Renault DusterDrive the change

Being big or being small doesn't make it ..

Being Just RIGHT makes it !!

DUSTER !!

•A car that married to the comfort of a Sedan and the rugged strength of a SUV !!

•Launched in 2012 , as the car for the unstoppable Indian !

1. Market Structure : Oligopoly

I1 I2 I3 I4 I5 I6 I7 I8 I9

Few Less High Medium

Medium

High High Medium

Medium

I1- No of Sellers

I2- Degree of DifferentiationI3-Entry and Exit barriersI4-Degree of Vertical IntegrationI5-Cost Structure

I6-Level of informationI7-Availability and access of resourcesI8-Degree of GlobalizationI9-Econimic Powers.

View point DusterFactor Average

Design and colour 3.4

Fuel efficiency 3.4

Comfort and space 3.8

Speed 3.6

Economy 3.3

Pride 3.7

* Source : Primary data collected based on the opinions of different people using Google forms.

2.Duster,…. a leader ? ? ?

•“Among French car-makers, Renault enjoys the first-mover advantage in the compact SUV segment as competitors such as Skoda Yeti are over-priced while the Premier Rio that starts at Rs 5 lakhs has technical and quality issues” *

• Indian Car of the Year 2013. Its market share is 20%.**

*Source : articles.economictimes.indiatimes.com  -Article - SUV war heats up

** Source : articles.economictimes.indiatimes.com - Article - India launches compact SUV

Challenger !!

• Eco Sport has surpassed the sales of duster in every way and switched places with Duster !!

LEADER CHALLENGER

*Source: SIAM, RCML research

Competitors

•Eco Sport--Leader

•XUV 500 --Follower

•Ertiga, Elantra-other Competitors

Ecosport – Main Rival

Competitors MatrixAttributes Duster Ford Eco

SportXUV 500 Skoda Yeti

Exteriors 3 1 2 4

Mileage 2 1 3 4

Interiors 2 1 2 3

Speed 3 4 2 1

Safety & Comfort

2 1 3 4

Ground Clearance

2 1 3 3

Price Price: ₹ 12.18 lakhs

Price: ₹ 7.39 lakhs

Price: ₹ 10.95 -14 lakhs

Price: ₹ 15.19 lakhs

* Source : Overdrive.in

3. Strategies for Duster

4. Response and Strategy to Duster

Ecosport

Duster

Dusted Away…………………………………………………

Thank You