A PRESENTATION ON RENAULT’S UPCOMOING

MODEL “KWID” Prepared by – Avinandan Karmakar

JSB (2014-16)

Renault :

Renault-Nissan alliance signed MOU with Tamilnadu Govt. for production plant.

Invests more than 4500 crore rupees.1st ever car designing studio built in Mumbai by any MNC.Success of Duster helps them to gain 2% market-share in

Indian market.Next target is to achive 5% share by their new product

KWID.More than 1,00,000 unit sold out by the company.

KWID:Premium SUV inspired hatchback car, 1st time in India.800 cc engine with power of 59bhp, with 72nm torque, 180 mm

ground clearance.3 cyl petrol engine in all variant.Boot capacity almost 300 ltr, more than i20.Fuel efficiency almost 25kmpl, most fuel efficient.Pricing 2.56-3.53 lakh.ABS in the top varient.Digital instrumental cluster is very clear and straightforward.gear shift indicator, on the top-end variant is a 7-inch touchscreen,

which sits proudly in the centre console.

Interior Design:

EXTERIOR DESIGN:

Pricing :

Renault Kwid STD 799cc Petrol, Manual, 25.17 kpl 2.57 lakh Ex-showroom Price (New Delhi)

Renault Kwid RXE 799cc Petrol, Manual, 25.17 kpl 2.89 lakh Ex-showroom Price (New Delhi) Renault Kwid RXE Opt 799cc Petrol, Manual, 25.17 kpl 2.95 lakh Ex-showroom Price (New Delhi)

Renault Kwid RXL 799cc Petrol, Manual, 25.17 kpl 3.12 lakh Ex-showroom Price (New Delhi)

Renault Kwid RXT799cc Petrol, Manual, 25.17 kpl 3.44 lakh Ex-showroom Price (New

Delhi)

Renault Kwid RXT Opt799cc Petrol, Manual, 25.17 kpl 3.53 lakh Ex-showroom Price (New

Delhi)

PRICING STRATEGY:

• Hyundai EON D-Lite - 3,69,463• Hyundai EON D-Lite Plus - 3,99,634• Hyundai EON Era Plus - 4,16,210• Hyundai EON Magna Plus - 4,52,704• Hyundai EON Sportz - 4,86,10• Hyundai EON 1.0 Kappa Magna Plus -

4,87,996• Hyundai EON 1.0 Kappa Magna Plus (O) -

5,02,761

• Renault Kwid Std - Rs 2,56,968• Renault Kwid RxE - Rs 2,88,960• Renault Kwid RxE - Rs 2,94,960• Renault Kwid RxL - Rs 3,11,664• Renault Kwid RxT - Rs 3,44,131• Renault Kwid RxT - Rs 3,53,131

PRICING STARTEGY:

• Maruti Alto STD – 2.8 LAC• Maruti Alto LX – 3.4 LAC• Maruti Alto LXI – 3.5 LAC• Maruti Alto VXI – 3.5 LAC• Maruti Alto LXI Airbag – 3.6 LAC• Maruti Alto VXI Airbag – 3.7 LAC• Maruti ALTO CNG LXI – 3.9 LAC

• Datsun GO D – 3.24 LAC• Datsun GO D1 – 3.26 LAC• Datsun GO A – 3.59 LAC• Datsun GO T – 4.05 LAC• Datsun GO NX T – 4.10LAC• Datsun GO GOT - 4.20 LAC

Pull strategy:

Mostly targeted segment is the HATCHBACK segment.Middle-class, Upper middle-class people.SUV inspired hatchback model to attract more customer.Effective fuel efficiency (best in class – 25.57 kmpl) to attract

cost sensitive buyers.Fully loaded interiors & exteriors (Better than Alto. Eon,

WagonR, Datsun GO)Price is very affordable (Key factor of this car, 2.56lac-

3.52lac)

Promotion:

Ranbir Kapoor is Brand Ambassador.He is heart throab of young generation so can easily inspire

young gen.Success of Duster made this brand popular in India.More than 130 dealers & showrooms.Online and offline promotion.Tv commercials.

Competitors’ market-share:Highest market share hold by Maruti (Almost 50% IN

Hatchback segment)Nearest copetitors are WagonR, Datsun GO,Hyundai eon, Alto

800.Renault’s target is achiving 5% share.

SWOT Analysis:STREANGTH:

DESIGN (SUV inspired) More space, Comfort Fuel efficiency (more than 25kmpl) Affordable rate. More interesting features in this

segment. Airbag, ABS in highest segment

(safety)

WEAKNESS: Profit margin is less & Changing

cpreferences Ineffective future DEMAND

forcasting Duster’s succession make the

impact that Indian cutomer mostly prefer SUV, Compact SUV, SUV inspired hatchback but it may not be certain

Customer may demand more in same price

OPPURTUNITY: Huge market leads to huge

demand Fastest growing co. Disel & CNG variant Can expect gain 10% share within

next 2 years It can be the 1st car for employed

young generation (India’s 60% generation is YOUNG)

THREAT: Large number of competitors Changing consumer preference New invention & technologies Up & down of market demand Future forcsting