-500No STD deposit

Total Entry CostRs.150-330Rs.500-1000

Reliance have the lowest overall entry cost when compared with the competition.

There is zero deposit for STD calls even for individual retail customer.

In the case of Airtel deposit waiver is granted only to high value corporate / SME clients.

SME Plan Comparison

CompetitionCompetition PropositionOur CounterAdvantages

AirtelAmbuja plan-Rs.199 rental-local calling 30p/80p & STD Rs.1.25NJ 199 SOHO- Rs.199 rental; Rs.150 talktime free; local calls-50p/1 & STD-2.5/min.Free local off net calling available & free CUG

IdeaSME plan-Rs.199 rental - local calling 30p/80p & STD Rs.1.25NJ 199 SOHO- Rs.199 rental; Rs.150 talktime free; local calls-50p/1 & STD-2.5/min.Free local off net calling available & free CUG

HutchSME plan-Rs.225 local calls 50p/1 & STD Rs.1.5; CUG @ 10p/min.NJ 199 SOHO- Rs.199 rental; Rs.150 talktime free; local calls-50p/1 & STD-2.5/min.Free local off net calling available & free CUG

Reliance Hello Plans Comparison

BSNL (wire line)

One India General EconomySpecial

Activation fee500500500500

Securitydeposit1000100010001000

NLD deposit2000200020002000

Fixed cost180180300475

Free talk time3050200500

Call rates

On net 1/3 min.1.2/3min.1.2/3min.1.1/3min.

Mobile1/min.1.2/min.1.2/min.1.1/min

Landline1/min.1.2/min.1.2/min.1.1/min

NLD on net1/min.1.2/30sec.1.2/30sec.1.1/30sec.

NLD mobile1/min.1.2/30sec.1.2/30sec.1.1/30sec.

NLD landline1/min.1.2/30sec.1.2/30sec.1.1/30sec.

BSNL has hidden entry charges-security & NLD deposit

TATA

One IndiaH2M 125City 299Silver 499

Activation fee561561561561

SecuritydepositNilNilNilNil

NLD deposit500500500500

Fixed cost180175299499

Free talk time500155470

Call rates

On net1/3 min.1.2/3min.0.5 min.1.1/3min.

Mobile1/min.1.2/min.0.5/min.1.1/1 min

Landline1/min.1.2/min.1.2/min.1.1/min

NLD on net1/min.1.2/3min.1.2/3min.1.2/3min.

NLD mobile1/min.2.4/min.2.4/min.2.4/min.

NLD landline1/min.2.4/min.2.4/min.2.4/min.

ADVANTAGES

Over Airtel

R Connect The Reliance CDMA 20001X technology and pan India coverage enables to get online from almost any location in India.

People can use the data card from Reliance with your laptop or the USB modem with your desktop or laptop.

Speed up to 144 kbps.

Significantly faster then dial-up connections & not restricted to the home / office like wired broadband.

Use across India in more then 5700 villages. Not limited to major cities like GPRS & EDGE.

The true definition of mobility

ADVANTAGES

Over TATA

Reliance has the wider coverage area & hence its range of usage is better in both cities as well as rural areas.

Reliance is the only operator that provides internet access via data card/USB modem in prepaid format as well.

Customer have facility to recharge with low denomination vouchers & subsequently use top ups thereby lowering access cost.

SWOT ANALYSIS OF RELIANCE COMMUNICATION

STRENGTH

Big brand name The new technology launcher (CDMA) First in FWPs Strong market Good network in INDIA WEAKNESS

Services Customer care section Not very good tariff plans for STD users Battery life of hand sets

OPPORTUNITIES

Growing data card market Growing market of CDMA phones Establishment of new business in Pune

THREATS

Launch of TATA Indicom USB modem Big market share of Airtel and growing TTSL in Maharashtra

BIBLIOGRAPHY

WEBSITES:\

WWW.Reliancecommunication.com

www.google.com

www.altavista.com

BOOKS PREFFERED:

Marketing Management- Philip Kotler

Marketing Management- Rajan Saxena

NEWS PAPERS:

THE ECONOMIC TIMES

THE TIMES OF INDIA

ANNEXURE

QUESTIONNAIRE FOR MARKET SURVEY AND PRODUCT PROMOTION OF RELIANCE POSTPAID

Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _

1) What are the telecom services you are using?Reliance Airtel Idea Hutch other

2) If other then Reliance then Is there any possibility for other service provider?Yes No

If Reliance then which one?

Prepaid Postpaid

3) Do you know about the new plans in Reliance postpaid?Yes No

4) Which plan are you using currently and what is your bill?Plan - - - - - - Bill - - - - - - -

5) Do you want to take any postpaid connection with these plans?(After telling him all the plans according to his usage of phone)Yes No