report on samsung galaxy vs iphone

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INSTITUTE OF MANAGEMENT SCIENCES

DEPARTMENT OF BACHLOR OF BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

A BRIEF REPORT, ABOUT THE COMPETITION

BETWEEN “SAMSUNG GALAXY & IPHONE”

2015 Written Report

SUBMITTED BY:

Asad Ashfaq

SUPERVISER:

Mr. IMRAN WAZIR

DATE: 28-01-2015

DEDICATION

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We dedicate this work to the martyrs of Army Public school & college.

A special feeling of gratitude to our loving parents, their Words of

encouragement and push for tenacity ring in our ears.

We also dedicate this dissertation to my many friends who

Supported us in throughout the process. We will always appreciate all

they have done.

I also dedicate this work and give special thanks to our Marketing

teacher MR Imran Wazir for being there for us throughout the entire

Marketing course……

Asad, Rahim, Haseeb.

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SURVEY REPORT ON SAMSUNG GALAXY VS IPHONE

Table of Content

(1) History of Samsung (Page-3)

(2) Samsung Handset Evolution (Page-4)

(3) Marketing Mix of Samsung (Page-6)

I. Product.

II. Price.

III. Place.

IV. Promotion

(4) History of Iphone (Page-9)

(5) Generation of Iphone (Page-9)

(6) Marketing mix of Iphone (Page-11)

I. Product.

a. IOs operating system

II. Price.

a. Skimming price

b. Discounts.

III. Place.

IV. Promotion.

a. ATL.

b. BTL.

(7) Market share Comparison. (Page-13)

a. Samsung,

b. Apple.

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c. Xiaomi.

d. Lenovo.

e. LG.

(8) Market Comparison Survey (Page-16)

(9) Conclusion from the Survey. (Page-25)

i. Price comparison b/w Samsung & iphone. (Pg-26)

ii. Availability comparison Samsung & iphone. (Pg-28)

iii. Promotional campaign Samsung & iphone. (Pg-30)

iv. Design comparison Samsung & iphone. (Pg-32)

v. Resale value comparison Samsung & iphone. (Pg-34)

vi. Touch comparison Samsung & iphone. (Pg-36)

vii. Battery life Samsung & iphone. (Pg-38)

viii. Multimedia comparison Samsung & iphone. (Pg-40).

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History of Samsung

Samsung is the Korean word Samsung is “Tri-Star” or “three star” The

word "three" represents something "big, numerous and powerful".

Samsung is a South Korean multinational conglomerate company

headquartered in Samsung Town, Samsung was founded by Lee Byung-

chul in 1938 as a trading company. Over the next three decades, the

group diversified into areas including food processing, textiles,

insurance, securities and retail. Samsung entered the electronics industry

in the late 1960s. Samsung has increasingly globalized its activities,

and electronics, particularly mobile phones and semiconductors,

have become its most important source of income.

In 2013, Samsung began construction on building the world's largest

mobile phone factory in the Thai Nguyen province of Vietnam.[13]

Samsung has been able to achieve the largest market share of nearly

31% in the global Smartphone segment, as of 2013

In 1987, founder and chairman, Byung-Chull Lee passed away and Lee

Kun-He took over as chairman. In the 1990's Samsung began to expand

globally building factories in the US, Britain, Germany, Thailand,

Mexico, Spain and China until 1997.

The history of Samsung and mobile phones stretches back to over 10

years. In 1993 Samsung developed the 'lightest' mobile phone of its era.

The SCH-800 and it was available on CDMA networks.

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Then they developed smart phones and a phone combined mp3 player

towards the end of the 20th century. To this date Samsung are dedicated

to the 3G industry. Making video, camera phones at a speed to keep up

with consumer demand. Samsung has made steady growth in the mobile

industry and are currently number one but competitor Nokia is ahead

with more than 100% increase in shares.

Samsung Handsets Evolution

The first ever phone of samsung electronics brands founded in

1988, SH-100. In this very year samsung could only sell 1000 to

2000 devices.

In 1993, samsung introduces SH-700,one of the “super-

lightweight” phones at that time. The device weighs about 100gr

lighter than that of SH-100 (200gr) .

Samsung has spent a lot of time and money investing in the flip

phones, which were also called “clam shell” phone, but the product

didn’t bring back much success as expected. It’s not until 2003, the

SPH A500 appeared. This compact and fashionable phone was

considered the biggest success of the Korean electronics firm.

