Snapshot of Digital India – August 2013

Snapshot ofDigital India

August 2013

Snapshot of Digital India – August 2013

31 million

30 million

29 million

30 million

30 million

934.09 million

890 million

892.02 million

861.66 million

867 million

Aug ‘12

Nov ‘12

Feb ‘13

Apr ‘13

Aug ‘13

Aug ‘12

Nov ‘12

Feb ‘13

Apr ‘13

Aug ‘13

Connectivity

LANDLINECONNECTIONS

MOBILECONNECTIONS

Snapshot of Digital India – August 2013

123 million

137 million

150 million

168 million

200 million

14.82 million

15.08 million

15 million

15 million

15.2 million

70 million

78.7 million

87.1 million

87 million

90 million

Aug ‘12

Nov ‘12

Feb ‘13

Apr ‘13

Aug ‘13

Aug ‘12

Nov ‘12

Feb ‘13

Apr ‘13

Aug ‘13

Aug ‘12

Nov ‘12

Feb ‘13

Apr ‘13

Aug ‘13

INTERNET CONNECTIONS

BROADBANDCONNECTIONS

INTERNET THROUGH MOBILE

Connectivity

Snapshot of Digital India – August 2013

75%

17.3%

3.2%2.9%

1.0%

0.6%

30.4%

13.1%

5.1%

4.7%4.2

42.4%

By Operating System

By Brand

Global Smartphone Market Shares

Others

Snapshot of Digital India – August 2013

90%

10%Others

32.7%

18.8%

10.9%

5.9%

5.9%

By Operating System

By Brand

Others

Indian Smartphone Market Shares

Snapshot of Digital India – August 2013

By

Op

erat

ing

Syst

em

By

Bra

nd

28.3%

67.0%

4.5%

0.2%

35.50%

23.50%

21.40%

3.60%

2.70%

1.70%1.50%

Global Tablet Market Shares

3.90%

2.30%

Others3.90%

White box

Snapshot of Digital India – August 2013

15.3%

12.3%

11.7%

88%

10%

1%

1%

60.7%Others

By

Op

erat

ing

Syst

em

By

Bra

nd

Indian Tablet Market Shares

Snapshot of Digital India – August 2013

Other Smartphone and Tablet Statistics

Snapshot of Digital India – August 2013

Snapshot of Digital India – August 2013

Social Mediausers in

India

114.8

33

20.12

54

20m

8.12

2.92

14.6million

million

million

million

million

million

million

million

Snapshot of Digital India – August 2013

Projection for Social Media in India

Snapshot of Digital India – August 2013

United States 57.16%

Turkey50.85

United Kingdom54.61%

Brazil43.31%

Mexico44.51%

India7.11%

France42.85%

Penetration Percentages of

Top 10 Countries

Philippines36.82%

Indonesia26.09%

Italy42.73%

Snapshot of Digital India – August 2013

Penetration Percentages of

Top 10 Countries

Indonesia44.20%

Saudi Arabia41.66%

Singapore34.74%

US34.48%

Russia33.41%

Australia28.53%

France26.40%

Malaysia23.57% Argentina

22.62%

Philippines 21.18%

Mexico16.16%

Thailand17.10%

Canada17.96%

Sweden19.20%

India19.41%

Snapshot of Digital India – August 2013

Penetration Percentages of

Top 10 Countries

United States26.68%

India 1.92%

Brazil 7.29%

UnitedKingdom21.50%

Canada24.75%

France9.39%

Italy9.44%

Spain11.11%

Mexico4.44%

Australia22.65%

Snapshot of Digital India – August 2013

There are approximately 20,000 elite twitter users

that make up .05% of the population and receive 50% of Twitter users’ attention

Of the Top 100 Fortune Global Companies, 77% have

Twitter accounts and 88% use Twitter to post company news and updates.

By 2015, India will have more Facebook (FB)

users than any other country on Earth.

Facebook’s global user base is predicted to

touch the 1.8 billion mark by 2017.

India now accounts for

9% of LinkedIn’s total user base.

1% of LinkedIn addicts are responsible

for 26% of all its traffic.

