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    PART I

    ORGANISATIONAL

    PROFILE

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    INTRODUCTION

    NJ India Investment is the leading advisory company since 1994, has richexperience in wealth management & marketing / distribution of financial

    products.

    NJ Fundz Network has been playing a pioneering role in India in providingindependent advisors/ advisory firms with integrated, comprehensive and

    practical business solutions for ensuring continued growth of business.

    It provides the financial advisors and the institutions that serve them withinsights, strategies and tools to help them significantly grow their businesses.

    NJ Fundz Network is a business division of NJ India Invest Pvt. Ltd., one ofthe leading advisors & distributors of financial products & services in India.

    NJ has 120 offices in 21 states, 750 employees, 15000 Advisors, RS10, 000crore of MF Assets under Advice, and more than 1100000 Customers.

    The main aim for choosing summer training at NJ India invest is to get themore and better knowledge in the financial sector. And NJ is standing at the

    high post in the financial sector in India. So it will be great option for getting

    the better knowledge.

    From this report, the main idea that the reader can get is the different NJproducts and their performance. And also the information regarding the

    financial area in India.

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    History of NJ

    Two dynamic young men after completing their education were about to start

    their career when they saw the growing scope of the financial service sector. Both of

    them decided to jump into the same field and came out with the dynamic concept of

    NJ Capital stock now, which is known as NJ India Invest. The word NJ stands for

    the first letter of Neeraj Choksi and Jignesh Desai the founder directors of NJ

    India Invest.

    This business was started in the year 1994; it was the period when private

    company was entering the field of financial services. This is the time when NJ India

    Invest evolved out as a client focused need based investment advisory firm. NJ has

    achieved expertise in need base investment of clients.

    NJ has a very well trained men power to meet the need of the clients and

    market. With the help of which the organization has achieved growth in past, is

    growing and will be growing in future. At NJ we regard mutual fund as one of thebest investment avenue available to satisfy any kind of investment need. With a very

    well qualified work force we have gained expertise in analyzing mutual fund schemes,

    and in-depth study on various parameters is carried out on a regular basis.

    NJ India Invest is a company, which is involved in this business from past 17

    years as a client focused need based investment advisory firm. It has developed its

    own IT Industry known as Finlogic India Pvt. Ltd. i.e. technology to support for

    client as well as its employees in their daily routine work. There is a very qualified

    staff for IT who has prepared a website for the organization known as

    www.njindiainvest.com which provides a valuable support to clients as well as to

    the employees in working. All the valuable information is available on our above

    mentioned web site.

    http://www.njindiainvest.com/http://www.njindiainvest.com/
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    NJ India Invest is a modern concept organization that was growing in past,

    growing in present and will be growing in future.

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    VISION

    To be the leader in our sector of business through total Customer Satisfaction,

    Commitment to Excellence, Determination to Succeed and finally to provide

    peace of mind on investment front to society.

    Mission

    Ensure creation of value by providing a differentiating edge to the activities of our

    customers, investors and distributors through techno-innovative solutions while

    fulfilling our social obligations and maintaining high professional and ethical

    standards along with the service standards.

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    QUALITY POLICY AT NJ INDIAINVEST

    NJ aims at providing high quality service on investment front through

    systematic and professional approach backed by total management commitment and

    teamwork. To achieve customer satisfaction at a cost that represents value. We as a

    whole are committed to practice a policy.

    General information about the company:

    Doing the 'right' thing is a virtue most desirable. The difference between success and

    failure is often not dictated by knowledge or expertise but by its actual application and

    perseverance. When it comes to successful wealth creation for customers, it is

    something that we believe & practice. For us it is more than a mission; it is what

    defines our lives and our actions at NJ India Invest. With this passion, we continue to

    evolve and make the right product accessions and service innovations in our offerings

    to the advisors. Over the years, our passion has seen us grow from strength to strength

    and expand rapidly, setting new benchmarks in the process. But to us, what really

    matters most is the number of lives we have managed to transform and we still have a

    long way to go.

    NJ prides in being a professionally managed, quality focused and customer centric

    organisation. The strength of NJ lies in the strong domain knowledge in investment

    consultancy and the delivery of sustainable value to clients with support from cutting-

    edge technology platform, developed in-house by NJ.

    NJ believes in..

    Having single window, multiple solutions that are integrated forsimplicity and sapience

    Making innovations, accessions, value-additions, a constant process Providing customers with solutions for tomorrow which will keep

    them above the curve, today

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    NJ had over INR 10,000* Crores of mutual fund assets under advice with a wide

    presence in over 100+ locations in 21 states in India. The numbers are reflections of

    the trust, commitment and value that NJ shares with its clients.

    NJ continue to innovate, enrich intellect, and ask critical questions. They challenge

    their own processes and systems on constant basis to emerge more convinced. NJ

    continue to expand the scope and depth of their offerings, making apt use of

    technological support.

    NJ India Investment main head office is at Surat in Gujarat on the address of

    Udhana Udyog Nagar, Sangh Commercial Complex B Tower,902

    6th

    Floor, Above- LIC of India Office,

    Besides- Divya Bhaskar Office,

    Central Road No. 10

    Udhana, Surat- 39421

    But NJ is not only in Gujarat. But they diversified their business to all over nation in

    India are as follows:

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    NJ India Investment Offices

    AndhraPradesh

    Hyderabad

    Chhattisgarh

    Raipur

    Goa

    Panaji

    Gujarat

    Ahmedabad

    Maninagar

    Anand

    Baroda

    Bharuch

    Bhavnagar

    Bhuj

    Himmatnagar

    Jamnagar

    Junagadh

    Mehsana

    Navsari

    Nadiad

    Patan

    PalanpurPorbander

    Rajkot

    Surat

    Valsad

    Vapi

    Jharkhand

    Jamshedpur

    Kerala

    Cochin

    Karnataka

    Banglore

    Mysore

    MadhyaPradesh

    Bhopal

    Indore

    Maharashtra

    Aurangabad

    Nagpur

    Nasik

    Mumbai

    NarimanPoint

    Andheri

    GhatkoparKalyan

    Kandivali

    Thane

    Vashi

    Pune:

    F.CRoad

    Pimpri(Chinchwad)

    NewDelhi

    CannaughtPlace

    Gurgaon

    Ghaziabad

    PaschiVihar

    Punjab

    Chandigarh

    Rajasthan

    Jaipur

    Udaipur

    UttarPradesh

    Kanpur

    Lucknow

    TamilNadu

    Chennai

    WestBengalKolkata

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    Previously NJ was called as the NJ Capital stocks. The main purpose of this company was to cater the rapidly developing

    financial services sector.

    The NJ India Invest was the brain child of customer aimed need basedinvestment consultative agency.

    The company mainly deals in mutual funds and over the years it has acquiredthe experience required to analyze the mutual fund investment sector and offer

    the customer the investment options.

    The company runs a day to day research pertaining to the several parameterson the industry.

    The NJ India Invest is well known for its customer - management relations. The

    customers are helped in identifying and understanding their requirements, as well as

    provided with lucrative investment portfolio.

    The experts analyze the day to day market trends and provide the best possible

    investment option.

    And the customers are regularly supplied with periodic valuation reports, and relevant

    information.

