rendering in the cloud
TRANSCRIPT
Rendering in the CloudB e n j a m i n S h r i v e , E n t e r p r i s e S a l e s M a n a g e r
ABOUT SOFTLAYER
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SOFTLAYER: FROM A STARTUP TO A GLOBAL CLOUD LEADER
• Set up in 2005
• Founded on the principles of Innovation, Empowerment, Automation and Integration
• Acquired by IBM in July 2013
• Is now the foundation for IBM’s cloud services portfolio: IaaS, PaaS, and SaaS services
SOFTLAYER – RENDERING IN THE CLOUD
• In 2014, IBM announced its $1.2 billion investment to expand the its cloud footprint
• Since 2014, SoftLayer has doubled its overall computing capacity, adding more than 10 data centers to its global network
RENDERING
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WHAT IS RENDERING?
Rendering is the process of generating images by a computer.
It is often used to describe meshing, simulation, encoding,
and conversion.
Rendering for animation requires HUGE amounts of CPU and RAM.
SOFTLAYER – RENDERING IN THE CLOUD
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RENDERING REQUIREMENTS
Compute power
Render farms: a cluster of high-performing computers built to generate images that require industrial-scale rendering
Investment
On-premises or collocated render farms usually require upfront costs, hardware, software, etc.
Time
Each second of film can contain up to 60 frames (images)
Each frame can take up to one hour to render
If 30 seconds of film has60fps = 1,800 frames (1,800 hours of rendering)
That’s 10 weeks of rendering
for 30 seconds of film!
SOFTLAYER – RENDERING IN THE CLOUD
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RESOURCES REQUIRED FOR ONE ANIMATED FILM
SOFTLAYER – RENDERING IN THE CLOUD
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5YEARS TO PRODUCE
*SOURCE: DREAMWORKS ANIMATION, APRIL 2015
300+ 17,000+ 75,000,000
200,000,000,000,000
500,000,000
ARTISTS CORES CPU HOURS
BYTES OF DATA
DIGITAL FILES
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INFRASTRUCTURE REQUIRED TO RENDER ONE ANIMATED FILM
How many servers needed to provide 17,000 cores?
A dual 14 Core server has 28 cores
That’s 608 servers
How much is 75m CPU hours?
Divided by 17k Cores = 4,412 hours for each core
Running 24hrs per day, that’s equal to 183 days (6 months)
These machines aren’t cheap…
Intel Xeon Haswell v3 2690 + 256GB RAM = £5,000
£5,000 x 608 = £3 Million just for the Hardware
Plus software, colocation, networks, power and people!
SOFTLAYER – RENDERING IN THE CLOUD
RENDERING IN THE CLOUD
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IS CLOUD ACTUALLY MORE EXPENSIVE?
SOFTLAYER – RENDERING IN THE CLOUD
SCENARIO LOCAL CLOUD DELTA
Raw Hardware + Software
$8,500 $51,246 -$42, 746
Loaded True Local
$18,000 $51,246 -$33,246
Continuous Cloud Usage
$18,000 $43,362 -$25,362
50% Peak vs. Avg@ Utilization
$18,000 $21,681 -$3,681
Days Off $18,000 $14,681 $3,031
Instance Type Efficiency
$18,000 $10,478 $7,522
Cost Over Time $18,000 $6,287 $11,713
*SOURCE: ATOMIC FICTION, APRIL 2015
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WHY CLOUD MAKES SENSE
Waiting for servers to finish rendering?
Expand your capacity in the cloud.
Already own lots of servers?
Only when they’re fully utilised, burst into the cloud.
Finding it expensive to keep IT infrastructure up to date?
With SoftLayer you can refresh your IT whenever you need.
Managing a number data centres in different countries?
Deal with a single provider globally.
SOFTLAYER – RENDERING IN THE CLOUD
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SO, WHAT’S HOLDING THE INDUSTRY BACK?
SOFTLAYER – RENDERING IN THE CLOUD
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52%
60%
53%
18%
42%
SECURITY
COMPUTE COST
PIPELINE ISSUES
USABILITY
OTHER (DATA TRANSFER)
COMPANIES CONSIDERING CLOUD FOR MEDIA RENDERING
*SOURCE: AUTODESK, APRIL 2015
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WHY SOFTLAYER?
SOFTLAYER – RENDERING IN THE CLOUD
Select from customizable security options, including Intel TXT, firewalls, SSL certificates, and assistance with compliance.
SECURITY
COMPUTE COST
PIPELINE ISSUES
USABILITY
Choose from a broad selection of customizable virtual and bare metal servers, as well as NVIDA GRID and Tesla GPUs and NetApp storage.
OTHER (DATA TRANSFER)
Internal consideration, not applicable to infrastructure provider.
Manage your infrastructure via PC, tablet and mobile. Easy-to-understand portal offering full control of infrastructure, along with 24/7 support.
All private network bandwidth included. Charges only applicable to egress traffic to the Internet after 5TB (VMs) and 20TB (bare metal) monthly allowances, per server, are fully used up.
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SOFTLAYER – RENDERING IN THE CLOUD
GLOBAL REACH WITH LOCAL PRESENCE
Data centres near every major filmmaking location enable low-latency connectivity to cloud infrastructure.
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WHY SOFTLAYER PARTNERS WITH SOHONET
• Focus on media and entertainment
• Expertise in connectivity and storage
• Extensive local-loop in key media cities
• Trusted brand for 20 years
• SoftLayer offers Sohonet customers:
Virtual + bare metal cloud servers
A plethora of storage options
Data centres located in or near major media cities
The ability to install any operating system
SOFTLAYER – RENDERING IN THE CLOUD
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PROJECTED POPULARITY OF CLOUD MEDIA RENDERING
SOFTLAYER – RENDERING IN THE CLOUD
NOW 1 YEAR 5 YEARS
88%
12%
60%40%
30%
70%
*SOURCE: AUTODESK, APRIL 2015