Interesting Social Media Statistics

Snapshot of Digital India – August 2013

Company Facebook Twitter LinkedIn Google + Pinterest YouTube SlideShare Tumblr

112,004 Likes 32,707 Followers

443,962 Followers and 193,793 Employees

5,166 Followers 2 Followers

699 Subscribers, 4,636 Views, 54 Videos

27 SlideShares and 17 Followers NA

339,471 Likes 41,290 Followers

340,066 Followers and 119,183 Employees

2,249 Followers 98 Followers

2,145 Subscribers, 214,258 Views, 275 Videos

281 Followers and 289 Shares

Regularly Updated Profile

666,888 Likes121,289 Followers

305,008 Followers and 102,750 Employees

1,469 Followers

375 Followers

694 Subscribers, 114,126 Views, 194 Videos NA

Profile with no updates

527,646 Likes128,327 Followers

190,554 Followers and 82,140 Employees

1,808 Followers 8 Followers

2,563 Subscribers, 2,758,449 Views, 175 Videos

290 Shares and 142 Followers NA

19,907 Likes 10,524 Followers

73,700 Followers and 30,127 Employees NA NA

167 Subscribers, 21,151 Views, 122 Videos

15 Shares and 12 Followers

Profile with no updates

Social Media Presence ofTop 5 IT Companies in India

Snapshot of Digital India – August 2013

Company Facebook Twitter LinkedIn Google + Pinterest YouTube SlideShare Tumblr

24,169 Likes 2,728 FollowersGroup with 47 Members 44 Followers NA

108 Subscribers, 22,165 Views, 39 Videos

16 Shares and 7 Followers NA

112,004 Likes 32,707 Followers

443,962 Followers and 193,793 Employees

5,166 Followers 2 Followers

699 Subscribers, 4,636 Views, 54 Videos

27 SlideShares and 17 Followers NA

4,763 Likes 773 Followers NA 33 Followers NA NA

58 Shares and 2 Followers NA

Group with 1,013 Members 945 Followers

40,659 Followers and 12,321 Employees

Group with 10 Members

375 Followers

22 Subscribers, 15,375 Views, 5 Videos NA NA

19,497 Likes 566 Followers

7,952 Followers and 4,373 Employees 133 Followers NA

0 Subscribers, 308 Views, 9 Videos NA

Profile with no updates

Social Media Presence ofTop 5 BPO Companies in India

Snapshot of Digital India – August 2013

Sales via social commerce are expected to reach $30 billion within 5 years.

45% of social media users are at least “somewhat” comfortable providing credit card details throughsocial media channels.

Men between the age group of 18-34 years, as compared to others, are more comfortable providing credit card details on social media.

20% social media users would purchase products from the social media sites of brands.

34% social media users would share information about a purchase on a social media site.

74% social media users would not use an alternativecurrency (ex: Facebook credits) to makea purchase on a social media site.

Only around 17% of Facebook pages feature products,and only 4% enable check-out (complete purchase) within the Facebook page.

Social Commerce (Global)

Snapshot of Digital India – August 2013

The average Indian, with internet connectivity, spends 9.7 hours a week on social networking.

In India, brands leverage social media to target young consumers, who are internet savvy.

Facebook and Twitter are the most preferred networks for social commerce.

The social commerce market in India is predicted to grow at a CAGR of 37.59 percent over theperiod from 2012-2016.

72% of India’s active internet users access social media.

Social media networking is second only to checking email, when it comes to online activities.

Social Commerce (India)

Snapshot of Digital India – August 2013

Smartphone-based retail sales are set to touch $12 billion, 5% of total e-commerce sales, in 2013.

While the m-commerce penetration rate is set to double by 2017, m-commerce in is still a tiny portion ofe-commerce—and, consequently, a minuscule share of overall retail sales.

Of the $24.66 billion in mobile sales in 2012, $13.86 billion, or 56.2%, came from tablets; $9.86 billion, or 40.0%, came from smartphones; and $0.94 billion, or 3.8%, came from other mobile devices.

M-commerce sales in the USA are predicted to rise by 55.7% and touch $38.40 billion in 2013.

Retail sales on smartphones and tablets will represent 15% of e-commerce sales in 2013, 18% in 2014, 21% in 2015 and 24% in 2016.

Mobile Commerce (Global)

Snapshot of Digital India – August 2013

45% of Indians online use only their mobile to access the Internet. This is expected to increase to 60% over the next three years.

65 per cent of 4000 respondents in 10 countries including India and China are using their mobile devices for shopping.

56% and 51% respondents respectively, think debit cards and credit cards are safe to use while making online payments.

49% respondents believe in the security of in-store mobile payments.