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    NJ India Invest - Investment portfolio

    DSP Merrill Lynch Mutual Fund Birla Mutual Fund

    Alliance Capital Mutual Fund ING Vysya Mutual Fund Cholamandalam Mutual Fund Deutsche Mutual Fund ABN - AMRO Mutual Fund HDFC Mutual Fund Franklin Templeton Mutual Fund Reliance Mutual Fund HSBC Mutual Fund Unit Trust Of India Prudential ICICI Mutual Fund Kotak Mutual Fund Standard Chartered Mutual Fund SBI Mutual Principal Mutual Fund Tata Mutual JM Financial Mutual Fund LIC Mutual Fund Sahara Mutual Fund Sundaram Mutual Fund

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    Company Product & Service:

    Investment Products:

    Mutual Funds covering all AMCs & all schemes,

    Insurance

    Real Estate

    Bonds

    Debt / Liquidity

    Fixed Deposits

    PMS

    Real Estate:

    Residential properties

    Commercial properties

    Training & Education:

    Certification training courses

    AMFI

    CFP

    Training products

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    Service:

    Service is the key to unlocking customer satisfaction, which again is key for

    sustainability of any business. At NJ we understand this very well. NJ has set

    strict processes in place to deliver quality services to customers. At NJ strict

    quality service standards are set and a well-defined process is established and

    followed religiously by quality customer service teams. Performance is

    evaluated on a frequent basis and glitches are ironed out.

    But quality service also involves quality people in addition to processes. NJ

    gives significant focus to the proper training and development of the people

    involved in the service delivery chain.

    NJ is committed to improve and enhance their services and undertake new

    service initiatives. And other services differentiate them with other service

    providers in the industry.

    NJs service and commitments........

    The service commitments are to guide the actions of the people at NJ.

    Clearly stated, customers can freely communicate any such actions/events

    wherein they feel that any of the following commitments have been breached

    / compromised. At NJ we desire to honour our commitments at all points of

    time and to all our customers without any bias.

    To provide customer-focussed need-based valued services To provide reliable, accurate and timely information To maintain all records in privacy To optimise services/benefits at least justifiable cost To develop and grow the customers business To provide constructive after sales service To honour our service commitments

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    Consumer Grievances

    NJ is committed to provide quality service to their client. The existing customers may

    approach NJ Customer Care for any queries / clarifications or issues that they may

    face. For the customers of Demat & Trading Account services, they have a dedicated

    DP Helpdesk which can be reached at [email protected], for any queries

    or grievances.

    Quality Communications support

    Daily market updates Email

    Daily MF tracker-for short term debt fund Email

    Weekly performance report Email/ Hardcopy

    Comprehensive monthly fact sheet Hardcopy

    Research articles and reports Email /Hardcopy

    Advisory solutions

    NJ Wealth Advisors understands that the investment advisory needs differs from

    clients to clients and at times are also very specific. This is why we bring to you

    different customised solutions that would cater to your specific investment advisory

    needs. The solutions can be taken each individually or in combination with other

    solutions meeting your overall investment advisory needs in a unique way

    The following are the advisory solutions that we currently offer along with their stated

    objectives...

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    Asset VistaComprehensive

    To ascertain an ideal asset allocation after taking into account the risk profile and

    return expectation and aggregating all your existing investments including real estate

    and other physical assets.

    To give a performance report of all your aggregated assets on a monthly basis

    to conduct a quarterly portfolio review and monitor the adherence to your decided

    asset allocation.

    Life Vista - Comprehensive

    To give a comprehensive financial plan taking into account all your financial goals,

    current investments, risk appetite liabilities, current income and expense, and

    expected growth in future earnings and expenses.

    To review the financial plan thus prepared on a periodic basis or on the occurrence of

    an event that merits its review and/or restructuring.

    To give a performance report of all your aggregated assets on a monthly basis. To

    conduct a quarterly portfolio review and monitor the adherence to your decided asset

    allocation.

    Life VistaSpecific

    To draw up a financial plan to attain a specific goal(s) in your life, based on a your

    risk taking capacity and existing cash flows and expected cash flows and returns

    expectations.

    To review the financial plan thus prepared on a periodic basis or on the occurrence of

    an event that merits its review and/or restructuring.

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    To give a monthly performance report of the mutual fund investments made through

    us.

    To conduct a quarterly portfolio review on the investments executed through us.

    Mandated Dynamic Equity Portfolio

    To advise on the investment to be made in the equity based mutual funds

    to actively manage a growth oriented mutual fund portfolio based on a pre-defined

    algorithm

    to give a monthly performance report of the mutual fund investments made through

    us.

    To conduct a quarterly portfolio review on the investments made through us.

    Mandated Liquidity Portfolio

    To advise on an ideal portfolio for short term surplus funds through mutual funds.

    To give a monthly performance report of mutual fund investments made through us.

    To conduct a quarterly portfolio review on the investments executed through us.

    Mandated Asset Vista

    To device an ideal asset allocation for your investments into mutual funds after taking

    into account your risk profile and return expectation.

    To give a monthly performance report of the mutual fund investments made through

    us.

    To conduct a quarterly portfolio review on the investments executed through us.

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    ORGANISATONAL STRUCTURE

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    FUNCTIONAL INFORMATION

    (A)Markets and Marketing Function:

    NJ is mainly a channel partner company. Its not directly attached to thecustomer. And NJ has not to approach direct to the customer. They mainly

    handle and concentrate and approach to AMC companies and Share

    brokers and agents and financial advisor.

    NJ mainly approach to their partner and convince them for new product ornew financial investment option and that partner or advisor approach to the

    client for that product.

    NJ India is doing B2B (Business to Business) work. Companys market isvery huge. It is the one of the top channel partner company in terms of

    networks and AUM (Asset under Management) in India. Companys

    market is spread in 24 cities all over India.

    NJ is doing Business to Business work. So there is no marketing functioncan be use. NJ just organise meeting or seminar on some definite place and

    on some decided time and date and on that day NJ organise all their

    partners and other AMC companies.

    NJ Fundz, NJ Watch are the weekly and monthly magazines which are oneof the part of the marketing function of the company. NJ print shop is

    software of the company which is providing transaction report of the

    company so public can know about the company.

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    Market Share of different products of NJ:

    Mutual FundMutual Fund is the main business of NJ. And its the main growth drivers of

    NJ. By the Mutual Fund, NJ is able to expand their business very nicely. So

    Mutual Fund is the main product of NJ.

    As above explain Mutual Fund is the main product of NJ. But what is Mutual

    Fund?

    In Mutual Fund business there is one fund manager who collect all the

    money of different investors and he invest all that money in very good and

    well known area. And from that return he pay to the investor

    In this process there is very low chance of loss and there is no risk and

    investors also can get more returns from it. So it can be says that Mutual

    Fund minimize the risk and giving more returns.

    Different Schemes under Mutual Fund

    Open ended scheme

    These do not have a fixed maturity. You deal with the Mutual Fund for your

    investments and redemptions. The key feature is liquidity. You can conveniently buy

    and sell your units at Net Asset Value (NAV) related prices, at any point of time.

    Close ended scheme

    Schemes that have a stipulated maturity period (ranging from 2 to 15 years) are called

    close ended schemes. You can invest in the scheme at the time of the initial issue and

    thereafter you can buy or sell the units of the scheme on the stock exchanges where

    they are listed. The market price at the stock exchange could vary from the schemes

    NAV on account of demand and supply situation, unit holders expectations and other

    market factors.

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    Interval Schemes

    These combine the features of open-ended and close-ended schemes. They may be

    traded on the stock exchange or may be open for sale or redemption during

    predetermined intervals at NAV related prices.

    (B) By Investment Objective

    Growth scheme

    Aim to provide capital appreciation over the medium to long term. These schemes

    normally invest a majority of their funds in equities and are willing to bear short termdecline in value for possible future appreciation.

    These schemes are not for investors seeking regular income or needing their money

    back in the short term.

    Income Plan

    Aim to provide regular and steady income to investors. These schemes generally

    invest in fixed income securities such as bonds and corporate debentures. Capital

    appreciation in such schemes may be limited.

    Ideal for Retired people and others with a need for capital stability and regular

    income.

