repeatable innovation introduction with teaching
TRANSCRIPT
Repeatable Innovation“Your smart people with the right information, in the right environment, with the right coaching, makes remarkable things happen”
Every company already has in-house the resources, knowledge and human potential ….
….. to revolutionize it’s business
When your smart people are presented the right information, in the right environment, with the right coaching …..
….. remarkable things will happen.
Co-creating with your team is key to going from knowing to doing.
Growth is happening and you are not getting your fair share.
A trend is known by many and your unique value proposition is unclear.
Things are happening that do not make sense so your category leadership is in jeopardy.
Finding a great project
Make stuff that customers want that you are uniquely positioned to make and to do it as fast as possible
Definition of good innovation:
Consumer Want
Advantaged Position
MIMI: Systematic Consumer Need DiscoveryTEG: Technology Enabled Growth
The right amount of process converts innovation from a random act of serendipity into a repeatable, results oriented event.
Informative new perspectives are required to create new markets and finding new perspectives is disciplined, hard work.
When a team does the hard work of discovery, they are committed to making their innovation a reality.
Mine Interact Map Implement
Principles:
Solutions for specific opportunity areas
Exploration for important information
Direct contact between your team and customers
Opportunity map based on proprietary perspectives
MIMI: Systematic Consumer Need Discovery
“Discovering and leveraging proprietary perspectives on customer needs and requirements”
Being able to do something that no one else can do is the key to sustainable growth
When the gap between marketing and science is bridged, magic can happen.
Need to find customers that are willing to pay twice as much for something that works less well.
Technology Capabilities
Customer Attributes
Target and Jobs
Rationale Sequence
Principles:
Who has the most pain and is willing to pay the most?
What do our technologies enable us to do?
What features are enabled by your capabilities?
Who wants these capabilities and why do they need it?
TEG: Technology Enabled Growth“Bridging the gap between proprietary technology capabilities and motivational customer jobs”
ProjectsFamily dinner white space
Snacking new product strategy
Holistic margin management$200 oil strategy
Weight management strategy
C-store channel growth
Micro-martsfood away from homeRevolutionary cooking
appliance adoption path
Mideast baking products
Next generation soup packaging
Yogurt Capacity Utilization
MIMI: Systematic Consumer Need Discovery
TEG: Technology Enabled Growth
Special projects:
Innovation Style Awareness
Taking team performance to the next level by teaching them how to tap into their collection innovation strengths
Innovation Coaching“Helping innovation leaders and teams to work together more effectively in the sometimes paradoxically and confusing process of innovation”
Signpost Language
Teaching leaders and teams how to have the five conversations that are required for effective innovation on a daily basis
Leading Innovation
Teaching innovation leaders how to lead the paradoxical tension between the messiness of the front end and the results orientation of the back end,
One or two days of tailored team training with leaders
Delivery Method:
Leadership alignment on conversations required, followed by team training and follow-up
Delivery Method:
Personal leadership coaching with specific recommendations
Delivery Method:
Steven Fahrenholtz Repeatable Innovation Phone: 612.817.2499 [email protected]/in/stevenfahrenholtz