report pokemon go
TRANSCRIPT
Pokemon GO
Hype in Indonesia
2016
July 2016
2
Research Method : Online Research – NusaResearch Panel
Data Collecting Period : 25 July 2016 – 28 July 2016
Research Area : Nationwide - Indonesia
Respondent Criteria : Male and Female17+ years oldAll Social ClassThose who aware and play Pokemon GO on their smartphone
Sample Size : 324 samples
Research Design
1. Trainer Demography
4
n = 324
Male,
61.4 %
Female,
38.6 %
1. Trainer Demography
7.7%
23.5%
26.2%
17.6%
10.2%
11.4%
3.4%
17 - 19 years old
20 - 24 years old
25 - 29 years old
30 - 34 years old
35 - 39 years old
40- 49 years old
>50 years old
1.1 Gender 1.2 Age Group
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1. Trainer Demography
The others, 10.8% spread across indonesia
Medan and surrounding, 5.2%
Greater Jakarta, 42.0%
Bandung and surrounding, 9.6%
Semarang and surrounding, 5.6%
Yogyakarta and surrounding, 5.6%
Surabaya and surrounding, 13.3%
Bali and surrounding, 2.8%
Balikpapan and surrounding, 2.2%
Makassar and surrounding, 3.2%
n = 324
1.3 City
1.4 Smartphone Ownership
6
1. Trainer Demography
53%
38%
9%
49.7%
30.6%
3.7%
16.0%
1 - 5 games
6 - 10 games
11 - 15 games
More than 15 games
37.7%
9.9%
9.0%
8.0%
7.4%
6.8%
4.6%
4.0%
2.8%
5.2%
n = 324
1.6 Games Apps Installed
1.5 Smartphone Brand
2. Research Result
8
94.8%
Considering that Pokemon GO application still has not been officially released
in Indonesia, yet apparently almost half of Phone Gamer have already
installed Pokemon GO app on their smartphone.
52.5%
2. Research Result
People who installed games application on their smartphone are aware to Pokemon GO application
n = 651
2.1 Pokemon GO Awareness
People installed Pokemon Go on their smartphone
9
74.4% people knew Pokemon GO
from Social media.
2. Research Result
n = 651
2.2 Source of Information Pokemon GO
10
2. Research Result
n = 324
2.3 Overal Liking Pokemon GO
84.6% people like playing Pokemon GO
11
2. Research Result
Charmander, 44.4%
Bulbasaur, 25.0%
Squirtle, 21.6%
Pikachu, 2.2%
<10 Pokemon 25.9%
46.6%
12.0%
10 – 50 Pokemon
51 – 100 Pokemon
>101 Pokemon 15.5%
n = 324
2.4 First Pokemon Owned 2.5 Current Pokemon in Pocket
12
2. Research Result
36.1%37.7%
11.1%13.3%
1.9%
Less than level 5Level 5 - Level 10Level 11 - Level 20Level 21 - Level 30Above level 30
n = 324
2.6 Pokemon Trainer Level
There are 37.7% people at Level 5 – Level 10 with 15.7% people at Level 6.
13
2. Research Result
Mystic Team46.1%
Instinct Team27.5%
Valor Team26.3%
n = 324
2.7 Trainer Team
14
2. Research Result
n = 324
2.8 Favorite place to find Pokemon
House, 57.7%
Along the way, 54.6%
Park, 52.8%
Field, 46.6%
Shopping Mall, 37.0%
15
2. Research Result
n = 324
2.9 Transportation used to find Pokemon
Motorbike, 49.7%
Walk, 43.8%
Bicycle, 31.2%
Car, 18.2%
Online Ojek, 9.3%
Courtesy
Some pictures, illustrations and term used in this report are belonging to the companiesrelated to Pokemon or Pokemon Go.
“Pocket Monster” or “Pokemon” are registered trademark owned by Nintendo,Creatures.Inc, and GAME FREAK.Inc.
Pokemon Go is a game application developed by Nianctic.Inc
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PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’.Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentationsacross Indonesia.
FOR FURTHER INQUIRIES, PLEASE CONTACT:
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The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) ofthis survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website addresshttp://nusaresearch.com).