BUSINESS CONCEPT PRESENTATIONSairam Rangachari | Garry Rosenfeldt

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Our Vision

Our vision is to make auto care as easy as ordering food online.

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RepairHub is About Solutions

Shops have no efficient way to even out their work flow.Shops don’t know how to actively produce leads and convert themShops don’t have an effective way to re-market to existing customers

RepairHub will provide the shops with a better way of managing their customers and work flow, through planned appointments and a social / mobile marketing platform.

RepairHub will allow consumers to be in control of their schedule by helping find good local mechanics based on service times, coupons and trustable reviews. Consumers can find, book and manage their auto care online.

Consumers waste valuable time and money searching for good competent mechanics that not only fit their scheduled but also offer a fair price.

PROBLEM SOLUTION

PROBLEM SOLUTION

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RepairHub is …

• An online appointment booking system for the auto service industry.

• A Chicago based technology firm who is first to market with a proprietary cloud based reservation and social / mobile marketing system for the automotive aftermarket.

• A platform that will dramatically streamline and simplify both the appointment and bay management process.

• A vehicle that will save consumers both time and money by matching them with high quality merchants that fit their schedule and by providing a means to quickly find coupons and discounts for free.

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Bridging the Online Offline Divide

Traditionally offline merchants now have an online, mobile and social

presence.

New car owners beyond the typical trading area are now potential new

customers.

Expanded marketing and bay management opportunities.

Consumers can now add auto care to their list of

online services.

Consumers have a broader choice in

where they take their cars for service.

Coupons and incentive for the cash strapped

consumers.

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Market Potential

Source1 General auto repair, gas station, specialty retailers based on bureau of labor statistics (Excludes quick lube facilities and car dealers)2 12 cars per day, 26 days per month (Based on AASA Estimates)3 AAIA 2012 Aftermarket Report (Excludes DIY, Body Work and Heavy Trucks)

U.S. AUTOMATIVE AFTERMARKET

84,738 Retail Outlets1

130 Million Light Vehicles3

9.4 Years Average Vehicle Age3

317 Million Service Visits2

$172 Billion Annual Sales3

4-6% annual growth

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The Automotive AftermarketTHE CATEGORY IS RIPE FOR CREATIVE INNOVATION

Lack of transparency with the service and costs

Where is the shop located?How can I book an appointment?

Do they have a coupon5?

Shops prefer booked appointments to walk-ins5.

Moms are juggling between taking the kids to soccer, running

the house and managing their own schedule.

The use of mobile devices to interact with retail

establishments is growing rapidly.

Sources4 Brightline syndicated marketing research study, September 20115 Internal consumer research study, April 2011

There is little loyalty among patrons of auto service merchants.

Consumers want simplicity when it comes to auto service.

Three things are critical.

Peoples lives are becoming increasingly busy and chaotic.

Many using their mobile devices to help them shop more efficiently.

Shop manager’s desire a better way to manage their traffic flow.

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RepairHub Embraces the Aftermarket

Current Appointment2:30pm January 3, 2011

Midas @ 124 Main St.Z Points

455

Midas Auto Service123 Main Street 2:30pm

Midas Auto Service123 Main Street

Midas Auto Service123 Main Street

3:30pm 4:30pm

2:30pm 3:30pm 4:30pm

2:30pm 3:30pm 4:30pm

$

$

$

Date

Time

Location

Service

Submit

Joe’s Car 2005 Acura TL 45,456 miles

I hear a weird sound coming from the engine

Simplicity and Customization

Choose times that fit your schedule and location.

ValuePrint and use coupons for

whatever service you need.

Earn points for additional savings on auto service or other products.

Peace of MindReview past customer reviews.

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Cloud Based Social Marketing Engine

Consumer Mobile App•Geo location•Find mechanics•Book appointments•Appointment reminders

Merchant Mobile Control•Manage appointments•Workflow management

Website•Consumer service history•Consumer service reminders•Reviews & Ratings•Bids on service wants•Q&A between merchants and consumers•Price estimator

Facebook Store•Social graph to see recommendation•Book appointment inside facebook

Website •Web based Marketing platform•Manage appointments with Intelligent bay management system•Social & Mobile ad management•Dynamic couponing system•Powerful analytics•Reviews & ratings feedback

Merchant CRMMerchant PoS

EngineReminders

Workflow AlertsData AnalysisSocial Graph

Price Estimator

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Value to Customers

MERCHANT’SWEBSITE

REVIEWWEBSITES

COUPONWEBSITES

Saves time, money and organizes your service

history and offers trustable reviews.

