report on internet in india (i-cube) 2011 · as of september 2011, there were 112 mn claimed...

Report on

Internet in India (I-Cube) 2011

© Internet & Mobile Association of India (IAMAI), 2011 All rights reserved. No part of this document may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India

GLOSSARY OF TERMS USED

Internet User Type

Socio-Economic Classification

Heaviness of Internet Usage

Active Internet Users: An individual who has used the internet at least once in the last 1 month

Active Mobile Internet Users: An individual who has used the internet using their mobile phones at least once in the last 1 month

Claimed Internet User / Internet Ever User: An individual who has used the internet at any point in time in the past

Claimed Mobile Internet User: An individual who has used the internet using their mobile phones at any point in time in the past

Internet Non-Owner: An individual who belongs to a household which does not own an internet connection.

Internet Non-User: An individual who has not accessed internet at any point in time.

PC Literate: An individual who knows how to use a PC. While this term does not signify the extent of PC usage, it means that a computer literate is able to work on a PC without assistance

Socio-Economic Classification (SEC)

A classification that indicates the affluence level of a household to which an individual belongs. SEC is defined by the education and occupation of the chief wage earner (CWE) of a household. SEC is divided into 8 categories – A1, A2, B1, B2, C, D, E1, E2 (in decreasing order of affluence).

Heavy Users: Those accessing the Internet for more than 16.5 hours per week.

Medium Users: those accessing the Internet for around 6.5 to 16.5 hours per week.

Light Users: Those accessing the Internet for less than 6.5 hours per week.

The top 4 cities in India interms of population i.e.Delhi, Mumbai, Kolkata

and Chennai

The next 4 top cities in Indiain terms of population i.e.

Bangalore, Hyderabad, Puneand Ahmedabad

Cities which are not a partof top 8 metros but have

more than 1 million population

Towns with populationbetween 0.5 million to 1

million

Towns with population ofless than 0.5 million

GeographicSegmentSmall Towns

Top 4 Metros Other 4 Metros

Small Metros

Non Metros

Kids studying in school and above 8years of age. They are in the agegroup of 8-17, although, a smallportion could be over 18 years.

Youths studying in college (graduate,post-graduate and doctoral). Most

students are in the age group of 18-25,although a small proportion will be

below 18 and over 25 years

Men in the age group of 36-58 years employed or

otherwise

Women in the age group of 21-58 years and employed outside

home

Women in the age group of 25-38 years of ageand are not working. This segment includeshousewives as well as non-working young

women who are not school or college goingstudents

Men in the age group of 21-35 years who are not school or college-goingstudents. This segment includes allthose who are employed as well as

unemployed

Young Men

School going Kids

College goingstudents

Older Men

Working Women

Non-Working Women

DemographicSegments

Summary ..........................................................................................................................................................................6

Internet growth in India ......................................................................................................................................................6

Growing Internet Population ...........................................................................................................................................7

Tapping the market in small towns .................................................................................................................................9

Penetration within Lower SECs ....................................................................................................................................10

Youngsters still driving internet growth in India .............................................................................................................11

Top Purposes of Accessing Internet .................................................................................................................................12

Frequency of Internet usage .............................................................................................................................................14

Internet Touch Points .......................................................................................................................................................16

Characteristics of Touch Points in households ..................................................................................................................18

Note on Mobile Internet access....................................................................................................................................19

Annexure: Study Methodology and Sampling Procedures..................................................................................................20

Target Segments..........................................................................................................................................................20

Sampling Procedures...................................................................................................................................................20

Face-to-Face Interviews...............................................................................................................................................21

Sample size of Households and Individuals covered for profiling...................................................................................21

CONTENT

Summary

- As of September 2011, there will be 112 Mn claimed Internet users: 88 million from urban cities and 24 Mn from rural

villages

o Compared to last year, there has been a growth of around 13%. The momentum is expected to hold up and by

December 2011, it is expected that there will be 121 Mn claimed Internet users

- Of 112 Mn claimed Internet users, there are 90 Mn (70 Mn in urban cities and 20 Mn in rural villages) users that use

Internet at least once a month (i.e. active Internet users)

o Home, as an access point, has grown by a large percentage compared to 2009. The usage of Cyber Café for

Internet access has reduced this year. Of the active Internet users in urban cities, 26.3 Mn access Internet through

their mobile phones. This has been the most recent change in the access behavior. It is expected that this trend

will continue to grow in the immediate future.