Also in 2003, Samsung officially entered the smartphone world

with SCH-i600, using Windows Mobile 2002 platform. This is also

the first 3G phone of the firm. This smartphone supported SD

expanded internal storage, Windows Mobile 2002 integrated with

Outlook and synchronized contacts, calendar appointments, and

email from computer.

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Samsung MM-A800 was the slider introduced in 2005 through

Sprint service firm. This was the first 2-megapixel camera-

integrated phone in US.

Samsung Behold is one of the first phone using TouchWiz touch

interface and user interface of Samsung. TouchWiz later becomes

the standard of Samsung when starting with Android platformWith

10 million sold in 2010, Galaxy S is the most successful model of

the Korean electronics firm at that moment. Galaxy S created its

brand name and reputation for the high-end Galaxy line with

Android platform.

At the end of 2010, Eric Scmidt – CEO of Google introduced

Nexus S smartphone, the phone model that was cooperated by

Google and Samsung. This was the 3 product from Nexus family

and was the first-ever cooperated product between Google and

Samsung.

Galaxy S III was the best-selling smartphone of Samsung till now.

The product helped the company from Korea take the market

global market share and dethrone the leader position of Apple.

The second-generation Galaxy Note smartphone (Note II) released

at Mobile Unpacked 2012 event was the one that affirmed the

success of the phablet hybrid-phone devices having the ability to

call but equipped with screen over 5 inches and under 7 inches.

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In 2013 , Samsung has introduced the Galaxy note 3 a super fast

and high quality cell phone with numerous specifications tith high

class camera, greater RAM, more space with larger size than of

previous versions, and in 2014 Samsung has launched the NOTE 4,

Galaxy alpha and galaxy Note edge a very high class and modern

cell phones with high specification and with greater price.

MARKETING MIX OF SAMSUNG GALAXY (4 P’s)

PRODUCT:

The products are Samsung Smartphone’s such as the Samsung note

series (galaxy note 1, note 2, note 3, note 4 or the Samsung galaxy series

(galaxy s, galaxy s2, galaxy s3, galaxy s4, galaxy s5) or the upcoming

and new products like galaxy alpha, galaxy curve, and galaxy A

series..Benefits of Samsung in term of its:

(1) Product

(2) Status

(3) Service

The quality of their product, its functions and user friendly

interface with a simple home screens option and launcher.

The status of Samsung galaxy handsets are very high, the new

launched handsets are quite high price with extra ordinary features

recently Samsung has also launched fingerprint scanner in their

handsets.

Samsung is giving a good service to their customers, Samsung

handsets have a international and local 1 year warranty, other than

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that in many major cities there are local trained people who

provides a good service to their customers.

PRICE:

Samsung smart phones are one of the best in market, and are the market,

leaders in terms of its features. Thus Samsung is using skimming price

for these products and tries to get a high value in the start before

competitors catch up. Ones the model is old or any competitor has

launched a similar product, Samsung immediately drops the price. This

is Samsung one of the most effective technique to drop the price after

some time, as compare to the competitor’s in the market they launch the

mobile with very high price but they don’t drop the price with the

passage of time but Samsung drop the price after some time off launched

mobile, this can attract more customers towards the product.

PLACE:

SAMUNG works n two segments: Sales and service dealers, Modern

retail and Distributors. S&S Dealers; they handle the key accounts for

Samsung and are involved in corporate sales. The modern retail

segments include large retailers of Samsung like in bilour plaza, firdous

plaza and in pak bakers market Samsung being such a branded product,

the retailers is bound to keep Samsung as an alternative for their

customers.

In Pakistan, and when we look up into our city Peshawar, Samsung has

capture the most market it has numerous reasons that why Samsung beat

all of his competitors’, one of the reason is that Samsung mobile has

affordable price, as our country is underdeveloped country so this is the

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main factor. Samsung mobile phones are available at almost all area of

Peshawar.

PROMOTION:

Samsung uses multiple forms of promotions. Samsung as a company

believes in pulling the customer to themselves through advertising but at

the same time uses strong tactics to push the product to the customer

through sales promotions. It gives many offers and discounts to its trade

partners to motivate them to sell Samsung above competition. With such

a strategy, Samsung’s brand is on the rise so that both, the pull as well as

push strategy is working simultaneously in Samsung.