Direct link to the specific merchant

calendar.Broad industry coverage.

Easy access to coupons. Specific need may not be

offered.

Free. Free.Free to use.

Questionable quality.Free to use. Requires extensive searching.

Easily provides access to multiple providers.

Differing layouts. No access to other providers sites.

Multiple websites with often conflicting

information.

Simple user interface with no additional value

adds.

BENEFITS

COSTS

EASE OF USE

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Value to Merchants

MERCHANT’S WEBSITE

Dramatically expanded potential customer base.

Integrated with own calendar. Limited only to people that already consider them.

Fixed monthly subscription and minimal appointment fee.

Variable development and ongoingmaintenance costs.

2-3 incremental visits required to cover subscription and usage fees. Little incremental revenue.

REVENUEPOTENTIAL

BENEFITS

COSTS

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SWOT Analysis

• One of a kind technological solution.• Consumers are asking for better transparency• Clear value-added business proposition.• Minimum investment from providers.• No investment from consumers.• Young and aggressive company.• Category expertise.• Limited competition. We are the first.

• New company.• No name recognition.• Limited financial resources.

• Consumers prefer to book auto appointments online• Internet and Mobile apps are growing in popularity.• Other similar ventures have been successful in other

industries• Consumer trends are toward simplicity and convenience• Shop managers prefer booked appointments to walk-ins• Very fragmented market

• Technological obstacles with new platform.• Lack of strategic relationships.• Need to create a credible barrier to entry

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

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Landscape & Opportunity

Merchant Online Reservation Providers

Merchant Websites

Phone Call Management

Auto Blogs

Directory Websites

General Auto Info Websites

CRM Providers

POS Providers

Online Marketing Providers

Estimate Websites

General Review Websites

Paid Review Websites

Book an appointment powered by RepairHub

CRM / POS Integrations

Auto ServiceMerchants

Consumers

Find mechanicsTrustable reviews

Book an appointmentReminders and Alerts

Coupons and Discounts

Social MarketingRewards / Loyalty Play

Web Based CRMMobile Marketing

Workflow Management

Offline Marketing Providers

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Consumer Acquisition

AT THE MERCHANTIncentivize merchants with added marketing exposure to direct consumers to the website for booking.Multiple benefits to registering users in our system

Referral & usage point systemIn store ads and incentives for consumers

ONLINEContent sharing and co-marketing with relevant partners.

SEO, Banner and PPC, Targeted e-mail marketing, Contests, Affiliates

Leverage Facebook, Mobile,Twitter and YouTube. Custom applications.

OFFLINEContent sharing and co-marketing with relevant partners

Hyper-Local activities. Local flyers, village specific publications, local public relations.

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Merchant Acquisition

•Outside Sales

•Geographic Targeting

•Appointment Servicing

•Incentives

•Industry Publications

•Inside Sales

•Mobile Support

•Channel Expansion

•Consumer Engagement

•Industry Partnerships

•Trade Shows

•Value Expansion

•Superior Service

LAUNCH GROWTH MATURITY

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Management Team & Founding Partners

Sairam RangachariEntrepreneur, product strategist and technologist. Founded BeeBillion, a social CRM platform and negotiated a successful sale.Former Chief Innovation Officer and EVP, Products at optionsXpress, Inc. Responsible for technology, product strategy and innovation. Launched several industry leading products that solidified a world-class trading platform, winning several awards from Barron's, Kiplinger's, SmartMoney, and other leading industry publications.

Garry RosenfeldtDirector of Marketing Research for Midas International, the world’s largest provider of automotive aftermarket services. Has over 15 years experience in marketing including 8 years in retail automotive services. He is responsible for Midas’ brand health, promotional effectiveness, customer experience, operational strategy and also pioneered a first of it’s kind customer satisfaction program which includes shop level measurement and real time cloud based reporting supplemented by specific corrective action recommendations.

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Revenue Model

Full access to the scheduler Listing on consumer search results

Basic customer communication toolsSocial and mobile marketing tools

$50 RECURRING MONTHLY SUBSCRIPTION

$2 PER APPOINTMENT FEE

Detailed 5 year financial pro formas are available

Advanced CRM FunctionalityTiered pricing from $15 monthly up to $150

Homepage Merchant Features

Repair Estimator and Bidding (bring the transactions in)

Consumer Targeted Coupons and Discounts

Advertising Revenue

FUTURE OPPORTUNITIES

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A Proven Business Model

RepairHub will incorporate the best ideas and functions of already proven business models within a category

that is desperate for innovation.

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