- Youngsters in India continue to drive Internet Usage in India. In usage of School Going Kids has seen a substantial rise.

This opens up the market for children aged below 18 year of age.

- Internet usage in Smaller towns continue to spike their dominance over Top 8 metros with a combined usage of more

than 60%

- Penetration in Lower SECs continues with 25% with people from SEC C status and 11% for the ones with SEC D and E

status.

- Emails, Education, Social Networking, Music and Text chatting are the most popular activities amongst Urban Internet

users.

- Of 79 Mn active Internet users, 87% of Urban Internet users use internet at least once a week.

Internet in India (i-Cube) 2011Page 1

Internet in India (i-Cube) 2011 Page 2

By our projections basis NRS 2006, 302 Mn individuals live in

the urban cities. Of these, 38% know how to operate a computer.

This number has grown from 32% in 2009. 72% of the computer

literates claim to have used the internet ever. 79% of these are

actively accessing the internet, at least once in the past one

month. The penetration of claimed internet users has grown

from 24% in 2009 to 27% of the total urban population.

Among rural villages in India, basis the projections over NRS

2006, there are 603 Mn individuals live in the villages who are

more than 12 years of age. Of these, 8% know how to operate a

computer. 36% of the computer literates claim to have used the

internet ever. 78% of these are actively accessing the internet, at

least once in the past one month. The penetration of claimed 1internet users is really low (around 3% ).

As of September 2011, there were 112 Mn claimed Internet

users in India. 88 Mn users are from urban cities and 18 Mn are

from rural villages. It is expected that by September 2011, there

will be 112 Mn Internet users in India – 88 Mn from urban cities

and 24 from rural villages.

In March 2011, India has witnessed an 18% rise in Active

Internet Users among urban cities, amounting to 65 million

across in country (See Figure, 'Urban Internet Users'). Numbers

of people who have Ever Used internet and are PC literates have

also grown to 82 Mn and 114 Mn respectively. This growth is

expected to continue and by September 2011, there will be 119

Mn PC literates and 88 Mn claimed Internet users – of which

there will be 70 Mn active Internet users who access Internet at

least once a month.

Among rural villages as of March 2011, there are 18 Mn claimed

Internet users and 14.3 active Internet users. It is expected that

the growth in the rural villages will be higher compared to urban

cities. It is expected that by December 2011, there will be 29 Mn

claimed and 24 Mn active Internet users.

GROWING INTERNET POPULATION

1For more details on the usage and other patterns please refer to our research on Internet in Rural India released in June 2011

302 Mn

114 Mn

Urban Population

Urban InternetActive

Internet Users

Total Computer Literate

ClaimedInternet

Users De

cem

be

r 2

01

1

Sour

ce: I

-Cub

e 20

11 e

stim

ates

Sour

ce: I

-Cub

e 20

11 e

stim

ates

Sep

tem

be

r 2

01

1

Ma

rch

20

11

Jun

e 2

01

1

Sou

rce:

Pro

ject

ion

s b

asi

s th

e N

RS

20

06

65Mn

70Mn

67Mn

73Mn

88Mn

92Mn

85Mn

82Mn

603 Mn

50 Mn

Rural Population

Rural InternetActive

Internet Users

Total Computer Literate

ClaimedInternet

Users De

cem

be

r 2

01

1

Sour

ce: I

-Cub

e 20

11 e

stim

ates

Sour

ce: I

-Cub

e 20

11 e

stim

ates

Sep

tem

be

r 2

01

1

Ma

rch

20

11

Jun

e 2

01

1

Sou

rce

: P

roje

ctio

ns

ba

sis

the

NR

S 2

00

6 (

>1

2 y

ea

rs)

