renown report

7/31/2019 Renown Report

1/25

EVENTS

REACH

LIVE INTERACTION

RightCommunication

from the client

WITH

Live

AudienceCREATES

Desired

Impact

CONTENTS


2/25

INTRODUCTION

Event marketing is growing at a rate of three times that of traditional advertising. Though

relatively small compared to the major components of the marketing communications mix-advertising, sales promotions and P-O-P communications-expenditures on event sponsorship are

increasing. Corporate sponsorships in India in 2001 were estimated at $3.9 billion-with 65% of

this total going to sports events and most of the remainder spent on sponsoring entertainment tours

or festival and fairs. Thousands of companies invest in some form of event sponsorship. Defined,

event marketing is a form of brand promotion that ties a brand to a meaningful athletic,

entertainment, cultural, social or other type of high-interest public activity. Event marketing is

distinct from advertising, sales promotion, point-of-purchase merchandising, or public relations,

but it generally incorporates elements from all of these promotional tools. Event promotions have

an opportunity to achieve success because, unlike other forms of marketing communications,

events reach people when they are receptive to marketing messages and capture people in a relaxed

atmosphere.

Event marketing is growing rapidly because it provides companies alternatives to the cluttered

mass media, an ability to segment on a local or regional basis, and opportunities for reaching

narrow lifestyle groups whose consumption behavior can be linked with the local event.

MasterCard invested an estimated $25 million in sponsoring the nine-city World Cup soccer

championship in the United States in 1994 and will likely sponsor other big events in many

countries as well.

Olympics and its renowned five rings are the worlds most effective property in terms of

marketing tools. The Olympics sell sponsorship on a local and global basis, and every couple of

years corporations line up to pay as much as $50 million to be the lord of the rings. The Atlantagames in 1996 have a reported $3 billion in the bank as a result of negotiating sponsorship,

broadcast, and licensee fees.

The Olympics represents the crme de la crme of event marketing and corporate sponsorship.

Event marketing is a lucrative game of whats in a name, as consumers purchase tickets and

expose themselves to everything. The world of event marketing is a fast growing, high profile

industry worth over $20 billion annually, and one of the most successful marketing strategies.

Event marketing integrates the corporate sponsorship of an event with a whole range of marketing

elements such as advertising, sales promotion, and public relations. Corporations both large and

small have grown this industry at a rate of 17 percent per year, and they have achieved a high levelof success.


3/25

OBJECTIVE OF THE STUDY

Primary Objective:

The main purpose of this study is to Progress and Prospects of Renown Strategic Solutions,Hyderabad.

Approach Note:- Identify the scope in terms of the service provided by them.

Size of the industry in Hyderabad.

Study the problems faced by the event management companies.

Study the level of professionalism in the industry.

Study the type of events which are taking place.

Secondary Objective

The secondary objective of the research is to find the image of the company & how the company isworking for entertainment source among the customers.

In brief, Objectives include- To study the present industry trends and analyze the potential of event management

industry. Analyzing the Market strength of different event management companies.

Identifying potential market for launching new product and increasing clientage of the

company. Explicit feed back of customer after the deliverables of company.

Determine that how these companies promote other brands.

Identify the key players in this field.

Analyze the current market condition. Study the size of the events in terms of budget and the gathering.

Study the level of professionalism in the industry.

Growth rate of industry.

Biggest event.

Frequency of events under different categories.

METHODOLOGY

Primary Sources

The methodology followed for the research:

Primary research detailed discussions with event management firms and the corporate clients.Subsequent additions were made to the interview schedule to suit the specific events under study.

Secondary Sources


4/25

The Secondary data are those, which have already been collected and being processed through thestatistical process.

The secondary information was gathered from various marketing journals and books on event

marketing, sales promotions and publicity. Daily newspaper reading in order to keep track ofvarious kinds of events also proved helpful.

NEED OF THE PROJECT

The need of the project is to study and analyze certain issues in event marketing and eventmanagement, which need further attention. And some suggestions have been given to make theEvent Marketing and Event Management industry more effective in order to utilize its fullpotential and serve the objective of an event and be mutually beneficial for the Event agency,Corporate and the customer.


5/25

INTRODUCTION TO EVENT MANAGEMENT

Event management generally means conceptualizing, meticulous planning, organizing and finally

executing an event.

