report strategic planning for start ups · gaurav saxena (assistant professor, gsfc-u) ......

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REPORT Of

Training Program on “STRATEGIC PLANNING FOR START-UPS”

JUNE 15, 2019 VENUE: ENTREPRENEURSHIP DEVELOPMENT CENTRE, BESIDES LIBRARY, SOS BUILDING, GSFC-U

Prepared By : Team - Entrepreneurship Development Centre, GSFC-U

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Table of Contents PREAMBLE ....................................................................................................................................... 3

OBJECTIVES ..................................................................................................................................... 4

PROGRAM OUTLINE ......................................................................................................................... 4

HIGHLIGHTS OF THE DISCUSSION.................................................................................................... 4 SPEAKERS PROFILE ......................................................................................................................... 8

PROGRAM PARTICIPATION ............................................................................................................. 9

FEEDBACK SUMMARY .....................................................................................................................10

Demographics of the Participants ............................................................................................... 12 KEY LEANINGS REPORTED BY THE PARTICIPANTS ........................................................................12

PHOTO GALLERY ............................................................................................................................13 ANNEXURE – I: LIST OF PARTICIPANTS ..........................................................................................19

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Preamble There are many things to think about when you are starting a business. For example, will it be a brick and mortar business, or internet based? Will you have employees right away, or hire later? Obviously, these are just a couple of examples of the kinds of decisions you will have to make when you start a business. There are lots more, and some you may not even consider until some unforeseen event forces you to. But one thing some people believe should not be addressed until later on, after your business is established, is a strategic plan. Be that as it may, there could be reasons why your startup needs a strategic plan sooner rather than later. What is a Strategic Plan? ü One reason why your startup needs a strategic plan is because it can help your

business by giving it direction. ü Having a strategic plan allows you to know what actions take priority and where

to concentrate resources. ü Creating a strategic plan enables other staff and business partners, if any, to

know what the goals are and work with you toward reaching them. In addition, as the world changes around you, a strategic plan helps you make changes to your startup to meet new needs and expectations.

ü The people in an organization who create the strategic plan are usually senior

management such as a board of directors or the owner. However, strategists may be hired to help a company create their strategic plan.

ü There are generally four steps to a strategic plan. They are analysis, strategy

formulation, strategy implementation, and evaluation and management.

Without a strategic plan, one may miss out on opportunities, stunt their growth and limit the success. In order to address all above issues, Entrepreneurship Development Centre, GSFC-U organized a training program on “Strategic Planning for Start-ups” as on June 15, 2019 (Saturday) between 9.30 a.m. to 13.00 p.m., GSFC University.

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Objectives ü Providing advice in establishing long-term goals ü Providing input on the critical strategic issues and the proposed strategic direction ü Making the young entrepreneurs aware about the tools that can be used to create entry

barriers for other players and thus create an uncontested market place & make the competition irrelevant

ü “If you want to get everyone in the company on the same page, then you need to literally get everything on one page” – our objective is to help start-ups in preparing one page business plan which we called as “Business Canvas Model”

Program Outline

Sr. No. Time Details Speaker

1 09.30 to

10:00 Hours

Registration -

2

10:00 to 11:00 Hours

Me Too, Me Better, Me Only – Blue Ocean Strategy for your

Start-ups

Mr. Nishant Parikh (Chief of Certification

Programs, GSFC-U)

3

11:00 to

11:30 Hours

Successful Startup Stories Ms. Shefali Pillai (Consultant-BBA, GSFC-U)

4

11:35 to

13:00 Hours

Business Canvas Model Gaurav Saxena (Assistant Professor, GSFC-U)

Highlights of the Discussion First Session: Me Too, Me Better, Me Only – Blue Ocean Strategy for your Start-ups Speaker: Nishant Parikh The following points were discussed: ü Creating uncontested market place & make the competition irrelevant ü Examining a wide range of strategic moves across a host of industries