14Mn

20Mn

17Mn

24Mn

24Mn

29Mn

21Mn

18Mn

53 59 62 65 7285 87 95 98

106114 117 119 123

9288858278737163

57504642

3216

1121

29 3236

42 4652 55

5955 57 70 73

Dec-11Sep-11June-11Mar-11Sep-10Mar-10Sep-09Mar-09Sep-08Mar-08Sep-07Mar-0720062004

PC Literate Claimed Internet Users Active Internet Users Estimations

Base : All India (Urban) (All figures in Million)

Urb

an In

tern

et U

sers

5.55.85

7.4510.6

15.221.4 24

29

2420

17

12.18.55.53.73.3

Dec-08 Dec-09 Dec-10 Dec-11Jun-09 Jun-10 Jun-11 Sep-11

EstimationsClaimed Internet Users Active Internet Users

Base : All India (Rural) (All figures in Million)

Rura

l Int

erne

t U

sers

While the 18% hike in the total Active Internet Users appears to

be satisfactory, a look at past six years trend unveils the

gradually approaching saturation (See figure, Growth

percentage in Active Internet users). While the growth levels

approach stagnancy, the dynamics with Internet continue to

take shape to accommodate India as a universally acceptable

Media vehicle.

The penetration of telecommunications industry pan-India is

evident and widely appreciated. As on today, all telecom

operators have introduced Internet at affordable prices within 2various geographies they operate in . Ad campaigns specific to

geography, especially smaller towns however remain

unexplored by the media industry and deserves attention.

Continuing trends from previous years, internet has been

constantly impacting lives of small town residents (See Figure,

'Increasing Penetration Smaller Town'). The smaller towns

continue to showcase grouped dominance over the Top 8

metros. Despite this fact, the Ad spends in the media industry

are surprisingly not focused geographically. The long-tailed

smaller towns are yet to be exploited by the occupants of the

entire media industry's value chain.

From 29% in 2006 to 37% in 2011, the towns with a population

of less than 5 Lakhs, today, have in fact the highest contribution

within the Urban Groups.

Interestingly, but quite obviously the soar in numbers for smaller

towns has impacted the socio-economic penetration too.

Internet User Breakup across Top 8 Metros and Rest of India;

Mumbai leads among all top 8 metros Of the total claimed

internet users, 34% reside in the top 8 metros with the majority

in Mumbai closely followed by Delhi and NCR.

In 2011, people belonging to SEC C, D and E have recorded an all

time high in Internet usage with a combined 36% usage (See

figure, 'Increasing Penetration within Lower SECs'). However, it

must be noted that although the lower SECs have a sizeable

usage amongst urban internet users, the penetration among

them is still low given the high population bases in these cities. People of both, SEC A and B backgrounds continue to use internet

consistently.

Growing Literacy rates within the country can increase the concentration of lower SECs in the Internet Usage map, but more

TAPPING THE MARKET IN SMALL TOWNS

PENETRATION WITHIN LOWER SEC

2 st Department of Telecommunications, 2009, List of Existing ISP licenses, Accessed http://www.dot.gov.in/isp/ISP_licences_31.12.09.doc, on 31 May 2011.

32 Mn 46 Mn 63 Mn50 Mn 82 Mn

37%36%30%29%29%

10% 12% 12%12% 11%

18%18%21%21%20%

41% 38% 37% 34% 35%

Up

to

10

Lakh

to

wn

sM

etr

os

2006 2007 2008 2009 2011

Less than 5 lakh towns5-10 lakh townsTop 8 Metros Other Metros

Base : All India Internet Ever Users (Urban) (All figures in Million) [As of March 2011]