It is a set plan involving networking of a multimedia package, thereby achieving the clientsobjectives and justifying their needs for associating with events.

Events can bring community together for purpose of fund raising, change a town or citys image,

expand its trade, stimulate its economy, help companies to market and introduce its product and

also for the entertainment of society.

Not only do events enhance the quality of our life, they can provide significant economic benefits.

Events require a high degree of planning, a range of skills, a lot of energy and funds.

Keys to successful events:

Organization

Co-operation

Event Management in India is in nascent condition till date it has achieved only a stature of sector.

Still its treated as a part of entertainment industry. The size of this sector was mere Rs. 580 Cr in

financial year 2003. The future of this sector is very bright and its expected that it will grow with a

growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in year 2008.

The industry is highly concentrated, the top four players occupies as much as 95% of market share.

The top four players are big MNCs, any Indian player has not achieved such size and proficiency.

The top four players are: -

Renown Strategic Solutions

V5 Global Services

99 Events & Party Makers

Fusion Entertainments


6/25

Corporate Events

Conferences

Corporate Celebrations

Glamour Events

Celebrity Appearance

Fashion Shows

Music Concerts and entertainment shows

Brand Events

Promotion and management of Brands

Televised Events

Events specially created for television channels

Sports Events

Focused around a sporting event

Concept Events (Theme Based Events)

Concept conceived by Event Management Company


7/25

Hybrid Events

Mixture of two or more of the above

Others

Talent Banks

High Profile Weddings, Dance Parties


8/25

ACTIVITIES IN EVENT MANAGEMENT

Pre-Event Activities

Events typically have a team based environment and a project type of organization structure. Thus,

responsibilities are assigned to the relevant staff members in the team for the Event. Coordination

of arrangements required is divided among the team members. Once the preliminary discussions

are over, and the final concept sold to the client, the very first step creative conceptualizes works

on the designing. Then the Project manager prepares a thorough schedule after understanding the

critical steps ad issues involved in that particular event. External agencies such as architects and

engineering contractors may be consulted at this stage to understand feasibility of planned

concepts. Most event management companies have experienced production managers who

understand the feasibility of planned concepts. Then the project manager draws up a cash flow

statement, a budget statement and arranges budget allocation for the event.

Based upon the project requirements critical dates or deadlines are drawn up and the best possible

solution among alternatives to achieve these deadlines is chosen. The overall coordinator along

with the sales and marketing team should ensure the completion of overall design, models of

stages, visuals, etc. with graphics included by the creative team within the prescribed deadlines and

make a researched concept presentation to the clients.

At this stage, the legalities of drawing up the contract, agreements and finalization by signing

of contracts between the event managers and clients becomes a necessity. Keeping the feasibility in

mind physical design are finalized and contractors begin work. Here fire, safety and insurance

issues need to be taken care of. The coordinator, sales and marketing team then think about

production of advertising promotions, brochures, posters, etc.

Logistics is another important area that needs to be given priority attention by event coordinators.

Logistics in events essentially involves booking of hotels, air, road, and rail transport for the

participants and event managers, arranging transportations of material.

A joint team of the concept creator and the main contractors then need to check out the special-

effects equipments and arrangements. At this time day-by-day tracking of timing and finance with

a feedback on possible changes i.e. increase or decrease in expenditure on various items.

Finalization of cleaning, security, furniture (tables, seating, barricading etc.), dcor (flowers),

communication (telephone), and other service hire contracts (couriers) also take up the production

managers time at this stage. The project manager handles the progress report and gets contingencyplans drawn up. The overall coordinator has to continue in touch with the client with reference to

the PR, publicity, press releases, and promotion on TV, and radio along with the public relations

team. Arranging for a press conference for the clients, and artists, giving out invitations, passes and

tickets to the event, organizing the reception for the press with uniforms for the hospitality

hostesses/hosts or staff at the reception is also a major responsibility for the PR team in the

preparatory stages leading up to the event. Damage control due to artists tantrums is yet another


9/25

aspect typical of this field that the PR team needs to contend with. These have to be tolerated and

controlled to avoid any adverse fallout.

