Web 2.0 University TM

Now Comingto

Germany and Italy

Hinchcliffe & Company

Reply

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• Hinchcliffe & Company is headed by DionHinchcliffe, well-known business strategist and enterprise architect, who speaks, writes, and works prolifically hands-on with clients in the Fortune 500, federal government, and the Internet startup community.

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Web 2.0 University ™

• As the world’s leading business education solution for Web 2.0, the material offered by Web 2.0 University™ offers immediate access to significant competitive advantage to its attendees.

• In strategic partnership with O’Reilly Media, the firm that coined the term and identified the trends, Web 2.0 University™has the unbeatable depth and authority demanded by today’s business leaders.

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Reply and Hinchcliffe & Company

• Reply and Hinchcliffe & Company sign an agreement for exclusive delivery of Web 2.0 University™ , the education solution developed in strategic partnership with O’Reilly Media.

• Reply and Hinchcliffe & Company bring Web 2.0 University™ to Germany and Italy.

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Key Statistics about Web 2.0 University

• Over 3,700 executives and business leaders have attended Web 2.0 University around the world in public and private deliveries.

• The premier courses are delivered in exclusive public sessions around the world and at major conferences such as Web 2.0 Expo and The New New Internet.

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• It has been selected for mass internal delivery by the leadership teams of major Fortune 500 companies including AOL, Best Buy, Microsoft, Swisscom, and others.

• Executives from Accenture, Booz Allen Hamilton, Dow Jones, eBay, Best Buy, The Gap, IBM, Microsoft, Time-Warner, T. Rowe Price, The World Bank have all attended Web 2.0 University.

Key Statistics about Web 2.0 University

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Key Statistics about Web 2.0 University

• 48% of senior executives surveyed in a broad global survey of large companies indicated significant investment in Web 2.0 strategies such as collective intelligence in 2007 ( Source: McKinsey).

• Ask potential attendees: Do you have your Web 2.0 strategy ready? Your competitors are working on this now.

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Web 2.0: Our Working Definition

“Web 2.0 is a set of economic, social, and

technology trends that collectively form the basis

for the next generation of the Internet – a more

mature, distinctive medium characterized by user

participation, openness, and network effects.”

- Web 2.0 Principles and Best Practices

"Networked applications that explicitly leverage

network effects."

- Tim O'Reilly

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The Seven Principles of Web 2.0

1. The Web As Platform

2. Services Beyond A Single Device

3. Data is the Competitive Advantage

4. Lightweight Product & Business Models

5. Rich User Experiences

6. Harnessing Collective Intelligence

7. Leveraging the Long Tail

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Immediately Actionable, Profound Material

• Devised by Web 2.0 and Enterprise

2.0 expert Dion Hinchcliffe, an

acknowledged social and enterprise

computing thought leader with a

worldwide reputation

• Taught by Hinchcliffe trained experts

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How Web 2.0 University Works

• Learning by exploring

• No rush, no stress, no fuss…

• Experiment beyond the examples

• Ask questions

• Have fun

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Web 2.0 University Participants Will:

• Achieve a fundamental understanding of Web 2.0 really is

• Get a clear view of the new business models made possible by Web 2.0

• Learn how to create disruptive market leading online platforms

• Gain best practices for sustainable competitive advantage online

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Three Different Courses

• Web 2.0 Executive

Bootcamp

• Enterprise 2.0 Bootcamp

• Ajax Bootcamp

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Web 2.0 Executive Bootcamp

• This intensive, day-long course

provides attendees with a thorough

grounding in the revolutionary world

of Web 2.0 - the set of design

patterns and business models that

are reshaping the face of the Web.

We undertake a deep exploration of

the latest ideas, trends and

techniques behind Web 2.0.

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Goals of Web 2.0 Bootcamp

• Appreciate and define Web 2.0

• Learn the seven principles of Web 2.0

• Use Web 2.0 applications

• Learn current best practices

• Consider how to apply Web 2.0 to

your business

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Who Should Attend

• Executives and Senior Managers

• Chief Technology Officers

• Chief Information Officers

• Business Analysts

• Web Application Architects

• Internet or Business Evangelists

• Business Strategists

• Project Managers

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Harnessing Collective Intelligence

User ContributionsText, images, audio,

video, news, etc.

Database of IntentionsSearches, clicks, tagging,

recommending, etc.

Data SharingPrior similar uses,

accumulated experience

“Collective Intelligence”

share

audience

growth

exponential

network

effects

viral

feedback

loops

consume

Architecture of Participation:Moving to the Center of Software Design

e-mail invites

content

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Making Money in a Web 2.0 World

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Attendees During Break Out Session

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Enterprise 2.0 Bootcamp

• This intensive, day-long course

provides attendees with a thorough

grounding in the revolutionary world

of Web 2.0 - the set of design

patterns and business models that

are reshaping the face of the Web.

We undertake a deep exploration of

the latest ideas, trends and

techniques behind Web 2.0.

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Goals of Enterprise 2.0 Bootcamp

• How to develop and implement a successful social computing initiative

• Understand the basic elements of Enterprise 2.0: the SLATES approach

• Strategies for educating and changing worker behavior patterns: Lessons from the Web

• Case studies in freeform, emergent, social applications in the enterprise

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Who Should Attend

• Individuals whose job responsibility involves collaboration

• Business and IT Executives/Managers

• IT staffers and general line of business workers

• CIOs and CTOs that are seeking to be more effective in their positions

• Enterprise architects

• Web and business strategists

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Web 2.0 Inside the Firewall: Enterprise 2.0

• SLATES

– Search

– Linking

– Authorship

– Tagging

– Extensions

– SignalsSource: Flickr – angusleonard – Slate tiles

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Ajax Bootcamp

• If you’re a forward-thinking Web architect or designer and want to build compelling, user-centric, Ajax-based Rich Internet Applications (RIAs), this fast-paced, hands-on training program is for you

• Employing a concept-to-completion format, you’ll learn how to seize “the power of the future” in this day-long course

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Goals of Ajax Bootcamp

• Gain an understanding of the basics of Ajax, including asynchronous server communication, Dynamic HTML, and Javascript

• Build a complete, functional Ajax application from beginning to end

• Master design patterns and user interface strategies for building elegant, highly addictive Web sites and applications

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Who Should Attend

• Web Programmers and Designers

• Technology Evangelists

• Senior Architects

• Product Designers

• User Interface Architects

• Web Consultants

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Web 2.0 Reading List

• The Innovator's Dilemma

• Wikinomics

• The Cluetrain Manifesto

• The Long Tail

• Web 2.0 Principles & Best Practices

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Web 2.0 University

Reply and Hinchcliffe & Company

bring Web 2.0 University TM in Europe

For information, please contact:

marketing@reply.it

Phone +39.02.535761Source: Flickr – stoneth - camping