    Industry specific schemes

    Industry specific schemes invest only in the industries specified in the offer

    document. The investment of these funds is limited to specific industries like

    InfoTech, FMCG, and Pharmaceuticals.

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    Systematic investment plan (sip)

    SIP involves investing a fixed sum of money in a specific investment scheme, on a

    regular basis, for a pre-determined number of periods. It is very similar to regular

    saving schemes like a recurring deposit.

    Systematic withdrawal plan

    As opposed to the Systematic Investment Plan, the Systematic Withdrawal plan

    allows the investor the facility to withdraw predetermined amount/units from his fund

    at a pre-determined interval. The investors units will be redeemed at the existing

    NAV as on that day.

    Systematic transfer plan

    Investors exposure to different types of securities, whether debt or equity should flow

    from their risk profile or risk appetite. For instance, an investor may start with a 40:60

    mix of debt and equity, as determined by her risk profile. But if equity markets boom

    and debt securities lose value, then the 40:60 mix could get significantly distorted

    towards equity. In such a situation, it would be prudent to sell some equity and re-

    invest the redeemed amount in debt to re-balance the mix of debt and equity. In

    mutual funds such re-balancing can be achieved by systematically moving moneys

    between schemes. This can be achieved by systematic transfer plan.

    Diversified equity fund

    Diversified equity funds are the most popular among investors. They invest in many

    stocks across many sectors, and because they have the freedom to chop and churn

    their portfolios as they like, diversified equity funds are a good proxy to the stock

    market. If a general exposure to equities is what you want, they are a good option.

    They can invest in all listed stocks, and even in unlisted stocks. They can invest in

    which ever sector they like, in whatever ratio they like.

    Equitylinked savings schemes (elss)

    Equitylinked savings schemes (ELSS) are diversified equity funds that additionally

    offer income tax benefits to individuals. ELSS is one of the main section 80c

    instruments, along with the more popular debt options like the PPF, NSC and

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    infrastructure bonds. In this Section 80c grouping. ELSS is unique. Being the only

    instrument to offer a total equity exposure.

    Sector Fund

    Sector funds invest in stocks from only one sector, or a handful of sectors. The

    objective is to capitalize on the story in the sectors, and offer investors a window to

    profit from such opportunities. Its a very narrow focus, because of which sector

    funds are considered the riskiest among all equity funds.

    MidCap Fund

    These are diversified funds that target companies on the fast growth trajectory. In

    the long run, share prices are driven by growth in a companys turnover and profits.

    Market players refer to them as mid-sized companies and midcap stocks with size

    in this context being benchmarked to a companys market value.

    So, while a typical large cap stock would have a market capitalization of over Rs

    1,000 crores, a mid-cap stock would have a market value of Rs 250-2,000 crores.

    DEBT FUNDS

    These Funds invest a major portion of their corpus in debt papers. Government

    authorities, private companies, banks and financial institutions are some of the major

    issuers of debt papers. By investing in debt instruments, these funds ensure low risk

    and provide stable income to the investors.

    Debt funds are further classified as

    1. Gilt FundsInvest their corpus in securities issued by Government, popularly known as

    GOI debt papers. These Funds carry zero Default risk but are associated with

    Interest Rate risk. These schemes are safer as they invest in papers backed by

    Government.

    E.g. PRUICICI Gilt Fund, IDBI-PRINCIPAL Government Securities Fund

    etc.

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    2. Income FundsIncome funds aim to maximize debt returns for the medium to longer term.

    Invest a major portion into various debt instruments such as bonds, corporate

    debentures and Government securities.

    3. Short Term Plans (STPs)Meant for investors with an investment horizon of 3-6 months. These funds

    primarily invest in short term papers like Certificate of Deposits (CDs) and

    Commercial Papers (CPs). Some portion of the corpus is also invested in

    corporate debentures.

    4. Liquid FundsAlso known as Money Market Schemes, These funds are meant to provide easy

    liquidity and preservation of capital. These schemes invest in short term

    instruments like Treasury Bills, inter-bank call money market etc. These funds

    are meant for short-term cash management of corporate houses and are meant for

    an investment horizon of 1day to 3 months. These schemes rank low on risk-

    return.

    Insurance Policy

    Prospective client or customers who wish to take any insurance policy has

    to contact a distributor/agent of NJ India Invest. Particular agent/distributor of

    NJ would be able to suggest you the appropriate policy from the plethora of

    insurance policies available.

    The normal procedure is to fill-up the required application form and submit it

    along with a cheque for the amount of 1st

    premium. Cheques and Demand

    Drafts are accepted. Payment by cash is not allowed. The agent/distributor of

    NJ India Invest would submit the application form with the cheque to the

    insurance company. The insurance company would issue a policy

    Statement with 2 to 3 working days from the date of procedure.

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    Real estate propertyProspective client or investors who wish to invest or purchase any real estate

    property have to contact a distributor/agent of real estate of NJ India Invest.

    Particular agent/distributor of NJ would be able to suggest you the appropriate

    residential/commercial/retail/plot from the plethora of property available.

    The normal procedure is the client or investor will personally visit the

    particular real estate property he desired to invest in along with his advisor or

    agent and NJ India Invests real estate unit manager. Then he will do normal

    procedure of filling forms registration and loan (if it is) and submit it along

    with a cheque for the amount of down payment of property.

    Cheques and Demand Drafts are accepted. Payment by cash is not allowed.

    The agent/distributor of NJ India Invest would submit the papers with the

    cheque to main developer or marketing manager of property.

    PMS (Portfolio Management System)NJ is having its own PMS (Portfolio Management System). PMS is the

    product in which NJ is fully responsible for the money of investors. NJ is

    performing the role of fund manager to manage the amount of PMS. This

    work is performed at the head office of the company. The minimum amount of

    the investment in NJ PMS is Rs 5, 25,000.

    Investor has to open DEMAT account to invest money in NJ PMS. The

    account opening procedure is performed by unit manager of PMS.

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    COMPETITORS OF NJ

    Anand Rathi

    Anand Rathi is one of the major competitors of NJ India Invest. The firm, founded in

    1994 by Mr. Anand Rathi, today its business is not only limited to national level but

    also an international presence through offices in Dubai and Bangkok.

    AR has the following product as a breadth of financial and advisory services

    including wealth management, investment banking, corporate advisory, brokerage &

    distribution of equities, commodities, mutual funds and insurance, structured products

    - all of which are supported by powerful research teams.

    Karvy

    The karvy group was formed in 1983 at Hyderabad, India, karvy ranks among the top

    player fields in almost all the fields it operates. Karvy computer share limited is

    Indias largest registrar and transfer agent with a client base of nearly 500 blue chips

    corporate, managing over 2 crores accounts, Karvy stock brokers limited. Karvy also

    works as distribution house of some AMCs.

    India Infoline

    The India Infoline group, comprising the holding company, India Infoline Limited

    and its wholly-owned subsidiaries, has the products as the entire financial services

    space with offerings ranging from Equity research, Equities and derivatives trading,

    Commodities trading Portfolio management services, Mutual Funds, Life Insurance,

    Fixed deposits, Gov. Bonds and other small savings instruments to loan products and

    investment banking.

    The company has a network of 758 business locations (branches and sub-brokers)

    spread across 346 cities and towns. It has more than 80,000 customers.

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    Bajaj capital

    The Bajaj Capital Group is one of Indias leading Investment Advisory and Financial

    Planning companies. Bajaj Capital is also SEBI-approved Category I Merchant

    Bankers.

    Products of Bajaj Capital as in the following way:

    Bajaj Capital offers personalized investment Advisory and Financial Planning

    services to individual investors, corporate houses, institutional investors, Non-

    Residents Indians (NRIs) and High Net worth Clients, among others. Bajaj Capital

    offers a wide range of investment products such as mutual funds, life and general

    insurance, bonds, post office schemes, etc. offered by public and private and

    government organizations.

