Rajiv Gandhi Institute of petroleum Technology, Raebareli (UP)

Project on Consumer Behavior

Consumer’s purchasing Decision for passenger car

Submitted By

Saurabh Sharma

Sandeep Sahu

Nagarjuna P

Archita Dube

Submitted To-

Dr. Kavita Srivastava

Assistant Professor

RGIPT Raebareli

Acknowledgement

It is always difficult to acknowledge, so precocious adapt as that of learning, as it is only a debt that is difficult to repay except through gratitude. There are occasions where mere expressions of words stand nowhere near the feeling felt. The completion of this Project with its report is one such occasion.

We take this opportunity to express our warmest appreciations and give special recognition to all those individuals who have contributed immensely to make this project a success.

The formal statement of acknowledgement will hardly meet the ends of justice in the matter of expressing a sesnse of gratitude to our esteemed faculty and mentor for this project Dr. Kavita Srivastva for giving practical dimensions to our theoretical studies in the form of training and framing report which is suitable and highly beneficial.

Above all, we accord cordial regards to our loving parents and grateful to almighty for bringing us up in an atmosphere of life and confidence and infusing in us the spirit to face the challenges of life bravely that made us really work towards the goal of success.

Last but not least the least we express our gratitude to all those to have helped us, guided us and encouraged us but have been inadvertently left out.

Saurabh Sharma

Sandeep Sahu

Nagarjuna P

Archita Dube

Table of Contents1- Introduction.........................................................................................................................................5

1.1- Rationale behind the project.......................................................................................................5

1.2- Research Objectives.....................................................................................................................5

1.3- Scope of the Project.....................................................................................................................6

2- Review of Literature............................................................................................................................6

3- Research Methodology........................................................................................................................7

3.1- Questionnaire Design..................................................................................................................7

3.2- Sampling: Design and Procedures...............................................................................................8

3.2.1 Target Population.......................................................................................................................8

3.2.2 Sampling Frame..........................................................................................................................8

3.2.3 Sampling Technique....................................................................................................................8

3.2.4 Sample Size.................................................................................................................................9

3.2.5 Classification of Sample..............................................................................................................9

4- Data Collection..................................................................................................................................11

4.1- Mail Questionnaire...................................................................................................................11

4.2 Personal Interviews...................................................................................................................11

5- Results and Analysis of the Study.........................................................................................................12

5.1- Information Sources Used.........................................................................................................12

5.2 - Length of time from decision to order...................................................................................13

5.3- Importance of waiting time......................................................................................................14

5.4- Time from placing the order to taking the delivery..................................................................14

5.5- Alternative Specification Taken................................................................................................16

5.6 Number of Times Visited Dealer.....................................................................................................18

5.7- Ideal Length of Time – Order to Delivery (OTD)........................................................................18

6- Conclusions........................................................................................................................................20

Executive Summary

With the automobile sector in India growing at staggering pace of 10-12% (in the year 2010), riding on the back of strong economic growth, many automobile majors have shifted their focus on the Indian subcontinent as a lucrative market. This has been evident from the largest number of launches in the year in various segments ranging from economy class hatchbacks to the premium sedans. This has lead to a cut throat competition in the sector and companies are vying to get customers to buy their products.

All this has made it very important for the companies to understand the consumer behavior and perception consumers form about a company while buying a new car. This report aims to understand consumer needs and behavior in terms of the reconfiguration of the new car supply system as a result of a move towards shorter order lead times and customer pull. For the purpose of better understanding the report is divided into sections covering research methodology, analysis of results and conclusions.

Over 250 private new car buyers, representing 70% of the makes bought in the market in 2010, responded to a self-completion questionnaire distributed to them over emails. The final sample is broadly representative of the motoring population of three metro cities of India i.e. New Delhi, Ludhiana and Bangalore.

Internet (1st ranked), dealer brochure (2nd), TV Commercials (3rd) and friends/relatives (4th) were the most common sources of new car information sources used.

About 20% of the respondents took up to one month of time to buy the car from the point of time they decided to buy the car. Two-third of the respondents reported to take more than one month but less than two month of time to buy the car.

Around twenty seven percent of all respondents said it was important to some extent, though there were some differences among buyers belonging to different age groups. Younger buyers under 25 were far more likely to say this was important, while there was little variation from the norm among other age groups. There was no significant difference in opinion between the two sexes on this parameter.