Samsung has widely used the TV commercials for their advertisement,

before launching the cell phone they have shown ads on TV a month or

a week before the launch.

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HISTORY OF IPHONE

iPhone is a line of Smartphone’s designed and marketed by Apple Inc.

It runs Apple's iOS mobile operating system. The first generation iPhone

was released on June 29, 2007 the most recent iPhone models are the

iPhone 6 and iPhone 6 Plus, which were released on September 9, 2014.

Generations of iphone and mobile Evolution

There are eight generations of iPhone models, each accompanied by one

of the eight major releases of iOS.

The original 1st-generation iPhone was a GSM phone and

established design precedents, such as a button placement that has

persisted throughout all releases and a screen size maintained for

the next four iterations.

The iPhone 3G added 3G cellular network capabilities and A-GPS

location. The iPhone 3GS added a faster processor and a higher-

resolution camera that could record video at 480p.

The iPhone 4 featured a higher-resolution 960×640 "Retina

Display", a VGA front-facing camera for video calling and other

apps, and a 5-megapixel rear-facing camera with 720p video

capture.

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The iPhone 4S upgrades to an 8-megapixel camera with 1080p

video recording, a dual-core A5 processor, and a natural language

voice control system called Siri.

iPhone 5 features the dual-core A6 processor, increases the size

of the Retina display to 4 inches, introduces LTE support and

replaces the 30-pin connector with an all-digital Lightning

connector. The iPhone 5S features the dual-core 64-bit A7

processor, an updated camera with a larger aperture and dual-LED

flash, and the Touch ID fingerprint scanner, integrated into the

home button.

The iPhone 5C features the same A6 chip as the iPhone 5, along

with a new backside-illuminated FaceTime camera and a new

casing made of polycarbonate.

The iPhone 6 and iPhone 6 Plus further increased screen size,

measuring at 4.7 inches and 5.5 inches, respectively. In addition,

they also feature a new A8 chip and M8 motion coprocessor.

MODEL COMPARISON OF IPHONE

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MARKETING MIX OF IPHONE (4P’s)

PRODUCT

The IOS Operating System

People loved in the Iphone were access to the world

renowned Apple ios operating system.

Processing speed

Iphone hardware was very much compatible with the

software and the OS used to run smoothly. Thus the high

quality processing speed also lend a hand towards the

popularity of the product.

Apple store and exclusive apps

Iphone is very much famous for his apple store and apps , it

has almost double apps as compare to android play store

PRICE:

SKIMMING PRICE

It is of higher price as compared to most phones in the market.

Samsung has recently introduced many phones to rival with

Iphone. However, Apple customers are not budging and they are

very much loyal to the Apple brand and to Iphone.

DISCOUNT

Another interesting thing to observe in Iphone pricing policy is that

it does not offer any discounts

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PLACE:

The target of Apple Iphone is premium customers, hence it is found

in A grade cities only.

In many famous cities there are special I-stores who sell only

iphone products and provide services related to iphone.

when Blackberry announced its exit from the handset market,

Iphone did a corporate tie up with many CEO's and manager who

were using blackberry previously. So iphone take over a major

market share left over Blackberry.

PROMOTION:

ATL

Whenever a new phone is being launched, be sure to see Iphone

everywhere, on Tv commercials and also on shops. Because they

are targeting a premium segment, the presence of Apple Iphone is

higher in the ATL segment than in the BTL segment.

BTL

For BTL marketing, Iphone uses out of home advertising with

hoardings and point of sale advertising in major retail outlets. It

also uses various forms of sales promotions and exchange offers to

lure in the customer via BTL marketing.

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MARKET SHARES COMPARISON

The worldwide smart phone market grew 27.2% year over year in the

second quarter of 2014 (2014Q3), just over a third of a billion

shipments at 335 million units, according to data from the International

Data Corporation (IDC). At this pace, 2014 promises to close at nearly

1.3 billion shipments, with Android taking the lion's share, spread

across over 180 tracked vendors. The bulk of these Android players are

squarely focused on the sub-US$200 space, driven by demand at

increasingly value-oriented consumers. Third quarter shipments were

slightly above IDC's forecast and expects iOS share to recover during

the holiday peak as existing users upgrade to iPhone 6 .