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The difference between Red Ocean & Blue Ocean Strategy was discussed during his talk:

Following Four Action Canvas was discussed with participants:

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Summary on Importance of the Strategic Plan Of course, there are several reasons why your startup needs a strategic plan. The following are few of them: 1. Direction As mentioned above, a strategic plan gives your business direction. Without a clear path of where you are going it can make certain business decisions harder to make. Conversely, once you have a plan you are able to take action more easily. 2. Focus When your startup grows, as I’m sure you hope it will, it can be easy to lose focus. Once your business has lost sight of its reason for being it can be hard to gain it back. 3. Funding Funding is another reason why your startup needs a strategic plan. If you hope to get outside funding for your business, having a strategic plan is crucial. You can be certain other investors will ask for it before investing in your dream. 4. Success In order to make your startup successful you need a strategic plan. There will be many distractions and questions to answer as you begin your business. While each question or challenge is important, they can push your business further away from its original intent. Refocusing is not easy without having a clear notion of what you are trying to accomplish. Every business decision you make should be decided based on whether or not it helps or hinders your startup’s ability to meet its strategic plan. 5. Motivation All actions your startup makes will be fueled by the strategic plan or mission of your company. In addition, every staff member can be motivated to work harder for you if they have clear direction on what the purpose is. If you wish to encourage others to work hard for you, create a strategic plan and give them something to work for other than a paycheck. After all, they could get a paycheck working somewhere else. But believing in the same vision as you do, on the other hand, is priceless. As you can clearly see, there are lots of reasons why your startup needs a strategic plan. Create yours right away and get on the right path toward success.

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For more information, following book was suggested:

Second Session: Business Model Canvas Speaker: Gaurav Saxena The 9-building blocks of the business model canvas was explained by the speaker and the participants were asked to prepare their own canvas considering 3- types of businesses in mind: (1) Product, (2) Services, (3) Mix of Both: Products & Services

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SPEAKERS PROFILE

• Educational Qualification: • M. Tech Systems & Control, IIT

Bombay• B.E. in Instrumentation & Control • Position: Chief Certification Program,

Management Development Centre• Affiliation: GSFC-University

• Contact: +91 982554997• E-mail:

[email protected]

Mr. Nishant Parikh

• Educational Qualification: • M. Tech (Chemical Engineering),

SVNIT, Surat• B.Tech (Chemical Engineering), Sardar

Patel University, Vallabh Vidyanagar • Position: Assistant Professor• Affiliation: GSFC University• Contact: +91 8849652305• E-mail:

[email protected]

Mr. Gaurav Saxena

• Educational Qualification: • A Management Professional

Specialized in HR• Position: BBA-Consultant

• Affiliation: GSFC University• Contact: 9106556397• E-mail:

[email protected]

Ms. Shafali Pillai

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Program Participation

Number of online registration received - 47

• Turn-out from the online registered participants - 14

Number of on-the-spot registraton - 11

• Number of attendees from teaching & non-teaching staff - 15

Total number registered participants - 40

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Feedback Summary To further strengthen the training program, participants were asked to give feedback. The feedback form was uploaded on the Google form and sent to 40 attendees amongst which 16 responses have been received. Did this workshop meet your expectations?

According to you, up to what extent, the speaker justified his/her title of the talk during the training program?

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Rate the usefulness of the topic taught by the speaker

How do you rate the presentation skills and knowledge of the speaker?

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Demographics of the Participants

Key Leanings Reported by the Participants

Meaning of Start-up

How to chart-out a business plan

How to remain motivated

Blue & Red Ocean Strategies

How to create monopoly in the

business

Importance of Team Work

Preparation of Business Canvas

Model & its importance

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Photo Gallery

Talk on “Blue Ocean Strategies for your Start-ups” by Mr. Nishant Parikh

Action Learning on

“Business Canvas Model”

by Mr. Gaurav Saxena

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Inspiring Start-ups Stories Narrated by Ms. Shefali Pillai

40 participants participated in the program

(It was a good mix of Entrepreneurs, Incubation staff of other colleges, Participants from Parul University, ITM University, students and faculties of GSFC-U.)