Incr

easi

ng

Pen

etra

tio

n S

mal

ler

Tow

ns

Claimed InternetUsers

Active InternetUsers

8.1 Mn

82 Mn 65 Mn

6.2 Mn

6.2 Mn 5.0 Mn

2.4 Mn

2.2 Mn2.9 Mn

3.0 Mn

2.2 Mn

2.2 Mn

1.8 Mn

1.7 Mn

1.7 Mn

1.9 Mn

2.0 Mn

1.2 Mn

11.6 Mn14.3 Mn

9.0 Mn

9.1 Mn 7.5 Mn

7.4 Mn

SMALL TOWNS

NON-METROS

SMALL METROS

PUNE

AHMEDABAD

BANGALORE

HYDERABAD

CHENNAI

KOLKATTA

DELHI + NCR

MUMBAI

16.1 Mn21.0 MnTowns with less

than 2 lakhspopulation

Top

8 M

etro

sR

est

of

Ind

ia

Sour

ce: I

-Cub

e 20

11 e

stim

ates

[As

of M

arch

201

1]


interestingly it also increases the concentration in demographics.

While Internet Usage within the older men's segment along with

women continues to gauge constant stability, the newer

generation dominates the usage. More than 75% of Internet

Usage is still driven by youngsters that include Young men,

School and College going students (See figure, 'Youth still drives

the Internet usage'). The contribution shared fairly amongst,

- School Going Kids - 21%

- College Going Kids – 27%

- Young Men – 27%

While the usage by both, College Going Kids and Young Men

have taken a slight dip compared to 2009, School Going kids

have started using internet more than they've ever had in the

past decade owing to the now existent e-learning services and

Educational information available on the Internet. This growth

gives rise to the anticipation of the various ad campaigns

catering to the younger audience.

YOUNGSTERS DRIVING INTERNET GROWTH IN INDIA

10% 7% 8%

8% 7%

6%6% 6% 7% 8%

7%8%11%11%9%9%

13%15% 17% 15%

15% 14%13% 11%

26% 26% 27% 32%33%

30%28%

27%

23% 27% 26%26% 21% 27%

27%

30%

21%14%12%14%12%15%16%19%

75%

You

th s

till

dri

vin

g th

e In

tern

et

Usa

ge

2001 2003 2004 2006 2007 2008 2009 2011(28 Mn)

Non Working WomenWorking WomenOlder MenYoung MenCollege Going StudentsSchool Going Kids

Base : Active Internet User (Urban) | 2011: 30 Cities | 2009: 31 Cities | 2008: 30 Cities | 2006: 26 Cities |2004: 22 Cities | 2000-2003: 16 Cities [As of March 2011]

32 Mn 46 Mn 50 Mn 63 Mn

11%

82 Mn

9%5%3%

21%23%

23% 25% 25%

32%32%

32%

20112009

SEC C SEC D&ESEC BSEC A

20082007

Base : All India Internet Ever Users (Urban) (All figues in Million) [As of March 2011]

32%33%35%

42% 39% 37% 33%

SEC

A +

BSE

C C

+ D

+ E

Incr

easi

ng

Pen

etra

tio

n w

ith

in L

ow

er S

ECs


In the 30 urban cities wherein the survey was conducted, 89% use it to access emails, 71% use it for social networking activities (such

as making friends and staying in touch), 64% access it to search education-related content, 55% use Internet for chatting purposes

and 49% access videos, music and images.

The usage pattern differs among rural Internet users. Among the survey conducted in 7 states, 46% use Internet for accessing music,

videos and images, 38% use it for email and communication activities, 29% access it for getting general information and 27% use

Internet to access content related to education.