68% have downloaded their banks' apps on their mobile devices.

Mobile Commerce (India)

Snapshot of Digital India – August 2013

Near Field CommunicationA couple of years ago, CitiBank introduced a field trial with the Nokia 6212 Classic phone in Bangalore. Called 'Citi Tap and Pay', Citibank MasterCard Credit cardholders were given the option of buying the Nokia device which would come preloaded with the application that allowed them to make payments while receiving promotional offers and discounts.

In Hyderabad, Megasoft Ltd's subsidiary XIUS announced an agreement with Tata DOCOMO where the latter would test XIUS' Mobile Touch Transaction (MTT) solutions to enable subscribers to execute anytime, anywhere recharge, bill pay and download other VAS services.

Indian online fashion and lifestyle shopping portal Yebhi.com has launched thirty virtual stores inside cafés across Delhi and Bangalore, using both NFC tags and QR codes. Customers who make a purchase through the virtual store receive an instant discount of 200 rupees.

Snapshot of Digital India – August 2013

Chennai Metro Rail Limited (CMRL) plans to include an NFC ticketing option when its service launches in 2015.

Madhya Pradesh Tourism Development Corporation is set to use NFC and QR codes to provide tourists with information at heritage centres. By tapping a tag or scanning a code at the popular Khajuraho and Orchhatourist destinations, visitors who download the mobile app will be able to access detailed information, videos and pictures on their mobile phone in Hindi, English, Japanese, French and Mandarin.

Near Field Communication

Snapshot of Digital India – August 2013

Mobile Browser Market Shares - India

Google Chrome is the most widely used browser

(46.6%)

Mozilla Firefoxcomes second

(31.33%)

Internet Explorerin the third position

(16.83%)

Opera

UC Browser

Nokia

Snapshot of Digital India – August 2013

Whatsapp - 200+ million users

WeChat – 300+ million users

BBM – 60 million users

Viber – 50 million users

Mobile Messenger User Base

Snapshot of Digital India – August 2013

Case Studies

Snapshot of Digital India – August 2013

Lattice Engines partnered with a research firm to create a study showing the impact big data has on sales.

A robust mix of content marketing tactics were used to promote the report including: ebook, blog posts, guest articles, video interviews, Slideshare and an infographic.

The report was downloaded 500 times, covered by 15 blogs and industry media sites and 1,500 views of the ebook.

Snapshot of Digital India – August 2013

Optum created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership.

The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

The successful campaign earned a 23.5 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, & 28% increase in blog followers.

A $52 million in contract value of new business was achieved with less than $ 1million invested.

Snapshot of Digital India – August 2013

Demandbase created an education campaign designed to help B2B marketers make the right content technology investment.

They promoted it using a white paper, infographic, webinar, SlideShare and a live presentation to spotlight tools that can maximize the power of content.

The results of the campaign included 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.

Snapshot of Digital India – August 2013

Network provider CISCO might not be an obvious candidate for attracting a massive following on YouTube, but it’s channel has more than 33,000 subscribers and almost 5 million video views. Part of its success is attributable to the sheer amount of content it uploads, with several videos coming online each day.

There is a wide range of content, including Q&As, products demos and presentations from events. It thus becomes a useful resource for customers, as well as a sales tool; which in turns helps to attract more viewers.

Cisco also uses other social channels, such as its blog and Facebook, to promote its thought leadership articles.

The aim is to engage and educate corporate audiences across a range of issues, drive buzz and gain SEO visibility in the process.

Snapshot of Digital India – August 2013

A few years ago, American Express launched Open Forum, a site that aims to give advice to small business owners.

The site is frequently updated with new content, including blog posts and videos, but the jewel in the crown is probably the ‘Idea Hub’. The hub is a forum that allows members to network and share ideas with each other and industry experts.

Open Forum now attracts more than 1 million unique visitors per month and has more than 18,000 members. Interestingly, social media is currently the most popular topic on the site.

Open Forum is also supported through other social media channels, with its Facebook page attracting more than 300,000 fans.

Snapshot of Digital India – August 2013

Tipp-Ex used a branded YouTube channel to create an interactive campaign where viewers could re-write the story onscreen.

In the video called ‘Hunter Shoots a Bear,’ the hunter in question has second thoughts and asks users to come up with a different verb to replace ‘Shoots’. The video then shows a new ending depending on what the viewer types into the box.

