report of civil complaint filing · 11 mighty dozen. 12 25. whole foods is a retail supermarket...

State of California -Department of Justice -Attorney General's Office -Proposition 65 Enforcement Reporting

Attention: Prop 65 Coordinator, 1515 Clay Street, Suite 2000, Oakland, CA 94612FORM JUS 1500 PRIVATE ENFORCEMENT FILING -Health and Safety Code section 25249.7(e) and (f)(03-01)

REPORT OF CIVIL COMPLAINT FILING

Please rint or t ere uired information ~ Original Filing ❑Supplemental Filing ❑Corrected Filing

PLAINTIFFS)

Madeleine Wachs and Gabriela Garcia

DEFENDANTS)Z

Suja Life, LLC, Whole Foads Market California, Inc., Mrs. Gooch's Natural

UQ= Food Markets, Inc., and Whole Foods Market, Inc.

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COURTDOCKETNUMBER COURT NAME

N o 18STCV04528 Los Angeles Superior Court

V Z SHORT CASE NAME

Wachs v. Suja

TYPE OF CLAIM (Check All That Apply) RELIEF SOUGHT (Check All That Apply)

Propostion 65 Unlawful Discharge ~ Warning

~ ~ Proposition 65 Failure to Warn ❑ Discharge Ban o~Q LL

W ? ❑ B&P Code section 17200 ❑ Civil PenaltyN~

~ Q Other Code Section 1750, Negligent Misrepresentation

COPY OF COMPLAINT MUST BE ATTACHED LL

NAME OF CONTACT

Andre E. Jardini, Esq.

W oORGANIZATION

Knapp, Petersen & ClarkeTELEPHONE NUMBER

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~ADDRESS

550 North Brand Boulevard, Suite 1500FAXNU~M~s ER

(~f ~°) ~;j ~ ~ -~~~~~~ ~~..~

CITY STATE ZIP

Glendale CA ~~f~~,~E-MAIL ADDRESS

[email protected]

FILING INSTRUCTIONS: This form can be completed online and printed. If electronic filing is not available, mail the completed

form with a copy of the complaint to the attention of the Prop 65 Coordinator at the address shown above. If you need additional

space to complete this form please use an attachment.

KNAPP,PETERSEN& CLARKE

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Andre E. Jardini, Bar No. 713 3 [email protected]. Myles, Bar No. [email protected], PETERSEN & CLARKE550 North Brand Boulevard, Suite 1500Glendale, California 91203-1922Telephone: (818) 547-5000Facsimile: (818) 547-5329

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Attorneys for PlaintiffsMADELEINE WACHS AND GABRIELA GARCIA,individuals, on behalf of themselves and others similarlysituated

SUPERIOR COURT OF THE STATE OF CALIFORNIA

COUNTY OF LOS ANGELES

MADELEINE WACHS and GABRIELAGARCIA, individuals, on behalf ofthemselves and others similarly situated,

v.Plaintiffs,

SUJA LIFE, LLC, WHOLE FOODSMARKET CALIFORNIA, INC., MRS.GOOCH' S NATURAL FOOD MARKETS,INC., and WHOLE FOODS MARKET,INC., and DOES 1 through 20, inclusive,

Defendants.

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I► •

CLASS ACTION COMPLAINT

1. VIOLATION OF THE CONSUMERLEGAL REMEDIES ACT (CAL. CIV.CODE §§ 1750 ET SEQ.)

2. NEGLIGENTMISREPRESENTATION

3. FRAUDULENT CONCEALMENT

4. UNLAWFUL, FRAUDULENT, ANDUNFAIR BUSINESS PRACTICES(CAL. BUS. &PROF. §§ 17200 ETSEQ.)

5. VIOLATION OF PROPOSITION 65(CAL. HEALTH &SAFETY CODE §§25249.5 ET SEQ.)

DEMAND FOR JURY TRIAL

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CLASS ACTION COMPL~IWT

3 3 59560.1 08000/01051

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Individuals and representatives Madeleine Wachs and Gabriela Garcia ("plaintiffs"),

on behalf of themselves and all others similarly situated (the "class"), complain as follows:

INTRODUCTION

1. Defendant Suja Life, LLC ("Suja") is a California-based manufacturer,

marketer, and distributor of a line of juice drinks including Suja Twelve Essentials, Suja

King of Greens, Suja Power Greens, Suja Easy Greens, and Suja Mighty Dozen (formerly

Suja Mighty Greens) (hereinafter the "Suja juices").

2. Defendants Whole Foods Market California, Inc., Mrs. Gooch's Natural Food

~ Markets, Inc., and Whole Foods Market, Inc. ("Whole Foods") are retailers that market and

distribute Suja Juices.

3. During the Class Period,l Suja and Whole Foods ("defendants") knowingly

and actively concealed the material fact that the Suja Juices contain the chemical element

lead at levels above the safety threshold set by the State of California in Proposition 65.2

4. Lead is a toxin that accumulates in soft tissues and bone, and has been found

to cause reproductive harm in both women and men.

5. Defendants' concealment and misrepresentations regarding the presence of

lead in Suja Juices constitute concealment of a material fact and material representations

that induced Plaintiffs and similarly situated Class members to purchase Suja Juices.

6. The fact that the Suj a Juices contain lead is undeniably material to reasonable

consumers.

7. Plaintiffs and similarly situated class members did not know and could not

have been reasonably expected to know that the Suja juices contained lead. Reasonable

consumers purchased the Suja Juices believing that they were in compliance with all

relevant California regulations and that they were safe according to California regulatory

1 The Class Period is defined as November 2014 to the present.

2 Safe Drinking Water and Toxic Enforcement Act of 1986 (Cal. Health and Safety Code §§25249.5 et seq.)

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CLASS AC7ION COMPLAINT

3359560.1 08000/0 1051

1 thresholds. Reasonable consumers would not have purchased the Suja juices had they

2 known they contained lead in excess of the California safety threshold.

3 8. Plaintiffs are filing this case as a class action on behalf of themselves and all

4 other similarly situated purchasers of the Suja juices. Through this lawsuit, plaintiffs seek

5 to enjoin the sale of the Suja juices and obtain restitutionary and monetary relief for

6 thousands of class members who have purchased the Suja juices and unwittingly been

7 exposed to elevated levels of lead as a result of defendant's conduct.

g THE PARTIES

9 A. The Plaintiffs:

10 9. Plaintiff Madeleine Wachs, at all material dines herein, was and still is a

1 1 resident of the state of California.

12 10. Plaintiff Gabriela Garcia, at all material times herein, was and still is a

13 resident of the state of California.

14 11. During the class period, plaintiffs purchased Suja Twelve Essentials, Suja

15 King of Greens, Suja Power Greens, Suja Easy Greens, and Suja Mighty Dozen. Plaintiffs

16 did not know nor could they have reasonably known that the Suja juices they purchased

17 contained lead in excess of the safety threshold in California. Plaintiffs would not have

18 purchased Suja Twelve Essentials, Suja King of Greens, Suja Power Greens, Suja Easy

19 Greens, and Suja Mighty Dozen had they known that the products contained lead in excess

20 of the safety threshold in California.

21 B. The Defendants:

22 12. Defendant Suja Life, LLC is a Delaware corporation with its principal place

23 of business located at 3831 Ocean Ranch Blvd., Oceanside, CA 92056.

24 13. Defendant Whole Foods Market California, Inc. is a California corporation

25 with its principal place of business located at 5980 Horton Street, Suite 200, Emeryville,

26 CA 94608.

2~ 14. Defendant Mrs. Gooch's Natural Food Markets, Inc. is a CaliforniaKNAPP,PETERSEN& CLARKE 28 corporation with its principal place of business located at 207 Goode Avenue, 7th Floor,

-3-CLASSACTION COMPLAINT

3359560.1 08000/01051

1 Glendale, CA 91203.

2 15. Defendant Whole Foods Market, Inc. is a Delaware/New York corporation

3 with its principal place of business located at 550 Bowie Street, Austin, TX 78703.

4 16. Plaintiffs are unaware of the names of, and capacities of the defendants sued

5 herein as DOES 1 through 20, inclusive. Plaintiffs are informed and believe and upon that

6 basis allege that each of the defendants sued herein as DOES 1 through 20, inclusive, is

7 responsible in some manner for the wrongs alleged herein and is legally liable to the

8 plaintiff. Plaintiffs will amend this complaint to allege their true names and capacities

9 when such information is ascertained.

10 17. At all times herein mentioned, defendants, and each of them individually,

1 1 were members of, and engaged in, a joint venture, partnership, or common enterprise, and

12 acting within the course and scope of, and in pursuance of, said joint venture, partnership,

13 and common enterprise.

14 18. At all times herein mentioned, the acts and omissions of various defendants,

15 and each of them individually, contributed to the various acts and omissions of each and all

16 of the other defendants in proximately causing the injuries and damages as herein alleged.

17 19. At all times herein mentioned, defendants, and each of them, ratified each and

18 every act or omission complained of herein. At all times herein mentioned, defendants, and

19 each of them individually, aided and abetted the acts and omissions of each and all of the

20 other defendants in proximately causing the damages herein alleged.

21 JURISDICTION AND VENUE

22 20. This court has jurisdiction over this matter pursuant to California Code of

23 Civil Procedure §410.10.

24 21. The venue is proper in this court pursuant to California Civil Code §§ 395 and

25 395.5 in that some of the acts, events, and occurrences giving rise to this litigation took

26 place in the County of Los Angeles; and the principal place of business of defendant Mrs.

2~ Gooch's Natural Food Markets, Inc. is situated in the County of Los Angeles.; and Suja and'KNAPP,PETERSEN& CLARKE 2g Whole Foods have conducted their businesses, and currently do so, in the County of Los


3359560.1 08000/01051

1 Angeles.

2 FACTUAL ALLEGATIONS

3 22. The juice and juice cleanse business is amulti-billion dollar per year industry.

4 The market for these juice products has exploded in recent years, with the customer base

5 expanding beyond the niche health food community to the mainstream, as the benefits of

6 drinking "green" and/or healthy juices are being recognized as a way to add needed

7 vitamins into the typical American diet and to combat the obesity epidemic.

8 23. Suja is a producer of popular juice drinks sold throughout North America.

9 24. Suja manufactures, markets, distributes, and sells juices, including Suja

10 Twelve Essentials, Suja King of Greens, Suja Power Greens, Suja Easy Greens, and Suja

1 1 Mighty Dozen.

12 25. Whole Foods is a retail supermarket that markets, distributes, and sells juices,

13 including Suja Twelve Essentials, Suja King of Greens, Suja Power Greens, Suja Easy

14 Greens, and Suja Mighty Dozen.

15 26. During the class period defendants conducted substantial business in the state

16 of California.

17 27. Unfortunately for consumers, Suj a and Whole Foods have engaged in

18 advertising and marketing campaigns that fail to provide warnings or even disclose that

19 Suja juice contains a hidden, undisclosed danger, the presence of lead in unacceptably high

20 levels.

21 28. The Suja juices have been described by Suja as "healthy;" "#goodforyou;"

22 "#healthydrinking."

23 29. Suja advertising encouraged purchasers to "#drinlcup" and "throw healthy

24 into the mix!;" "[w]hen you're looking for greens straight from the garden... #itsthejuice

25 #suja ... At Suja, we believe healthiness is the root of all happiness;" and similar

26 representations. See E~ibit 1, a compilation of some of the representations made in the

2~ marketplace by Suja.KNAPP,PETERSEN& CLARKE 28 ~~~~

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CLASSACTION COMPLAINT

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30. Suja provided these juices to reviewers and influencers who published

statements such as: "When I got home, I downed the Twelve Essentials. That particular

juice is really hard to drink. It is kind of bitter, but I know it is probably the best juice for

me because it has a bunch of good greens in it... After just one day of having fruits,

veggies, and juice as my diet, I noticed some subtle changes. My skin is glowy, my hair is

softer, and I was definitely more energetic yesterday. fiver since I have integrated more and

more raw fruits and veggies in my diet, I have felt far more energetic. But yesterday, I was

so energetic!"3

31. Posts such as the following have been adopted and broadcast by Suja: "Now

that I'm pregnant, it's even more important for me to eat a balanced diet so my growing

baby can get proper nutrients. That's why Suja Classic cold-pressed juices are so great.

They're organic, GMO-free and packed with vitamins and antioxidants." Such posts

actively encouraged pregnant women to ingest the juice, even though the Suja juices

contain reproductive toxicity-causing lead.

32. Suja encouraged bulk purchasing and consumption of the lead-tainted juices

with statements like "22 ingredients, 6 flavors, your choice of 6, 18 or 48 bottles, 1 delivery

per month & 0 shipping costs. If you're a freak about greens, this subscription is perfect for

you! Starting at only $48 per month with FREE shipping;" and "Get a 3-Day Fresh Start for

$99 +Free Shipping."

33. The representations made by Suja were and are pervasive, continuous, and

far-reaching. By making the aforementioned claims, defendants intend for consumers to

view and rely upon them in choosing to purchase the Suja juices. Further, by placing these

claims and ingredients on the product; using banner ads; using general and targeted

marketing on social media platforms; and engaging consumers in person in stores and at the

3 This particular post can be found at:http://www.barefootinbluejeansblog.com/2016/03/suja juice-one-day-juice-cleanse.htmland contains a footnote stating: "This post was sponsored by Suja Juice. All opinions,experiences, and photos are my own."


3359560.1 08000/01051

1 point of sale, defendants ensure that the health claims that purportedly differentiate the Suja

2 juices from their competitors are seen and viewed by potential consumers of the Suja juices.

3 34. During the class period, defendants knowingly and purposely concealed the

4 material fact that the Suja juices contain a dangerous toxic chemical that poses serious

5 health risks to plaintiffs and other similarly situated consumers.

6 35. Furthermore, defendants have failed and refused to disclose or warn

7 consumers that its products contain lead and can be dangerous.

8 36. Despite actual knowledge that the Suja juices contain a dangerous toxic

9 chemical and pose serious health risks to consumers, the defendants marketed and sold the

10 Suja juices as being a safe, effective, and healthy part of a daily diet.

1 1 37. Plaintiffs were exposed to an overall ad campaign that included banner ads;

12 targeted marketing on various social media platforms that included the claims above and

13 similar representations at a frequency of one to three times per week since at least 2014 to

14 present.

15 38. On at least one occasion, plaintiff Wachs was the target of in-person

16 solicitation inside a Whole Foods location.

17 39. In reliance on the aforementioned representations, claimants purchased and

18 consumed the listed Suja products from various Whole Foods locations, often three times

19 per week, between September 2014 and February 2018.

20 40. In reliance on the aforementioned representations, plaintiff Wachs has done

21 the Suja 3 Day Cleanse three times. Each time, as recommended, she consumed 18 bottles

22 of Suja juice, including six bottles of lead-containing Suja Twelve Essentials, within a 72

23 hour period. ''

24 41. According to the U.S. Food and Drug Administration, lead is a toxic

25 substance.

26 42. The California Environmental Protection Agency, Office of Environmental

2~ Health Hazard Assessment (OEHHA), has listed lead as a chemical known to the state ofKNAPP,PETERSEN& CLARKE 28 California to cause reproductive harm in both women and men under Safe Drinking Water


3359560.1 08000/0 1051

and Toxic Enforcement Act of 1986 (Cal. Health &Safety Code §§ 25249.5 et seq.)

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I, (hereinafter "Proposition 65").

43. Plaintiffs are informed, and believe, and thereon allege that neither the

Attorney General, nor any applicable district attorney or city attorney, is diligently and

I, effectively prosecuting an action for the violations alleged in plaintiffs' notice in

I conformity with the alleged violation of applicable warning statutes based on the supporting

facts and for the relevant time period.

44. As a direct and proximate result of defendants' conduct alleged herein,

plaintiffs and the class have suffered injuries, including but not limited to, money spent on

contaminated juice products manufactured, marketed, and sold by defendants. The failures

to warn complained of herein have occurred on a continuing basis, throughout the four-year

period prior to the filing of this action and in earlier periods. Exposure to the toxic

chemical lead occurs each time one of these products is sold and consumed.

45. Defendants' conduct alleged herein presents a danger to plaintiffs and

similarly situated consumers.

46. Through this action, plaintiffs and the class seek an injunction against

defendants' continuing harmful conduct, restitution of all money utilized to purchase the

contaminated Suja juices, and monetary damages as permitted under the law.

CLASS ALLEGATIONS

47. Plaintiffs bring this action individually and on behalf of the following class:

All individuals residing in the State of California who purchased SujaTwelve Essentials, Suja King of Greens, Suja Power Greens, Suja EasyGreens, and Suja Mighty Dozen for personal use and not for resale fromNovember 2014 until the filing of this complaint. Excluded from the class aredefendants, their parent companies, subsidiaries and affiliates, any co-conspirators, all governmental entities, and any judges or justices assigned tohear any aspect of this action.

48. This action is brought and may be properly maintained as a class action

pursuant to California Civil Code § 1781, California Code of Civil Procedure § 382, and

California Rules of Court, 3.760 et seq. This action satisfies the numerosity, typicality,


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1 adequacy, predominance, and superiority requirements of those provisions.

2 49. The class is so numerous that the individual joinder of all of its members is

3 impracticable. The exact number and identities of class members are unknown to plaintiffs

4 at this time and can only be ascertained through appropriate discovery. The class

5 undoubtedly numbers in the thousands of purchasers of Suja products.