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Period Samsung Apple Xiaomi Lenovo LG other

Q3 2014 23.7 % 11.7 % 5.2 % 5.1 % 5.0 % 49.3 %

Q3 2013 32.2 % 12.8 % 2.1 % 4.7 % 4.6 % 43.6 %

Q3 2012 31.2 % 14.4 % 1.0 % 3.7 % 3.7% 46.0 %

Q4 2011 22.7 % 13.8 % -- 0.4 % 3.7 % 59.4 %

SOURCE: http://www.idc.com/prodserv/smartphone-market-share.jsp

Samsung remained the clear leader in the worldwide Smartphone market,

but was the only company among the top five to post a negative year-over-

year change. With continued competitive pressure from nearly every side

coupled with cooling demand, the company's volumes have declined from

their previous record highs at the start of the year. Still, Samsung's Galaxy

series of devices has been a popular option, and the company launched its

Galaxy Alpha and a refreshed Galaxy Note 4.

Apple took the wraps off its highly anticipated iPhone 6 and iPhone 6 Plus,

and in the process posted its largest third-quarter volume yet. Although the

company posted strong results of 10 million units sold during its initial

launch weekend, what should not be overlooked is the sustained demand

of its older iPhone 5S and 5C models, which comprised the bulk of its

volumes for the quarter.

Xiaomi jumped into the list for the first time at the number three position

thanks to its focus on China and adjacent markets resulting in triple-digit

year-over-year growth. Key to its success was the launch of its Mi4

smartphone in August, positioned as a high-end alternative to the status

quo. What remains to be seen is how quickly the company can move

beyond its home territories to drive volumes higher.

Lenovo tied* for fourth with LG, as its results improved on steady gains at

home and abroad with the share of non-China shipments rising steadily to

hit 20% in 3Q14, up from 9% a year ago. Sub-US$100 Smartphone’s like

the A369i and A316 drove volumes from emerging markets in Asia/Pacific

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and the Middle East and Africa. Domestically, it launched a number of 4G

handsets, with some at lower price points. With the acquisition of Motorola

finalized for the coming quarter, Lenovo is set for a higher rank for Q4.

LG's strategy to court the market with low-cost smartphones has paid

enough dividends to push its total volumes past the 15 million unit mark for

the first time in the company's history. Its F-and L-series smartphones have

earned a warm reception, within both emerging and developed markets. At

the same time, LG released its flagship G3 to maintain a presence in the

high-end of the market, lifting the company's overall LTE footprint.

OVERALL MOBILE PHONE MARKET SHARE 2014.

24%

12%

5%

5%5%

49%

Sales

SAMSUNG APPLE XIAOMI LENOVO LG OTHERS

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COMPARISON MARKET SURVEY IN PESHAWAR

We have conducted a survey in the Peshawar area from different young

university and college students about their choice between Samsung and

iphone. We ask 60 students (boys and girls collectively) and we record

different result and then we analyzed these tables given below:

Gender

Frequency Percent Valid Percent Cumulative Percent

Valid male 32 53.3 53.3 53.3

female 28 46.7 46.7 100.0 Total 60 100.0 100.0

We asked the question that which Brand do you prefer, and we got:

Which brand do you prefer?

Frequency Percent Valid Percent Cumulative Percent

Valid iphone 32 53.3 53.3 53.3

samsung galaxy

27 45.0 45.0 98.3

3 1 1.7 1.7 100.0

Total 60 100.0 100.0

Then we asked separately about Samsung galaxy vs iphone according to

their specifications….

In first table we have asked about the price of iphone, that weather the

price satisfy ur demand or not?

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Price of iphone?

Frequency Percent Valid Percent Cumulative

Percent

Valid highly dissatisfied 10 16.7 16.7 16.7

dissatisfied 9 15.0 15.0 31.7

neutral 19 31.7 31.7 63.3

satisfied 18 30.0 30.0 93.3

highly satisfied 4 6.7 6.7 100.0

Total 60 100.0 100.0

In this table we have asked about the availability of iphone in their area?

Availability of iphone?


Percent



neutral 14 23.3 23.3 45.0

satisfied 19 31.7 31.7 76.7


Total 60 100.0 100.0

In this table we have asked about the design of iphone, ?

Design of iphone?


