A"Company’s"Profile"–"Renault"""Renault" is" a" French"multinational" automobile"manufacturer," established"

in" the" late" 19th" century" and" widely" recognizable" by" its" diamondAshaped" logo,"used"since"1972."""

Young" engineer" Louis" Renault" and" his" brothers," Marcel" and" Fernand,"founded" the" Renault" Corporation" in" 1899" and," three" years" later," the" company"produced" its" first"engine"and" filed"a"patent" for" the" first" turbo." In"spite"of"being"over" 100" years" old," Renault" has" not" lost" touch" with" its" French" roots;" the"company’s"head"office"is"currently"located"in"BoulogneABillancourt,"France."

Having"faced"a"series"of"peaks"and"troughs"throughout"the"20th"century"–"from,"for"instance,"becoming"Europe’s"leading"vehicle"producer"in"the"late"1970’s"to" facing" bankruptcy" in" the"mid" 1980’s" " –," Renault"managed" to" enter" the" 21st"century"present"in"118"countries,"employing"127,086"people"in"36"of"those"and"having"subsidiaries"in"13,"spread"over"4"continents."

Familiar" to" several" generations" of" costumers," Renault’s" bestAselling"models"are"Clio,"Twingo,"Megane"and"Laguna."As"of"2012,"50%"of"the"group"sales"are"made"outside"Western"Europe"and"its"five"biggest"markets"are"France,"Brazil,"Russia,"Germany"and"Argentina.""

"Joining" forces" with" Nissan," RenaultANissan" is" the" world’s" 5th" largest"vehicle" manufacturer." Renault" alone" has" annual" turnover" and" profits" of" 41.27"and"1.735"billion"euros,"respectively.""

As" far"as" its"sponsorship"activities"are"concerned,"Renault"remains"close"to"its"core"business"scope,"supporting"rallying"competitions"and"the"development"of"Formula"1"engines.""

Its" current" activities" are" mainly" related" to" production" issues," since" the"company"is"building"a"plant"in"India"and"launching"a"new"phase"of"a"lowAcost"one"in"Morocco."""