Final visit for quality checks and control need to be made to the networking components to ensure

and confirm understanding. These typically include inspection of dimensions of stage and other

critical near finished models for accuracy by the production manager.The overall coordinator along with the other team members needs to then arrange for a briefing of

site supervising staff depending on category and type of event. It is essential that the entire briefing

and interaction take place before the event begins. Once the event gets started the clients and the

contractors staff need to be kept away from interfering with the execution by the production

manager and the event coordinators. Controlling the panic reactions due to invariable last minute

troubles and final tying up of all loose ends is a very important penultimate task.

The last stage in the first section involves resolution of on-site wrangles of delivery, permission,

missing orders or items, close attention to construction of sets--asking whether it was done

correctly, supervision of installation of special effects, objects.

During-Event Activities

During the event, softer aspects come into the focus. For overall coordinator, it is important to pass

on all credit to supervisors. Event managers should look humble and be available to the clients to

call on. The conceptualizes efforts should be appreciated at least during the event. At the same

time, there should be a constant surveillances of the specially effects, display objects and the food

and beverages. Thus monitoring is the gist of the during-event execution activity that is involved.

Photographs and other multimedia recording arrangements if so desired also need to be taken from

strategic locations.

Post-Event Activities

Beginning with the physical task of dismantling of the sets, post-event activity also run into

accounting and other such works. Final accounts setting (bills to be paid on receipt) is

accompanied by explanations for overspends. The team needs to carry out a postmortem analysis

on the event and conduct an event evaluation. Recording the photographs taken of the event in the

form of a photo-documentary helps a lot. Performance evaluation of the coordinators during the

event should be carried out immediately so that weak points after the event can be used for

learning. Finally, the overall coordinator should do the formality of thanking all involved for the

wholehearted and extra efforts provided. Letters should go out to clients thanking them and these

should include a post-event questionnaire seeking to measure client satisfaction. Based on this

feedback, improvements and adjustments required should be worked upon.

This theory states that the function of management can be classified into planning, organizing,

staffing, leading and controlling.


10/25

Finally, the most important part of Event Management is the execution of the Event as planned. We

term this activity as Carrying-out the Event. Therefore, when we use Event Management, it is to

denote the production of an Event.

Staging an event takes more than a wish or dream. Preparation is the key to a successful event.

EVENT PLANNING


11/25

The first and foremost thing to do while planning an event is to know about the client's

expectations. When a client first approaches you for assigning a task, sit with him and find out

what he wants and how he wants it. Keep in mind the fact that the client has a very hazy idea of

what he wants. He expects you to change that hazy idea into a reality. So you first need to strike a

good rapport with him. Once you know his expectations you can start giving your inputs. Since

you are a professional event planner he is bound to believe that you have a better knowledge aboutthese things and will respect your judgment.

Key Factors in Planning an Event

Check the feasibility

Is the event a good idea

Are we in the right community

Who would be the spectators

About the venue

About the media of advertising

Fund stream

Timing

Full time should be devoted to implementation of plans. Make sure your event does not clash with

other events.

The Organizing Committee

It should comprise of experts in the following streams:

Financial

Determine the sources of revenue

Expected level of expenditure

Time gap of expenditure and revenue

Establish a system of financial accounting and control

Marketing

To attract best possible audiences

Get sponsorship and best support possible

Operational


12/25

Guide overall operation of event

Managing the technologies require

Legal

Make appropriate contracts involved in managing an event

Handle lawsuits that may arise

Public Relations Teams

To handle the celebrities, if invited in the event.

To host press conferences.

This team is required to take decisions from conceptualization to completion of the event.

Facilities offered

Programs

Awards

Transport

Catering

Safety and Security

Entertainment

Anchoring and announcement

Music and Sound system

Licensing

Publicity

Promotion

EVOLUTION OF EVENT MARKETING


13/25

From its origins in event planning, the event marketing industry has seen great growth in the last

five years and has consistently been one of the most effective tools that marketing professionals

have at their disposal in terms of making a tangible connection to current and potential customers.

The increasing competitive pressures brought on by globalization are forcing business

professionals to find new ways to engage customers. Not surprisingly, savvy event marketing

professionals are therefore focusing the majority of their efforts and budgetary spend on leadgeneration tactics such as trade shows. While it is important to garner leads, marketing and

specifically event marketing professionals cannot lose sight of the fact that the sales cycle only

begins at lead generation and that current and prospective customers must also be nurtured even

beyond purchase. Companies can benefit tremendously from the deeper event marketing touch

points that promote nurturing such as proprietary conferences that provide a controlled

environment for delivering messages and closing business. The nurturing process will allow the

customers to more effectively be funneled into the subsequent stages of the sales cycle thus

creating greater opportunities to develop into repeat customers.