Percent


neutral 10 16.7 16.7 18.3

satisfied 23 38.3 38.3 56.7

highly dissatified 26 43.3 43.3 100.0

Total 60 100.0 100.0

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In this table we have asked about the style of iphone?

Style of iphone ?


Percent



neutral 11 18.3 18.3 23.3

satisfied 19 31.7 31.7 55.0


Total 60 100.0 100.0

In this table we have asked about the promotional compaign and

advertising of iphone?

Promotional campaign of iphone?


Percent



neutral 20 33.3 33.3 55.0

satisfied 15 25.0 25.0 80.0


Total 60 100.0 100.0

In this table we have asked about the battery life and stand by time for

iphone.

Battery life of iphone ?


Percent



neutral 19 31.7 31.7 53.3

satisfied 17 28.3 28.3 81.7


Total 60 100.0 100.0

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In this table we have asked about the resale value of iphone?

Resale value of iphone ?


Percent



neutral 13 21.7 21.7 45.0

satisfied 21 35.0 35.0 80.0


Total 60 100.0 100.0

In this table we have asked about the status of iphone ?

Status of iphone ?


Percent

Valid dissatisfied 3 5.0 5.0 5.0

neutral 8 13.3 13.3 18.3

satisfied 23 38.3 38.3 56.7


Total 60 100.0 100.0

In this table we have asked about the touch and their touch sensors of

iphone.

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Touch of iphone ?


Percent


neutral 3 5.0 5.0 6.7

satisfied 18 30.0 30.0 36.7


Total 60 100.0 100.0

In this table we have asked about the multimedia and its connectivity of

iphone

Multimedia of phone?


Percent



neutral 14 23.3 23.3 38.3

satisfied 13 21.7 21.7 60.0


Total 60 100.0 100.0

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Then we asked about the Samsung Galaxy and the result was:

In this table we have asked about the price of Samsung galaxy phones?

Price of Samsung Galaxy?


Percent



neutral 18 30.0 30.0 43.3

satisfied 23 38.3 38.3 81.7


Total 60 100.0 100.0

In this table we have asked about the availability of Samsung galaxy?

Availability of Samsung galaxy?


Percent



neutral 12 20.0 20.0 23.3

satisfied 20 33.3 33.3 56.7

highly dissatisfied 26 43.3 43.3 100.0

Total 60 100.0 100.0

In this table we have asked about the design of Samsung galaxy?

Design of Samsung galaxy?


Percent



neutral 23 38.3 38.3 45.0

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satisfied 16 26.7 26.7 71.7


Total 60 100.0 100.0

In this table we have asked about the style of Samsung galaxy?

Style of Samsung galaxy ?


Percent



neutral 18 30.0 30.0 35.0

satisfied 16 26.7 26.7 61.7


Total 60 100.0 100.0

In this table we have asked about the promotional cpomapign of

Samsung galaxy?

Promotional campaign of Samsung galaxy ?


Percent



neutral 15 25.0 25.0 36.7

satisfied 12 20.0 20.0 56.7


Total 60 100.0 100.0

In this table we have asked about the battery life of Samsung galaxy and

its stand by time for it?

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Battery life of Samsung galaxy ?


Percent



neutral 20 33.3 33.3 53.3

satisfied 20 33.3 33.3 86.7


Total 60 100.0 100.0

In this table we have asked about the resale value of Samsung galaxy?

Resale value of Samsung galaxy ?


Percent



neutral 20 33.3 33.3 58.3

satisfied 16 26.7 26.7 85.0


Total 60 100.0 100.0

In this table we have asked about the status of Samsung galaxy?

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Status of Samsung galaxy ?


Percent



neutral 22 36.7 36.7 46.7

satisfied 19 31.7 31.7 78.3


Total 60 100.0 100.0

In this table we have asked about the touch of Samsung galaxy?

Touch of Samsung galaxy?


Percent



neutral 9 15.0 15.0 25.0

satisfied 26 43.3 43.3 68.3


Total 60 100.0 100.0

In this table we have asked about the multimedia of Samsung galaxy?

Multimedia of Samsung galaxy?


Percent



neutral 10 16.7 16.7 25.0

satisfied 14 23.3 23.3 48.3


Total 60 100.0 100.0

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CONCLUSION FROM THE OVER ALL SURVEY

PRICE COMPARISON OF Samsung GALAXY VS IPHONE….