    Bonanza

    Bonanza is a leading Financial Services & Brokerage House. It also distributes mutual

    funds of various AMCs.

    All Banks and Other Financial Institution

    In India many banks also distributes Mutual funds of various AMCs such as

    Karnataka bank distributes mutual funds of Franklin Templeton. The big name in

    banking sector as SBI- State of India also offers the Mutual fund. So its also the

    competitors of NJ.

    So these banks and other financial institutions are also major competitor of NJ India

    invest. Though these organizations are engaged in distribution of mutual funds but

    most of them have a different concept from NJ India invest they are selling Mutual

    funds directly to the investors whereas NJ India invest distributes Mutual funds of all

    the AMCs indirectly (through its channel partners) .

    So, these are the some competitor of NJ. And its a cut throat competition between

    them. And due to competition all the banks should to be ready with new techniques

    and with new ideas. And all the companies have to be innovative too. So due to

    competition NJ try hard to bring new and new ideas and try to make new innovation.

    And for this NJ has started Finlogic Department. This department is of technical

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    department and in this department they not only handle technical things but also make

    some innovation of new ideas.

    For Market Segment of NJ as-

    NJ mainly doing the Business to Business work. And NJ is not doing businesswith directly with the customer. They have the direct contact with the AMC

    companies and Financial Advisors only. And for this there is no need of

    having any market segment. So there is no market segment in NJ.

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    (B) Finance and Accounting:

    In NJ all the Financial and accounting are done at head office in Surat. In

    Surat, NJ maintain all the Financial and accounting records of all the branches

    in India. All the branches need not to make any accounts or any financial

    records.

    NJ allotting some amount of money to different branches according to their

    requirement. And all the details regarding this amount is maintained in the

    petty cash software in each branch. And in future also when any branch need

    some more money at that time branch manager can send their expense details

    by the same petty cash software and after verifying that details by head office

    at Surat, they send the money to the particular branch.

    (C)HR Section:In this section, include the total employee in different area in the NJ India

    invest. And its specify in the following way:

    NJ India Invest (P) LtdH.O Employee Data

    The key members of the management are:

    Mr. Neeraj Choksi Jt. Managing Director

    Mr. Jignesh Desai Jt. Managing Director

    Key Sales Team:

    Mr. Misbah Baxamusa National HeadMr. Naveen Rathod V.P. ( Sales )

    Mr. Kulbhusan Nandwani A.V.P. ( Marketing )

    Mr. Prashant Kakkad A.V.P. ( Sales )

    Key Executive Team:

    Mr. Shirish Patel Information Technology

    Mr. Abhishek Debey Business Process

    Mr. Vinayak Rajput Operations

    Mr. Dhaval Desai Human ResourceMr. Col. Dixit Administration

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    PEOPLE AND CULTURE

    People

    Enthusiasm, Enterprise, Education and Ethics are the four pillars at NJ . At NJ

    one can witness the vibrant energy, enthusiasm and the enterprising drive to excel

    flowing freely throughout the organisation. At NJ can also experience the creativity,

    one-to-one responsiveness, collaborative approach.

    At NJ people evolve to be more effective, efficient, and result oriented. Knowledge is

    inherent due to the education-centric approach and the experience in handling

    different clients groups across diverse product profiles.

    NJ understands that the people are the most important assets of the company and it is

    not the company that grows but the people. NJ hence undertakes rigorous training and

    educational activities for enhancing the entire team at NJ. NJ also believes in the

    Learning through Responsibility concept for its employees.

    For people at NJ success is not a new word, but is a regular stepping-stone to realising

    the one vision that everyone shares.

    Culture

    NJ believes in transforming the lives of our customers. it exist to create a difference

    a change towards a better life. The culture at NJ reflects this responsibility, this dream

    of transforming lives. And at NJ all are always excited and enthused in doing so.

    NJ believe in keeping You First, providing you with products and services thatmeet your stated and unstated needs. Client satisfaction and client service is the

    Mantra. This service oriented philosophy runs throughout the organization, from top

    to bottom.

    Employees are given ample freedom in their work. The objective is to keep an open,

    healthy environment with ample scope for enterprise, improvement, innovations and

    out-of-the box solutions

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    Their efforts are constantly engaged in improving our existing services, offering new

    and innovative solutions that go beyond expectations. This focus has made them one

    of the most respected and preferred service providers, especially in the mutual fund

    industry.

    HR Section also can be classified as

    Recruitment Training and Development

    1. RecruitmentCompany use many sources for the recruitment process. Like Naukri.com,

    job sites, consultancies, internal references, campus interviews etc. And from this

    they mainly use the campus interview and consultancies. And some time also use

    internal references.

    The recruitment process is as follows:

    Written test 1st round interview Presentation on job profile Final round interview

    The recruitment criteria in the company are as follows:

    Finance knowledge Product knowledge Subjective knowledge ( marketing, HR etc) Calculating speed Communication skills Presentation skills

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    2. Training & DevelopmentAfter selecting proper candidate NJ send him for training and at their training

    centre, surat where all new candidate are gather and NJ gave them training

    regarding company way of working , their product, their service, their motto,

    how can they efficient and effective, and lots more thing they teach to all

    candidates.

    The employees are getting induction training after recruitment. The other

    training are as follows:

    Product training:Employees are getting all products training in the company. For ex- NJ is

    dealing with different financial products like mutual funds, insurance, PMS etc.

    so employees are getting all these products descriptive knowledge in the

    company after recruitment.

    Process training:Employees are getting the process training in the company. For ex-

    employees is have to do job of back office work in the company. So he has to take

    training to know the process of his work.

    Up gradation training:There is no fixed time for this training. Company organizes this type of

    training yearly or six monthly.

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    Performance Appraisal at different level

    In NJ makes the Performance Appraisal of Branch Manager, Salesman,Operation Manager, etc. Based on their work like

    NJ measure the performance of Branch Manager based on the branchperformance as well as their business. Then the achievement of target by the

    branch. Then the branch customer and customer satisfaction or less complaint

    regarding any matter etc. Through this NJ measure that whether the branch

    manager is working good or not.

    Then for Operation Manager, NJ identifies the ratio of mistake in the data anddocument of customer and the mistake in the paper or other document. And

    also speed and with less mistake. And quick and good response to customer in

    the telephonic or other communication.

    So, these are the some measure and technique of NJ for identifying theperformance of employee in different branches.

    Promotion and Retention Policy

    NJ gives the promotion to the employee after evaluate the performance of the

    employee and in addition NJ also consider the behaviour of the employee and the

    relation with the colleague as well as with other staff and also his/her achievement of

    target in specified period of time. And after taking all the things into consideration NJ

    gives the promotion to the employee.

    Employee Welfare Measure

    In employee welfare, specially for the branch manager/ manager NJ gave chance to

    gave AMFI exam without any cost. All the cost incurred by NJ ( except travelling). At

    normally the fees of AMFI is about 1000 to 1500. But NJ makes it free.

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    SERVICES OF NJ

    To provide customerfocussed need-based valued service To provide reliable, accurate and timely information To optimise service/benefits at least justifiable cost To develop and grow the customer business To provide constructive after sales service To honour our service commitments.

    Understanding about the company as a trainee point of view:

    By getting training under the NJ India invest, we found that NJ is mainly doing

    Mutual Fund business. But within last 2 years company also include other business

    like Insurance, Fixed deposits, Bonds, Real Estate and PMS.

    Company is going well. But still company is not able to make popular their brand

    name. There are many people in the market who were not aware about NJ India

    invest.

    But still company is going so nicely and because of that company has about INR

    10,000 crore mutual fund assets. And the reason behind their success is deep

    knowledge of financial sector and because of good customer satisfaction.