Key themes that emerged from the results included the differences in attitudes and behavior of younger car buyers, and differences between volume and specialist buyers.

Younger car buyers are much more impatient than older buyers and more predisposed to changing their behavior.

Overall, the research suggests that order to delivery time matters to new car buyers that consumer’s expectations are high in terms of a short lead time and there is a significant difference in the purchasing behavior of young and older buyer.

1- Introduction

1.1- Rationale behind the projectThe Indian economy has grown at the staggering rate of 8.4% in the FY 2010 and in this year budget the finance minister has anticipated the growth rate of over 9%. Such a healthy economic growth has lead to increase in income at the hands of the consumers, which in turn has affected their purchasing style. The average income of a consumer has increased and so has his spending. This phenomenon has a significant impact on the automobile sector too particularly the personal four wheeler segment.

The automobile sector in India has grown at the rate of 10-12% in the year 2010. Most of this growth occurred on the back of increase in the number of personal cars sales in the country. The year 2010 also witnessed largest number of car launches in the country in various segments ranging from economy class hatchbacks to the premium sedans. Even the global auto giants such as Toyota have shifted their focus to the lucrative Indian market. This has lead to a cut throat competition in the sector and companies are vying to get customers to buy their products.

All this has made it very important for the companies to understand the consumer behavior and perception consumers form about a company while buying a new car. This report aims to understand consumer needs and behavior in terms of the reconfiguration of the new car supply system as a result of a move towards shorter order lead times and customer pull. For the purpose of better understanding the report is divided into sections covering research methodology, analysis of results and conclusions.

1.2- Research Objectives

The overall aims of the project were to assess the nature of demand for short lead times for new cars, and to provide a reliable understanding of private new car buyers’ behavior and attitudes, particularly in relation to the length of time that is taken in the various stages of the new car buying process. It also aimed to quantify a number of important aspects of the buying process, including:

Time taken to make and receive an order

The length of them buyers think they should wait for a car to be delivered

The level of specification compromise that takes place

Identify differences in behavior by various criteria such as brand, age, location etc.

The major sources of information used by consumers.

1.3- Scope of the Project

The study aims at assessing the broad ramifications of the rapid and large-scale developments in changing consumer behavior in the automobile industry in India. The scope of this study is very wide. The results of this study will tend to help the automobile companies to understand the consumer behavior.

2- Review of Literature

According to the ninth annual Capgemini automotive study – Cars Online 07/08, each year they extend the scope and depth of their survey to explore new and evolving trends within the retail side of the automotive industry, with a particular focus on consumer buying habits. Cars Online 07/08 continues the detailed analysis of the changing patterns of consumer demand, shopping trends, web usage and customer loyalty that we have uncovered over the past eight years. This year, however, we have broadened the scope to explore in greater detail environmental issues, including fuel-efficient and alternative-fuel vehicles, as well as consumer use of new online tools, such as web logs, discussion forums and search engines. These additional areas of focus reflect changes in today’s automotive landscape. The industry is clearly in transition, with static sales in almost all developed markets; growing pressure from Asian manufacturers; eroding customer loyalty; and increased emphasis on environmental and regulatory compliance. Consumer behavior will be a primary force in determining how this transition will evolve. Getting closer to the customer in today’s highly competitive landscape is essential for the entire industry and is no longer just a retail issue. It requires all organizations across the supply chain to work as a single enterprise, sensing and responding rapidly to consumer demand in a coordinated manner.

Capgemini’s annual Cars Online study is designed to give automotive companies information that can help them get a better grasp on changing consumer trends, shopping patterns and

demands. This year’s research involved almost 2,600 consumers in five countries: China, France, Germany, the United Kingdom and the United States. Interestingly, we found significant commonalities among responses across the more mature markets, with differences still quite apparent in the emerging Chinese automotive market. This report highlights these results, as well as country-specific differences. The executive summary provides an overview of key findings from the study, and the sections that follow offer more in-depth data and analysis on consumer behavior, environmental issues, web usage, lead management and customer loyalty. The automotive world today is changing; consumers are changing. And the speed of change is continuing to accelerate.