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The following graph is showing the overall details about the Samsung

galaxy and iphone.

As we look to the graph the customer of Samsung galaxy is

more satisfied from the price as compared to the iphone. Iphone

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shows 31% neutral, and 28% satisfaction from the price and on

the other hand Samsung galaxy users shows 37% satisfaction

and 30% neutral result.

Iphone price is high as compared to the Samsung galaxy and the

other main reason is that Samsung drops the price of their

handset after some time of release but iphone doesn’t drop the

price quickly. That is why people show more satisfaction in case

of Samsung galaxy and neutral result in case of iphone.

Iphone is only targeting the upper class people with very high

price but Samsung show very much ranges so that people from

every class they can buy a good handset.

AVAILIBILITY COMPARISON OF SAMSUNG GALAXY VS IPHONE

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In the following graph we have analyzed the availability factor of iphone

and Samsung galaxy.

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In this factor as we look into the Samsung galaxy users they

have shown a great highly satisfaction from the availability as

compared to less satisfaction of the iphone users. The reason is

that the Samsung availability is user friendly you can get a

Samsung handset easily in all shops in fact there are many local

shops in the small are selling the Samsung handsets. On the

other hand the availability of iphone is good enough but not so

good so that they can compete with the Samsung galaxy use.

The users of iphone found themselves in some difficulties to

find the iphone handset easily in the market.

There are few sellers in the Peshawar market who are selling the

new branded original iphone some of them are sitting in the

BILOUR plaza and some in PAK BAKERS market, and on the

other hand Samsung have many franchise and outlets of their

handsets in Peshawar in different area and the small shops in

sadder and firdous plaza also sale new branded Samsung galaxy

model.

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PROMOTIONAL COMPAIGNE COMPARISON OF Samsung VS IPHONE:

In this segment we have analyzed about the promotional campaign of

iphone and Samsung handsets.

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In this portion we have examine the promotional campaign of

both the handset companies. As we look into the graph Samsung

galaxy users shows highly satisfaction as compare to iphone

neutral response.

Samsung from the very start is focusing on the advertisement

and promotional campaign of their handset but as we look to the

iphone we don’t have ever seen any of its promotional add of

advertisement on the any sector of the are nor n the TV.

Samsung has used strong promotional campaign of their

handset, a week or two before the launching the model they have

shown advertisement on the media and we have also seen many

banners in the perspective area.

In this sector Samsung has a huge expansion in advertisement as

compared to the iphone. The reason that why iphone doesn’t

have as many promotional campaign is that iphone is the foreign

company and it has no official outlet in this city, this can a big

and main reason for that.

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DESIGNE COMPARISON OF Samsung GALAXY VS IPHONE:

In this portion we have analyzed the design comparison of Samsung

galaxy and iphone.

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In this portion we have analyzed the style of both the companies.

As the graph is showing, iphone has strong highly satisfaction as

compared to the neutral satisfaction of the Samsung galaxy.

The main reason is that Samsung galaxy handsets are mostly of

the same style they have a back circle or rectangular camera

with a speaker on its left side and on the lower side they have a

micro phone

area on the main screen side it has a main screen button on the

lower side.

On the other side iphone has the sleek and stylish design and the

main thing that it has a beautiful bite apple logo which is the

logo of Apple inc. different iphone models has different designs

with some uniqueness that is why people like the style of the

iphone more than if Samsung galaxy.

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RESALE VALUE COMPARISON OF Samsung GALAXY VS IPHONE

In this portion we have asked about the resale value of both the

companies and the result was.

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In this portion we have analyzed the resale value of both the

companies. As the graph is showing that the customers are

showing more satisfaction from the resale value of iphone as

compared to the Samsung galaxy.

The resale value of iphone is high as compared to the Samsung

galaxy. The reason is that iphone has a unique and stylish

design, people don’t buy iphone usually and on the other side

galaxy users had almost same experience with every model so

there is some uniqueness and more demand for a good condition

iphone as compared to the used Samsung galaxy.

Another main reason is that In the market there are few sellers

who are selling some refurbished Samsung galaxy handsets and

there are huge quantity selling in the market. There are also

some iphone refurbished handsets but as compared to galaxy

their range is very less.