    Movement of share price of the company (if listed)

    N J India Investment is not listed.

    Important growth drivers of the company

    N J India investment main growth driver is Mutual Funds

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    DECISION MAKING PROCESS IN THE COMPANY

    NJ is the decentralise company. In NJ all the employee can make gave any idea or

    suggestion to the company and also can make some decision. But on some decision

    he/she has to inform to the head office.

    In different branches, employee can make their decision but if there is some big

    problem then they have to inform to head office.

    NJ has a structure of decision making is like as follows: at NJ Anand:

    At NJ Anand, the decision making process is according to above mention format.

    Whenever there is need of some change in the company or any decision that was

    MANAGING DIRECTOR

    (Mr. NEERAJ CHOKSI,and Mr. JIGNESHDESAI)

    NATIONAL HEAD

    (Mr. MISBAH BAXAMUSA)

    VICE PRESIDENT

    (Mr. NAVEEN RATHOD)

    ZONAL MANAGER

    (Mr. PRASHANT KAKKAD)

    REGIONAL MANAGER

    (Mr. MANISH AMBANI)

    BRANCH MANAGER

    (Mr. Paresh Parmar)

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    taken by the top management then if flows from the Managing Director to Branch

    Manager via National Head, then Vice President, then Zonal Manager, then Regional

    Manger.

    NJ follows the Centralise decision making process so in the company all the decision

    are mainly taken by the top management .whenever any branch wants to take any

    decision they has to first inform to the head department and if they allow then only

    they can do any change.

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    DIVISION OF NJ BUSINESS

    NJ India Invest has two broad distinct divisions of business as follows

    NJ Fundz Network, started in 2003, is a dedicated channel for providing independent

    financial advisors or IFA's with a complete business platform for the strengthening

    and development of their advisory practice. NJ offers advisors under its network will

    all the products; NJ funds network is a unique, first time in India concept that offers

    such comprehensive business platform to independent financial advisors.

    NJ Fundz Network has been playing a pioneering role in India in providing

    independent advisors / advisory firms with integrated, comprehensive and practical

    business solutions for ensuring continuous growth & continuity of business. It

    provides the financial advisors and the institutions that serve them with insights,

    strategies and tools to help them significantly grow their businesses.

    Established as a distinct entity, NJ Wealth Advisors Pvt. Ltd. seeks to offer

    comprehensive financial planning and portfolio advisory services to premium clients.

    With NJ Wealth Advisors, NJ seeks to leverage the strong financial advisory and

    portfolio management skills gained in over a decade of experience in the industry. NJ

    Wealth Advisors offers its clients with quality, unbiased, need-based advisory

    services & investment solutions.

    This sporadic growth in terms of need of performers in financial advisory services has

    lead to the crunch of available performers. Though lots of youngsters are getting into

    financial advisory services, but the greatest challenge is of RIGHT SELLING, for

    which adequate Training is a prerequisite. Advisory function demands updated

    knowledge, backed up by honed skills to fetch effective business. Building long term

    relationship with clients depends upon possessing clear edge over others in the field.

    http://www.njgurukul.com/http://www.njwealthadvisors.com/http://www.njfundz.com/http://www.njfundz.com/
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    Hence continuous people development has an important role in building this

    fraternity.

    NJ Gurukuls main aim is to train their new as well as old employee with their system

    and make them perfect so that they can sale their product very well and also get the

    very good knowledge about companies product and their characteristics so that they

    can able to convince their customer. So NJ Gurukul makes the future of NJ and it also

    on the hand of gurukul who can make better employee and that employee will helpful

    to the NJ. So it can be says that NJ Gurukul perform the main task.

    Till date NJ Gurukul has undertaken over 1300 training programs covering over

    26,000 candidates in 55+ locations across India. A team of highly qualified and

    experienced facilitators or trainers numbering 90+ deliver the trainings in a pre-

    decided format to ensure quality standardized experience to every candidate.

    At NJ India Realty we understand the challenges in shaping reality from your realty

    aspirations. With our fully integrated end-to-end service model we offer solutions that

    would enable you to meet the challenges of development, fortify your own

    transformation and exploit the opportunities available in the Indian realty sector.

    At NJ India Realty we have made backward & forward integration of value-added

    services to the core-realty services which lie at the heart of the business. The services

    at NJ India Realty enable continual partnership right from idea to its reality,

    encompassing all functional & operational undertakings.

    NJ India Realty has a rich experience and a vast repertoire in project planning &

    execution in the realty domain. The strong processes and systems in place ensure the

    effective & timely execution of the projects. High-quality assurance forms the under-

    current in the entire value-chain of service delivery.

    NJ India Realty brings with it professional management, total quality consciousness,

    confidence and keenness to offer customers with high-quality development at

    attractive value propositions. At NJ India Realty we commit ourselves to the

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    continuous improvements, accessions in the value-chain and the best practices

    adopted by the industry.

    The team at NJ India Realty aims to not only fulfil but also exceed your desired value.

    With the vast experience & strong delivery mechanism, we at NJ India Realty ensure

    that you are successful in shaping reality from your realty aspirations.

    Technology has traditionally been NJ's key strength. Our offering on the

    technological front is unmatched, vibrant, and comprehensive in nature. Our focus &

    commitment on technology can be gauged from the fact that we have set-up distinct

    entity with a very strong, talented work-force for the sole purpose of providing the

    best to NJ in terms of technology and support. Finlogic Technologies (India) Pvt. Ltd.

    does all the development & support work in-house on a continuous basis. It has

    successfully developed & implemented a powerful support system for the mutual fund

    distribution business at NJ with a provision for integrating the same with other

    investment products as well as the financial accounting system.

    Finlogic Technologies India Pvt Ltd (previously Finlogic India) was started in 2000

    with a view to develop software applications to support the growing (financial

    services) distribution business. The company posses a strong domain knowledge in

    the investment distribution space , as the company was promoted by NJ India Invest

    Pvt Ltd, a leading investment distribution company.

    The objective of the company is to develop sophisticated technologies across various

    platforms to service the investment distribution companies & investment managementcompanies. Also it plans to supply the distributors & manufacturing companies with

    relevant data & content for the mutual fund industry & other relevant economic data.

    The company has competence on various technology platforms viz. JAVA, SqL

    Server, Oracle, VB , and may others , also it has a strong team for designing having

    competence on Adobe Photoshop, dream weaver Flash etc.

    http://www.finlogicindia.com/
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    RECOGNITION

    Some of the awards and recognitions that we have received in past...

    Year 2000For outstanding performance presented by chairman, Prudential Plc. At London

    Year 2002

    For Outstanding performance presented by Group chief Executive, Prudential Plc. At

    London

    Year 2003

    For Outstanding performance presented by Group chief Executive, Prudential Plc. At

    London

    Year 2004

    Among most valued business associates presented by HDFC Standard Life at

    Edinburgh, Scotland

    Year 2004

    For outstanding performance by Deputy CEO, Prudential Singapore at Malaysia

    Year 2006

    Award for mobilising the highest of SIPs at National Level by Fidelity Mutual Fund

    Plc at Mumbai

    Year 2006

    Award Vietnam

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    MY LEARNING FROM THE STUDY OF THE ORGANISATION

    After getting training in the NJ India Invest at Anand branch, i got number of

    information about the company like company is mainly doing the business of Mutual

    Fund, Insurance, PMS and Fixed Deposits and also Real Estate. At the time of

    starting the business NJ started with the Mutual Fund product and company get the

    success in it. And after that company introduce other product.