3- Research Methodology The design of our study was developed on the descriptive and causal phases of the research.During the descriptive research phase we aimed to get answers to some basic questions pertaining to our research as to:

i) The amount of time consumers takes on an average to take the final decision to buy a car.

ii) The level of specification compromise that takes place when a consumer is purchasing a new car.

iii) The major sources of information used by consumers. iv) Identifying differences in consumer behavior by various criteria such as brand, age,

location etc.

Information was collected via an e-mail survey wherein a list of email ids was obtained from the dealers of various cars brands in the cities of Ludhiana, Bangalore and New Delhi. The questionnaire was designed and was mailed to respondents. Subsequently, their responses were obtained and analyzed.

During the causal research phase emphasis was on obtaining evidence vis-à-vis cause and effect relationship amongst different independent and dependent variables as identified in our study, e.g.: the cause of the age of respondents on their purchasing behavior .In some cases factorial designs were constructed to study the effects of two or more independent variables at various levels.

3.1- Questionnaire Design

The toughest part of the study has been the design of the questionnaire. In order to meet the purpose of this study i.e. to measure the characteristics of the respondents as mentioned in the

previous section, the questionnaire was divided into two sections. While the section A was designed to collect the basic information about the respondents regarding their Location, age, monthly income, education ET. Al. Section B focused on measuring the perception and pattern of consumer buying behavior.

3.2- Sampling: Design and Procedures

3.2.1 Target Population

The target population comprised of the respondents who have recently purchased a new car or have ordered and are awaiting the delivery over the past three months starting from the month of January. For the purpose of our study we concentrated on three cities namely Bangalore, Ludhiana and New Delhi.

3.2.2 Sampling Frame

Sample frame consisted of the email ids of all the people who have recently bought new cars after the month of January 2011. The information about such people was obtained from the car dealers of various brands in the cities of Ludhiana, Bangalore and New Delhi. Around 250 self-completion questionnaires were mailed to recent new car buyers, over past three months starting from January 2011. These are the people who have either got delivery of their car or have placed order and are awaiting delivery of their car.

3.2.3 Sampling Technique

Sampling without replacement technique was used whereby once a respondent was selected for inclusion in the sample; it was removed from the sampling frame and therefore, cannot be selected again.

The target population was divided into mutually exclusive and collectively exhaustive subpopulations called clusters. The clusters in our research was formed based on three different cities that we focused upon, wherein the clusters themselves were homogeneous(based on different cities) but the elements within each cluster were heterogeneous (male/female, belonging to different age groups, with different income levels and varied qualifications).

3.2.4 Sample Size

The representative sample of the study was 60.The questionnaire contained 10 questions, most of which required a ‘tick box’ for the respondents’ answers. Appendix I contains the questionnaire.Of all the mails sent we received response from 40 people with a response rate of 16 percent. The reason for low response rate could be attributed to no incentive involved to respond to the questionnaire for the respondents.

3.2.5 Classification of Sample

Classification of the sample was done on the basis of age, monthly incomes, and qualifications

Age Group

Frequency Percent

20-25* 22 18.325-30 19 15.830-35 11 9.235-40 4 3.3>40 4 3.3

Total 60 100.0*Age in years

Table 3.1: Classification on the basis of Age

Income Group

Frequency Percent

20-30 * 22 18.330-40 19 15.840-50 16 13.3>50 3 2.5

Total 60 100.0*Monthly income in INR (‘000)

Table 3.2: Classification on the basis of Monthly Income

Educational Level Frequency Percent

Diploma 7 5.8BSc/BCA/MSc 14 11.7

B.Tech/BE/MCA 19 15.8M.Tech/ME 11 9.2

MBA 9 7.5Total 60 100.0

Table 3.3: Classification on the basis of Educational level

Gender

Frequency

Percent

Male 34 28.3Femal

e26 21.7

Total 60 100.0

Table 3.4: Classification on the basis of Gender

A breakdown of the responses by manufacturer is shown below:

Maruti Hyundai Motor India Ltd.

Skoda Ford

Honda motors Tata

Mahindra Toyota

Daewoo motors Fiat

Chevrolet

0 5 10 15 20 25 30

% of Respondents

%of Respondents

4- Data CollectionWe primarily employed 2 modes of data collection -

4.1- Mail Questionnaire

In the first mode of data collection our target sample was consumers who have recently purchased a new car from 3 cities Ludhiana, Bangalore and New Delhi. For Data collection we contacted the dealerships of various car companies for getting the information of those consumers who have bought a new car in the last three months. We got the email IDs of those buyers who have either got or are awaiting the delivery of their car. Then we e-mailed our questionnaire (Format of questionnaire attached in annexure 1 to about 250 such persons across these cities .For symmetry we randomly chose 20 respondents from each city. Based on the responses that we got we segregated the respondents on the basis of their age, income level and other parameters as mentioned in the subsequent sections.