EVENT MARKETING

An event is a live multimedia package with a preconceived concept, customized or modified to

achieve the clients objective of reaching out and suitably influencing the sharply defined, specially

gathered target audience by providing a complete sensual experience and an avenue for two-way

interaction.

Fig: Events Definition In-Short

This is a diagrammatic representation of the above definition. From the model it is evident that an

event is a package so organized has to provide, reach and live interaction between the target

audience and the client to achieve the desired impact.

Event marketing involves canvassing for clients and arranging feedback for the creative concepts

during and after the concept initiation so as to arrive at a customized package for the client,

keeping the brand values and target audience in mind. Marketing plays an important role in pricing

and negotiations as well as identifying opportunities to define and retain event properties by

gathering marketing intelligence with regard to pricing, timing etc.

In fact, ideally event marketing involves simultaneous canvassing and studying the brand prints;

understanding what the brand stands for, its positioning and values, identifying the target audience

and liaison with the creative conceptualizes to create an event for a prefect mesh with the brands

personality.


14/25

PUBLICITY AND PROMOTION

If one knows how to organize an event he should also know how to market it. If there is something

very peculiar or special about the event then that main point has to be highlighted. A productlaunch for example requires a sales promotion campaign either before or after the launch. In that

case the product is advertised through banners and media and even door to door canvassing. Effort

is taken to ensure that people sit up and take notice of the event. Sometimes it could be an event

like an award ceremony, which is to be shown on television and different companies make a

beeline for sponsoring their respective products in the due course of the programme. This is the

way publicity and promotions work.

MATCH THE EVENT TO YOUR MARKET

Choose the kind of event that appeals to your target market suits your products image and fits your

marketing objectives.

If, for example, you are looking for reach and you are selling a low cost product with wide general

appeal, sports sponsorship may be the avenue for you. If your product is an up market one, artistic

events could suit you better. If your have a technical product, science-type sponsorships would be

possibilities and if your main aim is to be seen as a good corporate citizen, put your sponsorship

money into good causes. The Childrens Hospital, the Red Cross or the environment, to name

three, AIDS research is another one.

The meteoric history of event marketing is based in sports marketing. In fact, music and arts

represents a combined 35 percent of event spending as compared 45 percent for sports-related

events. Event marketing also continues to thrive as traditional advertising rate skyrocket and,

really, fail to provide any guarantee of reaching a targeted audience. Event marketing provides a

cost-effective approach to making a more hard-hitting, emotional, and tangible pitch to consumers.

It also gives companies the opportunity to cross-promote (promote with other companies that have

related products or services), offer sample products (give-always), and build strong relationship

with various channels of distribution, such as retail outlets.

Charities go out of their way to meet both their own fund-raising needs and the profit requirements

of the firms they team up with. It is a commercial relationship and the entire better for it. Charities

need funds, and the businesses need promotions, which show their worth in extra profit.


15/25

WHY EVENTS

1. Brand Building

Creating awareness about the launch of new products/brand

Enormous nos. of brand/product are launched every month. Similarly innumerable new music

albums, films, etc get released periodically. This tends to create clutter of product launches. The

large no. of launches also leads to need to overcome the ooh-yet-another-product syndrome. The

need to therefore catch the attention of the target audience at the time of launch becomes very

important. Meticulously planned events for the launch of a product/brand seldom fail to catch the

attention of the target audience. Presentation of brand description to highlight the added features of product/services

Sometimes technological changes pave the way for manufactures or service providers to augment

their products. To convey this via traditional modes of communication to the existing and potential

customer base may sometimes be futile. Special service camps of exhibitions are the perfect events

that provide the opportunity for a two way interaction and error free communication. For Example,

IMTEX, the Industrial Machine Tools Exhibition, is an event used by most machine tool

manufactures to explain and highlight the new and improved features of their product.

