SUMMER TRAINING REPORT

ON

BRAND AWARENESS OF SCHABLONA (IN ARCHITECTS)

AT

SCHABLONA INDIA LIMITED

(2009-2011)

UNDER GUIDANCE OF

MR. DILIP CHANDWANI & MR. MANOJ DAVE

Submitted to:- Submitted by :-

MR. DILIP CHANDWANI KUMAR SHASHWAT

Dept. Of Business ManagementH.N.B. Garhwal Central University

Srinagar, Uttarakhand.

TABLE OF CONTENTS :-

I. DECLARATION

II. ACKNOWLEDGEMENT

III. PREFACE

CHAPTER-

1- INTRODUCTION(ABOUT THE ORGANIZATION)2- HISTORY OF CERAMIC TILES3- TOPIC OF THE ASSIGNMENT4- OBJECTIVE OF STUDY5- SCOPE OF STUDY6- AREA COVERED IN RESEARCH7- OUTPUT- FINDINGS OF RESEARCH INTERPRETATION OF DATA OTHER FINDINGS

7- CONCLUSION

DECLARATION

I, Kumar Shashwat student of MBA (3rd semester), hereby declare that the project report entitled topic BRAND AWARENESS OF SCHABLONA IN THE MARKET(ARCHITECT BASE) IN WEST DELHI at “SCHABLONA INDIA LIMITED” is a record of independent research work carried out by me under supervision of MR. DILIP CHANDWANI & MR. MANOJ DAVE. This project has not been previously submitted for award of any diploma, degree or any other similar title.

KUMAR SHASHWAT (Signature of candidate)

ACKNOWLEDGEMENT

The summer Internship at “SCHABLONA INDIA LIMITED” has been a quantum leap in terms of practical savvy, understanding of management concepts, sincerity, diligence, responsibility & above all self-confidence.

In particular, I would like to extend my heartfelt gratitudeto MR. DILIP CHANDWANI ( DEPUTY GENERAL MANAGER) without whose facilitation and cooperation this project would not have been so fulfilling.

I would like to take this opportunity to thank my project guide MR. MANOJ DAVE. For their guidance and for keeping me on the track through his expertise in the field of marketing.

KUMAR SHASHWAT

VISION AND MISSION OF SCHABLONA

VISION

To develop top of the mind brand recall perception amongst top channel partners. To develop best quality service and leverage capacity/infrastructure for profitable growth. To maintain status of best employer in the industry.

MISSION

To become market leader and trend setter through innovative product designs, thereby creating stakeholders drlight.

TOPIC OF THE ASSIGNMENT

My research topic is “ TO IDENTIFY THE BRAND AWARENESS OF SCHABLONA IN ARCHITECTS” and “TO COLLECT THE PERSONAL DETAILS AND DATA OF THE ARCHITECTS IN WEST DELHI”.

So, I have to collect the data of architects in West Delhi.And to ask them about their knowingness about SCHABLONA.

OBJECTIVE OF THE STUDY

To know about the market potential of designer tiles. To know about the personal details of architects. To make interpersonal relationship with architects through

collected data. To know the taste of market about designer tiles. To know the brand awareness of architects about Schablona. To know the interest level towards Schablona product.

SCOPE OF THE STUDY

To find opportunities and scope of designer tiles of Schablona tiles.

This research study is done at Schablona India Limited & hence the scope of study is wide towards the dealers of tiles, sanitary ware & designer tiles.

To know about brand awareness of Schablona among architects.

AREA COVERED IN STUDY

I have covered the area of West Delhi. The area covered under West Delhi are:-

Najafgarh Raja Garden Rajaouri Garden Uttamnagar Dwarka Janakpuri Motinagar Karampura Punjabi Bagh

OUTPUT

FINDINGS OF THE RESEARCH

Personal details and data of the architects are shown in a table in the next page:-

INTERPRETATION OF THE DATA-

Name of the architect. Address of the architect. Contact no. of the architect. Date of birth of architect. Their email id. Number of projects handling currently. Their awareness about Schablona.

OTHER FINDINGS

In collection of data, I have collected quantitative data. In result of which, some qualitative information is also collected. This qualitative information is also of much importance and use. This data is subjective in manner. Some important findings under my study are as follows:

Architects are confused between Somany and Schablona. Schablona is totally a new company. Some dealer know about

the highlighter and border of Schablona but not aware about the total range of Schablona.

Some architects do not know even about Schablona completely. Top brands in the area covered are Kajaria, Jonson, Bell,

Somany, Orient, etc. But in all these brands Kajaria is looking to capture a greater

market share.

CONCLUSION

In the survey, I have found that Schablona, being a new company, is not known to most of the architects. But most of them know about Somany. But inspite of less awareness of Schablona there is bright future of designer tiles in the market, so for SCHABLONA. But in this area I have found that Kajaria is a major competitor in the market of designer tiles.

There are other brands in the market & they are petty success because of their cheaper rate. So Schablona have to look into this.

Architects are curious to know about schablona &the difference between Somany and Schablona, which I have cleared.

THANKS