reneweable energy tour partnership package

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Page 1: Reneweable energy tour partnership package
Page 2: Reneweable energy tour partnership package

BRAAT Musik/Universal Music GroupInternational Recording Artist

Pop Star

MAIR2013 National

RENEWABLE ENERGY

Pride Tour

March – November 2013

Partnership Package

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The Story Of... A POP WHITE GIRL

Hey! My name is MAIR and this is my story: the story of a Pop White Girl. Now, Allow Me To Re-Introduce Myself!

The year is now 2013 and as I look back on my entrance to the music industry in 2009, I realize that I was just a kid dealing with a lot self-esteem issues, a dysfunctional family, the loss of friends, and an uncertain future. The release of my first EP under Braat Musik/ADA/WMG in the summer of '09 was an incredible accomplishment for me, but it was also a clear depiction of the state of mind I was in at the time, which prompted me to name the project-Who Am I? Each song on the EP derived from a deep place because I

was still growing and discovering who MAIR was as a person, with songs like "Mary Alice", "Hey Hey", "The Writings On The Wall", and "I Wonder". My fifth and most successful single fromthe Who Am I? EP, "Bang Bang" (Braat Musik/WEA/WMG), kicked

Who is MAIR?

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off my Suburban Thug’N campaign in 2010. I released my debut full-length album, Allow Me To Re-Introduce Myself (Braat Musik/INGrooves/Fontana/Universal Music Group) in December of 2012. It's a mix-tape styled album with 19 original bangers including previously released tracks from Warner Music Group; and 14 select studio leaks never heard before, that I've recorded since the age of sixteen. Theidea behind this album is to re-introduce myself to the fans that have grown with me over the years and introduce myself to new fans by giving my audience an album that allows them to see where I came from, where I am now and where I'm going. In 2013, welcome my new Mair-in-Monroe look! I have always been such a tomboy that I never felt right being sexy for the public, but now I am comfortable enough in my own skin to realize that I don't need to be so afraid of my sex appeal. Needless to say, I have ditched my colorful, crazy hairdos and gone back to my Blond Ambition roots while still keeping it funky and oh-so-totally MAIR, rockin’ my signature custom kicks, remixed mall trends, and the best part of every ensemble: swingin’ lots of jewelry! Surprisingly, the bulk

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of my popularity was gained from my unique style and my approachable personality, which was the basis of my simple yet effective grassroots marketing campaign which gave me new insight for what kids really want to see, hear, say, and how they feel.

I now understand myself- MAIR the artist, as I continue to understand my purpose. I am still young, but much wiser, confident, and I am consistent with my brand messaging. The title of my upcoming album in 2013 is the continuation of the journey which began with my 2009 EP Who Am I?, only this time I know who I am- A Pop White Girl! Simple, direct, and true, "Yeah I'm a pop white girl, but not your average pop white girl!" LOL.

Pop White Girl (Braat Musik/Fontana/INGrooves/UMG) is scheduled for release in the Summer/Fall of 2013. It is an incredible project that I had full creative control over. This record is a complete cross of genres, mixing Rock, Dance, Electronic, and Dub Step with my signature Hip Hop, D&B, Pop sound. I really dove into this project by locking myself in the studio and connecting with my songwriting and production skills, creating extremely eclectic material; with songs like “Not A Dream,” “Twizted Signalz,” “Problem,” and my personal favorite- “What Am I Doing Here.” One of the unique qualities this album possesses is that each banger is intertwined with NWA inspired skits, which allow me to really hone my story-telling skills.

Now that you have had a glimpse of where I've been and where I intend to go, I hope that you look forward to hearing more about me as I position Pop White Girl as one of the most powerful digital marketing campaigns used by any artist to date. Pop White Girl will be available via digital download cards on my Pop White Girl app,

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coming soon available for all Android and Apple devices, and through all of my printed andvideo material (i.e. posters, pictures, commercials, etc.) using the new BlippAR technology, allowing fans and consumers to not only download my album, but to interact with me in my very own virtual world. The Pop White Girl campaign is going to completely revolutionize the way artists interact with their fans, and I am even more confident in predicting that this pop white girl will soon be known as “Best New Artist,” come Grammy time.

"See me later!"

www.popstarmair.com

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No stranger to life’s ups and downs, MAIR’s 2013 National Renewable Energy Pride Tour will instill a sense of self-acceptance, pride, and community involvement in her fans. With the recent influx of suicides due to bullying, the current political landscape as it pertains to same-sex marriage and the erupting gun violence in schools; MAIR named her tour “Renewable Energy.” Featured on her upcoming Pop White Girl album, the Renewable Energy electro-pop song preaches self acceptance, anti-bullying & diversity while serving as an anthem encouraging its listeners to stand up and stay strong in the face of adversity and depression.