Helping in rejuvenating brands during the different stages of product life cycle

The massive amount of money that is spent during the introduction stage of products gets

drastically reduced over time. By the time the product reaches its maturity/decline stage, the need

for cutting down the budgets associated with the media campaigns, while at the same time

maintaining the customer base is felt. And events offer the best medium for such a focused

approach. It helps in generating feelings of brand loyalty in the products end user by treating them

as royally as possible.

Helping in communicating the repositioning of brands/products

Events help in repositioning exercises to be carried out successfully. In other words, events can be

designed to assist in changing beliefs about firms/products/services.

Associating the brand personality of clients with the personality of target market

Citibank is an elite bank where people do banking with pride. Hence, other premium brands would

like to associate themselves with the same audience so as to benefit from the rub-off effect. An

exhibition-cum-sale event organized exclusively for Citibank credit card holders, small


16/25

merchandisers get to do business with the Citibank customers, as well as build and maintain a

premium image for themselves. Here Citibank acts as the event organizer and small merchandisers

acts as participants so that they can associate the personality of their products with the personality

of Citibank customers.

Creating and maintaining brand identity

Australia-based Fosters Brewing Groups Asian subsidiary in its plan to launch its bear brand

Fosters Lager in India choose the game of cricket in which the Aussies are known as the best

team in the world. By becoming the official sponsors of Australian cricket team on its India tour,

Fosters hoped to achieve its goal of brand identity building and positioning itself at the premium

end of the market.

Rennie Solomito, Marketing Manager for Coors Light (Beer Company) explains that in order to

increase awareness and personality of the brand, Coors Light tries to find the distinguishing look

of the leader in each market. Coors Light select events that are fast paced and young minded, for

example, Coors Light Silver Bullet Concert Series featuring artists like Bryan Adams and Celin

Dion.

2. Image Building

Over and above the brand identity that a company encourages, events such as The Great Escape

conceived by Mahindra and Mahindra, exclusively for the owners of their four wheelers, the

Armada, are an attempt to build a specific image of not only the corporate, but also the product, to

let owners experience the thrill of four wheel driving, M&M charts out an off beat route that

emphasizes the difference between normal and four wheel driving, and lets the participant

experience the high, one feels when steering and navigating an Armada.

Coke is associated with Olympics since 1928, the rationale behind this is similar values and

ideologies: International peace, brotherhood, standard of excellence and fun.


17/25

Fig : Constructing the Brand Value Chain

3. Focusing the Target Market

Helping in avoidance of clutter

Even though some events do get congested with too many advertisements, events still provide andeffective means of being spotted. For example, Title sponsorship of a major event provides the

sponsor immense benefit since the sponsors name is mentioned along with the event like Hero

Cup, Femina Miss India, Lux Zee Cine Awards.

Enabling interactive mode of communication

Events generally provide an opportunity for buyers and sellers to interact. They also provide a

foundation for exchange and sharing of knowledge between professionals. Example: Bang!

Linux2000, Auto Expo.

Unparalleled footwear company NIKE ensures that it sponsors those events which will give it a

chance to create an emotional tie with the participants through onsite brand usage and product

presentation.


18/25

4. Implementation of Marketing Plan

Enabling authentic test marketing

Events bring the target audience together, thereby creating opportunity for test marketing of

products for authentic feedback. The seller can identify exactly the traits and other characteristics

that are desired. For example, marketing events that the Frito-Lay Company used before it

launched its WOW! brand of potato chips.

Enabling focused sales and communication to a captive audience

In an event the audience is more or less bound to witnessing one particular event. In such a

situation it is very favorable for sellers to put forth their presentations without any diversions. Such

a situation is very valuable given the ineffectiveness of traditional modes of communication inholding on to the attention of the audience.

For example, Burger King wanted to reach a young demographic in the New York area, EMG

(Event Marketing Company) helped them to create a 30-concert series at the New York Palladium.

Burger King received onsite signage and distribution of bounce back coupons.

Increasing customer traffic in stores

Events can be conceptualized to increase customer traffic. They can be customized to make

available, concepts ranging from retail store specific events to mega events like one day

international cricket tournament. For example, Nescafe 3-in-1 treasure hunt, co-sponsored by

McDonalds is a combined effect in increasing the customer traffic as well as increasing the

awareness among the upper class of the existence of new McDs outlets.

Enabling sales promotion

Weekly events conducted by Crossword Bookstore helps in generating more revenue during the

weekends as compared to the revenue generated in the weekdays.