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There was a quiz planned on Entrepreneurship in which the questions were being asked to the participants and they were rewarded with gifts:

Ms. Ankita Patel giving prize to the quiz winner

Ms. Aparajita Jha giving prize to the quiz winner

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Mr. Manohar Lal from ITM University prepared a nice business model canvas & he was very happy to showcase his work

Two active entrepreneurs prepared their canvas model

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Business Model Canvas Prepared by Participant

Mr. Manohar Lal is explaining his Business Model Canvas to other co-participants

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GALLLERY AT A GLANCE

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Annexure – I: List of Participants

Strategic Planning for Start Ups Date: June 15, 2019

Participants List

Sr.No Name Email Contact Number

Gender Organization

1 Arbaaz Clipwala [email protected] 7600001250 Male 360-DANCE FITNESS STUDIO

2 Jay Thakkar 9662192577 BANGA CLASSES

3 Rupal agarwal [email protected] 7023257257 Female BANGA CLASSES

4 Om Modi [email protected] 7359485608 Male CAREER LAUNCER

5 Keyur Patel [email protected] 9601005285 Male EX-GSFCU

6 Aakash Valera [email protected] 9586888469 Male EX-GSFCU

7 BK Kapadia [email protected] 9979853406 Male GSFC LTD

8 S D Jambekar [email protected] 9725627774 Male GSFC LTD

9 MM Tare [email protected] 9979853445 Male GSFC LTD

10 Anushri Bhatt [email protected] 7435916749 Female GSFCU

11 Ashok S Chaudhary [email protected]

9824787606 Male GSFCU

12 Dr. Deepika Gupta [email protected] 8652440524 Female GSFCU

13 Jayrajsinh Parmar [email protected] 7048252363 Male GSFCU

15 Vaibhav kapoor [email protected] 7043934386 Male GSFCU

16 Smit R. Ardeshna [email protected] +91 8732922869

Male GSFCU

18 Payal Panchal [email protected] 957454989 female GSFCU

19 A.srikrishnan [email protected] 9112484217 male GSFCU

20 Dr. Dharshan Desai [email protected] 8758629705 Male GSFCU

21 Dr.Poonam Sharma [email protected]

9408768499 Female GSFCU

22 Dr.saroj Shekhawat [email protected]


23 Dr.Ankit Sudhir [email protected] 9998474361 Male GSFCU

24 Anita Gurnani [email protected] 9772609458 Female GSFCU

25 Aakash Bhavsar [email protected] 9924242300 Male GSFCU

26 Ashalesha Chavan [email protected]


27 Hiral Patel [email protected] 992500602 Female GSFCU

28 Dr.Vaishali Shah [email protected] 9879438117 Female GSFCU

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29 Mikita Thakur [email protected] 7567170706 Male GSFCU

30 Dr.Ghanshyam Tejani

[email protected]

9824899801 Male GSFCU

31 Dr. Prashant Amin prashant.amin @gsfcuniversity.ac.in 997805847 Male GSFCU

32 Manohar Lal [email protected] 9737911185 Male ITM UNIVERSITY

33 Yash Bhansali [email protected] 9173247888 Male GSFCU

34 Riddhi Bagha [email protected] 9998216763 Female Parul University

35 Priyanka Bhat [email protected] 9682618815 Male Parul University

36 Rahul Pareek [email protected] 8849425032 Male Parul University

37 Ishanahmed Pathan [email protected] 8238218143 Male Parul University

38 Ajay Barot [email protected] 9998962084 Male Parul University

39 Vivek Patel [email protected] 9426428042 Male Parul University

40 Akash Shah [email protected] 9173515920 Male CAREER LAUNCER

report strategic planning for start ups · gaurav saxena (assistant professor, gsfc-u) ......

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