6 50. Common questions of law and fact exist as to all members of the class that

7 predominate over any questions affecting only individual members of the class. There are

8 common legal and factual questions, which do not vary from class member to class

9 member, and which may be determined without reference to the individual circumstances

10 of any class member include, but are not limited to, the following:

1 1 (a) Whether defendants misrepresented the safety, benefits, and dangers of

12 the juices;

13 (b) Whether defendants' products are contaminated with lead;

14 (c) Whether defendants' conduct constitutes a violation of the Consumer

15 Legal Remedies Act (Cal. Civ. Code §§1750 et seq.);

16 (d) Whether defendants have engaged in conduct which constitutes

17 negligent misrepresentation;

18 (e) Whether defendants have engaged in conduct which constitutes

19 fraudulent concealment;

20 (~ Whether defendants' conduct constitutes an unfair, unlawful, and/or

21 fraudulent business practice (Cal. Bus. &Prof. Code §§17200 et seq.);

22 (g) Whether defendants have engaged in conduct which constitutes a

23 violation of Proposition 65; ',

24 (h) Whether plaintiffs and the class are entitled to compensatory damages,

25 and if so, the nature of such damages;

26 (i) Whether plaintiffs and the class are entitled to restitutionary relief; and

27 (1) Whether plaintiffs and the class are entitled to injunctive relief.KNAPP,PETERSEN& CLARKE 28 ~~~~


33 59560.1 08000/01051

1 51. Plaintiffs' claims are typical of the claims of the members of the class, and

2 the representative plaintiffs' interests coincide with and are not antagonistic to those of the

3 other class members they seek to represent. Plaintiffs and all members of the class have

4 sustained damages and are facing irreparable harm arising out of defendants' common

5 course of conduct as complained of herein. The damages of each member of the class were

6 caused directly by defendants' wrongful conduct as alleged herein.

7 ~ 52. Plaintiffs will fairly and adequately protect the interests of the members of the

8 class. Plaintiffs have retained attorneys experienced in the prosecution of class actions,

9 including complex employment, consumer, and product defect class actions; and plaintiffs

10 intend to prosecute this action vigorously.

1 1 53. A class action is superior to other available methods for fair and efficient

12 adjudication of this controversy, since individual litigation of the claims of all class

13 members is impracticable. Even if every class member could afford individual litigation,

14 the court system could not. It would be unduly burdensome to the courts in which

15 individual litigation of numerous cases would proceed. Individualized litigation would also

16 present the potential for varying, inconsistent, or contradictory judgments; and would

17 magnify the delay and expense to all parties and to the court system resulting from multiple

18 trials of the same complex factual issues. By contrast, the conduct of this action as a class

19 action with respect to some or all of the issues presented herein, presents fewer

20 management difficulties, conserves the resources of the parties and of the court system, and

21 protects the rights of each class member.

22 54. The prosecution of separate actions by individual class members may create a

23 risk of adjudications with respect to them that would, as a practical matter, be dispositive of

24 the interests of the other class members not parties to such adjudications, or that would

25 substantially impair or impede the ability of such non-party class members to protect their

26 interests.

27 55. Individual actions by class members would establish incompatible standardsKNAPP,PETERSEN

& CLARKE 28 of conduct for defendants.


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1 56. DeFendants have acted or refuse to act in respects generally applicable to the

2 class, thereby making appropriate final and injunctive relief with regard to the members of

3 the class as a whole, as requested herein.

4 57. Plaintiffs reserve the right to re-define the class prior to certification.

5 FIRST CAUSE OF ACTION

6 Violation of the Consumer Legal Remedies Act (Cal. Civ. Code Sections 1750 Et Seq.

7 by Plaintiffs and the Class Against Defendant Suja Life, LLC)

8 58. Plaintiffs and the class incorporate by reference the allegations of the

9 preceding paragraphs as if fully set forth herein.

10 59. Defendant has engaged in and continue to engage in business practices in

1 1 violation of California Civil Code §§ 1750 et seq. (the "Consumer Legal Remedies Act")

12 by making false and unsubstantiated representations concerning the safety, benefits, and

13 dangers of the Suja juices. These business practices are misleading and/or likely to mislead

14 consumers and should be enjoined.

15 60. Defendant has engaged in deceptive acts or practices intended to result in the

16 sale of the Suja juices in violation of California Civil Cody § 1770. Defendant knew and/or

17 should have known that its representations concerning the safety, benefits, and quality of

18 the Suja juices were unsubstantiated and were likely to mislead the public.

19 61. Defendant's conduct alleged herein violates the Consumer Legal Remedies

20 Act, including but not limited to, the following provisions: (1) Using deceptive

21 representations in connection with goods or services in violation of California Civil Code

22 § 1770(a)(4); and/or (2) representing that goods have characteristics, uses, or benefits which

23 they do not have in violation of Cal. Civ. Code § 1770(a)(5). As a direct and proximate

24 result of defendants' conduct, as set forth herein, defendants have received ill-gotten gains

25 and/or profits including, but not limited to, money. Therefore, said defendant has been

26 unjustly enriched.

27 62. There is no other adequate remedy at law and unless defendant's conduct isKNAPP,PETERSEN& CLARKE 28 enjoined, plaintiffs and the class will suffer irreparable harm.


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1 63. Pursuant to California Civil Code §§ 1780(a)(2)-(5) and 1780(d), plaintiffs

2 and members of the class seek an order for: (1) actual damages; (2) an injunction against

3 defendants' illegal conduct as alleged herein; (3) restitution; (4) punitive damages; (5)

4 ancillary relief; and (6) attorneys' fees and costs to the full extent allowed by law.

5 64. On September 10, 2018, counsel for plaintiffs and the class provided

6 defendants with written notice that their conduct is in violation of the Consumer Legal

7 Remedies Act. Pursuant to California Civil Code § 1782(d), plaintiffs are seeking damages

8 under the Consumer Legal Remedies Act. A true and correct copy of the CLRA notice is

9 attached hereto as Exhibit 2.

10 SECOND CAUSE OI' ACTION

1 1 Negligent Misrepresentation by Plaintiffs and the Class Against Defendant Suja

12 Life, LLC)



15 66. During the class period defendant represented to California consumers

16 through the advertising, marketing, and sale of their products that the S~ja juices were safe,

17 healthy, and appropriate for consumption as a part of a daily diet.

18 67. Defendant's representations regarding the characteristics of the Suja juices

19 were false because their products were contaminated with lead and unsafe for consumption

20 in recommended quantities.

21 68. Defendant's misrepresentations regarding the characteristics of the Suja juices

22 were material because a reasonable consumer would attach importance to them in

23 determining whether to purchase and consume the Suja juices.

24 69. Defendant's material misrepresentations concerning the safety, benefits, and

25 quality of the Suja juices were false and made without having any reasonable ground for

26 believing their to be true.

27 70. Defendant made material representations concerning the safety, benefits, andKNAPP,PETERSEN

& CLARKE 2g quality of the Suja juices with the intent to induce plaintiffs and the class to purchase and


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1 consume their products.

2 71. Plaintiffs and the class reasonably and materially relied on defendant's

3 material misrepresentations in choosing to purchase and consume the Suja juices.

4 72. As a direct and proximate result of defendant's conduct, plaintiffs and the

5 class have incurred damages in an amount to be proven at trial. Plaintiffs and the class are

6 not seeking damages arising out of personal injuries.

7 THIRD CAUSE OF ACTION

8 Fraudulent Concealment by Plaintiffs and the Class Against DEFENDANT Suja

9 Life, LLC)


1 1 preceding paragraphs as if fully set forth herein.

12 74. As set forth herein above, defendant Suja Life, LLC had a duty to warn

13 plaintiffs and the class concerning the nature of the toxic substances in their products.

14 Defendant's failure to warn constitutes. a concealment of material information with the

15 intent to deceive plaintiffs and the class, and cause them to refrain from taking steps to

16 protect themselves and their families. further, in failing to warn and thereby concealing the

17 toxic nature of the Suja juices, defendant intended that plaintiffs and the class would refrain

18 from reporting defendant's conduct to relevant authorities or taking legal action for

19 damages or other relief.

20 75. Plaintiffs and the class purchased the Suja juices in reliance on defendant's

21 failure to warn or apprise consumers of the extent of defendant's conduct and the toxic

22 nature of the Suja juices, and based on the reasonable belief that it was safe to consume the

23 Suja juices.

24 76. As a direct and proximate result of defendant's conduct, plaintiff and the

25 class have incurred damages in an amount to be proven at trial. Plaintiff and the class are

26 not seeking damages arising out of personal injuries.

27 ////KNAPP,PETERSEN& CLARKE 2g ~~~~


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FOURTH CAUSE OF ACTION

~ (Unlawful, Fraudulent, and Unfair Business Practices (Cal. Bus. &Prof. Sections 17200 Et

Seq.) by Plaintiffs and the Class Against All Defendants)

77. Plaintiffs and the class incorporate by reference the allegations of the

preceding paragraphs as if fully set forth herein.

78. Plaintiffs are informed and believe, and thereon allege that defendants'

actions as described herein constitute unfair competition within the meaning of California's

Unfair Competition Law ("UCL"), insofar as the UCL prohibits "any unlawful, unfair, or

fraudulent business act or practice" or "unfair, deceptive, untrue, or misleading

~ advertising."

79. Defendant Suja has unfairly and fraudulently made false and unsubstantiated

representations concerning the safety, benefits, and quality of the Suja juices without

having any reasonable basis for doing so.

80. Defendant Whole Foods, despite knowledge of Suja's unfair and fraudulent

false and unsubstantiated representations concerning the safety, benefits, and quality of the

Suja juices, has sold and continues to sell the tainted Suja juices to unwitting consumers.

81. Furthermore, defendants have failed to provide material and legally required

disclosures regarding the presence of a dangerous and highly toxic contaminant contained

in the Suja juices.

82. Defendants' conduct constitutes an "unfair" business practice within the

meaning of the UCL insofar as defendants' business practices alleged herein are immoral,

unethical, oppressive, unscrupulous, and/or substantially injurious to consumers.

83. Defendants' conduct constitutes a "fraudulent" business practice within the

meaning of the UCL insofar as defendants' misrepresentations regarding the safety,

benefits, and quality of the Suja juices are likely to deceive members of the public.

84. The business acts and practices of defendants are unlawful within the

meaning of the UCL in that such acts and practices violate the Consumer Legal Remedies

Act Proposition 65.

-14-CLASS ACTION COMPLAINT

3 3 59560.1 08000/01051

1 85. The unlawful, unfair, and fraudulent business practices, and unfair

2 competition by defendants described above continue to present a threat to plaintiffs and the

3 class. Plaintiffs are informed and believe, and thereon allege, that defendants have

4 systematically perpetrated deceptive and unfair practices upon members of the public and

5 have intentionally deceived plaintiffs and the class.

6 86. The dissemination of false and deceptive representations through published

7 media in print or in digital form over the Internet constitutes unfair competition and unfair,

8 deceptive, untrue, or misleading advertising within the meaning of the UCL.

9 87. Defendants' refusal to stop making the aforementioned unsubstantiated

10 representations concerning the safety, benefits, and quality of the Suja juices constitutes

1 1 continuing an ongoing unlawful activity prohibited by the UCL, and justifies the issuance

12 of an injunction requiring defendants to act in accordance with the law.

13 88. As a direct and proximate result of defendants' unlawful and unfair business

14 practices in violation of the UCL, plaintiff and the class have suffered injury in fact, and

15 have suffered economic harm by losing money as a result of purchasing the contaminated

16 Suja juices.

17 89. Defendants have been unjustly enriched as a result of money collected

18 through the sale of the dangerous and toxic Suja juice. As a result of the aforementioned

19 conduct, plaintiff and the class are entitled to monetary restitution and restitutionary

20 disgorgement of profits.

21 FIFTH CAUSE OF ACTION

22 Violation of Proposition 65 Cal. Health &Safety Code §§ 25249.5 Et Seq. by

23 Plaintiffs and the Class Against All Defendants



26 9L The Suja juices are contaminated with lead, which is contained on the

KNAPP, 27 Proposition 65 list of "Chemicals Known to the State to Cause Cancer or Reproductive

PETERSEN& CLARKE 2g TOX1City."

-IS-CLASSACTION COMPLAINT

3 3 59560.1 08000/01051

1 92. OEHHA set the Maximum Allowable Dose Level ("MADE") of lead to 0.5

2 µg/day.

3 93. The amount of lead in each of the above-mentioned Suja juices is in excess of

4 the Maximum Allowable Dose Level ("MADE") of 0.5 µg/day of lead set by the OEHHA.

5 94. Defendants have failed to provide Proposition 65 warnings on the Suja juices

6 despite the fact that lead is included on the list of "Chemicals Known to the State of

7 California to Cause Cancer or Reproductive Toxicity" under the Proposition 65.

8 95. By committing the acts alleged above, defendants have, in the course of doing

9 business, knowingly and intentionally exposed individuals in California to chemicals

10 known by the state of California to cause reproductive or developmental toxicity without

1 1 first giving clear and reasonable warning to such individuals, as required by Health &

12 Safety Code § 25249.6.

13 96. Defendants packaged their products without the warnings required by

14 California Code of Regulations Title 27 Article 6, which would have supplied the persons

15 who ingested the products and suffered exposure to lead with important health information

16 required under California law. These exposures took place off of defendants' property and

17 away from any source of conspicuous warning such as a sign at the point of sale.

18 97. Plaintiffs' allegations concern a "consumer product exposure," which is an

19 exposure that results from a person's acquisition, purchase, storage, consumption, or other

20 reasonably foreseeable use of a consumer good, or any exposure that results from receiving

21 a consumer service. See Cal. Code Regs. Title 27 § 25602(c). The method of exposure is

22 through ingestion.

23 98. Plaintiffs assert this claim for violation of Proposition 65 more than sixty (60)

24 days after giving notice of the alleged violations to defendants, to the California Attorney

25 General, and to applicable district attorneys and city attorneys in whose jurisdictions these

26 exposures are alleged to have occurred.

2~ 99. Pursuant to Health &Safety Code § 25249.7(b), said violations renderKNAPP,PETERSEN

& CLARKE 28 defendants liable to plaintiffs and the class for civil penalties not to exceed $2,500 per day


3 3 59560.1 08000/0 1051

1 for each violation, in addition to any other penalty established by law.

2 100. Plaintiff is seeking injunctive relief pursuant to Health &Safety Code

3 § 25249.7(a), requiring defendants to institute a recall of all of the Suja Twelve Essentials,

4 Suja King of Greens, Suja Power Greens, Suja Easy Greens, and Suja Mighty Dozen in the

5 state of California; discontinue the manufacture, distribution, and sale of all of the Suja

6 juices in the State of California; and/or provide a clear and reasonable warning to

7 consumers concerning the presence of toxic chemicals in the Suja juices.

8 101. On July 17, 2018, plaintiffs sent defendants and all relevant state agencies a

9 Notice of Violation of Proposition 65 pursuant to Health &Safety Code § 25249.7(d). A

10 true and correct copy of this Proposition 65 notice is attached hereto as E~ibit 3.

1 1 PRAYER FOR RELIEF

12 WH~IZEFORE, Plaintiffs on behalf of themselves and all others similarly situated,

13 prays for relief and judgment against defendants, and each of them, as follows:

14 1. For an order certifying the class, and appointing plaintiffs and their counsel to

15 represent the class;

16 2. For damages suffered by plaintiffs and the class;

17 3. For restitution to plaintiffs and the class of all monies wrongfully obtained by

18 the defendants;

19 4. For preliminary and injunctive relief requiring defendants to accurately

20 represent the qualities of their products;

21 5. For reasonable attorney's fees as permitted under California Code of Civil

22 Procedure § 1021.5, California Civil Code § 1780(e) or other applicable statutes;

23 6. For punitive damages (first and third causes of action only);

24 7. For plaintiff's costs incurred;

25 ////

26 ////

KNAPP, 27 ////PETERSEN& CLARKE 2g ~~~~


3359560.1 08000/01051

1 8. For prejudgment interest; and

2 9. For such other relief which the court deems just and proper.

3

4 Dated: November 9, 2018 KNAPP, PETERSEN & CLARKE

5`'~

6By:

7 Andre E. JardiniK.L. Myles

8 Attorneys for PlaintiffsMADELEINE WACHS and

9 GABRIELA GARCIA, Individuals, onbehalf of themselves and others

10 similarly situated

1 1

12 DEMAND FOR JURY TRIAL

13 Plaintiffs hereby demand a trial by jury in the above-entitled action.

14

15 .Dated: November 9, 2018 KNAPP, PETERSEN & CLARKE

16

17By:

18 Andre E. JardiniK.L. Myles

19 Attorneys for PlaintsMADELEINE WACHS and

20 GABRIELA GARCIA, Individuals, onbehalf of themselves and others '~,

21 similarly situated

22

23

24

25

26

KNAPP, 27PETERSEN& CLARKE 2g


3359560. I 08000/01051

EXHIBIT 1

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APRIL 13, 2017


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lovesuja 22 ingredients, 6 flavors, your choice

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greens, this subscription is perfect for you!

Starting at only $48 per month with FREE

shipping! ._ t; ~"

shirleybiank Love this stuff

sheenariley Awesome!!

edye.pucciarelli @lizapoochie

memoirs_of_truth Gimme gimme. I'm going

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SUJA 00044

https://www.sujajuice.com/blog/3-day-fi~esh-start-with-meal-options/ 9/7/2018

3 Day Juice Detox Meal Plan - Suja Juice Fresh StartYage l or .5

6fa:rt your day tvithi warm vea[c.r [c.~ start c~iaesticn ,=,rid vdz;rrri year core +. 1/~-.~ teeas~:~ooru r.. any heat!t~ful f~avar of

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terrier. uice~ with vftami~:• C:' Is gr~~. i f; r th;~ ,<ir; r.d caye~;x; p~~r:~:;:;r v~-ill r;~.nr;p i;p your rretabclism.

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cinnamon and vani~la is a gr<srat ~n~~y in nii;cl dovrr, at the E::r~cj of yo~.ir r'ay, F~lus i 'li i:;revpnt you from waniin~ to r«~ Bch for

a sugary kre.'a? b~~o latn in tr,.;;; day.