4.2 Personal Interviews

Anticipating a low response rate from the mail questionnaire sent to the buyers, we decided to visit some dealerships personally and interview the respondents individually who had visit the dealership either to take delivery or to book their cars. The response of this activity was good and we interviewed about 20 such buyers.

5- Results and Analysis of the Study

5.1- Information Sources UsedRespondents were asked to record the information sources they had used to find out about the car they bought and others considered. Eight different sources were listed, and they were able to tick as many as appropriate. The chart below details the responses.

Car magazines

TV commercials

Friends, relatives, colleagues

Dealer brochure

Newspaper ads/articles

Internet

Dealer sales staff

Motor shows/exhibitions

0 10 20 30 40 50 60 70 80

Information sources

Percentage of resoposes

Respondents were also asked to select the 3 most important sources to them, and by assigning a value to each (3 for the most important, 2 for the second most important and so on), total scores were obtained showing the four most important sources, namely internet, dealer sales staff, and TV commercials.

Analyzing information sources by age of respondents, young owners (<25 years) had a particularly high propensity to use friends and relatives, the TV (advertisements & programmes), and the internet as the sources of information. The highest users of the internet were those aged between25 to 35, who were also more likely to use TV programmes as a source. Those aged over 40 had no particular predispositions to use or not use particular sources, but preferred to visit dealerships to have a touch and feel experience. Regarding sex and sources used, males were more likely to use internet and magazines and women more likely to use friends or relatives.

5.2 - Length of time from decision to orderRespondents were asked to state the length of time between their initial decision to buy a car and placing the order at the dealer. Four options were given, and the results are shown below:

13%

20%

30%

37%

Decision to order less than 2 weeks 2 weeks to 1 month1-2 months more than 2 months

As evident from above about 20% of the respondents took up to one month of time to buy the car from the point of time they decided to buy the car. Two-third of the respondents reported to take more than one month but less than two month of time to buy the car.

There is a significant difference between the responses of the buyers belonging to different age groups. While the respondents belonging to lower age group i.e. less than 25 years reported to take less time between the decision to actual buying the car as compared to respondents belonging to higher age group.

Among different sexes, women showed the higher tendency to take more time in buying the car as compared to their male counterparts.

There were significant differences among the brands in terms of length of time from decision to order. Of the volume brands, Maruti buyers took a particularly long time, and the number taking more than 2 months was more than double the sample average. Similarly, Fiat buyers had a lengthy decision making process (>2 months 1½ times the sample average), while Skoda buyers had a very high propensity to take between 1 to 3 months. At the other end of the scale, Tata buyers took a very short time to make their decision and order, and had the highest proportion of buyers taking less than 2 weeks. Hyundai and Ford buyers, to a lesser extent, also fell into this category.

5.3- Importance of waiting timeRespondents were asked how important waiting time was to their choice of vehicle, with the results shown below:

17%

27%

37%

20%

Importance of waiting timevery important importantnot very important not at all important

Around twenty seven percent of all respondents said it was important to some extent, though there were some differences among buyers belonging to different age groups. Younger buyers under 25 were far more likely to say this was important, while there was little variation from the norm among other age groups. There was no significant difference in opinion between the two sexes on this parameter.

5.4- Time from placing the order to taking the deliveryRespondents were asked to indicate the length of time from placing their order to taking delivery of their car. The results for the total sample are shown below:

25%

40%

27%

8%

Same day less than 1 week1-2 weeks more than 2 weeks

25% of the sample claimed to have had their car delivered on the same day of making the order with the dealer and another 40% claimed to have got the delivery within the first week of placing the order. Strikingly for certain models of some brands this time were reported to be as high as more than three weeks.

Once again, there were some significant differences among the individual brands on waiting time between order and delivery. Regarding volume brands, a very high proportion of Maruti Suzuki ‘Swift’ buyers waited more than 1 month to get the delivery, with more than twice the sample average waiting for this period. Similarly, for Tata’s ‘Nano’ customers waited significantly longer than the average, while those purchasing Mahindra’s ‘Scorpio’ waited more than twice the average time for the sample.