About the Tour

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DC Fashion Week − Washington, DC February 23, 2013Winter Party – Miami, FL March 09, 2013Pride Fest South Florida − Miami, FL March 11, 2013Paradox Ent. Complex − Baltimore, MD March 16, 2013Cherry Weekend − Washington, DC April 06, 2013Miami Beach Gay Pride − Miami, FL April 13, 2013Dallas Purple Party − Dallas, TX April 27, 2013Long Beach Pride – Long Beach, CA May 18, 2013Matinee Vegas – Las Vegas May 19, 2013Capital Pride – Washington, DC May 29, 2013Wonder World – Orlando, FL June 02, 2013Pride Fest – Key West, FL June 5, 2013Boston Pride − Boston, MA June 9, 2013New Orleans Pride – New Orleans, LA June 22, 2013Chicago Pride − Chicago, IL June 28, 2013New York Pride − New York, NY June 29, 2013Harlem Pride − New York, NY June 29, 2013Seattle Pride Fest − Seattle, WA June 30, 2013San Francisco Pride − San Francisco, CA June 30 2013Gay Party – Provincetown, MA July 1, 2013Black Pride − Los Angele, CA July 3, 2013San Diego Pride – San Diego, CA July 12, 2013Tropical Heat – Key West, FL August 18, 2013Ptown Carnival − Provincetown, MA August 20, 20103Southern Decadence − New Orleans, LA August 28, 2013Splash Days – Austin, TX August 31, 2013Orlando Pride − Orlando, FL October 1, 2013Gay Day Anaheim – Anaheim, CA October 4, 2013Atlanta Pride – Atlanta, GA October 12, 2013Palm Springs Pride – Palm Springs, CA November 2, 2013

•More dates to be added

Tour Dates

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The 2013 National Renewable Energy Tour offers three (3) partnership levels: Energy, Who Am I & Allow Me to Re-Introduce Myself Partners, AND a special MAIR’S Red Carpet Step & Repeat partnership. Each package is designed to leverage the tour’s integrated marketing & media visibility, maximizing your brand.

Partnership components include: Category exclusivity Co-Branded tour signage (Stage Graphics) Co-Branded promotional collateral (Website, Flyers, Posters) Co-Branded media, public & community relations (Global &

Local) Product sampling and/or information distribution

CUSTOM Partnerships:All items below can be customized; we specialize in branding partnerships.Contact us at (202) 642-3221 for further discussion. March 16, 2013 – November 3, 2013 (exact dates are subject to

change) 35 dates Average of 60,000 + attendance per event

Partnership Opportunities

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Partnership OpportunitiesENERGY Partner − $150,000.00

1. Category exclusivity 2. 50,000 co-branded album download cards (credit card-style CDs)3. 10,000 co-branded t-shirts 4. 5-7 days of radio ads (depending on the market)5. Press release announcing national partnership & representation in all

releases6. Co-branded tour signage & promotional collateral:

a. Wrapped Tour Busb. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your

Logoc. Red Carpet Step & Repeat – Your Logod. Show Stage Graphics – Your Logoe. Tour Website – Your Logo

7. Booth at each date (partner must provide reps & travel not included)8. Tour MC acknowledges your partnership at every event9. 728x90 or 300x250 Banner ad on tour website, MAIR official website and

BRAAT Musik/Universal websites (provided by partner)10. Promotional flyer distributed at each date (partner to provide flyers)11. Promotional item distributed to attendees at each date12. Partner “Thank You” from stage at each date13. 60-second commercial spot aired twice per night in each market (as

applicable)14. Logo/mention included in e-blasts about tour to national list15. Sponsorship listed in multiple social media outlets16. Call of action button on MAIR’s official BlippAR (see included BlippAR

information).

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Partnership Opportunities WHO AM I? Partner − $100,000.00

1. 50,000 album download cards (credit card-style CDs)2. 10,000 co-branded t-shirts 3. Press release announcing national partnership & mention in all releases4. Logo on tour signage & promotional collateral:

a. Logo on wrapped Tour Busb. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your Logoc. Red Carpet Step & Repeat – Your Logod. Show Stage Graphics – Your Logoe. Tour Website – Your Logo

5. 300x250 Banner ad on tour website, MAIR official website and BRAAT Musik/Universal websites (provided by partner)6. Promotional flyer distributed at each date (partner to provide flyers)7. Promotional item distributed to attendees during each date8. Partner Thank You from stage at each date9. 30-second commercial spot aired twice per night in each market (where avail)10. Logo/mention included in e-blasts about tour to national list11. Sponsor listed in multiple social media outlets

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Partnership OpportunitiesALL ME TO RE-INTRODUCE MYSELF Partner − $75,000.00

1. 25,000 album download cards (credit card-style CDs)2. 5,000 co-branded t-shirts 3. Press release announcing national partnership & mention in

all releases4. Logo on tour signage & promotional collateral:

a. Logo on wrapped Tour Busb. All National Tour Posters, Flyers, Postcards, E-blasts,

etc. – Your Logoc. Red Carpet Step & Repeat– Your Logod. Show Stage Graphics – Your Logoe. Tour Website – Your Logo

5. Company partnership mention on tour website, MIAIR official website and BRAAT Musik/Universal websites (provided by partner)

6. Promotional flyer distributed at each date (partner to provide flyers)

7. Promotional item distributed to attendees at each date8. Partner Thank You from stage at each date9. Logo/mention included in e-blasts about tour to national list10. Sponsor listed in multiple social media outlets

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Partnership OpportunitiesMAIR’S RED CARPET STEP & REPEAT Partner − $10,000.00

In the same fashion as the red carpets that line the GRAMMY Awards or Academy Awards, fans will be invited to take their picture with MAIR against a step and repeat comprised of the sponsors’ logos. These photos will be treasured items for the tour attendees, and are likely to be posted and archived on the social media sites of global fans, including Facebook, Twitter and more.