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SUJA 00045

https://www.sujajuice.com/blo~/3-day-fresh-start-with-meal-options/ 9/7/2018

3 Day Juice Detox Meal Plan - Suja Juice Fresh Start Yage :i of s

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SUJA 00046

hops://www.sujajuice.com/blog/3-day-fresh-start-with-meal-options/ 9/7/2018

My 3-Day Suja Juice Cleanse I Gimme Some Oven

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SUJA 00047

9/7/2018

My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Page 2 of~ 23

Any of you who follow along on Facebook, Twitter or Instagram wil l know that last

week I went on a 3-Dav 5uia .~uice Cleanse!

Yep. For 3 days, I gave up normal food and drinks (no caffeine or alcohol), and

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time doing a "cleanse" or anything like it for 3 whole days. Granted, I love to~uice at

home, and will often use~uices as a replacement for 1 or 2 meals a day. But 3 full

days was a different experience, and a very different one when everything is already

prepared far you, which I found to be brilliant.

Since I received so many questions from friends and readers about what it was like,

thought I would take a minute to share with you a little more about my experience

on here. As a disclaimer, I received a complenetary 3-C)a_ Juice Cleanse from

Suva, but was not paid to write this review and all opinions are 500% my own. Here

we go!

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SUJA 00048

hops://www.gimmesomeoven.com/my-suja-3-day-juice-cleanse/ 9/7/2018

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WHAT IS A SUJA JUICE CLEANSE?

kept asking this question too as I had seen these brightly-colored Suva Juice bottles

a l l over Instagram and social media the past few months. Once I checked our their

beautiful website, ((earned that Su~ja actually makes 11 different favors of organic,

raw, ca(d-pressed~uice bends that are super nutrient-dense and ful( of good

enzymes. You can purchase~juices individually, or they also sell them in ~acka~es or

CI~'~i"?SP_S.

TI I 'I I I 4 I '~ 1 i- I 1 I 1 I '. 1

i ne cleanses ar-e avaiidr~i~ in a i ;~~~, ~-ua_y_ or ~ l.lcj ,J U~LIOfI. i ueciaea ~o ~o wicn a-~-

3-day cleanse, which included 3 bottles each of the following~uices: Glow, Fuel,

SUJA 00049


My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Page 4 of 23

Purify, Fiji, Green Supreme, and Vanilla Cloud. They are expensive, but on average,

over 2 pounds of fruit end vebetables ~o into every single bottle ofjuice. So from

someone who knows the cost of regular~uicing, I could understand why these

organic~uices (with their huge servings) typically come in around $9 each.

The goal for the cleanse is that you literally~ust drink~uice and water all day. Na

coffee, no alcohol, no solid foods —~juice~uice. But let me tell you, it is a lot of

juice!!! And they are crazy yummy.

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HOW I~I~ THEY T~S7E?

This was the question everyone asked as I was carrying around these huge bottles of

juice each clay. (And I ended up ~ivin~ lots of taste-tests to my friends!!) The six

flavors included in my cleanse were:

C~. lo~✓v: green apple, cucumber, celery, collards, spinach, kale, spearmint

SUJA 00050

https://www.giinmesomeoven.com/my-suja-3-day-juice-cleanse/ 9/7/201

My 3-Day Suja Juice Cleanse ~ Gimme Some Oven

F-u~l: carrot, apple, pineapple, orange, lemon, turmeric

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a Fri: apple, celery, cucumber, spinach, kale, collard greens, lemon, ginger

Greei7_Su~r~rne: kale, green apple, lemon

Page 5 of 23

Vanilla Claud: almond milk, coconut milk, vanilla bean, honey, filtered water

I genuinely loved every single one of them. But I should probably clarify that f have

been a~juice lover (especially~uices with things like beets and kale) for a lon$ time. If

you are new to~uices with fresh vegetables, some of the flavors may catch you a bit

by surprise. (I would especially mention that Purify, with lots of beets in there to

give it that bright red flavor, has a pretty strong earthy taste. But I still loved it!)

(n genera(, though, most ofthe~uices are sweet, fruity and fresh-tasting. And then

the grand finale of each day, Vanilla Cloud, was an absolute dessert! After drinking

so many thin fruit and veggie juices al l day, I totally dove into the thick cinnamon-y

almond milk~uice each evening. Although it was so rich and filling that I couldn't

even finish it each evening. But I was around friends most evenings, and they were

happy to help me polish that one off. SO GOOD!

~_ ~w~;;_w~ ,r : - ;.+:.

SUJA 00051

hops://www.gimmesomeoven.com/my-suja-3-da_y-juice-cleanse/ 9/7/2018


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HCaW DID YOU FEEL? WERE YOU S0000(J HUNGRY EACH DAY??

Ha, if I had a dollar for each time I was asked this question over the course of three

days. I n a nutshell...

felt awesome. 97% of the time. 1 don't know if it was related or not, but on the

afternoon of Day 2, I had a pretty fierce headache that was really bumming me out.

I t could have been unrelated, but I did decide to "cheat" briefly and ate a handful of

peanuts, and then felt a little better. Take that as you will. I think in any sort of fast

or cleanse like this, the second day is often when your energy dips as your body is

hops://www.giminesomeoven.com/iny-suja-3-day-j uice-cleanse/

SUJA 00052

9/7/2018

My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Yage % of Z.S

getting used to the new rhythm. But goodness, overall I felt incredible. By the end

of Day 3; I felt really refreshed, ful l of energy, lighter, and as cliche as it may sound,

(dust felt healthy. And what's more —that feeling has lasted over the course of a

week! I think that taking a few days to get out of the rut of a few bad habits (too

i ~"iUC t St~dCKi(l$~ ~vd iiiUC~i COf~2c~ tea miry swee~S) r~all~~/ helped and er~co~.~!"d~P~

me to stick with it afterwards. So bottom line...) felt great.

think the most amusing thing about this experience was that all of my friends were

initially concerned that I was starving myself. Definitely not true. (f you are worried

about being hungry, let me put those fears to rest right now —you will be SO FULL

of~uice! First of all, these bottles are huge. I had to fceep mine by my side each day

and remind myself to keep drinking so that I would finish one before it was time for

the next. They are very large. And second of all, they are very filling. And as you

can see by the nutrition fact, most of the~uices averaged about 140 calories, so you

are sti ll getting energy there.

The one thing I missed (which occasionally made me think I was hungry, but not

true) was something to chew and something warm. It was definitely an adjustment to

"drink" your calories each day, and cold calories at that. I think this cleanse would

be more difficult in the winter when everything is already cold, but in the springy or

summer it was refreshing.

x

SUJA 00053

hops://www.giJnmesomeoven.com/my-suja-3-day-juice-cleanse/ 9/7/2018


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SO WOULD YOU DO IT AGAIN?

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Yes!!! I feel like I would love to do the 3-day cleanse maybe a few times a year. But

was telling my friends that I would definitely love to do the 1-day cleanse more

often —even monthly.

SUJA 00054


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My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Page y of "L3

would like to try making some of these ingredient combinations at home for a

1-d~v cleanse Cand m~ybe~ust sticking with repeating 1 or 2 batches of~iuice, rather

than going to the trouble of making 6).

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was able to stay with it for 3 days —was that they do all of the work for you. Oh

my goodness. As someone who cooks a lot, I can't even tel l you how wonderful it

was to not have to think about what food f was ~oin~ to make for 3 entire days. And

what's more, they have not only thought it through, they have created a delicious

"menu" of flavors to enjoy throughout the day. AND if you want, they'll ship the

juices right to your doorstep.

They literally couldn't make it easier. And in my book, that sort of convenience can

definitely be worth the cost.

So yes, I am 100% hooked and look forward to buying more Suja~uices to sprinkle

throughout my days. Anc! then I love the idea of betting into a rhythm of doing a

cleanse to start each new season —summer, fall, winter, spring.

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SUJA 00055

https://www.gimmesomeoven.com/my-suja-3-day-juice-cleanse/ 9/7/2018


QUESTIONS?

(f you have any questions about trying a S~~ Juice Cleanse, be sure to check out

Suva's website and their 1-1~~, page, where they answer tons of questions about

juicing, cleansing and health. You can also find them on Face~ook, Twittc=r,

~ao~le+, Insd~rarn anc~ {~intere_st.

Or you are always welcome to tweet or email me! (am far from being an expert, but

am happy to offer any opinions into my experience.

If you have been thinking about Suva, I would encourage you to give it a try!!!

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htt~~s://www.girnmesorneoven.com/my-suj a-3-day-j uice-cleanse/

SUJA 00056

9/7/2014


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Disclaimer: This page contains a f filiate links. Suva also Provided me with a

complementary 3-Day Cleanse, but ! wc~s not compensated to write this review and all

oPinons are my own. lam also NOT a doctor, and only speak about how this a f fected my

health from personal experience. So please consult your doctor i f you have any medical-

related questions about going on a~uice cleanse. The end. :)

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SUJA 00057

hops://www.gin~nesomeoven.com/my-suja-3-day-juice-cleanse/ 9/7/2018


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SUJA 00058

9/7/2018


Did you make this recipe? Rate it: ~

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72 CtJMMENTS ON "MY 3-DAY SUJA JUICE CLEANSE"

« PREVIOUS 7 ~.

ARI -- JA~U~RY'l7, ?Q15 (aJ 11:51 E~Ni REPAY

Page 13 of "L3

Su~a~uices are indeed delicious! I purchased them at a Wild By Nature on sale...

$7.00 a bottle!

did feel healthy and refreshed on the inside after drinking them.

KRISTEN VALLE -- ivi?~F2cH ib, zols ~~ ~z:12 t;t~~ ~ze~!_Y~:

SUJA 00059

https://www.gimmesomeoven.conz/my-suja-3-day-juice-cleanse/ 9/7/2018

My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Yage 14 OT G.5

Okay, you convinced me! ('m ordering now :)

TAMMY --- .~Ntz~t. 2, 2o~s C~ io:~~:~n~ 2e~~Y

hank you for snarir~~ your ex~erier~ce. !, a!on~ with my ahs and Mutes +~tness class,

will be participating in the Suva 3 Day Juice Cleanse. I'm praying that each of us

have positive experiences such as yourself. Thanks again!

ALI -- ~~P~~t_ z, tots (~ tr~:29 saM

Awesome! Let me know how it does! :)

SARAH —JANUARY 3, 2016 (7a t0:17 AhA REPLY

Thank you for this very informative article! I~ust picked up 2 bottles of su~a to try it

out. I found mine at Target. I picked uP the mango magic,~ust tried it. Its amazingly

delicious! I also picked up the noon greens one which (will try later. I will continue

to buy these, maybe consider doing a cleanse.

HAYLEY (a~ GIMME SOME OVEN ---.7.~.Nur`Rl~ ~, 2.a~~ r~ ~:~G pM

You're welcome Sarah, we wish you luck if you try the cleanse! :)

MADI -- ta,,~~c~~; ~5, 2~T~ ~ 3:~~ ~P~t ~E:>~v

think you should try Chuice! They are an awesome team, and the founder has a

very cool story!

Hadi

SUJA 00060

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My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Page 15 of L3

HAYLEY (c~ GIMME SOME OVEN - tn~.acH .~~, ?.016 ~) H:13 PM

That's food to know Hadi —thanks far sharing with us, we'll check

them out! :)

GWENETTE — MI~.Y 18, 2otb (off 12.:41 PM r?Er~~r

Did you lose weight

MANTHELISA(«~YAHOO.COM —.~uNE t, za1~ (~ ~:2 I~,~r~ ~e~~Y

This is my 1st experience in~uicin~! and~ust received my 3 day cleanse from Suva...

how do I know what order to drink them in?

RENE ~— JUNC 1fi, 2otb @ i:27 AM RCP~Y

do the 1 day cleanse at least once a week...after finding out we carry 5-7 pounds of

sludge in our intestines that causes us to feel sluggish, that was al l I needed...) love

my daybreak Probiotics, Sunrise protein, noon greens and twi light probiotics....)

usually drink watermelon water and regular water the rest of the day.....mine are the

10.5 oz bottles and (pay about 1.78 for them... very much worth it...

~ESS~C~ --- OCTOE3Gl~i 11, 2016 (~ a:34 A~'V1 REPLY

I'm on my 1 day suja cleanse, I drank the first one at 830 but unsure of when

should drink the next one? Can you held me with the times please?

SUJA 00061



T.K. -- ~~fzcN z, 207 @ zo:o~~ ~r~ ~~_~~r

Page 16 of L3

Ouuuu, after reading this article, I'm looking forward to ~ivin~ it a try! I hadn't

previously h~arc~ ~~ Suva .~uice before, nor am !too familiar with "juicing'', b~ ~t the

package caught my eye as I was strolling through Costco and (decided to toss it in

my basket; took a "buy now, ask questions later" approach, yikes! lol. Thanks for this

detailed review!

MARY MAUWER -- ,~~~ARCH 3, 207 @ s:~7 rar,~ REPLY

love Suva juices, they are very delicious indeed. Thank you dor sharing your

experience. I'll be sure to try your tips. Regards Mary.

MARY MAUWER --- At~Ri~ h, 2017 (~ 5:13 AM RERIY

I ~ust tried the red one (Puri, it tastes so food. I also try some other~uicing

variance from htl:.~s_//www~uice-2~u.cr~rn I ordered it online. The~uices are non-

HPP, which means they are bottled without high pressure processing. Their~uices

never have GMO's or chemical additives or preservative. That is what I like about

J uice 2 u product. You can check it out too.

C,Q~~~ — tv':r-Y ~1y Igi7 (cx~ 7:45 F'l~r~ REPLY

Okay so my daughter and I want to do this !!! WT are some things that happen to

your body anc{ do u loss weight Any amount of weight orjust the bloating

.. , .Pingback: 3 C~~ ~~ ~.~~_~~r~se Digit ~::os~c~; (y< <,vc~l ~.C~~ct Gnlmc~ ~~iet Pla;-~ I=-cr_Dc t~~x

:{

SUJA 00062

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~; °pGV~~~!c ? ? LEAVE A CQMMEN7 ~~

« i ii~vi.~v.ri t=~✓ai NE):f ~~5~)>

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SUJA 00063

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My 3-Day Suja Juice Cleanse ~ Gimme Some Oven Yage 1~ of L3

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world is spending time around ~~f;~ t..

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and good food. So I created this blog ful l of

simple, speedy, and irresistibly delicious

recipes that are perfect for sharing with those

you Iove. d MORE ABOUT ME

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SUJA 00064



SUBSCaIBE VIA EMAIL:

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SUJA 00065

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SUJA 00069

9/7/2018

First Timer's Guide to a Suja Jt,~ice Cleanse -Locale MagazinePage 1 of 16

(hops://localema~azine.com)

BREAKING ~-► 10 Brunch Stets in DTLA to Give You Life After a Wild Weekend (hops://localema... ABOUT

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This piece is erived from myjournal - a tattered pink notebook that used to say Thursday across

+ C re all the letters faded off. I carry it with me and fill the pages with sights and smells,

f~j i hrase to s ve and stock- i e{- for future s~on s or Jetct~jrs yet to be sent. i committed

N~` ~~~~~~~d~r`~-~-~a~-~~-t r=t~f~-~~~~c~ prescribing advice and warn-

iald wnf Its inside m n ebpo . It.ma e t e hol races feel reater, b' er. For

l~ ~U~~ s:/~oca~emagazine.c~om~~o~ec native- oca e-~ves~r~ative-haves-has-ve~as~~g

SUJA 00070

hops://localemagazine.com/first-timers-guide-the-juice-cleanse/ 9/7/2018

First Timer's Guide to a Suja Juice Cleanse -Locale Magazine Page 2 of 16

i e of i b t water.and six ~ ices d fr m u u t s ndo n. I rote it a I d wn:

A E ~~~~t :~.~~ ~7n .co ~~oaic~na~i~i~-.Poca~e'~~~'es9na`#ive-~aveS ~'os-an~etes ..~-iS' ~Tfp yGU

~~~~ ersonal ex erienc~?~'~~'~~~'G~?~~~h`~'ns=; ~~calema~~~~~e.ccm~o;~ic!~at;ve-lac~le-Eaves!native-f~vps-~r

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Suja Juice and You:

PALM SPRINGS (htt~s://(ocalema~azine.com/topic/native-locale-faves/native-faves-palm-s~rin~s/),~u~a uices are macs—e in~a~iego rom--- aTf ro gani~uits an vegeta es. TF~ieir care u-"(~~cra et ~reci-

c~b~es,3r~deai~ l,t~m I~~,~.~~,vou.ba~,p~ ~Q~,t~u~dch~l~~~4i ~~4GN~~~4i~~~il~~,lAk~l`YI1Created

-~;-~~v, ,R[~N~j ll-DY11 \,/ / IjJ(;~IIt~It1AY.~[_ItI .GUI11/ lU IL111AUVCi'IUtiQI(-i-IGUI)J n uv~-iuv~ - u~~- ~v uJ ~

y oun er Eric Et ans an co- oun er Annie Law ess, who a-~i ve both dedicate thei—r ~~e ana pas-

~arn~rrcwrr~t~L~ ~~r~as~:ir~~ec°a~e~~~azrrr~.e~ovr~iJrcr~rcr~a~ine~-iac~a~~e=~ad~sy~rar~U~~~~ves~~s~-rr-rr~r~~isc~a~100 percent certified organic and packed full of nutrients. The genius o

f Suja Juice is in the science.

~~`~l/~~i~ y/~~~ea~ ~~-~~m~~l(~~~Ily mean it. Theirjuices are cold-pressed through a hydrau-

lic press. This ensures that all of your nutrients and enzymes stay in tact and are delivered to you

~~h~~r~ ~k~~~r~~~~~i~~l~~~~@t~~~j~~~~~ Then, to extend the freshness and shelf life of the juices,

they undergo an HPP (High Hydrostatic Pressure Processing) method, which means that immediate-

~~~f r~I~ i~;~~f~~ ~ ~~~~j~ ~~~~'~th and pressure is applied to remove all oxygen

and pathogens so the juices stay tasty! Suja juice is using the perfect combination of nature and sci-

~~(l~i~f~~~ l~~~i~~~t ~-t`~~1@~~~~~~14~?~0~~@A~t t ~~e Foods carry Suja juices. You can

also place orders online, and they will ship to your doorstep, anywhere in the

country! r (~

Pre-Cleanse:

Listen to your body during this experience. You may need to tailor these instructions to better suit

your particular lifestyle. I recommend, two days before you cleanse, to narrow your diet down to

fresh fruits and vegetables. Cut out all alcohol, excess salts, refined sugars, white breads and pro-

cessed foods. If this alone seems like a shock to your system, then give yourself a week to start ad-

justing to this new way of eating, and start by cutting back one thing at a time. Ease your body into

this adventure. The idea of a cleanse extends far beyond the three or five days you have committed.