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TOUCH COMPARISON OF SAMSUNG GALAXY VS IPHONE

In this portion we have study the touch comparison between Samsung

and iphone, and the result was:

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As the graph is showing that the iphone users have more highly

satisfied from the touch sensitivity as compared to the satisfied

users of Samsung galaxy. The reason is that the Samsung has

used the internally plastic screen for their handset which is

called the “Gorilla Glass” and the iphone has used the original

and fine Glass sheet for their handset.

Iphone has pure glass both on the front and on the back side of

the handset while Samsung handset has only plastic glass on the

front and the plastic or some lather material on the back.

From the use of pure glass by the iphone, their touch is more

smooth and handy as compared to the Samsung galaxy. But it

also have a disadvantage the pure glass is very much easily

breakable while Samsung gorilla glass is non breakable easily.

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BATTEY LIFE COMPARISON BETWEEN SAMSUNG GALAXY AND IPHONE

In this sector we have analyzed the battery consumption of Samsung and

iphone handsets and we got:

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In this portion we have analyze the battery life and its

consumption rate of both the companies. As the graph is

showing that Samsung galaxy users is more satisfied from the

battery life as compared to the iphone users.

The reason is that iphone has always a fix battery in their

handsets, and on the other hand Samsung has high power

removable batteries in their handset and when the battery of

samsnug handsets is being slow the users can easily buy a new

battery and change it for their better use.

But iphone has no removable battery it has a fix back area and

the battery cannot be change. Iphone also uses a slow maH

battery power while Samsung is using high power maH

batteries. The new Samsung galaxy NOTE 4 has 3350 maH

batteries with 3 days back up timing.

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MULTIMEDIA COMPARISON BETWEEN SAMSUNG GALAXY AND IPHONE

In this last section we analyze the multimedia capabilities of Samsung

and iphone and the result was:

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In this last portion we have ask about the multimedia. As the

graph is showing that both the users of galaxy and iphone is

highly satisfied from the multimedia of both the handsets.

In comparison of multimedia we thing that Samsung has a much

little bit more higher than that of iphone, because the

connectivity of Samsung is higher than that of iphone.

Samsung handset usually connects with all data cables with the

pc or laptop but the iphone has its own data connecting table.

Iphone has a Bluetooth and sharing problem. An iphone handset

is only being connectable to another iphone not to the other

handset while Samsung is connectable to all the handsets easily.

The new Samsung handsets also have some unique features like

wireless remote that can control all the TV and projectors.

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RECOMMENDATION FOR SAMSUNG GALAXY

& IPHONE.

Recommendation for Samsung Galaxy:

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Samsung has huge market share as compared to iphone market.

They should follow the same strategies they are following as to be

in the market leader.

Samsung is increasing its battery life for consumers; this is a plus

point for Samsung to attract the market share, and those people

who don’t like the smart phone just because of the battery life.

We recommend to Samsung galaxy that now this is the time that

they should change literally their cell phones design, every time a

new cell have the same round or rectangular shape. So people get

bore of their design.

Coming towards the accessories that Samsung gives with every

smart phone. We recommend that Samsung should focus on

these area, they should enhance their hands free and charger for

more reliability and for more long lasting time.

We recommend to Samsung that in coming new handset they

should use the proper steel case on the sides in place of the

plastic material.

Recommendation for Iphone

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We recommend to iphone users that they should use some

protective glass material in their handsets, because they are using

the pure glass which is very much unprotected and can be cracked

easily.

This is the time that iphone has to enhance its battery life because

they are using very low maH batteries, which has very short

backup time, so iphone should focus on this area.

We recommend that iphone should now change the inside theme

of their devices. All the iphone, iPads, iphone touch have the

same interface there is no difference in the interface of iphone 3g

and iphone 6 plus.

Iphone should also increase the random access memory (RAM),

Samsung is going to launch the 4GB of (RAM) in near future, but

the has introduced the 2GB (RAM) only in iphone 6-plus model

not in even iphone 6. The same case with the camera.

Finally, we recommend to iphone that they should compromise

with the price. They are charging very high price for their products

and they don’t fall the prices with the passage of time. This should

be a negative factor for their company.

report on samsung galaxy vs iphone

Mobile

date samsung

samsung galaxy iphone

samsung town

s samsung

marketing mix of samsung

battery life samsung

korean word samsung

samsung handset evolution