%

46

% % %

38 29 27

Mus

ic /

Vid

eos

/ Ph

otos

Gen

eral

Info

rmat

ion

Sear

ch

Emai

ls /

Cha

t

Educ

atio

n

million7.8 Active

InternetUsers

Vario

us P

urpo

ses o

f Acc

essin

g In

tern

et (R

ural

)

Base: Active Internet User (Rural), 2011 - 7 States [As of Dec 2010]

28million

ActiveInternetUsers

89 71 64 55 49

% % % % %

Em

ails

Ed

uca

tio

n

Soci

al N

etw

ork

ing

We

bsi

tes

Text

/ V

oic

e /

Vid

eo

Ch

at

Mu

sic

/ V

ide

os

/ P

ho

tos

Var

iou

s P

urp

ose

s o

f A

cces

sin

g In

tern

et (

Urb

an)

Base : Active Internet User (Urban), 2011 - 30 cities [As of March 2011]

Top Purposes of Accessing Internet


With a rising number websites availing a variety of offerings at

the stroke of a few finger tips, Internet delivers inimitable value

to its users across the country. As on 2011, a healthy 87% of

people use Internet at least once a week (See figure,

'Frequency of Usage').

Internet Users are spending more time online engaging in

activities that help avoiding,

- Physical travel

- Paper work

- Meetings

- Going to Travel Agents

- Taking special trainings

Internet has seeped into everyone's lives and has become an

integral part of it. We can see a higher percentage of Medium

users (those accessing internet for around 6.5 to 16.5 hours per

week) among all the demographic segments, particularly the

non-working women (See figure, 'Heaviness of Usage'). The

reasons could be the increased availability of better modes of

communication, social networks and their popularity. Around

one third of Young men and Working women are heavy users

(those accessing internet for more than 16.5 hours per week).

The new users have come up as light users of internet (those

accessing internet for less than 6.5 hours per week).

The need to stay in touch with friends and loved ones is the main reason pushing the users onto the internet bandwagon. The

proliferation of social networking is another reason which can be attributed to the increased heaviness of usage.

With this growth, and the introduction of better infrastructure for connectivity, Internet is going to be the medium of choice across

demographics. Hitherto a niche privilege, it will be interesting to see how internet is accepted by the masses.

Base : 28 Mn Active Internet Users in 30 Cities: 2011 [As of March 2011]

College GoingStudents

Young Men Older Men Working Women Non WorkingWomenLight UserMedium UserHeavy User

12%

School Going Kids

Incr

ease

d U

sage

acr

oss

Dem

ogra

phic

Gro

ups

24%30% 28% 31%

63%

48%50%55%60%

28%16% 16%

22% 21% 23%

60%

14%

Frequency of Internet usage

2006 2007 2008 2009 2011(28 Mn)

Base : Active Internet User (Urban) | 2011: 30 Cities | 2009: 31 Cities | 2008: 30 Cities | 2006: 26 Cities[As of March 2011]

Daily 4-6 times/week 2-3 times/week Once a week 2-3 times/month Once a month

Freq

uen

cy o

f U

sage

28% 25% 24% 28% 28%

20%19%20%19%18%

24% 27%23%23%22%

18% 18%15% 15% 12%

7%11%11%12%13%

4% 3% 2% 2% 2%

87%


#: The details do not cover large corporations or conglomerates+: Approximation from past data collected in March 2010*: As Active Internet users access Internet from multiple avenues/entities, a total figure cannot be highlighted

**: Since an aggregate figure for Active Internet user cannot be highlighted, the overall ratio can also be not computed

UrbanHouseholds

Micro & SmallMediumEnterprises

Schools/Colleges/Institutes

Cyber Cafes

Public Access -CSC, Panchayat

904,470

189,572

5,500,000+

30,987,382

21,019,424 10,687,835

3,367,000

393,213

150,745

94,786

150,745

94,786

314,571

2,600,000

8,709,898

1:148

37,170,032

16,365,778

2,933,107

1:6

1:3.50

1:9

1:190

14,300,000

28,568,523

* **11,870,00058,600,848 14,692,366Total

Entities PC InstallBase

InternetConnections

ActiveInternetUsersTouched

Broadband(BB)Connections

BB: ActiveInternet UserRatio

Internet and Broadband connection details as of March 2011 #

INTERNET TOUCH POINTS

Apart from impacting the overall Internet penetration, the recent

upheaval of technology (especially with mobile connectivity)

has stirred the dynamics of different access points of Internet in

India. Mobile Internet has featured claiming an evident 9% usage

(See figure, 'Different Access Points'). Consequently, office

usage has taken a sizeable dip of 8% units. The reversal of usage

metrics between Cyber cafés and Home, is indicating an ended

of dominance for the former. In addition to the deeper and easier

reach of Inter Service Providers (ISPs), mandates for adhering

to stricter security measures in Cyber cafés may have prompted

this change.