Cleansing is an opportunity to give your body and digestive track a rest. Think of it as spring-clean-

ing for your insides. There are so many beneficial side effects like weight loss, brighter skin, better

digestion and more energy. Suja juice wants to help you realign your relationship to food and nutri-

tion through a healthy lifestyle.

Meet my Suja Cleanse juices:

Suja makes eleven juice flavors, and these are the six flavors included in my five-day cleanse. Each

bottle is 16 ounces of pure deliciousness and nutrition and the entire week-long cleanse package is

$270.

#1 Glow is a hearty green color made of green apple, cucumber, celery, collard, spinach, kale and

mint. It's tasty and refreshing.

#2 duel is made of carrot, apple, pineapple, orange, lemon and turmeric.

#3 Purify is made of carrot, apple, celery, cucumber, lemon and beets.

#4 Spark is made of water, strawberry, lemon, raspberry, honey, tart cherry, cayenne and stevia.

This one seemed the strangest to me at first, but by the end of the week, it was myjam. I looked for-

SUJA 00071

hops://localemagazine.com/first-timers-wide-the-juice-cleanse/ 9/7/2018


ward to it all day.

#~ ~rpe~ ~apremP is made of ~~ple, kale and iernon.

#6 Va[~illa Claud contains almond milk; coconut milk, vanilla bean, honey and filtered water.

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First Timer's Guide to a Suja Juice Cleanse -Locale MagazinePage 4 of 16

fhops://i1.wp.com/www,localemagazine.com/wp-content/uploads2012/12/First-Timers-Guide- uic-

in -3.~

uay une:

stayed in bed far longer today than I normally would have without the prospect of my ritual cup of

coffee and poached eggs over toast. I have to admit I feel intimidated about starting the cleanse,

but also really excited. I have a few extra pounds that I would like to say goodbye to. i am still

fighting a bit of a head cold and nothing is working to kick it, so this is either a really good or really

bad idea to start cleansing today. To alkalize my body on the first day, as suggested by Suja, I pre-

pared myself a glass of warm water with a tablespoon of apple cider vinegar and lemon, which must

bean acquired taste. i washed the dishes to try and buy some time. Ten minutes went by. I was

hungry, I was really hungry. I went ahead and drank my firstjuice. Thejuicesare all labeled one

through six, and as the day passes, you move from one number to the next. My first juice is a gor-

geous green color that might scare some people off, but do not let it. It is refreshing and delicious.

spent this first day oscillating between real hunger and enthusiasm over this adventure. They say

hunger is normal the first day or so but that my body will adjust. I'm waiting for that adjustment.

feel more tired than usual and a bit foggy like i can't really think straight. i am made very aware that

this will be a test of my will power more than anything else. I want this. Today, I weigh in at 132

pounds.

Day Two:

The head cold I had is a distant memory. I can't believe thatjust one day of juices took care of it. 1

feel so much better! On another note, I didn't stay busy enough yesterday. I left too much time in

the day to obsess over eating. My first recommendation would be to stay busy, not necessarily ac-

tive, but busy. Watch a movie, read a book, go for a walk, take up knitting. Today, I went down to the

beach, because October decided it wanted to belong to summer as well. I packed #2 and #3 juices

i n a cooler bag with ice packs and went swimming in the ocean. I needed to be shocked awake, be-

cause (felt like I had been stuck in a fog since I started the cleanse. As far as the taste of the juices,

think #2 is my favorite. I love carrot juice. I was running all over the beach and swimming in the

waves. This high was short lived though, and I downed #3 less than two hours later. Delicious. In the

evening, I hung out with my girlfriends while they sipped wine and made cookies. This was the hard-

esttime so far. Just say no. It seems like the hardest part is breaking the habit of eating. I don't think

am actually hungry.

Day Three:

Day three was a high point. If I had to title the day I would call it acceptance. I had so much energy.

woke up and was thrilled to drink myjuice. I think my taste buds are more sensitive and maybe

stronger if that's even possible? Everything is more delicious. I think my body is adjusting, and I de-

cided Iwould try some exercise. I went to yoga; anon-heated class for 45 minutes rather than my

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First Timer's Guide to a Suja Juice Cleanse -Locale MagazineYage 5 of 16

usual heated hour-long class. I felt great. I did get light headed from time to time, but i just paced

myself and listened to my aody. i recommend that if you are going io exercise curing the cleanse,

yo! ~ must remPmhPr you arP only r_onsuming 1200 calories a day. Do a subdued version of your

usual workout and only iT yoga ieei u~ to the [ask, Coo not push your body. I his is ail ai~~ui iisieiiiiig

to how you feel. I can also tell today that i am loosing weight. I don't have a lot of weight to lose,

maybe 5 or so vanity pounds, but those are falling off as the days pass by. I also decided to clean

out my house today. i figured that if I am cleaning out my body I should do the same to my sur-

roundings. Today I was really feeling the whole spirit or the cleanse. Today, i vvei~~l~d ii"I dt 12y

pounds.

Day Four:

miss coffee. I really truly miss coffee, and I think that just proves that my body had grown accus-

tomed, or addicted, to my caffeine intake. I am going to try and extend my coffee hiatus until after

the cleanse. I don't know how long but I feel pretty inspired by this whole thing to clean out my

whole life. Today was rough. I was super moody all day. i found myself more than once wanting to

throw a fit and literally wondering what life was all about. I ready wasn't anticipating an emotional

response to the cleanse, but here I am. I should be locked away until this whole thing is over. Do not

let my frank honesty about the hard times deter you. It takes will power and a strong desire for a

certain quality of life to see this through, but I believe it is worth it. I can tell my energy levels are af-

fected. It is a new and a very clean energy that feels much different from my usual caffeine fueled

state. Also, my skin looks amazing. I have had several people tell me today that I am glowing. Most

of the time I don't feel hungry, but I still have the desire for certain foods. I think it's more of a social

thing. Eating is a very social aspect of our culture and breaking out of that has proved to be the

hardest part. I have made a new board on Pinterest and pinned about a million and five recipes for

when I am done with this. I will never take food for granted again.

Day Five:

don't know if it's because the end is near or that my body has finally realized that this is what's go-

ing on, but I feel totally normal today. I feel like I am functioning at the right level again. My body

and brain have met back up in the middle and are ready to see this through. It also helps that I kept

super busy today. I didn't throw any fits. I didn't obsess over food. I didn't even feel hungry. I honest-

lyfeel like I could keep on going. I am, of course, looking forward to eating again. I have lost seven

pounds. I feel great. I am sleeping a bit lighter, but when I wake up I feel well rested and pop out of

bed far earlier than I would have before. I refuse to go back to eating anything other than just what

my body needs. I see no reason to go above and beyond with heavy meals and "bad" foods. I am se-

riouslydedicated to staying on this path. I think other than my waistline, the most affected part of

me is my will power. I am so proud of myself for seeing this through. It's been hard but I look and

feel better than I have in so long. Today, I weighed in at 125.

Post-Cleanse:

The day after I completed the cleansing program there were no trumpets blowing, no great feasts to

be had, no one hugging me at the finish line. It's just me. I am still me. I am the only one who was

ever being held accountable. On the other side of this journey, I feel accomplished. I have no desire

SUJA 00074



to go rushing to the refrigerator. I read that easing back into food is just as important as the cleanse

itself. You ~o not want to shock your body on reentry. i sfiarted with a fruit bowl for breakfast, a

ka!e, ?~~le, and celeryj~!ice for lunch, and for dinner; I had some brown rice and steamed veggies.

~ he !='interest recipes% iviayk~e there will ~e a time and a place ror those, ~u~ ~t~r naw, i ~rr~ slicking t~

extremely basic foods. The size of my stomach has shrunk, so I have to be careful not to eat too

much. Everything tastes better than I remember. My relationship to food has been forever altered.

think that was the whole point. I feel refreshed and rejuvenated. I feel thankful.

whole-heartedly endorse this product and this experience. Yes, weight loss is often a side effect of

a cleanse, but it is not the whole point. The experience tested my will power, my focus and my rela-

tionship with myself. i feel great, but it was hard work.

Where you can get Suja juices

Visit their website for locations: www.suia~~~ice.com (http://www.5uja~uice.com)

Whle Foods Market

www.wholefoodsmarket.com (http://www.wholefaodsmarket.com)

Locations all over

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(f~ttps:/liocalemagazir~e.com/first.-tuner ;-~i~icie-the>-j~ iice>-r:lE~ nse/?share = Fac~boc~1<&nb=-1)

C~ (https:l/(c~calemag~zine.com/first-timers-guide-t:he.-juice-clearis2l?sh<~re=pinterest&nb=1)i

~' (https:l/lor~~fcmagazir~e.com/First-timers-f;~.aici~~-thy, juice-c:learise/?share=twitte~r3~nb=1}

~—

(https://localemagazine.com/we run la/)

We Run LA: Top 5 LA Trails~httgs://localema~azine.com(we run la/~,

--~►

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Conquer Your Tap 5 Excuses for NOT Worlcin~ Out with Renaissance ClubSport

htt s://localema~azine.com/renaissance-clubs ort/

SUJA 00075

hops://localemagazine.cotl~/first-tizne.rs-guide-the-juice-cleanse/ 9/7/2018


A BOUT THE AUTHOR

er r. ~^.^^ 5!c! ~~ l~tf^ ~!! n ! ~Yl 7~!^ n ~ !1~ Y Yin ~ ~~!!"i r ifi~i'i'~~

~:.,_ ~z,v ~~,~~; ~~.~~~,s.~, ~~~a,e~„agU~,,;e.~~m~a~~thc, /e. ..r se-ne;a, ~ j .:::.

Erin Rose Belair is a fiction writer who spends most of her time hitting the keys. In the rare mo-

ments when she isn't writing you can catch her getting upside down in a yoga class or hitting the

road with her folk, band. She studied creative writing at UC Irvine and has since spent her life's blood

exploring an array of creative avenues. You can catch her collections, creations, and adventures on

her blog roseblac~ue.com/ (http://www.roseblacque.com/). She also loves iced tea and her black cat

Belladonna.

R ELATED POSTS

SUJA 00076

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(https://localemagazine.com/musician-ziggv-marled-new-album/1

First Timer's Guide to a Suja Juice Cleanse -Locale Magazine

hrips_//localelnagazine.corn/first-timers-guide-the-juice-cleanse/

Page 8 of 16

SUJA 00077

9/7/2018

(hops'//localemagazine com/nirvana-~riiie-ia~una-r~eauv~


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First Timer's Guide to a Suja Tuice Cleanse -Locale Magazine Page 10 of 16

~~T~II~I~NI FU~110 te ~~e••••e~ te e_-.~.~u

Soak in the Summer Wine Series (https://localemagazine.cotn/localendar/soak-in-tf~e-summer-wine-series/)

September 5 -September 12

Chill Out at fhc Sunset Poolside Jazz Series (hops://localemagazine.com/iocalendar/chill-aut-at-the-sunset-poolside-jazz-

seriesl)

September 6 -September 13

Sail Away at the Tall Ships Festival (hops://Incalemagazine.com/localendar/sail-away-at-the-tall-slips-festival/}

September 7

Food &Wine Experiences: Pacific Northvrest Seafood Celebration (hops://{ocalemagazine.com/localendar/food-wine-

experiences-pacific-northwest-seafood-celebration/)

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Summer Movies in the Park (hops://localemagazine.com/localendar/summer-movies-in-the-E~ark/)

September 7 -October 27

View All Events (hops://lacalemagazine.com/lac~iendar/)

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SUJA 00079

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L'Aunch Guests Started Racing Season Off Right at L'Auberge Del Mar

(hops:/itoc~le~!t~gaz[ne.catxtilaunr.i,-guests-started-racing-season-ofif-right-~t-i~ui~~rge-rlel-

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Ocean Views, Complimentary Cocktails and all for a Good Cause Photographed By: Kelly Suan

Photographer Assistant: Mira...

~htt~s://localema~azine.com/~~t~e~-~4~r~~~"~issue-zi ~v-marley/)

L~gl~~~C~sTtaos~aan9i~ ~ssG~d-~nit~m~~~~ .d~4~rr~i~~r~~~f~n~~ai ~~'~S First Professional

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r Jordan Lions (https:/llocalema~azine.com/author/iordan-li ons/ O September 4, 2018

Written By: Jordan Ligons Photographed By: Ryan Hensley September 2018 Issue Styled By:

Teresita Marie September 2018 ...

SUJA 00081

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First Timer's Guide to a Suja Juice Cleanse -Locale MagazinePage 13 of 16

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Written By: Gabriela Mungarro Photographed By:~ared Schlachet Styled By: Teresita Marie Hair By:

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SUJA 00082

https://localemagazine.com/first-timers-guide-the juice-cleanse/ 9/7/2018


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Written By: Marissa Stempien Yovana Mendoza Photographed By: Louis Rodiger Styled By: Bebe

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SUJA 00083



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~.5~~~~#~~aZTr~~~d~~~ ~p~ :4i~~u~,~~Gi~r'~&„~gt~~~~~t~~eY:~ t,~~~~t~t2~~ening Day After Party and a

Dream Wedtling in Mexico (https://localemagazine.com/issue-80-this-san-diego-issue-

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r Michael Weslev (https://lacalemagazine.com/author/michael-weslevll O June 1, 2018

Written By: Matthew. Black Photographed By: Michael Wesley Styled By: Anna Neimark Assistant

Stylist: Dean HallEmma...

SUJA 00084

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First Timer's Guide to a Suja Juice Cleanse -Locale Magazine Yage 16 of 1b

Locale Lifestyle Magazine, LLCO

F'rIVdCV POIICV ~tlYLDS:/%IOCc31P.Illu~adZllle.COfTI%fJl"IV~~CV-DOII(:V!! 1

2755 Bristol St Ste 295, Costa Mesa CA 92626 ~ 949.436.8y1 U (https:i/localemagazine.com/contact-usiJ

SUJA 00085

hops://localemagazine.com/first-timers-guide-the juice-cleanse/ 9/7/2018

To Fast Or Not To Fast: 3 Days of Suja Juice - Veg Girl RD t'age ~ of ~i

~~oMc ~~~Ir~~~ ouT Nur~~r~o~~ rr:~,vE~ ~~:~r~ucrs t ~l~<~

,£- _ .t,

~ ~~vs ~ `Y~ a.r a ~ p'F,~j 5.6 i,4 k c'.k

I)et~ernl~~~r~ >, l.(J l3 by I~risCi.r~e> ~ l.Ei

Comments

Imo, i~ FGllaw -- mike 5 Save 7

~~-

ane of the more common questions 1 get as ~

di~ti~ian is about fasting. Forgoing food for several

days or ~ week seems to be f~ ~o~>ular choice fnr

many with hops o(cfetoxing, lo:;ing ~rJ~i~f ~t car

sarnef~o~nr finding a rnoi~c, energetic version aF

themsel:~~s. IViy ty~~iral i~~sF~c3ns~ i~ ralh?r

cautic~n~,ry, so I ,r~a~ irii_ri !~~~d vvl~er~ I ~fti~as c~Ff~r~c~

a free 3~-day juicF~ cieans~~ morn Suj~ after

atter~din~; the ntern~tianai Fool !ilog~ cr

Con~~~rer~r_e (IFE3C}. I ~Fi~ure~~ t~7is l~vas rri~~ rrtGr~ce.

EVCCI (;{'1QU~il it V+J<<~1'i~l: VE'I'L SCiCr11:Il~IC, SI~1C~ ~'i"Tl U11~}/

sample size of one, ~ tho~~~t~t I ~.ot~lc s~a~ak mare

accu; a~ely ak~o~!t ChP v~shole C~roces~ i~ [put myself

the ough the traces.