More Ford customers than any other manufacturer waited 1 week or less, and Hyundai, Fiat and Chevrolet customers also had high representation in this category. Another important observation was that respondents belonging to different locations reported variation in the time length between making the order and taking the delivery for the Honda’s ‘Civic’ model.

5.5- Alternative Specification Taken

To establish whether customers obtained the car their initial choice, they were asked to state whether they accepted an alternative specification to the model they initially had in mind. This could have been because their preference was not available, or it would take too long to arrive, or because they were persuaded to take an alternative model in stock.

Most of the younger buyers under 25 were not want to change their specification, while there was little variation from the norm among other age groups. The female group were more likely to go for the change in specification compare to male.

Colour or paint type was clearly the most popular type of specification change from their original decision, followed by an interior option change. 36 %responded were ready to take the alternative of the different colors or paint and 27 % were also ready to take some alternative specification of Interiors. Responded were more considered about the engine type very less responded ready to take the alternatives for the same. Only 20 % responded were ready to take the Exteriors alternatives changes.The younger buyers are more interested in their colour specification, they will not go for the other alternatives specification in terms of colour. But other age group shifted to the alternative specification if they will get any benefit out of it.

The woman buyers were very much concern about colour or paint and interior specification compare to male. They were always looking for the alternative specification available at the time of placing order.

37%

17%

27%

20%

Alternative specification taken Colour or paint Engine Type(Petrol/Diesel)Interiors Exteriors(Alloy wheels etc.)

Respondents who took an alternative specification to their original choice were asked whether they received some form of benefit as a form of compensation, and 46% said that they did, with 54% saying they did not.

Out of 46 % responded most of the responded got the discount in the new car price as compensation by choosing alternative specification from their original choice. The 37% responded got the discount in new car prices followed by the specification upgrade by 30 %. 30 % responded got the good financial deal as a benefit by choosing alternatives. Only 08 % responded got the after sale service offer benefits by choosing alternatives specifications.

The age group of more than 30 was more concern about the discount in a new car or the good financial deal and the younger buyer were looking for the specification up gradation as a benefit by choosing the alternative specification from their original choices.

5.6 Number of Times Visited Dealer

On average, new car buyers contacted or visited their dealer 3.5 times when purchasing their car, 42% visiting between 3 and 5 times, and 30% responded visiting between less than 3 times

37%

30%

25%

8%

Nature of benefitDiscount of new car price Specification upgrade Good finance deal

After sales service offer

before taking the decision for their new car. 23 % responded said that they have visited 5-7 times and 5 % visited the more than times before taking the decision.

Most of the time, All of the age group buyer were visited 3-5 times to dealer’s shop. In this the stats the number of male buyers is much higher than the female buyers. But the most of female buyers were visited less than 3 times.

The decision depends on the car they have selected to buy. For the volume car Maruti the buyers were not visit the dealer’s shop more than 3 times. But in case of the car the buyers were visit 3 to 5 times for making their choices.

5.7- Ideal Length of Time – Order to Delivery (OTD)

To assess how long new car buyers want to wait for the delivery of their new cars, respondents were asked how long – ideally – it should take from placing their order to taking delivery of their new cars. The overall results are shown below:

37% of all respondents said that they can wait up to 1 week, and 30% responded replied that they want it on same day. Only 23 % said that they can wait 2 week for the delivery of their new car and only 10 % said that they can wait more than 2 weeks.

This shows that the consumer do not want to wait very long for the delivery of their car after placing the order. The younger buyers were more aggressive for their order; they want it same day or less than one week. The other age groups can wait more than 1 week.

30%

42%

23%

5%

No. of Visit less than 3 times 3-5 times5-7 times more than 7 times

In case of female buyers, they don’t want to wait more for their order compare to male buyers

30%

37%

23%

10%

Waiting time for delivery of Car Same day less than 1 week 1-2 weeks more than 2 weeks

6- Conclusions

The role of ‘traditional’ sources of information – dealer sales staff and the brochure - remain important, despite the popular (negative view) of dealers and their sales techniques. The ‘word of mouth’ factor and reliance on other peoples’ opinions is strong, especially among younger buyers, who probably have less experience or confidence in buying new cars. While the internet figure is comparatively high especially among the younger buyers, exhibitions and motor shows remain the least preferred source of information among the buyers.