Help in relation building and PR activities

Practitioners of this marketing function believe that event marketing campaigns have the ability to

create long lasting relationships with closely targeted market segments. Relationship building is

not restricted to end user customers but also targeted at enhancing new distributors and sales

representative relations.


19/25

For example: Moksh organized by Ys Events & UX Events, is an annual technological festival

held by NSCIT (Dwarka) has helped the sponsors in establishing their relationship with the

Institute and ensuring that an image of being interested is created and nurtured.

Coke is sponsoring the Olympic since 1928. As coke does business in over 200 countries, the

Olympics give the company the opportunity to identify its product with the foremost special eventin the world.

Motivating the sales team

The need for interaction is not restricted to external customers only and end consumers are not

always the focus of live media exercises. This is especially popular amongst pharmaceutical and

other FMCG companies. For Example, during the cricket world cup held in England HSBC

introduced a unique pattern of motivating the sales force by awarding them runs instead of the

traditional points system. This resulted in conversion of almost all of its employees into sales

person.

Generate immediate sales

Most events let firms install and exclusive boot and give the permission to exploit the opportunity

to merchandise. Events such as the annual limited period discount sales from Wrangler and Van

Heusen are authentic stock clearance and seconds sales aimed at generating immediate sales.

Generating instant publicity

An event can be designed to generate instant publicity upon the implementation of marketingstrategy. The e-commerce start up Half.com, which wanted to sell products such as CDs, Books,

Movies and Games over the internet was up against major and strong competition. The result of

this publicity stunt started the ball rolling towards getting this company purchased by eBay for

more than $300 million.

Enabling market database assimilation, maintenance and updating

By keeping track of the reach and its effectiveness as well as interacting with the audience that

actually turns up for the event, event sponsors can assimilate and authentic database. The database

can be used to track various marketing trends. Events can then help in maintaining and updating

the database.


20/25

ADVANTAGES OFFERED BY EVENTS

As is clear from the preceding section, use of events as a marketing communication tool not only

take care of the problems associated with traditional media but also offer certain advantagesbecause of which events are gaining importance over them. Some of the advantages are detailed

below:

1. Events have the ability to bring together sharply defined participants since the capacity for

a particular event is usually limited. A specific no. of the target audience could be invited of

enticed to buy tickets for a show especially created for a particular profile of the target

audience.

2. Since the audience is actively targeted, the option of control reach can be exercised andideal audience for narrow-casting of information can be gathered. This leads to lowering of

the media networking budgets and focused communication with the specially gathered

audience. The audience that has been specially invited invariably is an ideal audience.

3. An event carried out professionally and cleanly is invariably a memorable experience. The

word-of-mouth publicity that this generates is an advantage that lingers on a long time after

the event is actually been carried out. This provides an advantage of higher brand recall to

the client.

4. The involvement of all the senses in experiencing the event is one of the greatestadvantages that events can offer. Events can be designed such that the audience is actively

involved in every part of the event and made to feel good. Thus, events as a live media

offer a certain amount of immediacy to the experience of being there while its

happening. For the audience, it is undoubtedly a thrilling situation.

5. Live media also enables interactive communication. Live media scores over conventional

advertising in terms of reach, impact and tangible immediacy of measurement. Live media

communication is a complete sensual experience as compared to a press advertisement or

TV/Radio commercial. This is so because of press ad is basically a flat piece of paper and a

commercial is just an audiovisual experience. The high recall value of live mediacommunication is also a major factor.

6. No other media can boast of the ability to provide such massive collection of feed back

instantly as events. Being a live media, it is possible to feel and deduce the reactions of the

audience to the aim or objective that the event was conceived for.


21/25

7. Easily customizable nature of events, mean that specific traits of the local inhabitants can

be incorporated in the big picture to ensure that the event is socially and culturally in tune

with the local culture. Thus, the localization of events is very easy.

8. The advantage in terms of post-event publicity that events can offer over and above the

paid or bartered media is the benefit associated with reports of the event in the newspaperand news on the electronic media. For such reports there is no extra cost to be borne

neither by the sponsor nor by the event organizer. This is a double edged sword because, in

case the event is not up to the mark or is dogged y controversies, then the same is also

reported impartially.