5a, I r~rder~tid my Suj~ juice an? G~vait~d. 5i+ice

they're ~resi~, tine r_ornr~any ~s~ar7ts i:o get Yr7ern ir~t~

your ~~ar~~ds cis quic!<I;~ as ~~ss;k~l~, so tV~~ey vver~

r~~c~~~~~- rc~~_~.~vv v~~ ~~R~

q "~ ~:, ~ ~

Vegetarian ~ ~ ; o~s~?

i n Victoria, `"~"~~

BC: Ivubo

JapaneseTapas

Whit I F~~t

in a Day: ~C~?!~ Pc7s~l"S a PA~~~S

d uly zo~8Daily Narv~~st Smoothies:

1 c~ ~iG'flt0 /~ Ve~et~~~~~ian's Revi~U~Lunches}:~r A Very VeraCile: Craci<er:

Summer ~railerfee's ~Nhole Grain

Crispbre~c~

VE~getariarrf_~ello Fr<~sr~~ C~ir~ner Kids:

i nG~.Ve~et:~ri<~n's Reviev~d

P~rtlancl:

S rr~ a a I<e r~

~%Vai~i~

Sc~ndv~~iChr, t~'~5= ;_C~'?i~,il~?

a E:~i-e~ds ~-

foi~ Yaur

dread

.. Healthy ~~} ~~ ';,,~~,

13orl~bl

Snacks

SUJA 00086

http://www.veggirlyd.com/fast-fast-3-days-suja-juice/ 9/7/2018

To Fast Or Not To Fast: 3 Days of Suja Juice - Veg Girl RD

delivered 2 days later, i~he poor Fc~d Cx guy hack to

carp y the 35 Ib. bax ;ap three flights ar;e! I !:hint: ~~ve

1n.~~!"e hotC! ki~?C~ Of ShnrkP~l ~r ~h~ sizE: ~n~l 'rtt~~t or

the r_ardbc~ard ai7d StyrcaFaam nec~ssa~~y for

bnttl~s of juice ancf ih~ir requisite ice pac~<s,

~I~lze dire~(io~ls ou11i~1ed ~~ plan ot`fi boti:(es ~~er dray. ire a.

pt~escribecl order. "['I~c ~~~a.y rr~y scl7ccls.~ lc tv<irked otii:,

I cir~l~7i: ~16 our~c~:s (~4 bc~tt~[c} tit F>:OC) ~r~~~, 9:C}i.) ti1a~. 12:{.)t)

~~n~, ~:(}U ptE~. (i:(_)0 pn~~ ~~~~d 9:t)0 ~~i~n. l:i~ii <liscl+:~st~r

P~c;re: I ;~(i<~ str~ty ~7 (>it. ~~I~f~~ ~~i[~t~t,s ~n~~~r~e,~ c1eli~~~~~~~e;~1 t~i~ ~:i

c~~r11~~ clay iil Ocic~ber rind I ~(o~ai~lcl rriysc ll~ci-avi~~l~,

~~~~rm~th. ~c~ l aclde~l ~~;rcen lea in t~[~e ~~lvrni~~i~~;. ~~nd on tr~c~

t:hri~d cl~iy I ~-~d~:led ~~ ot.rr~ces cat sc>ymil(: ~o l:~c,t:,si rr;y

~7i•oteir~ ir~~al:e.

A nG~tririr~n ~ ast~ssmen~ of i.h~ daily ir,tak~~ is ~^~i~~ ~fi

I I foE(o. ~~c tn~::tr r ~~n ~~s

recomrr»nded, it ~~,roufd provide 1100 c~a~~rie~, 1

g ~ratcin, 9 g f~,i (c:xciu~iv~1!y iror7~ \~~nil ~C~ CIG~ad~,

un;~ ~~?_. ~, cark~~~h~rc;~ ate. ~c:r_orr.~i~i~; t~? ~'r~~c~~

t.~'C'r50i"lcl~i"LE'C~ ~~~~~y ~~i~(1 Gtl i:~1C t.~~iL~'\ ~~'GC~~~11.0 ~~~ie ~Yl~~

[t~'v'. i1C~IVlj~' Il',Vt.~, CjC. 11"1V C~ll ~~' tt~f'",CIS cll'c. I ~~~i~J

C;liOC I`3S. '~O 4~ ~)Ill!l'.11l, °i~~-7O cr lfl.~.. i Ilt~ :O•7 )`t?~i f5

Page 2 ot'L1

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'~ ~.~ ~ ~p Srt yy l.r

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~~~~~~

~_._Subsycribe,~ ~.~fP~~~~'1~/C~~^~~.u'S

ChocolateChristmas Coconut{~ 4~ y( pq

~"i 1`~ .'l 4R t.... 1"i

CC)~~f'~ Cookbooks

~ ~"1 I~ Dinnersr_n~~ci-r

kits past food F=~~

Veg Girl RC Havr~ii ~~~,~ L.S., ~~ ~ ~~

~1u~~lla NUts ~ ~~~~

C. ii l I'1C, ~.) 1''.I PC~SC~ P~IO~IIiX I ~ZZC1,

~~0~~-~~~~dining Out

Ge;7~~rat ~-~5~ "C~~~ salad

fJic'I'~usSafi ~i"clCiCISCO

i~li.itritian `~`~1~~"~!~

j~~~~~~ f~s~YOC~IIClS ~

!.ike ~(`~~~~~~ ~i~~~~~ C~

Rc:cornmerrcle - ~w ~~

~ j 9 ~.,yi ~r,..~~'.~~r ~f gy.eS ~~..F

~raVei ~'f I t.i V~1"1Cf~UVE?1"

65 ~ i.... &...~

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t,._ v✓t N~w.F ~ ~.,.,

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~.~~~~ 'E f~`{~I ~ ~ ~ i~ i ~;l ~ i

1 G1C IJ i}i~~.)~1 Cj i<S

SUJA 00087

http://wv✓w.veggirlyd.com/fast-fast-3-days-suja-juice/ 9/7/2018


CrIPhO{l VC{1'~ll~. Il.)U~~t dof~sn'i: ~iie~~sE~t•e u~ For• <.~riyt:liin~,

bui Garbs. f'cl say rn~ t~~l'~ curi~;-i~,ution ~~as r~c:gli~ible

~';Il l~IF; S'.;1`fT]1~~C :`:1 :~,1~,; rlir.( I)t-irlri i~n~; in1alc iii ~a hit.

i~'rt~~~n a metab~>lisn~ standpoint, i ~s my under•st~uldin~,

th~~t rcducin~ cal >>~~i~ int~i~lcc too much can actu~,~l.1y,

baciclit'~. ii~irte d~l`iciL is t)i~ tci<:>~C~il ilii~i i~;si~ ii)il

eno~.~~;h. your body r~s~~>c>ncls by ~eitin~~ more e1'licie~lt: it

~-~~i11 a~lai~t ~~«c! (e~~rr~ to p ct by o~7 {ess. 1=,ss~r3tial(y~, tl~<:~e

rne~l~~> r~t>ur b~isal me~ta(aolic rate. sloe's do~t~i7... ~v:l~icr~ is

s~~t~t ol~the last i~hin~ anyb<:~c.!~~ vr~~~nts G~~ho's t:ry'in~=, tt:~

r7~arl~z~~,e tllcir ~~ ei~~hi. iti~tast cif t~s ~~~is(i t~~r a. f<.~st~,r

1"T]Llcl~t)It:it11 5C} \•VC Celli (:i~~ 1110 CL Cit~01"ILS ~V11~lOUt ~?;clIP1111f?

4'~~i~;?}71;, I101 ~CSS, SO ~£1S~:E11~? Sf;f;I11S El~<i; ~l SlC4) (il l~li

~-~~r<>i1~; direction. ~Vl~lat~ ~t}z ; ~;ff~ects are over• the shoet-

tern~i (like > d~ysj ('m not s~~E-~:, tlnd t~h~ irrl~~~c~t wolilc~

l il;cl~,: v~u~y dc}~ea~ciing on the inclivic{~~~~1 and the type oI'

-Past.

,~

lE5

~t0(l

, IEi;3

~.~:{

v1~~ ~~tl~~er ~oiicct~r~ has to do simply ~~~~iCli rtutl-icri~ intake.

.=~.:`i il~)SO~U~C;~ti' jilll~i1Sf;IC;i]S V1:;~?1;~:%1~~~(;Si]YIC~ ~`Cl1.ItS ~1:;'f':; i~1f_'~,

~~_r~ rout i~~~o i~>oci groups, rr~canin~ they dc~ n~~t provide

all nccess~~r~° nuirienCs Co the huiltari b~,ciy. ~~~'N~ilc (al l ii~<'

sl~~c~ric>f~the [)ie(~:i.ry I:f~-{~i;r~.~ncc Cnt~:~kes (1=)(Z~si f~.;ra

Page 3 of 21

Choasint

R"~~~

a .:neia Lrr,~f tier

~ ACc~a@I1"1~0~

My Nevv riy~~• Nutrition

i :l~vw

Ol~i P,~y

Oli SheVIUVV

Smitten<itchen

-rhr Veen

RD

'~egar; in

t~el l ingh<arn

SUJA 00088

http://~~ww.veggirlyd.com/fast-fast-3-days-suj~-juice/ 9/7/2018

To Fast Or Not To Fast: 3 Days of Suja Juice - Veg Girl FZD Page 4 of Z1

couple ol~days i~~on't ha~~e si~~r7i~Iic~,lnt: l~eatf:l~

corEsc;c~it~i~cc . 1'~i~ hesit~ittt ~c~ tt`y it Igor much lt:>>t~~e;~'.

[3u[ ~nou~l~~ oi~triis iorig-~aincieci nu[riiiou lec"i~lf'e. L,e~t°s

fi~olc at the simple p~~i~s ar c{ cols of~my ~uja ex.perie:~lc~:

~r~~';;

With a minir~rurrj r~~F 96 ~unc~s, I feel sure I

met my fluid ~a~~15 for ~.h,a day.

~1~i~~juicc~~ u~r~ certified organic, I~!on-~Nlt~

Praject Verified, vr~gan, I:osher, dairy-Free,

soy-free, ar~d gluten-free.

I fovecl the conver~ier~ce o~~ not havir~~ ~lo meal

plan, shop r~r cool:. That was ~ r~~l time-

saver~.

1 met m~ recommended inta4<e for fruits a~~d

veggies and then sr.~rne. IV~y target is 4~ cups

total, and I ~~usily Sur~~ssed that ~n+ith '(0.

T~m pretty aur~~ ~h~ ar~tioxicl~nt I~vels in my

Mood have never peen {ii~her. I vvas paring

iii a !~or~stop ~'~ir~bo~~v t~f~ projective pigments.

~H The clnar7~e ir: IGJ~J SUC~ItSiTi.

,~ The j~ai~-~, riic.~ a ~~,ar~g-u~ job providing trt~

~a,iiy-tr~c~ar;l~ vitr-~rr~ir~s ~r~ci r~iner~ls listc,ci

on ~_h~ nutri~~:ion ~f~~~ts I~bei: almost 800~/~ of

the Daily ~Valu~ (DV} for vitamin f~, 7~% DV fGr

r~lci«rn, ~anci ~10°l~ DV Cor vit~~min G

u Unlike same rather ~~log~;~r.s have naler~, I hack

no "detr~x" h~~cfaci~~e. Ir r~n~y fie because I

alr~~r.~~,~ cons~.~rne very l it~tie alcoh~~ir processed

fooczs, silt, and i~e~ined ~~~gar, ~,rv~iich t'ney

recornrr~c~nc~ieci vvc,ar~ir~~ your,~lf off from

b~fc~re ~t~e fast.

-- I flE'1' `del+~r~ 1"10 ?'~(}CICc'u(J~E_' i ~ :cl~~~1 E:IT~Cf.`.>

~xce~t tht~t my ~ci~~c o~(~ smel l v~~as

1~~7eighter~ed, ~r~ahich ~r~as ~3 l iitl~ freaky. It rind

of fait lil<e <~ foci-r-~~It~tr.cl s~~~er~ov~~~~r.

SUJA 00089


To Fast Or Not To Fast: 3 Days of Suja Juice - Veg Girl RD Page 5 of 21

~~rt~~:

- riiii, vi~ i.i~lE' ~~ ciV'JrJ='CjrS of ii ii~ir~h i~ 1 hGY fihG,r

content from the plants isn't preserv~c~. 7nis

was evident with only 2 gran~~s for the wl~tole

day when my goal was 25 g;.

i n~ d~iiy total for iror7 ir~iai~e vv~s a f~~~ei'e 'i 6`~0

Gi/.

There's not ~ lot aF scit~r~cc tc~ support the

idea of r"acting or tl~~e process of de~oxir~g, so

I'm riot sure eleanse~ are necessary or i_hUt

they offer any lasting healc:h hen~~(its.

r wau(dn't ire abic~ to do this in real 1 i(c ~nritr~ a

cost of ~16Z for the 3-day supply.

~ ~.i~~1~ r~i~ ~cath:

I love and hate fihe f~acl<aging. I~'~ be~utif~.al

a nci colorful and we~nderful to fcok ~~t ~ar7d as <~

label af~icior7~do I vv~s thrilled to read evzry

inch of the bottles. I~ut the whole ~~ro}pct p~~t

a lot t~f empty plastic into my rccyciing bin. It

maces me wonder whit t~~e camp~ari~r~r~

wa~ald be with waste Trom pre~arin~; regul~~r

meals...

Because weight bass is c~~Ftc=n a ~=1~irr~l rnac~e 'r.~1y

supporters of fasting, I tk~ougi~t it ~n~ould k~e

i nteresting tc~ tack my ~r~~r~ss. :~ s~t:~rt:ec! t ~~~

fiast at i33.6 Ik~s. I=ric;ay morr~ir~~. I ~;v4~s ~3`i,~

o~~ Saturday, 130).4 an Sunday an~i 131 .x' ran

(Vi~nday. any weight I click lase ~fv~s ~~nli`•„ely fat

loss. "f~he over() {oss v~~sr~'t too si£;ni~ ic~~~n~.,

ar~d Viso nat surF~rising consic!erir;g I ~~r.~as JO()

below my t~i~g~et c~lori~ ir~2take. C)r~ce ~~ ~ ~r~~r~t

beck to eating norms;lly, I ~apr~eca ri~~ht r<~c4;

u;a to 133.

:. ~ he Vaniifa Cloud ccntaii~~s ht~ Bey, sr~ ~~rsr~ulu~~~`~

b~ acc~~atable to many v~~;ans. l:,ut, ti~~y'i l

ha~pil}~ ~uhstitutc~ anotl~erjuice ire its ~~I~~c:r~.

SUJA 00090

http://www.veggirlyd.com/fast-fast-3-days-suj a-juice/ 917/2018


.3, ~.~-. - ,~ ~,~,~ ~ W~ .

,a~, ,r '~jiOD "

' :.

,',s ~ a~~ 'F ~'

_~:

~ ~. ~~_

,_' 7,Y:+'

- f_. ~~.

l i

Puriiy iri all it s hc~ei; glory.

i\~O~G Eei: S f;~t~~< t1~70t]I l~`~'lF.t 1'e;tilk~' 111t11t(:CS. If~1j11S IS

su~~pr>;ec~ tc~ bG 4c~ur sc>1~ o~l~~ce o(~r~<~urishrr~er~i f~~~- "t2

hours, Eh~n [<.~5t~ is a pretty si~:~~~ific~~l~! part ofsticl,:in~~:

~~,~iil7 i~. I3ti' f~.~r Va.rzill~~. C~'lotEcl ~.~~G~s n1v ~~a~~oeite. It ~~~as the'

oi~~ Suj<l juice prof{u~ t 1'c( 11ad lyefic~re anti v~~l~at "oi

m~: ~xciteci about their stu~~f ire the ~~irst pla~~. l~~he

creamy alrr~onr~ and cc~cnr~ut flavor r~~ily

r~~=~mincaed of me harch~ta (ancl ~ctur~lly ins~ir~c?

this recipe}. A,r_c~rding to the recarnrr~~ndii~~g

c~rirking schedule, it was the Iasi gGzzle aF the day

and it really a'i~ feel file dessEr~~. The Caen

S~.i~reme made rr~~ very harlpy ~~era~~s~ it ~:a~s~~e~

l i!:e ~~resh ~~~pie cieler, buy ~I vvas ~ ~i~ t~~rr~7~~~ ~tf ray

t~~r~ ~vcr~~~+r~eirning cr (~~~y flavor at I~uri~~~y and the

ffinf~er in (=iji.

Page 6 of "L 1

SUJA 00091



F-(c~i•e's 1:he~ of~(=ici~~l i:~~sty b~~e~a1«ic>wr7 in o~~-ci~a- «1~

Yurnrrirr~ess:

'I . V~~i~E~~ ~.i~t.tz~: i%1 ~~ cocoriut~s meat; ~ sj~i~oi~l'u1 0(~

]loney, I? almonds; a Teaspoon oCacerola clterey, and a

pir3ch o~f~c.il~,rl~~ilo»; vailiil~l; i7utrneg. ~,r~d c~zrr~~i camu- (~~

Cl'l(ll' l~('C)ITl ~I'iC'; l~~l"7"l ii%i)Cl)

2. ~~.~~I; 9 carrots, 1 oran~~e, 1 ap~ic~, a slid of

pinea~pl~, 1i2 a 12rrion, and are inch ofturmeric

3. C~r•~e~ ~up~~~~r~~e: 5 apples, 1 bunch of kyle, end

1/2 a lemon

4. ~Ic~vv: 2 ap~3les, 6 celery sulks, 112 a cucG~mber,

I~~and(~ul a(s~ainach, 3 collard feav~s, :~ 4<al~ leaves,

ar~c~ a sprig of mint

S. ~zsriC~: 7 carrots, 1 apply, 2 celEry s~a[I<s, 1i4 of

a cucumber, '1/2 ~ beet, end 1l?_ r~~ lemon

6. i=iii: 2 apples, C~ celery stalks, 1i2 of a

cucurr~ber, handful of s~~ina::F~, 3 cc~llarci greei7s, 3

k~IF, lea~~es, a sc;u~ eze of irmon and ~ hint o~

~I11~2Y

;~

, ~` ~ , ~.~ . „s:

'~ ~a ua'~~'` ~ 1 aa~ ~ of , " t x ,_~ ~ ~; ,~

un~i " M~ ~~ ~;~ ~ ~ PtE

t:

CELEAY ume~a ``(~Ifl1 flP~P(i;E.;. ~ ti~gy~~.+i~eM@. ~~$~

8C1! E BEEiA~i: ~pp ~ c~—~ ~i'~:

lL8~NU5 'flee,-~

'~N, ~ ~~s ~. ~RYcu~

,~ t.. ...

1~1•

• 1 .


So, ovc-r~ifl n~ty cYperiencc; ~~~~~s ~l food one ar~d I°m vE:~~y

~;ratel-t~l for (he c~pp~rr unity to tia.~-e ti-i~d i:iti'1C'.11liTi£

iir~.«;, j ~~>n~r)1'~.ri 171r~ ~~ij~.~~,~ .~nCj 1 c~np~iil~,ntl `jtli_t «t1 titii.pt,.

e~;tre~llel~~ healtll~[~ul i~~~~~:r~;dients ~u~d c>I~I'~ri»<r beti~eras7es

that rite Iar su~~eric>>~ t~o s~>cl~~i ~tlld c»e:z~~y d~~irll<s. J~n~i sCill

nc>t sold on (he ad~anta~e~ ol~ fastin~~; so anti l I see some

st:ro~~<~ science Gnat sul~~~orts solely sippi»L~ ~~~y day

a~~~a~~, I'CI stic(: r~vith ~.t ser~sible~ balance cal Io~>~l ~trttt

d rir~l< that's 1~~~avy i~t1 tl7e vt:~~;tabfe~> ~~ncl feuit; ~~~~ith a

~ anill~~ C:'loud s1ipE~~d in hire, ~a.r~c1 the-r~e for a. cre.am~•

alm~>ilcl <~rlci coconEEt ii~d~~[~~r~ce.

l'4~1~C~L f~~~ ~~~i~ ~~~{~~,~~r ~~~~e~ ~tv ~ ~~V ~S G~ f~£',it~S 73Y

C~ S~ E t"~ ~'?'

I~isc(rxirizer: I'~ie ~r~~clucts raefi.tiorzec(her•c ~n~er~e

~ivc=1~. cis free sarrt~(es ca c:onfc~~~e~rcc~ aCte~~rlees /gut I

don't I~tave arty ~-etct~tic~rts)~~i~~ ivitl~t trle co~~z~c~~ly chid

ciic~n'C receive arty r~ton~~Ctz~~y cor~~i~~erts~~zti~~r~ fr~r tT~~is

~~~ost~ Z~o~vever~, .1 ttr~i. x~nexifivnirtg I:~'13C: t:a ic!.ke

advctrltczge ~1f a dr`.scounct~d l~egisr~~<<tir~rl fr~c~ f~~~- th~~

c~ot~~e~~er~ce.