The time it takes to make an order is likely to be linked to popularity/availability of particular models, and the conditioned behavior of buyers, who take longer to decide on their car. It’s a bigger financial decision, and there are often more options to choose.

Factors noted in section 5.2 on length of time from decision to order also apply to this area. The popularity of certain models - and hence their availability – clearly has an influence here, as does the effectiveness of the various new car supply systems. There is a significant difference between different brands and as well as different models of the same brand on this parameter, with certain high end models being reported to take longer time to be delivered. This factor probably reinforces consumer expectations and beliefs on the “quality takes longer” issue.

The significant differences in specification change across brands could be due to some brands not offering a wide selection of options (for example, because they are fitted as standard), or because they have an effective option package approach. Again, young buyers’ readiness to change illustrates that the desire to have a vehicle quickly strongly overrides other factors.

Benefits received by buyers could be linked to individual brand customer service expectations, as well as individual policies. Specialist customers are probably more used to detailing specification compared to volume buyers, so their greater tendency accept an alternative is not surprising.

A strong theme running through the results is the difference in attitudes and behavior of younger new car buyers, who consistently have significant differences in behavior and expectations. They use information technology more, are generally less patient and the consumer group most likely to demand ‘instant delivery’ from dealers. The implication for the market as a whole is a gradual shift towards consumers who will be receptive to shorter lead times.

Annexure 1

Questionnaire

Instructions

Dear Respondent,

We are highly obliged that you have taken some moments out of your precious time to fill this questionnaire.

We request you to kindly go through the following instructions carefully and then answer the questions.

1. Provided herewith are two types of questions, multiple choice questions, that can be answered by selecting the appropriate option.

2. Another set of questions ask you to rank various factors in order of your choice. 3. We request you to kindly go through the instructions preceding each of the questions

carefully before answering it.4. Kindly answer all the questions.

Questionnaire

A)

Please specify your location:

Ludhiana New Delhi Bangalore

Kindly specify the age group to which you belong:

20-25 25-30 30-40 Above 40

Kindly specify your monthly income (‘000 INR):

20-30 30-40 40-50 Greater than 50

Kindly specify your education level:

Matriculate or less Undergraduate Graduate Post graduate or more

Kindly specify your gender: Male Female

Kindly specify marital Status: Single Married

B)

1. Which of the following information sources did you use to find out about the car you bought and others considered?

Tick as many as appropriate & then rank the three most important sources (1 = most important).

Information Source Tick if used Rank the three most important to you

Car magazinesTV commercialsFriends, relatives, colleaguesDealer brochureNewspaper ads/articlesInternetDealer sales staffMotor shows/exhibitions

2. What was the length of time from your initial decision to buy a new car, to the time of placing your order with the dealer?

less than 2 weeks 2 weeks to 1 month 1-2 months more than 2 months

3. How important to your final purchase choice was the time you would have to wait for your new car to be delivered?

very important important not very important not at all important

4. What was the length of time from placing your order to taking delivery of your car?

Same day less than 1 week 1-2 weeks more than 2 weeks

5. When buying your car, did you accept an alternative specification to the one you initially had in mind? (For example, because your preference was not available, would take too long

to arrive, or because you were offered an alternative model in stock) Tick either 'yes' or 'no' below

No – go to question 8 yes

6. If answer to above question is yes, indicate below how the alternative specification differed from your original choice and how much these changes mattered

Alternative Specification

Yes Mattered a lot Mattered Slightly

Did not matter

Colour or paintEngine Type(Petrol/Diesel)InteriorsExteriors(Alloy wheels etc.)

7. Did you receive any benefits for taking an alternative specification to your preferred choice?

No yes - if yes, please specify the benefit below

Benefit Received YesDiscount of new car priceSpecification upgradeGood finance dealAfter sales service offer

Any other offer, please specify: -------------------------------------------------------------------------------------------------

8. Approximately how many times did you visit or contact the dealership from where you bought your car during the whole process? (Including test drives, negotiation, paper work, picking up information, finding out dates etc.)

less than 3 times 3-5 times 5-7 times more than 7 times

9. Ideally, when buying a new car of your choice, how long do you think it should take for it to be delivered to you after the order has been placed with the dealer?

Same day less than 1 week 1-2 weeks more than 2 weeks

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