    Then NJ doing business to business work only. NJ is not directly in the contact with

    their client. And NJ is only attached with their partners. And because of that there is

    no need of any Marketing of their markets. Instead of that NJ has to organise some

    meetings and seminars of their partners and on that meeting NJ meet to their client

    and try to solve their problem and also explain them new strategy to convince to their

    clients and also if there is new service or product is launch by the company.

    Then about the Financial data of the company is mainly maintained by the head office

    at surat. And they allocate funds to different department according to their

    requirements

    And there is centralisation in the decision making process at NJ. It means company

    take all the decision in all the department. When any branch wants to take any big

    decision then they have to inform to the main department and if they allow then only

    they can make decision.

    After the training i understood that company is going well and able to expand their

    business. But the main reason behind their success is their service to their client

    means to provide the quality service to their clients. And for their employee, company

    gave some very good training and teach them about the market and their products. So

    by this they will be able to understand the market and their product very well.

    And NJ also have their own technical department as Finlogic. And this department

    doing some innovation and some new idea about their products. And also solve the

    technical problem in the company.

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    And from this finally, i got the idea that company is going so well. And NJ has a great

    future. And NJ also understands the market very well, so it will be the plus point for

    the company.

    And at last, BEST OF LUCK to NJ for their future success.

    and this table is for the customer and people who want to invest their money. And it

    shows that at high risk the return would also high and explain in which market the

    risk is high and in which market is low.

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    Part 2

    ProjectStudy

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    Topic: To identifythe Investment Habits of Individual in Anand city

    OBJECTIVES OF THE STUDY

    The main objective behind this research is to know the investment habits ofindividual in anand city

    To know the response of individual regarding investment. To know where people make the most investment in anand city To know which better option for investment as from which is the more return

    people earn.

    To study different financial product which is available for investment

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    SCOPE OF THE STUDY

    For this research there is a very wide scope for study because the topic name

    is Theinvestment habits of individual in anand city and this shows that for

    research whole anand city can be use. So it can be says that it s a very wide

    for this study. And it will also become resourceful for the study and more

    data can be gathered.

    For this research, i have covered whole anand city and in that i approach to

    all the big shops to small shops owner. Then to general public too. then i also

    approach to some good companies like Birla, ICICI, Sharekhan, LIC offices,

    Reliance, HDFC, etc. And i also approach some advocates and some teachers

    too. And also approach to general public, some farmer, accountant and other

    businessmen too.

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    RESEARCH METHODOLOGY

    RESEARCH PLAN

    RESEARCH TOPIC

    To study the investment habits of individual in anand city

    No. Research Methods Usage of Method

    1 Data Primary and Secondary

    2 Research Instrument Questionnaire

    3 Research Area Anand city

    4 Sample Unit All Individual

    5 Sample Size 120 respondents

    6 Sample Method Personal interview

    Data collection

    1. Primary data2. Secondary data:- Books, Internet, Magazines, NJ Performance watch, NJ

    funds watch.

    Primary data

    Primary data can be obtained through direct communication with respondents

    or through personal interaction or by personal interview. There are several

    method of collecting primary data through survey & descriptive research. but

    for this research I have used Questionnaire form for collecting primary data.

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    Secondary data

    Secondary data can be says as, the data has already collected and analyzed by

    someone else. There are various sources of secondary data and which are as

    follows

    Books

    Magazines

    Internet

    Newspapers

    Reports

    Projects

    NJ performance watch

    NJ Events watch

    DATA SOURCE

    For this research i had used the primary source for data collection regarding my topic

    investment habits of individual in anand city. And the survey was conducted at

    anand.

    RESEARCH APPROACH

    Survey approach had been under taken to know the Investment habits of individualin anand city

    RESEARCH INSTRUMENT

    Questionnaire was the main and important instrument of collecting data .

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    RESEARCH AREA

    For this research, i have covered all the area of anand city. Starting from Anand-

    Vidyanagar road, Ganesh Circle, Amul dairy road, sanket complex, New and old bus

    station, Gamdi vad, and all other area in anand.

    SAMPLING PLAN

    Sample unit:

    This research is to study the investment habits of individual. So there is fix for

    sample unit because for this research all the people or individual can be include in the

    survey. So its free to take anyone information.

    Sample size:

    Sample size for this research is about 120.

    Sampling method:

    In this research, i met personally to all the individual directly. But at some offices and

    some place the respondents was busy and at that time i took the appointment and

    according to appointment i approach them. But this happen to small number of

    people. While all other people are ready to gave their 5 minutes to me.

    Contact method

    The contact method is to approach them directly and personally and request them to

    gave 5 to 10 minutes for to fill up the questionnaire.

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    DATA ANALYSIS: (Analysis of Questionnaire or Analysis of

    different people perceptive about investment)

    Que. Age of respondents

    (A)21 to 30 years ( ) (B) 31 to 40 years ( )(C) 41 to 50 years ( ) (D) More than 50 years ( )

    No. Age No. Of Respondents

    A 21 to 30 years 87

    B 31 to 40 years 20

    C 41 to 50 years 10

    D More than 50 years 03

    120

    Interpretation: This pie chart explains that in this research about 73%

    respondents are between the ages of 21 to 30 years. Then about 17% are

    between 31 to 40 years. And about 8% are between the ages of 41 to 50

    years. And about 2% are more than 50 years.

    So this shows that the mainly respondents are young people. There are very

    less people who are interviewed. So here there will be the lack of

    experience respondents. So it might be happen that true information mightbe lacking.

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    21 to 30

    years

    31 to 40

    years

    41 to 50

    years

    More than

    50 years

    A B C D

    No. Of Respondents

    No. Of Respondents

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    Que. Gender

    No. Gender No. Of Respondents

    A Male 105

    B Female 15

    120

    Interpretation: In this research out of 120 respondents, 105 respondents are Male

    (88%) and remaining 15 are Female (12%). So the ration is 7:1.

    So this shows that there are mainly men respondents are there. Because by doing

    research regarding the topic, girls and woman are not ready to gave their name and

    phone no. Even they also says that how can we trust you for giving all our

    information? So they deny me for any information. And because of this i am able to

    interviewed only 15 respondents.

    105

    15

    0

    20

    40

    60

    80

    100

    120

    Male Female

    A B

    No. Of Respondents

    No. Of Respondents

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    Que. Occupation/ Business/ Service of respondents

    No. Occupation/Business No. of Respondents

    1 Service 63

    2 Business 15

    3 Accountant 04

    4 Student 27

    5 Teacher 05

    6 Farmer 04

    7 Advocate 02

    120

    Interpretation: In this research all 120 respondents are in different profession and

    have different business and different occupation. In that 63 respondents (53%) are

    doing job and service in different area.

    While 15 respondents are businessmen (13%),

    Then 4 are accountant(3%) , 27 students (23%) And 5 teacher (4%) ,

    And 4 farmers(3%) and 2 advocates(1%)So it can be say that the more respondents

    are those who doing job or service.

    63

    15

    4

    27

    5

    4

    2

    0 20 40 60 80

    Service

    Business

    Accountant

    Student

    Teacher

    Farmer

    Advocate

    1

    2

    3

    4

    5

    6

    7

    No. Of Respondents

    No. Of Respondents

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    Que. Are you interested in any investment?

    Yes ( ) No ( )

    If No, please specify why................................................

    No. Interested in

    investment or not

    No. Of Respondents

    1 Yes 104

    2 No 16

    120

    Interpretation: This graph explain that out of 120 respondents, 104 are interested in

    investment and 16 not interested in any investment

    And by asking why they are not interested in investment then they reply that due to

    security, then due to lack of knowledge about market, then due to no idea where to

    invest and which gave more returns, and due to financial problem.

    104

    160

    20

    40

    60

    80

    100

    120

    Yes No

    1 2

    No. Of Respondents

    No. Of Respondents

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    Que. Currently in which market has you makes an investment?