9. The conversion of good events into television software for future use either by the sponsors

for their commercials or by media house for programming is also a unique benefit that

events offer. Such software become products by themselves and can be used profitability in

the future.


22/25

COMPANYS PROFILE:

RENOWN STRATEGIC SOLUTIONS

Renown Strategic Solutions is a young and vibrant Event Management &

Advertising firm founded in the year 2008. It is a professionally managed companyproviding excellent work in the fields of Events & Entertainment. We encompassmany areas of the entertainment field like Event Management, Artist Management &Advertising.

With a young, dynamic & skilled professional team, we are committed to achieve and

maintain the highest level of excellence in everything that we do. We are stronglyheaded to create Value Accreditation for all our clients & their products byproviding them excel quality services in the fields of Events & Entertainment.

SERVICES:

What we do?

As a team, we render services to our clients in fields of Event Management, Artist

Management & Advertising with a commitment to provide utmost satisfaction to our

clients with minimal cost.

Event Management

Artist Management

Advertising

EVENT MANAGEMENT

Events are one of the fundamental tools that build healthy communication between

an individual or organization to their target audience. It is a medium to represent

recognition, success and joy encompassing through the elements of Music &Entertainment.

We perform Events with conceptualisation and with professional skills in various

aspects. We render several services under Event Management such as

Road Shows Conferences and trade meet

Mall activation Sporting events

School contact program Product launches

Personal contact program Brand Promotion

Campus contact program Trade Fair
http://www.renown.co.in/event-management.htmlhttp://www.renown.co.in/artist-management.htmlhttp://www.renown.co.in/advertising.htmlhttp://www.renown.co.in/artist-management.htmlhttp://www.renown.co.in/advertising.htmlhttp://www.renown.co.in/event-management.html


23/25

Concept based events Fashion Shows

Live shows Dance Shows (Indian/Western)

Product Display Distributor & Retailer Party

Wedding Management Theme Party

Exhibitions Shopping festivals

Renown caters to the following segments in Event Management:

Corporate Events

Social & Cultural Events

Wedding PlannersGifts & Deliverables

ARTIST MANAGEMENT

Artist Management is one of the most vital aspects of any celebration or event. Take it

as A Wedding, A Corporate Product Launch or A Musical Concert; Artists portrays avery major role in all these celebrations with their presence. It may be either a

musical band or a Renowned Celebrity Icon, but every artist adds glory to the events

in one way or the other.

With good relations and strong contacts in the Artists World, we stipulate a variety of

artists available for your events at the earliest. We take complete responsibility ofwelcoming an artist or celebrity to your event, show or parties with their nominalrates and managing the artists requirement from the start to end of the event.

We provide the best and nominal rates for the artists as we have direct leads with

them. Brief descriptions of the artists or the celebrities we can stipulate are listedbelow:

Actors & Actresses (All Categories)

Male & Female Singers (All Categories)

Dance Troups (All Indina, Folk and Western Dance Groups)

Musical Bands (All Categories)

Comedian & Mimicry Artists (All Categories)

ADEVERTISING
http://www.renown.co.in/corporate-events.htmlhttp://www.renown.co.in/social-and-cultural-events.htmlhttp://www.renown.co.in/wedding-events.htmlhttp://www.renown.co.in/gifts-deliverables.htmlhttp://www.renown.co.in/corporate-events.htmlhttp://www.renown.co.in/social-and-cultural-events.htmlhttp://www.renown.co.in/wedding-events.htmlhttp://www.renown.co.in/gifts-deliverables.html


24/25

Advertising plays a very major role in the Marketing & Growth of any Business. It isthe only medium that makes a tough impact on the business customers in a very

decent manner. It gave a platform for the customers to think and decide for the

products on the basis of their different objectives.

With strong business relations, skilled personnel and great work expertise, we also

render you the advertising services in various forms such as

Video/Audio Advertising

Print Media Advertising

Web Advertising & Designing

SWOT ANALYSIS

EVENT AT DELOITTE:
http://www.renown.co.in/video-audio-advertising.htmlhttp://www.renown.co.in/print-media-advertising.htmlhttp://www.renown.co.in/web-advertising-designing.htmlhttp://www.renown.co.in/video-audio-advertising.htmlhttp://www.renown.co.in/print-media-advertising.htmlhttp://www.renown.co.in/web-advertising-designing.html


25/25

renown report

Documents