This innovative partnership propels the artist with the fans attached through a globalized social media, creating a greater demand for the artist and therefore your brand- an outstanding opportunity for your brand.

1. Logo placement on tour Red Carpet Step and Repeat set up for official photos with artist

2. Red Carpet Step and Repeat will be a MAIN attraction on site, as well as your brand promoted consistently from the stage.

3. As an added bonus, your logo can be included in MAIR’s virtual red carpet picture accessible through the BlippAR app (see included BlippAR info).

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Blippar is the world’s leading visual discovery application/platform and an exciting new content medium to empower brands and media owners to better engage with consumers. Blippar transforms physical images into interactive experiences that consumers proactively request and pull directly via their mobile devices. See demo videos here.

In the first year since it’s launch, Blippar has won numerous awards for best-of-breed tech and a savvy creative, marketing-led approach and have worked with many of the world’s leading brands including L’Oreal, Budweiser, Nestle, Unilever, Sony, Nike, Clinique, Dominos and many more. What Is BlippAR?

Blippar is a single lens to unlock the static world around us through the powerful use of the fun new verb to ‘blipp’. No one wants a different app for every mag they read, every beer they drink, and at every store they shop. For this new behavior, using a single platform and fun verb makes perfect sense and builds a cumulative, excitable audience who can be proactively marketed to across media owner titles and high-profile brand campaigns. The Blippar platform currently consists of 1.5 million users (Nov’12) – the largest singularly acquired visual discovery/ AR audience in the world and growing at a phenomenal rate. Due to our single-lens model, we watch and learn from every campaign, recycling knowledge for continual conversion improvement – and as such, we enjoy the highest conversion rates in the industry: as high as 10% reader conversion for publishers and over 0.25 million unique interactions for brands.

What is BlippAR?

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LLEWMORC Media & Production Agency (LLEWMORC Agency), a full service boutique marketing firm specializing in media, public relations, events management/production, small/start-up business development, product development/artist management, crisis management and advertising, has quickly become a powerhouse in its industry earning the respect of it contemporaries, many of whom have been in the industry for decades.

Maintaining practice areas in fashion, arts & culture, music, nightlife & entertainment, restaurant & dining, business, politics, nonprofit/philanthropic/community organizations and celebrity/high-profile individuals, LLEWMORC Agency is known for implementing creative, bold and customized public relations & marketing programs designed to impact a client’s specific business goals and objectives. LLEWMORC Agency is a subsidiary of DRAWOH LLEWMORC Omnimedia, Inc, www.dlomedia-inc.com

www.llewmorcagency.com

About LLEWMORC Agency:

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Date: _________________

Contact Information:

Business Name:______________________________________________________

Street Address:_______________________________________________________

City: ______________________ State:___________ Zip Code: ___________

Contact (First & Last Name)_____________________________________________

Contact Phone: _________________________ Fax: ________________________

Email: __________________________ Website: ___________________________

Please indicate partnership level below:

_____ENERGY Partner* ($150,000.00)

_____WHO AM I? Partner($100,000.00)

_____ALLOW ME TO RE-INTRODUCE MYSELF Partner ($75,000.00)

_____MAIR’S RED CARPET STEP AND REPEAT Partner ($10,000.00)

* ENERGY Partners are industry exclusive

2013 Renewable Energy Pride Tour Partnership Form

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Please indicate method & format of artwork/advertisement submission: _______Artwork/Advertisement Attached

------Artwork/Advertisement will be sent by _______ Digital Format (Jpeg, PDF, etc.)

BILLING INFORMATION:

Company or Individual to be billed: ____________________________________

Billing Address (if different): _________________________________________

City: _________________________ State: __________ Zip Code: __________

(Checks made payable to BRAAT Media Group, Inc.)

Check in the amount of: _________

Please charge my credit card in the amount of: _______

Name on Card: ____________________________________________________

Credit Card Type _____ Visa _____ MC _____ AMEX Other: _____________

Card Number: ____________________________ Exp: _____ CVC: __________

AUTHORIZER: Print: _______________________________________________

Sign: ___________________________________ Date: _________

E-MAIL or MAIL THIS COMPLETED FORM TO: LLEWMORC Media & Production Agency

c/o Howard N. Cromwell, President1711 Florida Avenue, NW, 2nd Floor

Washington, DC [email protected]

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