    (A)Equity ( ) (B) Debt ( )(C)Mutual Fund ( ) (D) Other ( )

    If other, please specify..........................................................

    No. Investment in Number Of Respondents

    1 Equity 48

    2 Debt 04

    3 Mutual Fund 11

    4 Gold 17

    5 Insurance 31

    6 Real estate 14

    7 Post 07

    8 No investment 12

    144

    Interpretation: This graph gave the information of all respondents as where they

    make their investment and in that about 48 respondents are make their investment in

    equity, mostly in share market.

    48

    411

    17

    31

    147

    12

    0

    10

    20

    30

    40

    50

    60

    E

    quity

    Debt

    MutualFund

    Gold

    Insu

    rance

    Reale

    state

    Post

    Noinvestment

    1 2 3 4 5 6 7 8

    Number Of Respondents

    Number Of Respondents

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    Then about 4 respondents who make their investment in debt,

    And 11 respondents in Mutual Fund, And 17 respondents in Gold, And 31

    respondents in Insurance, And 14 respondents in Real estate, And 07 respondents in

    Post, And 12 respondents are not interested in any investment.

    And this shows that more people are interested in Equity market. But now people are

    moving towards Gold and Real estate for more returns.

    This also shows that due to less risk and guaranteed returns people are more interested

    in insurance. Because by this they get more returns and also its less risky. So, from

    this research i found that people specially the people of more than 30 to 35 years are

    invested more in insurance.

    And as said earlier people also more interested to invest in land and building as Real

    estate. As people buy some land and building and keep it with him for some time and

    when the price of that land or building are more than invested capital and when the

    investor feel good then they sale it. So, from this research i also found that currently

    people are moving towards in Real estate sector.

    And the same case is with the gold and silver too. People are more invest their money

    in gold and silver.

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    Que. Are you satisfied with this investment?

    Yes ( ) No ( )

    No. Satisfied or Not Number of

    Respondents

    1 Yes 91

    2 No 17

    3 Not Applicable 12

    120

    Interpretation: In this research, i also ask the question to the respondents as are they

    satisfy with their current investment or not?

    Then in reply, out of 120 respondents i got 91 respondents (76%) who say that they

    are satisfy with their investment.

    And 17 respondents (14%) who were not satisfy with their investment due to less

    return and due to loss.

    And there are 12 respondents (10%) to whom this question is not applicable because

    they have not done any investment.

    91

    17 12

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Yes No Not Applicable

    1 2 3

    Number of Respondents

    Number of Respondents

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    Que. Are you aware about Mutual Fund?

    Yes ( ) No ( )

    No. Aware about Mutual

    Fund

    Number of Respondents

    1 Yes 94

    2 No 26

    120

    Interpretation: in the research, i also try to know as how many people are aware

    about some financial product like Mutual Fund. And regarding this I ask the question.

    And in response out of 120 respondents, 94 (78%) were aware about mutual fund very

    well.

    But still 26 (22%) respondents are there who still not aware about mutual fund.

    And from this I make the conclusion, although many advertisement or other

    promotional thing still major portion of the respondents are not aware about mutual

    fund and its surprising.

    94

    26

    0

    10

    20

    30

    40

    50

    60

    7080

    90

    100

    Yes No

    1 2

    Number of Respondents

    Number of Respondents

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    Que. Do you think that Mutual Fund advisory business is one of the highest

    income generating business among other investment?

    Yes ( ) No ( )

    No. Particular Number of Respondents1 Yes 19

    2 No 92

    3 No Idea 09

    Interpretation: Now, in the research i also try to know that as what people think

    about mutual fund business it good or not.

    And in response out of 120 respondents only 19 respondents (16%) who says that

    mutual fund business is highest income generating business.

    While 92 respondents (77%) who believe that mutual fund is not a highest income

    generating business.

    And 9 respondents (7%) have no idea about this because they have no knowledge

    about mutual fund as earlier explain.

    So majority of the respondents were agree that mutual fund business is not the highest

    income generating business. Because they believes that mutual fund is fully depends

    on share market so its risky. So it sometimes gave good return but it sometime gave

    losses too. so its not good

    Instead of that people believe that real estate will be more income generating business

    then mutual fund and there are also other businesses which are better than mutual

    fund business. But although there are also some people who believes that mutual fund

    is a highest income generating business.

    19

    92

    9

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Yes No No Idea

    1 2 3

    Number of Respondents

    Number of Respondents

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    Que. As per your knowledge, generally investors invest in which mutual fund

    product?

    (A)Equity ( ) (B) Debt ( )(C)Balance ( ) (D) Other ( )

    If other, please specify...........................................................

    No. Particular Number of Respondents

    1 Equity 60

    2 Debt 15

    3 Balance 31

    4 Other- Real estate, Guilt

    funds

    02

    5 NI 15

    Interpretation: In this research i also try to know that the investors who invest their

    money in different market and in that in which mutual fund product they invest.

    And in this reply, out of 120 respondents, 60 respondents invest in Equity, And then

    15 invest in Debt, And 31 respondents in Balance which is the ratio of Equity and

    debt as 65:35 respectively.

    And 2 respondents (1%) are in other and in that specially in Real estate, and Guilt

    funds, And 15 respondents (13%) have no idea about this.

    From this it can be says that majority of people are invest in equity market. they

    believe that it gave the highest return compared to others. and there were less people

    who invest in debt and balance and other. So it can be says that the people like theequity more for investment.

    60

    15

    31

    2

    15

    010

    20

    30

    40

    50

    60

    70

    Equity Debt Balance Other-

    Real

    estate,

    Guilt

    funds

    NI

    1 2 3 4 5

    Number of Respondents

    Number of Respondents

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    FINDINGS FROM THE RESEARCH:

    (A) Relation between age and investment

    No. Age Equity Debt Gold MF Ins. Real

    estate

    Post NI Total

    A 21 to

    30

    years

    42 00 09 06 15 09 03 08 92

    B 31 to

    40

    years

    04 02 05 03 06 04 00 02 26

    C 41 to50

    years

    02 02 01 02 07 01 03 00 18

    D More

    than

    50

    years

    00 00 02 00 03 00 01 02 08

    Total 48 04 17 11 31 14 07 12 144

    After the research, by making the comparison between the age and the

    investment. It means relation between the age and investment. And from

    that it can be says that the respondents between the age of 21 to 30 years,

    they mainly invest in equity market and they less likely to invest in debt

    market.

    So it can be says that young people invest in equity market.

    Then between the age of 31 to 40 years, they mainly invest in insurance.

    And they are not interested investment in Post.

    Then between the age t of 41 to 50 years, they mainly invest in insurance.

    And the respondents of more than 50 years invest in insurance and gold.

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    (B) Relation between Gender and investment

    Equity Debt Gold MF Ins. Real

    estate

    Post NI Total

    A Male 45 03 13 11 27 12 04 08 123

    B Female 03 01 04 00 04 02 03 04 21

    Total 48 04 17 11 31 14 07 12 144

    This table shows that regarding investment in any market, male makes the

    more investment then female.

    Male makes investment in all the market with more or less same in every

    market. but female makes more investment in Gold and insurance. But

    they dont make any investment mutual fund.

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    (C) Relation between income and investment

    Income

    (RS.)

    Equity Debt Gold MF Ins. Real

    estate

    Post NI Total

    A Less

    than

    5000

    11 00 01 00 05 02 00 04 23

    B 5000 to

    14999

    25 01 08 06 11 04 05 07 67

    C 15000

    to

    29999

    06 01 04 03 13 04 01 00 32

    D 30000

    or more

    06 02 04 02 02 04 01 01 22

    Total 48 04 17 11 31 14 07 12 144

    This table shows the relation between the income and the investment.

    And there is direct relation between income and investment.