Although the growth of Active Internet users has been showing a

steady upward trend, to achieve the overall objective of making everyone digitally literate an examination of various touch points is

required. Households in urban cities have more than 8.7 Mn broadband connections and around 37.1 Mn users utilize these

connections to access Internet. Effectively, 3.50 individuals in every household are using a broadband connection. Similarly, there are

6 and 9 individuals accessing Internet through a broadband connection from their companies and educational institutes, respectively.

While they are important for disseminating the broadband connections, the overall potential of increasing the BB:user ratio is really

limited.

The most telling effect is visible among public access points such as cyber café and CSCs. Given the nature of these installations, a

single broadband connection provides a large base of users to accessing Internet. Cyber cafés are slowly reducing in numbers among

top metro cities; they are still prevalent in smaller cities. CSCs provide an effective option in Rural areas and through this avenue a

large pool of villagers could get digitally literate. Both of these options have a large ceiling to grow and include more users as the

implementations grow.

Excluding large corporations and conglomerates, there are nearly 58.6 Mn install base of PCs. Across entities, there are 14.7

Internet connections and 11.87 Broadband connections.

Base : Active Internet User (Urban) | 2011: 30 Cities | 2009: 31 Cities | 2008: 30 Cities | 2006: 26 Cities |2004: 22 Cities | 2000-2003: 16 Cities [As of March 2011]

Cyber cafe Home Office Mobile School/College Others

30%

30%

19% 20% 20% 22%25% 27% 30% 22%

37%

37%27%

23%26%

37%

30%

36%39%

31%27%

23%

52%44%

43%

22%

6%

8%

46%

9%

2000 2001 2003 2004 2006 2008 2009 2011(28 Mn)

2007

Dif

fere

nt

Loca

tio

ns

(Ma

in A

cce

ss)

3%3%4%

2% 2% 2%5% 6%

1%8%

2%7%

2%3%

4%4%


Among nearly 10.7 Mn Internet connections in the households, 82% have a broadband connection. Of which, 54% access

Internet primarily at 256 Kbps or lesser speeds (although a very small proportion). 34% access Internet between 256 Kbps and

1 Mbps speeds and 12% access Internet at 1Mbps or higher speeds. Around 12% of these broadband connections are through

dongles or data cards and 88% use it through a wire line connection.

CHARACTERISTICS OF TOUCH POINTS IN HOUSEHOLDS

PC / Laptop Onwershipamong Households (HHs)

21.01 Mn

Internet Connection (HHs)10.69 Mn

Broadband Connection(HHs)

8.71 Mn

82% of the Internet Connections

I-Cube March 2011

51% of thePC Owners

WirelessConnection(Datacards,

Dongles)1,030,004

[12%]

Between 256 kbpsand 1 Mbps2,941,946

[34%]

More than 1 Mbps

1,064,742[12%]

Less than or Equalto 256 Kbps4,703,210

[54%]

Type of Connections


TARGET SEGMENTS

SAMPLING PROCEDURES

For sampling purposes, we extensively used the previous rounds of the I-Cube reports that have laid down the universe of the Claimed and Active

Internet Users in the country.

Census of India 2001 indicates that there are 35 Cities with more than 1 million population in India. In this round of survey, we have covered all the top

8 Metros as well as other 22 cities

Below are the cities that have been covered in this research:

Quota sampling procedure was followed to cover households belonging to SEC A, B and C category in each of the 31 cities short-listed and

SEC A, B, C, D & E in each of the top 8 metros

Selection of households was made based on random starting addresses identified from electoral rolls

Care was taken to ensure even geographical spread in identifying the starting addresses across the cities selected

Based on this household survey, we managed to profile individuals in terms of age, gender, occupation, education, computer knowledge &

Internet use

From all the individuals in household, we asked the question

· Whether they have used PC

· Whether they have used Internet ever

· Whether they have accessed Internet in last one month.

