remodelling the charm of shopping malls - 2014thoughtworks live china
TRANSCRIPT
CHARMINGCONTEMPORARY MALL
当代 物中心新魅力购
COMMERCIAL CENTER UNDERSTANDING
MARKET
OPERATION
DESIGN
了解商 中心业
LONG-TERM PROFIT IS TOKEEP AS A SUSTAINABLE
DEVELOPMENT
可持 收益续市 定位场
APPROPRIATEMARKET POSITION
合理动线
REASONABLEGENERATRIX
理念设计
ADVANCED DESIGN CONCEPT
成熟运营
MATURE OPERATION
REFRESHING
CREATIVE
PRIME COST
当代 -商 中心业
COMMERCIAL CENTER TREND
体 性验EXPERIENCE
交互式INTERACTIVE
志性标INCONIC
BE ICONIC TO BECOMPETITIVE
独特更具 争竞
SUCCESSFUL MALLS PROVIDES CUSTOMERSA VARITY OF EXPERIENCES
多 化的样 体 性验 施设
玩
SKATE. CONCERT. MOTO TRACK. CLIMBING. GALLERY. GYM. FASHION SHOW. ETC.
80s
90s
00s
10s
SUCCESSFUL MALLS PROVIDES CUSTOMERSSENSATIONAL MEMERRIES
空 中充间 满 志性标
记
SUCCESSFUL MALLS PROVIDES CUSTOMERSA VARITY OF EXPERIENCES
KIDS. YOUTH. COUPLE. FAMILY.
独特的 志性标 设计
THE PERFECT COMBINATION
体 性与 志性验 标完美融合
成就的 佳体绝 验震撼 目夺
SUCCESSFUL MALLS PROVIDES CUSTOMERSUNIQUE SENSES AND COMFORT
利用当代交互式生活
感
TECH-DRIVEN RETAILER技 商术驱动 业
75%USE INTERNET
&APP'S
OWNS ASMARTPHONE
80%
65%SOCIAL MEDIA
ACCESS
40%OWNS A
IPAD
75% 使用互 网联
65% 社交媒体访问
40%拥有iPad
80% 有智能手机拥
RETHINK HOW WE DIRECT
INTEGRATESMARTPHONE
ACCESS集成智能手机访问
3DDYNAMIC
MAP
3D 地动态 图
SOCIALMEDIA
PORTAL
社交媒体门户HUNTER/GATHER
WAYFINDINGSYSTEM 寻觅WI-FI
FUTURE TREND OF MALL
未来趋势TODAY'S RETAIL TRENDS COME FROM ALL OVER THE WORLDNEW FORMS, MATERIALS AND TECHNOLOGIES ARE CHANGINGTHE FACE OF RETAIL AT SPPED OF A SEARCH ENGINEHEQIAO IS UNIQUELY POSITIONED TO FUSE THESE IDEASINTO THE NEXT GENERATION OF COMMERCIAL DESTINATIONS
全球 物中心正以全新的建筑形式、材料和技购 术速改 着零售 的面孔飞 变 业
和 定位独特,旨在将 些 念融入到下一代商 建筑群中桥 这 观 业
EARTH ELEMENTS
EARTH ELEMENTS ARE FORMED EVERYWHERE IN OUR LIFEPEOPLE WERE LIKELY TO DRAW THEMSELVES CLOSE TO THESE ENVIRENMENTS
IN THIS VERY CITY WE ARE LIVINGIN THIS VERY LIMITED SPACE LEFT FOR US TO CREATE
WHOEVER CAN EXPAND THEIR CREATION BEYOND THE DESTINY
WILL SUCCEED
融入地球元素
未来必然 :趋势
自然的需求对
室内植被、植物 、天空花墙 园
FUTURE TREND
FINE DINNING
餐 革饮变CUSTOMERS' DINNING NEEDS AREDREMATICLY SHIFTINGPEOPLE WANTED AIR, GREEN, SPACE, EXPERIENCE
CALLED FINE DINNING
客 餐 的要求日益提高顾 对 饮未来餐 模式将有巨大改饮 变
APP & Farm
CREAT SURPRISING CORNER
造 喜 创 惊
Art installation
VISUAL
SENSE&
VALUE
感受和价视觉 值
Resting
公司理念以先 性和独立不 的精神见 羁
客利益和健全的文化社会 展 献力量为顾 发 贡
USING FORESLIGHTS AND INDEPENDENT INSPIRITS TO CONTRIBUTE
TO CLIENTD' BENEFIT AND THE DEVELOPMENT OF SOCIAL & CULTURE
COMPANY INTRO
商 咨 及培 服业 询 训 务
商 建筑业 设计
商 和室内业规划 设计
商 景业 观设计
示导 设计
可 化视 设计
服 范务 围
SERVICE
PROJECT COVERAGE范业务 围
核心团队40 年零售经验
目分布于项 31 个省及台湾、日本、 国韩
40 YEARS OF EXPERIENCE
31 PROVINCESTRAINED US THE BEST AMONG ALL
6 不同国籍和 言种 语
3 地 有工作室设
6 DIFFERENTLANGUAGE & NATIONALITY
STUDIOS WERE FOUND IN 3 CITYS
SHENZHEN RAINBOW JUNSHANG CENTRAL DEPARTMENT
深圳天虹君尚中心店
LANZHOU INTERNATIONAL TRADING CENTER
州国 易中心兰 际贸
泰集 杭州武林 店银 团 总HANGZHOU WULIN MAIN DEPARTMENT MALL
天虹 莞君尚店超市东DONGGUAN RAINBOW JUNSHANG MARKET
THANK YOUAND WISH YOU
MERRY CHRISTMAS