Relaree~.

J uicing Q & A Coconut i~ny -rop a Picks

{"~ 01"C {`t %~ t cl fC} Y !off (7 S': ~

~...le~l'r_hy~ end

Ve~etariar~ i ~s

E=once

SUJA 00093

http://www. veggirlyd. com/f ast-fast-3-days-suja-juice/ 9/7/2018

To Fast Or Not To Fast: 3 Days of Suja Juice - Veg Girl RD Page y of 'L 1

Ccttegoric~s: Nutrition, Products I Like ~ %'~~gs: ~evera~;es,

~~ci~ili ~vSS ~ Per~~~a~(fl~C

Leave areply —>

J ~~~E~~~

~~ ~ #!~ Decernbcr 4, 2p13 at 9:45 am~`:

L ~1:`

y~~t' i ~~- -- — What ~l ~rcat post; 1<rist.irl~. '1'har~~k ~~~>u [~or

breal:in`~: it c1c>e~~r~ 1=cn• us. 1've r~e~~er fasted

befor:;~ but: 1've bccr~ iritrig~.i.ed icy i(ie

<.tiriuc~dotal ~iccou~its 1'~~e I~~~~al~d ~I-E~r so lc~i~s~.

Your ~~s>essrnent: ~7ives nee ~~~~tctie; es~~ecittlly

tl~ie. I~»~~= iron cot«1Ys. I~eally 1~c;1p1~'u~l.

Reply

f•.•S' ~

>~ ;•.t~ December 4, ?_013 at 3:13 rrn

_ ~. `~lh~lr74:;, .7cru~i. (rrr~ so ~1~1c:( ~~o~.~ I~ourid i(~

h~1E71'lal. 1 C:no« soi~~e tc>ll<s v,ill

ciisa.~ree <<.iil~ rrzy assc;ssrnenC b~_caiisi:

tl7e~ tecl lilac: f~{stin~~ has re<.jJl~.

ber~ci~itie~! iJ~ic~~l~~ i»diviclu~il~.. C)ni~c, the.

~ciencc: c~ricl~i:s tip ~~~e r~~i~ hi find m~~r~i~

reasons to embrace; ilie practii;e P<~r~

h~~it~r hcaJth.

Reply

December 4, 2013 at: ~:OQ prn,. .P;

c fit' }.

SUJA 00094

http:Uwwv,~.veggirlyd.com/fast-fast-3-days-suja-juice/ 9/7/2018


1 ;graved a bit toy. ( :lid il~te fu~si~ day c7k.~:i~~ but

ei~decl u~~ hclt[nfa t«:c~ i~f'tl~e llavot~s, t~i.~ji ~~~i~:t~(c~

(Yl~ ~„C' ~ll'C~ 1~1' t;,?17i~?tir7~- i~rir'Ir`(ll7V tir~':('~i f~L

1 Ci.,,., (;, f,ic!, 7 lil;ecl a;~c{ 7 !~i(: (th~~ t~,~e

t.hal f cot.ilci not clrir~l;).

n it: -r day tc~~« 1 ~~4~as cli».~~r~ to ea.r.ir~~ cl~<ira

,--,~r.,,,~~„~,~ ~afl~. f~~,;~ h::,~i .~..' ~~irrnc nv~r ,a fora,

(~CIyS.

1 gat ~,I! the ba.cl ~;t:tal~I~rincl clid ~~lc~i l~~a:ve a d~tc~:K

issue ~.t all. ~~c>t <l hcadacl~e in site. 7 h~:tve no

i~i~a i1~ 1 I~>st s,c:i _~:}~t t~ec<~t!:>e 1 Iiaverl't

ti~ei~h~c1 rnysc;ll'sir~c~~~ r'~pril.

E3~~t I clicl I«v~~~ the C;rc~n juice so rriucl~i tl~l~:~t 1

go <1n~I ~blc~~ i[ at \~`~halr f~oo~~s. ~t_f~~u~- also

carr~~ out ~~it}~ an l:~ses~l als ling ~vP~ic111tas

rnore f'n.~it~ in ti arc) 1 r~~lll~~ enjoy.

It s ~~~ood for ~~r~ the ~~>:c, "1'hou~~~h i ~.~sl.ial~ly Just

juicy ter n~~ake:>rnt~otl~~ies n~~;~sclf.

kE~~iy

*.~

DecernbF,r 4,L01 ~ ai 5:07 prr7

y:_. ..~ i l i ,'e~~~,aci~~. Yes, ~r~lr~~ri ii: reai(y

COrYI~> ~C)V'd(i ~0 IL, tclSlt`-' ~:I'UI"Ti(~S

CVE'Cy~'~'il~l~ ~~.S~.

r1f<r~iy

Dec~ir~i~~~r 4, L013 at ri:1 T pm

1~~~ti7:s I~r;sti,i~: 1c>r ~ tc e.~~~x;r~nic~nt. ;a.ve

l~l~<C'.~1 't0 I£i.`ill ll`T i(i ~~i'~O i11~iC1'ct~?;C YYlV C{I~'r:'SIIVE

C(iliC~ll iOli; tiif?;li i I IIi.C'ShCic' 'r1~~C;l.C;f"1~7~

~~~icrs>,~<it~ti~t.~t. 1 drink ~~~£tle~ li:~r 1'~-2•:1~ 1~~~;tirs ii7

r!"CfCI:CC i. l"icy 4'1'!):~~1~"1 (7i ~~t?Ci.if'IFI. I ll Cl"11' ~'vS ~'i"1"?

,:%~U:_11 ~ il~i\%~' ~VI~i~~Jtt:)1115. ~>CI; ( ~1~:L'v"C: 0~(CTl

SUJA 00095



~~~onde~red i~['a re~;lalar f~~~i~ ~~~ould l;~c a ~;oocj.

i cie~~.

~~cNi'J

~vv~._.~-tom.-.R1 F~b[itC ..

~La -

December 4, ?..013 ai 5:19 r~rn

}-f.i Sus~j:n! 'rl~ia~~~~k~> t«r t~arir~;. 'i"h~rC's

ac~u~~ll~~ Pascin~ltin~;. Dt>~s ii ~;~em t.o

helE.~ ~~~ i~d~~ yo~u~ sy~n~torns

ReC~ly

s~~a~t

)uly 31, 2014 ~t 6:17 prn

I jtast firtisf~l~c( ~~uZ' ~~anilla Clod f~ra~~~~ tl~~e.

3-clay Core. I~resl7 St~.~rt.. Vfy c:~}~eri~~ncc ~~<is

p~~si~tive~ an~i 1 a~r7 ri-;ally ,lad ( ucc~ssl~i~lly

corripleted the 3 ci~~ti~s -- rir7d t~l~:rl 1 dial j~c~t

tal<e c7r~ the >-dad- pro~;i-~irri.

,1'l~e ('ore [~'r~~sh Stan 1'ia~ t;;4~,~~r calories il~ar~

t:tae C~.t~is;i~lal (:resl~ Mart pro~~ra.rr7 (~~=1~C1 vs

1(:)0} ~~7~d Suja sad s it is for tl~e e:;p~ ric~iceci

jtaicertlrid fci~~~ ~re-~n juice iovel~~;. C;k~~y, [~11~~t

scca3~ed ~c~ (it, so u~~~cli;te~~i-cr~ i aa-<!~~~~-~:::~I ;~~~a~~

i t~ice. ~l~~urns oi,~t, ri~~,lvl,~c I'n~i r~t,~t sc~

e:~~~eric7~c~~c( or such a }r:s~n j ~ ~ce ~~:,~c~r. I'I~,

~~,(>I'E`_ j"~CG~~1 71cl[~ 11'iC~UCi~ti ~ i:;(ii.l:~(_`S <I City Ci~ :i

t~.ri;~~~ jt:tic~:; called 'J ~.ce(vc: [:~>s~~ntials {c~~l-, 4 v.

c~~cLirnhei~. Ic:~tFi.~c~j in pla.c~~ cif I~~.;cl {~~<~rroi

acid ora.~~i~z~} ~lncf Green SuC>a~f ~~nc (lots, ~>;

apples). I ~~;~asri't a f~ln c>t th~~ '!'?E-; ~~nd cr,~:i~d

u ~r r~i>t dri~~~fcir~is~ all oi~ ii orr ~~ay:~, 2 as~d 3.

r .ctl.itill~~, I co~.~ltlr7't ~~;cr; rna':.:c~ r„~~~scll~

c{rir~l< it without feeli~~~ ~ I rYie sici<.

1~~he,n I s~a~~~ted rry 3 c,~.~y pro~r~an~~, t h~~cl

a good I~~adstart bcca~.as~ I Udas ali~e~c~y

di~tiri~ ~i~ci hid cyst r~lat r~~~~ iii;_~~t, ~~r;~~r,

U,rh~ai arcs proc~s,ed foo~ir. Day ~:

Page 11 of 21

SUJA 00096



Good. Not hungry, no headache. Laved

ih~ \/ar~ifla Cloud treai at xhe c~nci t>f ~r~e

da;~. Day 2: Lemon in hot Nrater in th^

mpt~i~iCib. ~1 11"t~.:~~ h~!!'~~,C)/ tl`lY0!l~;n011t Cf"1~'

day, bu'r. I manage~~ it with the juices.

l~iad ~ "miss rrty cc~ffe~" he~d~e~~e, bui I

towered through, Evenin~j~~ic~, ✓~niflaCloud, I lave you. Day 3: 1"riecl the cic~~r

vinc~a~~ this morning instead or" lemon.

Yur.l:, (E>ut how much of a surprise is

that?) I was pretty hungry throu~;houl

trl~ ~~ay, l~l~t knev~i T couldn't menage ~r~e

72E to held my ~;ro~n~iin~; s ~~mach. I f-i~d

Borne heat tea and ~riater in trig afterr~c~an

and enjoyed my last Vanilla Cloud at

night. QE~cause I skipped the 12E, I

consurned 10U calories today.

I'm feelinb g~~eai, a little tired, already

planning my breakfast for tomorrow

rnori~ing and I am looking farw~rd to ~

BIG salad for lunch. My GI tract has been

a little challenged aver t:he I~st few days,

but ih~t`s Knot a big sur{~ris~, right? "1"he

worst part tNas th~z~ T am in the car anc(

d riving a lat for my job. T had to make

frec~ur,nt stops f~ecai.ise of ~({ of the

fluids, but itw~s manecable.

I tl~rould c;efinitely c~c~ a Frr~sh Start again.

I~JOUiG C li:i: LG tfy t~Qlil~T ~~(I~ 1-day

Original ~resi~~ S1:art anc:e every ott~cr

wcc~.

ze;~ly

r'^

)~..i1y31,201~~t9:05pm

~, ~L~ F1i ~;r.~ral~. 7( ~ so i7~teresiin~~: to ee~~cl

a bc~iit individual cx~~~er~ieric~~; ~4~it;N~~ tl~ie

i iiic~ (~:,sts. ~I'l~~ar~l<s 1'c>r ~,l~~~trii7~; yours.

''~%~: f~lvi>rilc iii~~ Igor,; }our co~r7rneni: is,

SUJA 00097

http://www.veggirird.com/fast-fast-3-days-suja-juice/ 9/7/2018

To Fast Or Not To Fast: 3 Days of Suja Juice - Veg Girl RD Page 13 of~21

, F~:venin;~: ji.iice> t%ar~illa C;lc>uc:i, 1 1c>vc

yot~," tl~osily heca~.is~~ ( remember [l~~~t

~ij.('llC' i:X£lC:l tr>.rlirig. 'I ~l<It"?~C~ ~C)Y't(nr)111I?~3_ i r ~,

Reply

~i ~ t' ~.1 i'1

A~.i~;ust 3, X01 pit 7:37 aiT~

i har~~l;s; Krislir~e~. As a. q~.~icl~

fi;llo~t;-yip, ~~~itl~i a IiTT1~~, bit c~'1'~

~o(id tbod ors ~t~ricizy 1 l~~lt sc>

~'re~ai <incl ~o enr,.r4;i ed. It: ~~~ls

rc~~il}• iryi.er~~sti~~~; --- Arid ~t ~ooci

ltsonn— to rc~alizc~~ h~.»~v on to~_~ of

i t [ :felt both rtient<}(1~% ~u~d

pl~r sic~alfy cvitl~i sot~i~: protein.

C lio juicy c(e~in~e rc: oily he1E.~i~~l

i~~~ r~~t: c>(~Faf'n~v ~lietin~~; E~l~~teat.i;

loci Cl~~r<.~~ ~~>c~urrds ~~nd I'~m do~~t~rl

t~zn~,>tl~er l~ouncl sir~cf; tl~cil. ~`t;~~; l

Repiy

t ~ i~ i ~s ~'~t fi 3 i

i~~i~;ust 2, 20.4 at 6:26 ern

,l here is ~.t ~<:~t of cvic3cr~ce tc> pri>ve th;~t

i ~iicin;= I~ =,s long (a~iir~` ~~('Fc:c(s. ~C'o siarC ~titl~

t.~(14 I 11C/C~f-.111 ~\171C:,lICi.'1il !.~IC;I, \'o-`(', C~() 11Q~ SCC`~-lYl:

~fi~~e 'fiali air}otu~i. oi~n!~tricrl(~s ~rii.) ~,~itarrtiris c1t~ a

~~~e~~ic{~~ an~~ ~i~orii.t~l~~ ~~~:isi.~,. (c~C ttl<:me a dlifv

~)~1S1S. }~'~t ~C1CC; Ol'l~ C[LC1 tl'LI~V (:'.IY1~icLY'~< C}i1 it

healt.h~: iifesirl~ ii: is besi to juicf~ ~.!p to a

~:)CilO(~ Oj ~~I L~~Pv~ in <~1'~1;~ l~lc' C~G311'l~tf?c t leli

~ lil~ ~:J('+'!1 C~ili1_'- IQ r)Ue' ~~~)C~.If_'ti ~~i'71~i Ol1t' ~)O(,>1'

cl iel. "I~lien ~~:~~~ carp I;rt:al: tl~~c. cl~~lnsc 1~~v

i ~~r;rnec!i:~it~ly adi>;.itin~ a hc~tlilry ]ifc~;t~~i<;. T;i~.~

C~i iIIISC i`i i'i ~~(1 it fJl.i lOi) l\ ~1C1'c' VOU .~(:c1111 ~l~)O:il

v~:>ur bouv ar~~1 l is~cn intl.i ir3iively rlr~~l t.hir,l<.

SUJA 00098



al>o~ti: ho~~ yC~u ~~.tn adi7~rt ct Clf_'flll.IlV 11C'4'r Il i:.

"1. 11e l.Jtil)~~ recommcnc(ations are t~.i!se; too

~s'~Cl~:'!"£a.~. COI" G COl!C?ft~~ t;N~~il i~ {11 hpIC~l~II'

i~l~'CitiCQ. i:0 iif) fCllil)~Vt', i ~7V G~E'.!'VOCI'.'. I'I~r.

r~i.it.ritic7nal val~.ie is a(so in~icctu-a.t:e ~.lnci there

is evidence c~~.lt there t:o prod; vou; ~~ou j~.~st

leave. t:o ~n~.~l~e shire you ~:lctually look tr~fori;

coining to cal~clusions anc:i ri~al:ii~€; such

si~at~n~7erits to the p~Eblic_ Dr Cc~lci«ell i~~iD, 1~r

((y~l;~ln MI?, I~r~ i:tu~hman ti~lD; amc>n~st othir~

~~1I7 ru~td na uropa~F~~ic doctor:; a;~ree tl~~at tl~ie

liSD/~ f«~~.~cl pyran~~id. is cornl~lc~i~ly inacciu~at~~

ailc] flee i~r~e se e lit, all ~l}~~~rc~ach cannot: tit

ever~~one in this country.

Arnat~t.irE-1~~11thCitu-u

Reply

1 ''Y7~ s

~.l~ugusY 1, 101 . at 72:04 pm

-,- I I~i ~1,r•iss~-ai~n. 1 ap~_~r~~ciat~ ~~c!: sl~~'u~ir~~g

vot~t• th«l.i~,ht . 1 la~~ow ~7~~a~1v ~~>eo}~I~ I'ee;l

slror?p ly i(~~.jt. juic rid; is ber~-~ilci~:ll. f3ii?;

hasecl can the science 1'•,-t: re~:ld <~r~~:i niv

i:~C.~crie:r~cc ~ls a c1i~:tit~iar~. !'rn ,~~:r~;c7~a<~.fJ~=

~ti(I ca!~i:ious <jr,otii tl~c: };raci:ice. I ,a«;-r.~e

t[~ie CJSD1 rerori?r~~er,da~~ons uf~~n~t

p~rfcct, t~iit 1 c]isa€;rep that ~r~c:~v'e~:

<:corr~~>ic:t~ly in~~c~t.irat~:' or `(~:i~~e';

Yo~.i'rc i~i<rt~i...tr~ere in't a o~~r~-~,ir~:-

fit:s-all f<>od ~~.i icle lt~~li ~-~ouici :>c:,r4e

every one st~cce~:~[u1[y. i~ui A.%1yi'yr rirtici

110~~' i3.~;Oi'~`S ~OI' 177002 ~iCl"S{);1?~I%r~({

1'BCOliltll(i"1C~fl~i011ti i~18i~1 111 Cil~ ~~Fl (.

,~_ ~1~?.I"l~i~ ~O!" SICI~)r111~j ')~v ii]L ail.'.

~z~r~iy

i ~~~i~acf~.. Juicii7i; Q & r~ - ~Je~ Girl f~(:)

Page 14 of 21

SUJA 00099

http://vnvw. veggirl rd. com/fast-fast-3 -days-suj a-j Luce/ 9/7/2018


~~;2 ~ic`tY11f?

A~;ril 9, 201; at 1x:53 pm

~uja juices arc to~~ fruit heavy to bc; t.is~d fi>r

«ei~:;l~t iosti. "C'Fie_r~ <.tre nc~i cnou,~h leafy

<~~re~eris to sustain a jt~icc fast. VG%i~ll~o~.if,juici~zg

~'UUI~ U\-'~`!t 1-CCJS)t ~b'G~E'titUl. c, j, ~%t)i.i i; eiTliiOi Uv i;i

~ LItCc fittil.

Re~aly