    And it shows that with high income the investment will be high. But here

    the respondents whose income is more than 30000 pm although their

    investment is low compare to other income group people.

    And by asking the reason behind this then that respondents reply that they

    feel risk in the investment and it also not gave the good return. So instead

    of that to keep money safe with them.

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    (D) Relation between occupation/business and investment

    No. Occupation Equity Debt Gold MF Ins. Real

    estate

    Po

    St

    NI

    1 Service 22 01 09 05 17 03 04 03

    2 Business 08 02 03 03 04 07 00 00

    3 Accountant 00 01 01 00 00 00 01 01

    4 Student 17 00 01 03 03 04 00 07

    5 Teacher 01 00 01 00 02 00 01 00

    6 Farmer 00 00 02 00 03 00 01 01

    7 Advocate 00 00 00 00 02 00 00 00

    Total 48 04 17 11 31 14 07 12

    This table explain the relationship between occupation and the

    investment. As the investment of all individual is depends according to

    the occupation of the person. So its varies

    And different respondents with different occupation invest in different

    market. As mention above.

    So investment can be depends on occupation.

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    MY LEARNING FROM PROJECT WORK

    After doing the research regarding my topic and after completely analysis of

    questionnaire i came to know that people now are more concerned about investment.

    And today majority of people are more interested in investment and most of themmake huge amount of investment in different area.

    But in present situation majority of people are going to invest in Real estate and gold

    and silver. Most of people are buy this and keep it with them and sale them when the

    price is high. So by this people earn more money.

    And the people of more than 30 to 35 years of age are more interested in insurance.

    This people have the first choice for investment is insurance and in that specially LIC.

    Because in this investment there is security with high return and less risk.

    There are also majority of people who are more interested in equity market as share

    market. There are many people who make investment in share market and buying and

    selling different companies shares. And in this also there are chances of earning good

    return. But in share market there is more risk and no security. So, some people were

    avoiding to invest in share market.

    But according to market situation and people interest. Currently, Real estate and Gold

    and silver are the best for investment purpose. And it also gave more returns with less

    risk.

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    CONCLUSION

    Now, at last its the time to conclude the whole report and for this i start to end this

    report by saying thank you to all the people who directly or indirectly became helpful

    to me in doing the research, in giving the training, in guiding me, and in making this

    report.

    In conclusion, i want to say that in anand city people are from very good family and

    majority of people are strong in financial matter. And lots of people also want to

    invest their money where they get good returns with less risk but due to some

    incidents like Harshad Mehta scandal of share bazaar and also some new company

    who run away by taking people money, they dont want to invest new company and

    where they dont have trust.

    And in anand city people are invest their more money in Equity market and in Gold

    and Real estate.

    And for company point of view, NJ should have to try to decrease their fee for

    preparing employees and other people for the AMFI exam. Currently, they charge

    about 1000 Rs. For giving training for AMFI exam and if possible NJ should have to

    try to make it free to give training for prepare in AMFI exam. Because by this people

    are more attracted to become the partner of NJ. And this will helpful to company.

    And in last i want to say that, the summer internship training, and Research work is

    full of interesting and full with learning and experiencing too. And this training gave

    me more confidence and more knowledge about market and Financial products.

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    RECOMMENDATION AND SUGGESTION

    By getting the training and doing the research and by moving in the real market i

    understand number of things. And after this, not exactly but somewhat i am able to

    gave suggestion to the investor that currently the share market is not going well and

    its going on minus. So its not good to invest in share market. Because there is very

    less chance to earn more returns.

    Currently, the best option is that investor can buy Gold and Silver for some period of

    time. Because market says that it will gave more returns. Currently the price of Gold

    and Silver is about Rs.24000 and Rs.61000 respectively. And market says that in

    future it will reach upto Rs.30000 to Rs.70000 respectively.

    Then there is also good option for investment is to invest in Real estate. But this is to

    be for long period of time. Its better to buy some land or plot or to invest in building

    or house and once buy it and wait for some time and in future there price will

    definitely will grow up because all the people are moving toward the real estate and

    there are more customers for buying land and building. So there is the chance to earn

    more returns.

    But one thing is sure for all investor and in all investment, all the investors should

    have to invest for long period of time then only he or she can earn more returns.

    Then there is also another thing that investor should have to keep in mind that

    High Risk - High Return and

    Low Risk - Low Return

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    BIBLIOGRAPHY

    Book: UnderstandingMutual Funds by Sunita Abraham and Uma Shashikant

    www.njindiainvest.com

    www.njfundz.com

    www.moneycontrol.com

    www.amfiindia.com

    www.bseindia.com

    www.mutualfundsindia.com/schemewatch

    http://www.njindiainvest.com/http://www.njfundz.com/http://www.moneycontrol.com/http://www.amfiindia.com/http://www.bseindia.com/http://www.mutualfundsindia.com/schemewatchhttp://www.mutualfundsindia.com/schemewatchhttp://www.bseindia.com/http://www.amfiindia.com/http://www.moneycontrol.com/http://www.njfundz.com/http://www.njindiainvest.com/
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    ANNEXURE

    QUESTIONNAIRE

    TO STUDY THE INVESTMENT HABITS OF INDIVIDUAL IN ANAND

    CITY

    This research is part of our study and i Kartik Anjana pursuing Master of

    Business Administration (MBA) at Indukaka ippcowala Institute of

    Management (I2IM) Changa. So i use this information for my study purpose

    only and i assure you that i will not disclose your any information anywhere. So

    please support me by giving your valuable information and time.

    1. NAME: ........................................................................................2. ADDRESS: .................................................................................

    .................................................................................3. CONTACT NO.: ................................4. E-MAIL ADDRESS: ...........................5. AGE:

    (A)21 to 30 years ( ) (B) 31 to 40 years ( )(C) 41 to 50 years ( ) (D) More than 50 years ( )

    6. GENDER

    Male ( ) Female ( )

    7. OCCUPATION: ......................................................

    OR

    Which kind of Business you are doing? ....................

    8. INCOME (PER MONTH):

    (A) Less than 5000 ( ) (B) 5000 to 14999 ( )

    (C) 15000 to 29999 ( ) (D) 30000 or more ( )

    9. How many years of experience do you have in this business or work?

    (A) Less than 1 year ( ) (B) 1 year to 3 year ( )

    (C) 3 year to 5 year ( ) (D) More than 5 years ( )

    10. Are you interested in any investment?

    Yes ( ) No ( )

    If No, Please specify why.........................................................

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    11. Currently, in which market have you make an investment?

    (A) Equity ( ) (B) Debt ( )

    (C) Mutual Fund ( ) (D) Other ( )

    If other, please specify...................................................

    12. How much return you get from your investment? ................................

    13. Are you satisfied with this investment?

    Yes ( ) No ( )

    14. Are you aware about Mutual Fund?

    Yes ( ) No ( )

    15. Would you like to start Mutual Fund business?

    Yes ( ) No ( )

    16. Have you cleared AMFI exam?

    Yes ( ) No ( )

    17. Would you like to give AMFI exam?

    Yes ( ) No ( )

    18. Do you think that mutual fund advisory business is one of the highest

    Income generating business among other investment ?

    Yes ( ) No ( )

    19. As per knowledge, generally investors invest in which mutual fund

    Product ?

    (A) Equity ( ) (B) Debt ( )

    (C)Balance ( ) (D) Other ( )

    If other, please specify......................................

    20. What do you think about mutual fund provide more returns as compared

    to

    (A) PPF ( ) (B) Stock Market ( ) (C) Bond ( )

    (D) Post ( ) (E) FD ( ) (F) All of the above ( )

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    21. Any suggestion: ...................................................................................

    ..................................................................................

    ...................................................................................

    Date:.......................

    Signature: .......................