We identified those saying “Yes” to all the above as an Active Internet User. These Active Internet Users were administered the detailed

interviews for Internet Usage

Cities by Strata Top 4 Metros Delhi, Mumbai, Chennai & Kolkata

Other 4 Metros Bangalor e, Hyderabad, Ahmedabad & Pune

Small Metro (More than 1 Million Pop.)

Patna, Cochin, Baroda, Lucknow, Ludhiana, Coimbatore,

Jaipur, Indore, Surat, Nagpur, Vishakapatnam, Faridabad

Non Metro (Between 0.5 to 1 Million Pop.)

Guwahati, Bhubaneshwar, Raipur, Chandigarh

Small Town (Less than 0.5 Million Pop.)

Kolhapur, Bellary, Thrissur, Panipat, Gurgaon, Noida

ANNEXURE: STUDY METHODOLOGY AND

SAMPLING PROCEDURES


FACE-TO-FACE INTERVIEWS

SAMPLE SIZE OF HOUSEHOLDS AND INDIVIDUALS COVERED FOR PROFILING

LISTING QUESTIONNAIRE

DETAILED INTERVIEW

Does not Know PC Knows PCKnows PC

+Accessed Internet Ever

Knows PC+

Accessed Internet in lastone month

Non User PC User Claimed Internet User Active Internet User

Cities HHs Individuals

Cities HHs Individuals

Top 4 Metros Mumbai 779 3,125 Jaipur 495 2,033 Small MetrosDelhi & NCR 1,504 5,823 Indore 571 1,729

Kolkata 1,104 4,129 Surat 497 2,020

Chennai 1,003 3,570 Nagpur 499 1,926

Next 4 Metros Bangalore 726 2,255 Vishakapatnam 500 1,644

Hyderabad 789 2,658 Guwahati 480 1,650 Non MetrosAhmedabad 741 2,694 Bhubaneshwar 481 1,808

Pune 494 2,144 Raipur 479 1,947

Small Metros Patna 494 1,868 Chandigarh 482 1,734

Cochin 523 1,947 Kolhapur 394 1,526 Small TownsVadodara 498 1,712 Bellary 410 1,505

Lucknow 494 1,835 Thrissur 415 1,588

Ludhiana 492 1,707 Panipat 439 1,674

Coimbatore 495 1,630 Total 16,278 59,881


About IMRB International and IAMAIe-Tech Group | IMRB (a specialist unit of IMRB International) is a research based consultancy offering insights into IT, Internet, Telecom & emerging technology space. Our continuous link with industry and a constant eye on the pulse of the consumer ensures that we can decode the movements of technology markets & consumers. To our clients we offer an understanding of the present market environment and a roadmap for the future.

Contact Details

eTech Group | IMRB

IMRB International

'A' Wing, Mhatre Pen Building

Senapati Bapat Marg, Mumbai

Tel: (91)-22-24233902

www.imrbint.com

Research Team for this Report

Balendu Shrivastava, Group Business Director

( )

Tarun Abhichandani, Group Business Director

( )

Abheek Biswas, Research Manager

Meheer Thakare, Research Manager

[email protected]

[email protected]

About Internet and Mobile Association of India (IAMAI)

The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development. The association's activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry. Founded in January 2004 by leading portals in India, IAMAI in the only specialized industry body in India representing the interests of online and mobile value added services industry.

Contact DetailsDr. Subho Ray, President, IAMAI 406, Ready Money Terrace, 167, Dr Annie Besant Road, Mumbai - 400 018

Tel: +91-22-24954574 | Fax: +91-22-24935945 | http://www.iamai.in

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