~~~;~'~~s~`~c€t'ki~

April 10, 2Q15 at'12:14 airy

I:3t:~~~; I Y7av~ b<:~.n ~~.hle tci fi:t u1'1~o1'alao~.it 7

u~~edicatior~75 thrc~~~~ 11 juicy 'Fas~li~1~. i don'( [i~st:

t.c~ 1<~~L ~~v~ei~ht, but to try ~.~.rlcl r4v~rse.

al~toi~nrn~.ine syin~torrls ~tnd real a

ci~rnpro7~~is~d "gut.'' 1 ~a7~i ~tc~ltlily impr<avin«:.

~9y l~~usbancl only a.dcic:d onc.jtaic~~ ~~~~r tray

and h~ls lo~~ erect }? is I3.I' front 1 ~bCl-i-/ X30 i to

I OYl7=~. [-Ce v.~rti, alst~~ tt:~lcl b~~ 1~i~ doctor today

that he i Y1a (onti~er pre-diabetic. Sa; .yi;u ca7~

have tell tli~ sciei~tilic data you ~tant. 1~Ilc; lrict

r~;:m~.iir~s tt~~zl :i ye~~~:s ~;~~o, [ I~It lil<~ I ~~as

ciyi7~~; rriy I~lu-~b~tir~c{ anc~ i hot1~~ lead mild st:ra;.c

~ve~~~ts. ~ti~~cl toda.v ~~vc ~li-e ~~~ell c~~~ tale ~~_, <lv to

i lealtl~. ~~'heri 1 ~~o~~dcr ~~~li~thcr it's ~~ort.ri ii

c>r niit to j~cic~:; fa~;~, I ts~l<~ ot!t my journal ar~d

read that I Iiad terrihie p~~in ~-vitil t~ver~ breail;

f IOQ~~. ~-1~ 171i1SC~f3S i.1.11C{ ~OUll:ti I1U('l t'.Vi;1'V TlCil:

1 tnovecl. I~,~~r~ ioir~t: ire n~~, body vas t~r~ fire.

;viy 1<icliles ~~ere 71at tvc~ritii~g cif,~(~i a~~ci f 1~-<~s

~~~n al~~ouf: Ei dit~~~rent~ ~~rescribecj. ~i,neds for

,~llers~:ies as well as «e~IJ~ ~:illergl slx:,ts.

A~ttei~ ~ ~? rnor~T.i~~ J~.i-ice 1<~>i ~~n<~ ir~itermiil~u~~t

;i~c,rt,~r i~as[s c;~ci- the a:~ut:~e of ~~~~rs, i >>,:~~~e

r;:_~it~C;le:!ei~~ ,~c,tti'i1 of l every £.tl~e ~st~,; i;i 1, ~:-tii

i71y ilbr<,>r~i,yai~~,~ia is 5C? n~~uc1~ l~>eft_er. 1 h,l~~~

nog: N~~~ld ~l. I~.m~; or ilas~tl inl~.ciior~ in ~~ea~~s;

~,~~I~~cr~ h~io~~~, 1 l~<.~ci prle~trn~~nia; na;;<.il

SUJA 00100

http://w~ww.veggirlyd.com/fast-fast-3-days-suja-juice/ 9/7/2018


i r~fE~ct:io~ns ~~~;s7til,:lrly. ~:i~,r~t before I st<lrtecl tht.

first fast, I }~aci (?ern on <.intibir.?tic-s c~~~ch

:"T1:1;1~~1 .~=(}t• 1 (1 ;;~~~r;ll'lti 1;; i3 ~•(?~~ . {ir). 1 {'{t)it't

~ ' 'll? .~'t'' ~ ~ Ci~ CG?:ii'.:<~('t:it:.)~I~ `iCl:, (~li: icy.:... .

ac:~cle~nic;. "l'h~ di:'~(erencc that. itx cc~ f~~s(:iri€

l eas m~~cfe to me is lil-~ c~~~:tn`~in~;. It. (gas

I.ii:ei•aily s~.~ved my IiFe. 1~id dCit~;;ir~~~,iu ire l~t<~s

ch~:lr~~c~.cl my }~~.f i~~lnci~ ii(c ~.~Jlho~.i~h he

down ~~t: 1'~lst.

Re;~ly

s.~..~. ,.. r . .

r-~~,s4: ~, ~:r~rii 10, 2015 at 4:08 ~m

.,. I1i ~;te~~ll~:,r~ie. You ccri<<ii~1 - so~.~nd lil :

sorr~eont. ~~~h~~'s 1~~~~~! ~~~~ c:xtr~me[y

}J{>tii~tVn. t'.'C}iG:"I(;I1C~ l~Vll~l jlI1G7114 fi11C~

j ui~:e ~~~i.;ti~r~~;. "~l~i;a~~~l<5 i~~~i~ sh~u~i»g yc~i.~~-

tl~o~.i~l7t:~!

f?eply

l~pril 28, '~15 rat 3:14 prr

t fello 1 4=~~~~ i~i ~l ~cor~r~erii~ig ~~;~I~~:.i.t: yot.i Cl~ou"]lt

~ibiiui »;~iv~.7~:: ~;~~i.~stil~.iti~a~~ tN~e di~irll<s for just

~O1'f'<]~~ ~~~:i.5t i.i1t~ ~~a11C~ i 'ri. l"1C~ 3 C;~11C~<<.'Y7 Si)~i.l~ jQl'

~.i in!~er for ~i ie~~ ci~~~, s?'

Repiy

r ~~,:.: ;

~ ~' ~ ~,pi~il L8, ZQ15 at 9:38 Cam

~~i ii f [il l .,,, \`Iitl~~~u ?:r~c~~.;int; more

~1b')Lit ~-our p<3i~?Ci.11F.t1~ !1(;~-1it11 i~liStCirV; i't'ti

I ~ar:1 1c>r:rr: i.~:> s-i~~c: j I ic;lptu <r~s~~~~a .

l f)~,'•.':?Vi'I", I(ir ~] CCIU!").c <)~~C~l:l~,".> It ~.\'tiil ~'..~

>rc~bably h fJK ~~ri~.~ it ~.v~~t.it<~ ccrta?~?1~;

Page 16 of 21

SUJA 00101

http://www.veggirlyd.conl/fast-fast-3-days-suja-juice/ 9/7/2018


lie lo~~ calorie Ior t17e ~7~et~u va~~

clesccii~ecl. VIA co7lcern ~:vol.~(d (.,c ti~~~.it: it

' i ally ~c c, s_tvoul r1 t be tittr,•itjn ,~, ~f~ ~~,%ztL in

tUci~ts c,i vii<,~~lins, >>~ir~e:rals pr~;tc:i~

etc. II: rni~;lit seem to br_ similar to

sornc;thin~ like ~i. Sliinf~~sl rl~eal

rec~laceil~ent ~~Iar~, but tltes~ ii,iic~s

~zren'i rltat~~itic~nal'ly :,imilar tc~ `~lin~iiil~t

in tc;rms of c~t~~bohydrtzte; protein ai1cJ

Iats. "1_ha~~l:~ for st:c~ppins7 b~~ <.ir~d

rGadir~~ thr: past!

Reply

IVl~~i~s~

J uly 9, 2015 at 12:01 prn

[ am c~'~~~icern~d ~iE~out Y(~ic <i~~3o;iri~ o.f s~!~~~lr ire

triese: clrinl:s. ~I r~~«~e h~er~ t~r~yir~~~ t.r~ ilnd ~ k>1~

~tl~:~f talJcs at3out tl~ic sugar corlii;r~~t o(~ ~tlac;s~

clrinl<s. I ~r~otifd Iilce a cliet.ici~~n's opinson.

:'irry th~:>u«t~ts?

Reply

mar ~~w i X~' ~ . ~: ~ €~~ r.r . ~ ' e d

J uly "10, 2015 at 1~J:05 ar7i

~ :-: [Ii i~neli~st:,. f~cir~,~; a~va.rc oi~sur;r,~,.

ct}nt~;~t tt~~se da~rs is a ~;a.lici conc~rri.

"It~~v('4`C:1', ~1`~1C;1'1 11: C(1f11C~ 1:0 1'IUtI'iiJO11

Facts (al:,cls, it`~~ si !pit oi~« rc>r~i~,isint<~:

.ti ul~j€pct. C`tirre7~~tl~~_ l~lhel r,rzl~~ li>[

~_ . ~ ~sug~~r'' ~.v~~~cl~i ~_~ <<c~rn~>>E~alic~.~ ofi

»ati.tr~.jl ~u~7~u~ (1~:~.ctose fi~~~?~n rnil;<;

i-~icT.t~sc l~rc~~~n rr~n l!:: ~~~~c.j ~li~~J adcl=:;cl

$tl~?8fS (]li ~S?~1 ~Ti;i il) i' COiI? ~ :%I t.iC1. .'>i!:_'`tl ;

~~tC.). ~0, I i`lrlc' r,l'~ICTIS t?' SU,L',:.i!' ~C)~;

h i~;ll. I ~.~I.x gays cltc~i< il ~c ir~ .;~ec;i:,ir~~. lisp.

rocs_!. I look ('or n<~n-~~: ~>i ac ~leci ~ !' _< ;

t ike bi~avrn si.i~~,ar. c%irlc j~.icc ~~r~;stals-

SUJA 00102

http://www.veggirlyd.comlfast-fast-3-days-suja-juice/ x/7/2018


cocoiluc. si.i4Tar, honey, it~vel-t su,;ar, etc.

If I don"t see any of those, ! 1<nc>w~~ most

i?;f~thr~~. u~i~y;a.r•~' iii I(?r~ i)!"OC~ii[~f (~ {;nipin~;

11~e Suja juices cii>n'i contain ~tny

~.ldd~c~l si.~gar, o~~ly ~~at~u-~il su~~lc ~I~ron~

~.h: I- ri ~<i ~~n~l ~!`•~F .t ihl~t; (r ~;rr~~~f: fhc~

Var~il! z (lo~.~ci ~~~l~iicr~ hacE 11or~.eyj.

W hether or i~c~t t~~r~~~ q~,~~ir~tii~ies oaf

~~~atu~~<:il s~.i~ars are t3en~;ficial oi- ~~ru•tr~I~til

is siill i:~cin~ debated. I ~~oulcl ae~t~c:

ili~aT ~:atir,~ ~.~hole I~r~.iit: or v~f~ies,

~~hich hrir~s_ fii~ci~ ~~~iih every bii:e; is

~?re~I~ci-<jblf~~ to j~,iici~rif; fhern. I-lo~trev~er, i~f~

sorn~one clicir~'t e~,~t. tri~~.nv t~~ttits or

vex;€;ie~ rio~•rn~lll}, and. ~~er~ 4~ i11in~7 to

t:ry Ji.iic~s 1 fhinl< it ~~v~'.~utd be. ~l ste~E.~ in

the ri<_>ht c~i~~ectian...but: ~~~ith art

1.~1Cirl~,~1:e ~c.~al o~(~trar~sitionil~g ti:~ rli<'.>~t~e

~.vh~ole t~~ods ire tlie~ fi.rtazre.

~ terry is be st,~ lon4;-u~ind~d! I=~to~:~~ i~l~iis

nia!<es sorn~ sense f~~r you.

{ate p h~

~fl.~

Septernbcr 20, 2C)15 at 7:~t2 ~rrt

I:)o~s it rnal~~;,~ vo~i I~rjv~ to stay b} tht:

i:oiiet-!~?'? i~~t~i ~~c~i.~ have: t:o const~~,r~t:l~~ ,.<.,o pof~r5

l il<c- a prep clE~ar~sE~?`?? [ ~~v~~t~t~y abo~.i~: sticl~7

I~«rriN~>ic ~lc~i~i~rl1,s on iraitl 07' <~t. 4aorl<,...

Reply

;w~N ;,,.; ,

ScC~ternber ?_1, Z01 ~~t T.00I pm

"".. ' l ti Iris. ~4'el l. 1 didn't h~av~; <.lny ~_,-oublr~

I ll %})fly (i(,~)£31'll"llf~`fll', k)U~: G~?C;~1 ~,) ;l' t)I'1

SUJA 00103



could rcpor~ci dii'ferent:ly to ~~ 3-d~i~.~

liquid diet. i defii~itei}~ cloil~t thie~l•:

~i~Sl:1C1~ IS lILCLti~c!'~l_ X0.111'(?t~'C'i

.h'Oi"I'IE'C~ i'i.~101.11 ~~lE; F~(l`~Zl;)~C'.

(~Oi'l~~C~kic'.Cl~('ti, f:~1GCf'' ClOt~itl"l~r. ivt"OIli;

4~it:h jt.isi sl:ip~~in~ it ali:c:>~~eth~r.

~ ~r~,~.~_N~y

I~ ~ e~ C~ C~l~ ~ a,€ iJL~ t~ ~'

A~rii 5, z0i7 at 4:10 am

['rn on rn~,~ i dtlt; .<;~~i~a cl~~zr~s~in~, (d~'ar71<

the first one ~t X30 but unsure of when T

should rlrinl: the next: one? Can you he[~~

me ~n~ith tr~~ times ~Ie~se? I also check

the. other juic:~~ br<~nd r~nc~ i Fc~«rid it ran

this site hops:/l~nt~ni~nr.juice-2-u.corn it

seern a gre~C. I lore t~ pry them k~cath. E3ut

it is ok to coo that? Lii<e ali:ern~tely?

~~r~iy

r 'L,A,r~ri l 6, 2~J17 at 8:1 R prn

_ _ '~~:f 1 Ii fv1~:~.rv. I c{o~3'1 ~.v~~nt t:c~ ni~,i<e a~ry

S~")C'CI~IC `il.l~:'frl`~~1.1(.)I"lS ~`QI' t.'C?U ..i111C1.:

(~Ol~t'f; 1;1~OF`r i1~7ptlf: }`Ot.11' Si1:Ll~lflO11, yC~t,IC

r~~et:lic;ll hi~torti~; cic. I ran'1 irri~~zs~ir~~:~ t~~~e

t i~r~ir~~~ r~1~t~1e j~~ic;~is »~~~~a?[.ers ~. i<~t~r,uc~~,

o ",iu~n l cli~l it i jusl ~~.;aa.~~! ilierrt o~E

~~-C-jlifl~~y f:~~_11~111f? i.~l~: ~)Otlf"S ~ l~'<1S d~~"ett<C',.

f ~~st of lucl; ttr vou!

itc~ply

~ '"t §'i~i"J~iCiC: F'I'C'iSf'G' ~UICE'I'!y/ '~r?I"?I ~ ici ~O~C:C' ~i)I:)'y~{:.c~I: riC.Cl~]t?

-'~Jr~~; Girl RCS

SUJA 00104



~yr~~~t~ ~i~~s~~J

Qctober 5, ?_Q17 at 3:4x3 prn

~~i,l". 1 iurl 5:'.V !•~':''IC~;r;r' [11;•r}i,:~Ni ~z~~ tF~t.~..,. _.

comi~~erits; axed ~~oue responses, ( really

i1:~7}7YC;Gii:11:c', VOUi" ~70SiT.1~1~ i1Ttlll.iC~C"' t~11t1 1;~1E :~Vi+.V

yoi.i ir~t~r~~.ct wiih ~~olAr atzdie~r~ce. iv1o:>t c~n<~~ 1

iil~:, zJu ~ l C::IC;t rn~~~~~~ ,i,~o iri s e i~ in~ .,.t .. ... ..,

t?e~ai:ive or ~Ic;entirn} o~~inioiis. \~,'oulci ju~ i

I il.e to ~iy t)~<.jnl~s fir l<ec:7ain~; it,~i~sitiv~~.