Tipp-Ex achieved great success with the campaign – within 100 days the video had been viewed more than 35m times with an average brand exposure of five minutes. The clip has also been shared more than 380,000 times on Facebook and Twitter

The brand also achieved a sales uplift of 30% in Europe, though it’s unlikely that this is entirely attributable

This is an interesting example of how humour can be used to gain exposure for an online ad campaign.

Snapshot of Digital India – August 2013

In order to meet their marketing objective of promoting the Capgeminibrand on social media and recruitment objective of connecting with a relevant, specifically-skilled section of potential employees, Capgemini India launched the ‘Tech Challenge’

It was a one-of-a-kind gamification of the tech environment and comprised of 4 technology specific challenges, each with 4 progressively difficult and unique levels. Participants could take the challenge, print their certificates, share their scores and certificates on their social network and challenge their friends.

This challenge resulted into 50,000 app downloads and 5,000,000 referrals in just a month; and also provided a very rich database of potential employees including their technical abilities and experience levels.

Snapshot of Digital India – August 2013

Olympic Gold Quest, an NGO that aimed to help India win more Gold

medals at the Olympics, had a minimal social presence on their official

page. A low awareness among the supporter base and very few supporters

contributing financially were the challenges that needed to be addressed.

Built and managed a presence of 16 Indian Olympians including Saina

Nehwal, Mary Kom, Gagan Narang and Vijay Kumar; as well as the

corporate presence.

Using contests, engaging posts, persuasive and targeted contribution

campaigns, well-timed communication, and a regular monitoring of what

resonated with the audience; Olympic Gold Quest achieved great success

with their campaign.

An 8000% increase in the online fan base, 12+ million impressions,

contributions to the tune of 4.1 million, and a 1,100,000+ strong community

of sports enthusiasts who are willing to do their bit; are some of the results

of the campaign.

Snapshot of Digital India – August 2013

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Snapshot of Digital India – August 2013

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tablet-shipments-217411021.html• http://bgr.com/2013/07/25/ipad-market-share-q2-2013-apple-tablets/• http://www.indiadigitalreview.com/news/datawind-leads-indian-tablet-market-q1-2013• http://articles.economictimes.indiatimes.com/2013-03-22/news/37936907_1_tablet-market-affordable-tablets-tablet-computers• http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html• http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html• http://www.businessweek.com/articles/2012-05-31/the-future-of-facebook-is-in-india• http://technology.inquirer.net/18188/facts-and-figures-about-facebook-2• http://www.dazeinfo.com/2012/02/09/india-on-facebook-facebook-india-facts-figures-brands-and-stats-infographic/• http://www.pluggd.in/facebook-india-stats-2012-297/• http://www.thehindubusinessline.com/industry-and-economy/info-tech/number-of-facebook-users-in-india-rises-to-65-m/article4009275.ece• http://www.medianama.com/2013/02/223-facebook-71-million-india-users-2012/• http://www.medianama.com/2013/05/223-facebook-india-78-million-users/• http://www.myitechworld.com/2013/05/Top-10-Facebook-Pages-in-India-April-2013-Report.html• http://www.medianama.com/2013/05/223-linkedin-india-20m-users/• http://www.globalrecruitingroundtable.com/2013/01/22/linkedin-facts-figures-2013/#.UftfD5JHJhI• http://www.linkedin.com/answers/using-linkedIn/ULI/1025147-189411970• http://www.mydigitalfc.com/knowledge/linkedin-garners-17m-users-india-mulls-payment-options-760• http://www.linkedin.com/200million• http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html• http://simplify360.com/blog/digital-marketing-in-india-2013/

Sources

Snapshot of Digital India – August 2013

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Snapshot of Digital India – August 2013

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flourish-8671432.html• http://techcrunch.com/2012/02/13/vibergrowth-50-million-users-150-million-calls-and-nearly-a-billion-text-messages-per-month/• http://vineeth.in/tag/google/• http://www.medianama.com/2013/02/223-statcounter-report-indias-most-popular-mobile-vendors-mobile-os-browser/• http://thenextweb.com/asia/2013/06/25/nokia-and-blackberrys-market-share-in-india-dives-as-domestic-rivals-see-tenfold-annual-growth/• http://www.littleindia.com/business/15513-mobile%E2%80%99s-dramatic-growth-in-india-spurs-a-new-era-of-e-commerce.html

Sources

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Snapshot of Digital India – August 2013

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