replacing entitlements with experiments

9
#B2BMX Entitlements to Experiments The Renaissance in B2B Marketing

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Page 1: Replacing Entitlements With Experiments

#B2BMX

Entitlements to Experiments

The Renaissance in B2B Marketing

Page 2: Replacing Entitlements With Experiments

Learning never exhausts the mind.

- Leonardo da Vinci

Page 3: Replacing Entitlements With Experiments

3,874 martech solutions in 49 categories

Page 4: Replacing Entitlements With Experiments

1We

measure ONE funnel

Page 5: Replacing Entitlements With Experiments

2Scored leads

convert better

Page 6: Replacing Entitlements With Experiments

3Sales is entitled to SDR support

Page 7: Replacing Entitlements With Experiments

4Don’t touch active

accounts

MINE

YOURS

INQ

MQL

SAL

SQL

Page 8: Replacing Entitlements With Experiments

#B2BMX

Thank you!Jason HeklAspiring Renaissance Marketer

[email protected]+1 415.754.3557

@the_hekler linkedin.com/in/smartmarketer/

Page 9: Replacing Entitlements With Experiments

#B2BMX