Reply

- October 5, 2017 at 8:00 prn

Fli -I"anya. Mary thar~l<s for your

kind wards.

Reply

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Message

i~l~me k

EmaiE

SUJA 00105

http://www.veggirlyd.corn/fast-fast-3-days-suja-juice/ 9/7/2018


VU~bsite

POST COiViMEN-1~

C~ Notify me a(foilow-up comrrG~nts by email.

T~h~~ -'~-., - ,r l~l~i~n-ant t~n vnr~i ~rn rr~a.m ~ a~rr {'~ry anyi i t i~- ji~~c i,i _`~c.~rzr~~..x~ i ~~.~ ~u ii..0 u~. ~. aNu~ i ~. _ u...

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<__ 5~7"i"b'T{:tIS .~:~(l y~ itita',`lt !_~Owi .__~.>

r=i 2012 - 1018 KriStillf> Duncan, M5, RD, CDE

u

SUJA 00106


r. a:

r, ~~i =.~~'

Suja Juice taps into an

appetite for a healthier future

b y AMBER GIBBON

F uja has launched a juicing revolu-

tion in America, malting organic

juice and health beverages more

~~ accessible nationwide. "We believe

that high-quality, organic beverages

should be a grocery [item], not a lwcury;'

says CEO Jeff Church.

The company's name means "long,

beautiful life" in Sanskrit, an allusion to

the company's healthy-living aspirations.

Suja began selling fresh-pressed organic

juice delivered by skateboard in La Jolla,

California, in 2012. The raw juice tasted

incredible, but with only athree- to four-

day shelf life, it was a difficult product to

sell and distribute on a national scale.

"My previous business ventures

taught me a lot about the power of mar-

rying agreat product with a disruptive

technology," Church says. "So it was

incredibly exciting when we discovered

[high-pressure processing], a technology

that uses pressure instead of heat to kill

harmful pathogens while maintaining the

nutritional benefits and taste of flesh raw

juice. This was the game changer that

allowed us to take our organic, cold-

pressedjuices to ... the masses:'

With the new process in place, Suja

gained traction quickly, launching in'

Southern California Costco warehouses

and other retailers in 2073. In 2015,

Coca-Cola invested in a minority stake in

the company. That same year, Church was

named BevNet's Person of the Year. Today,

Suja is one of the country's top ultra-

premiumjuice brands and one of the fast-

est-growing food and beverage brands.

~- ~t~~ ~~~

~~ .., ~.

~.~~ R 1

wm R~~''~'d ~': /~{, w

> ~ ~ ~'C (gyp ~~'w ,: t<~~:r;u:

o -;~;o ,~~i, ~ ,

;3 , ~"a ~:a ~

f

-a„».~;

~~ ~ ~~.~

Drinking to health

Suja's Mighty Dozen and Uber Greens

a.re the most popular juice combinations.

Both contain potent ingredients like

collard greens, kale, spinach, spirulina,

celery, ginger and barley grass.

"One of our goals is to create juices

for our consumers that can't easily be

replicated at home," Church explains.

"We find bold, exotic, functional ingredi-

ents that aren't usually found in every-

one's pantzy ... and we do the hard part

of pairing, blending and making them

delicious, convenient and affordable:'

Giving back5uja supports several philanthropic

causes, including the Children's Miracle

Network. Environmental sustainability is

another core value, and the company has

consolidated shipping practices to reduce

its carbon footprint as well as partnered

=,with farmers dedicated to water conser-

vation and minimizing food waste.

"We are proud of the fact that we use

ugly' fruits," says Church of the mis-

shapen or bruised fruits Suja uses. "But

they are just as delicious, and their juice

is perfectly beautiful ° ■

Amber Gibson is a Chicago-based food

and travel writer.

u1a:~~f~~~'. ~~r';af~;

~_3~r'_F';w~±~,,,;~ ;~~.

,»;s'

COMPANY iNFO

~*I

Company: Suja Juice

CEO andfounder: Jeff Church

Employees: 220

Headquarters•4

San Diego, California

Website: sujajuice.com

Items tattled at Costco:

Suja Uber Greens

(Item #1195226); additional items

vary by location.

Quote about Costco:

"I was blown away by how

much Costco always has their

members' best interests at heart.

... Part of the magic with Costco

has been our mutual desire to

try new things, pivot quickly

and work io conceptualize and

execute Ideas while sharing

in the risks, collaboratively

working through challenges and

always having an abundance

of gratitude for the wins:'

—Jeff Church, CEO and founder

:.

July zo18 CostcoCo~anceCion 105

SUJA 00107

,i y

i,~-'

~k ~~~ ~:

~,;R.~~ s -- -t.a .. __. _ .~

~:~» ~-

.~~ .,~4•- ,.

.. t; ' <.

EXHIBIT 2

Knapp

~~larkeA PRQPESSION~,I_ CORPORATION

550 North Brand Boulevard, Suite 1500, Glendale, California 91203-1922 • (818) 547-5000 •Facsimile: (818) 547-5329

September 10, 2018

VIA CERTIFIED MAILRETURN RECEIPT REQUESTED

Jeffrey D. Church, Chief Executive Officer

SUJA LIFE LLC3831 Ocean Ranch Boulevard

Oceanside, CA 92056

Re: Gabriella Garcia, etc., et al. v. Suja Life, LLC

Our File No.: 8000-1051

Dear Mr. Church:

Direct Dial: (818) 547-5178E-Mail: [email protected]

You are hereby notified that Knapp, Petersen &Clarke represents the following

individuals: Gabriela Garcia; Madeline Wachs; Preyanuj Kidkul; Hifrance Raftie;

Joaquin Islas; and Maria Dolores Martinez Milian; who all purchased Suja juices from

Whole Foods markets for personal, family, or household consumption. These clients,

individually and on behalf of all others similarly situated ("claimants") hereby claim

entitlement to money in the form of restitution and damages from Suja Life LLC

("Suja"), Whole Foods Market California, Inc., Mrs. Gooch's Natural Food Markets,

Inc., and Whole Foods Market, Inc. (66Whole Foods") for the wrongful practices

described below. This claim is based on various misstatements, as detailed herein,

concerning the characteristics of the following products:

- Suja Twelve Essentials;

- Suja King of Greens;

- Suja Power Greens;

- Suja Easy Greens; and

- Suja Mighty Dozen (formerly Suja Mighty Greens).

The above-referenced products were and are manufactured, advertised, marketed, and put into

commerce in the State of California by Suja Life LLC. These products are advertised, marketed,

and sold by Whole Foods. These products all suffer from a hidden, undisclosed danger, the

KnappPetersen

-ClarkeA PROFESSIONAL CORPORAiiON



September 10, 2018Page 2

presence of lead in unacceptably high levels. Lead has been found to cause reproductive harm in

both women and men.

The above-referenced products have been described by Suja as "healthy;" "#goodforyou;"

"#healthydrinking." Advertising encouraged purchasers to "#drinkup" and "throw healthy into

the mix!;" "[w]hen you're looking for greens straight from the garden... #itsthejuice #suja ... At

Suja, we believe healthiness is the root of all happiness;" and similar representations.

Additionally, Suja provided these juices to reviewers and influencers who published statements

such as: "Now that I'm pregnant, it's even more important for me to eat a balanced diet so my

growing baby can get proper nutrients. That's why Suja Classic cold-pressed juices are so great.

They're organic, GMO-free and packed with vitamins and antioxidants." A true and correct

copy of these representations and like representations is attached hereto as Exhibit 1.

These representations were and are pervasive, continuous, and far-reaching. Claimants were

exposed to an overall ad campaign that included banner ads; targeted marketing on various social

media platforms that included the claims above and similar representations at a frequency of one

to three times per week since at least 2014 to present; and on at least one occasion, Ms. Wachs

was the target of in-person solicitation inside a Whole Foods location while doing her food

shopping.

In reliance on the aforementioned representations, claimants purchased and consumed the listed

Suja products from various Whole Foods locations at least three times per week between

September 2014 and February 2018. Of note, relying on these representations, Ms. Wachs has

done the Suja 3 Day Cleanse three times. As recommended, she consumed 18 bottles of Suja

juice, including six bottles of lead-containing Suja Twelve Essentials, within a 72 hour period.

Defendant's conduct is wrongful and constitutes a violation of California Health &Safety Code

section 25249.6, et seq (Proposition 65), a violation of the Consumer Legal Remedies Act, Civil

Code section 1750, et seq, an unfair business practice under Business and Professions Code

section 17200, et seq, fraud, negligent misrepresentation and related violations. Claimants

hereby demand that the amounts paid for the above products be returned to them, and to all those

similarly situated.

The losses complained of herein have occurred on a continuing periodic basis, throughout the

four-year period prior to the submission of this claim and in earlier periods. The violations occur

each time one of these products is sold. Claimants are California residents who have purchased

Suja drinks at Whole Foods locations in Los Angeles, Orange County, and San Francisco,

California between September 2014 and the present.

'~ KnappPetersenClarke

A PROFESS~ONA~ COR~ORAT~O~'1




The above products are properly defined as "goods" pursuant to the Consumer Legal Remedies

Act ("the Act"). Civil Code section 1761(a). Each of the claimants is a "consumer" as defined

by the Act. Civil Code section 1761(d).

Defendant has engaged in unlawful practices as defined by section 1770 of the Act. Defendant

has misrepresented the certification of goods and has represented that the goods have

characteristics, ingredients, uses and benefits which they do not have. Defendant has also

represented that the above products are of a particular standard quality or grade, and they are not.

Claimants are consumers who have suffered damage as a result of defendant's wrongful conduct,

as described.

Under the Act, Civil Code section 1780, claimants are entitled to appropriate relief as follows:

Actual damages, but in no case shall the. total of damages in a class action be less

than $1,000;

2. An order enjoining the methods, acts or practiices;

3. Restitution of property;

4. Punitive damages; and

Any other relief that the court deems proper.

Pursuant to Civil Code section 1780(e), the court shall award court costs and attorneys' fees to

claimants as the prevailing party in litigation filed under the Act.

Civil Code section 1781 provides for the court to permit a suit to be maintained on behalf of all

members of a represented class where: (1) it is impractical to bring all members of the class

before the court; (2) the questions of law or fact common to the class are substantially similar

and predominate over the questions affecting the individual members; (3) the claims or defenses

of the representative plaintiffs are typical of the claims or defenses of the class; and (4) the

representative plaintiffs will fairly and adequately protect the interests of the class. Each of these

criteria is met in this case.

This letter will serve as a demand pursuant to Civil Code section 1782 that defendant correct,

replace or otherwise rectify the products above described, and cease the misrepresentations as to

the products' quality. Those products contain an inappropriately high, and dangerous, amount of

lead.

KnappPetersenClarke

.l aROFE55~pNAL CORVORPT~ON

Jeffrey D. Church, Chief Executive officer

Re: Gabriella Garcia, etc., et al, v. Suja Life, LLC


If you contend that the facts or information and belief contained in this letter are inaccurate in

any respect, please provide us with all your contentions and all supporting documents

immediately upon your receipt of this letter, but in no event later than 30 days from the date of

receipt.

Very truly yours,

KNAPP, PETERSEN & CLARKE

~ c- r

Andre E. J diniK.L. Myles

AEJ:mmEnclosures

Robert Twyman, Chief Executive Officer

WHOLE FOODS MARKET CALIFORNIA, INC.

5980 Horton Street, Suite 200Emeryville, CA 94608

Patrick Bradley, Chief Executive Officer

MRS. GOOCH'S NATURAL FOOD MARKETS, INC.

207 Goode Avenue, 7th Floor

Glendale, CA 91203

Albert Percival, Chief Executive Officer

WHOLE FOODS MARKET, INC.

550 Bowie StreetAustin, TX 78703

(Via Certified Mail/Return Receipt Requested)

3 3 l 8184. l 0 8000/0 1 0 5 l

60 DAY NOTICE OF VIOLATIONSent in Compliance with California Health &Safety Code

§ 25249.7(d)

DATE: July 17, 2018

J G111Gy L. 1.11 U1 G11~ 1.111G1 l:1LGl+ULiVG V11~V1~1

SUJA LIFE LLC

Robert Twyman, Chief Executive OfficerWHOLE FOODS MARKET CALIFORNIA, INC.

Patrick Bradley, Chief Executive Officer 'MRS. GOOCH'S NATURAL FOOD MARKETS, INC.

Albert Percival, Chief Executive OfficerWHOLE FOODS MARKET, INC.

California Attorney's General Office

District Attorney's General Office for 58 Counties

City Attorneys for San Francisco, San Diego, San Jose, Sacramento and LosAngeles

FROM: Andre E. Jardini

I. INTRODUCTION

Knapp, Petersen &Clarke represents:

• Gabriela Garcia; San Francisco, CA• Madeline Wachs; San Francisco, CA• Preyanuj Kidkul; Los Angeles, CA• Hifrance Raftie; Los Angeles, CA• Joaquin Islas; Orange County, CA• Maria Dolores Martinez Millan; Orange County, CA

The above-named individuals are acting in the interest of the general public to promote more

awareness of exposures to toxic chemicals in products sold in California and to improve human

health by reducing hazardous substances contained in such items. This Notice is provided to the

public agencies listed above in the attached service list hereto pursuant to California Health and

Safety Code § 25249.6, et seq. (Proposition 65). Also, this Notice is being provided to the

alleged violators, Suja Life LLC, Whole Foods Market California, Inc., Mrs. Gooch's Natural

Food Markets, Inc. and Whole Foods Market, Inc. The violations covered by this Notice consist

of the product exposure, routes of exposure, and types of harm potentially resulting from

exposure to the toxic chemical ("listed chemical") identified below, as follows:

3246024.1 8000-1051 (cor)

60 DAY NOTICE OF VIOLATIONSent in Compliance with California Health &Safety Code § 25249.7(d)Page 2

Product Exposure: See Section VII, Exhibit A.Listed Chemical: Lead.T?~..40 ~.~T.~v~~m~rn• TnrrPotinn1\V IALIJJ Vl LA~IV JILL Ii. 111SVJL1Vii.

Types of Harm: Birth defects and other reproductive harm.

_ _II. NATURE OF ALLEGED VIOLATION (PRODUCT EXPOSURE)

The specific types of products that are causing consumer exposure in violation of Proposition 65,

and that are covered by this Notice, are listed as the products in Section VI below. All products

within the categories covered by this Notice shall be referred to hereinafter as the "products."

Exposures to the listed chemical from the use of the products have been occurring without the

clear and reasonable warning required by Proposition 65, dating back as far as February 20,

2015. Without proper warnings regarding the toxic effects of exposures to the listed chemical

resulting from ingestion of the products, California persons lack the information necessary to

make informed decisions on whether and how to eliminate (or reduce) the risk of exposure to the

listed chemical from the reasonably foreseeable use of the products.

California consumers, through the act of buying, acquiring or utilizing the products, are exposed

to the listed chemical. California consumers are exposure to the listed chemical by ingesting the

product, in the way intended by the alleged violators. People likely to be exposed to the listed

chemical include children and adults, including pregnant women.

III. CONTACT INFORMATION

Please direct all questions concerning this Notice to counsel at the following address:

Andre E. JardiniK.L. MylesKNAPP, PETERSEN & CLARKE550 North Brand Boulevard, Suite 1500Glendale, CA 91203Telephone: (818) 547-5000

IV. PROPOSITION 65 INFORMATION

For general information concerning the provisions of Proposition 65, please feel free to contact

the Office of Environmental Health Hazard Assessment ("OEHHA") Proposition 65

Implementation Office at (916) 445-6900. For the violators' reference, I have attached a copy of

"Proposition 65: A Summary" which has been prepared by the OEHHA.

3246024.1 8000-1051 (cor)


V. RESOLUTION OF NOTICED CLAIMS

Based on the allegations set forth in this Notice, the above persons, through their counsel, intendto file a citizen enforcement lawsuit against the alleged violators unless such violators enter intoa binding written agreement to: (1) recall products already sold or undertake best efforts toensure that the requisite health hazard warnings.are provided to those who have received suchproducts; (2) provide clear and reasonable warnings for products sold in the future or reformulate

such products to eliminate the lead exposures; and (3) pay an appropriate civil penalty based onthe factors enumerated in California Health and Safety Code § 25249.7(b). If the allegedviolators are interested in resolving this dispute without resorting to time-consuming andexpensive litigation, please feel free to contact counsel identified in Section III above. It should

be noted that neither the persons named herein nor their counsel can: (1) finalize any settlement

until after the 60 day Notice has expired; nor (2) speak for the Attorney General or any district or

city attorney who received this Notice. Therefore, while reaching an agreement will resolve the

claims of the persons named above, such agreement may not satisfy the public prosecutors.

VI. ADDITIONAL NOTICE INFORMATION

Identified below are the specific products recently purchased and witnessed as being available

for purchase or use in California that are offending products covered by this Notice.

I believe and allege that the sale of the offending products also has occurred without the requisite

Proposition 65 "clear and reasonable warning" at one or more locations and/or via other meansincluding, but not limited to, transactions made over-the-counter, business-to-business, through

the Internet and/or via a catalogue by the violators and other retailers and distributors of the

manufacturer.

VII. EXHIBIT A

Product Manufacturers Distributor Toxins

Suja Power Greens Suja Juice Lead

Suja Power Greens Suja Juice Lead

Suja Mighty Dozen Suja Juice Lead

Suja King of Greens Suja Juice Lead

3246024.1 8000-1051 (cor)


Product Manufacturers Distributor Toxins

Suja Easy Greens Suja Juice Lead

Suja Twelve Essentials Suja Juice Lead

The products are consumed on a daily basis by consumers.

3246024.1 8000-1051 (cor)

report of civil complaint filing · 11 mighty dozen. 12 25. whole foods is a retail supermarket...

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