report to the community 2018 - amazon web...

PUBLIC MEDIA CONNECTReport to the Community 2018

TM

Regional Vision. Local Service.

Welcome to our 2018 Report to the Community. As we write, CET and ThinkTV are entering the 10th year of their innovative regional partnership and the formation of Public Media Connect, Inc., dedicated to serving the greater Cincinnati and Dayton communities.

Public Media Connect’s mission is to strengthen the communities we serve through programs that inspire and inform, educate and engage, fostering citizenship and culture, the joy of learning and the power of diverse perspectives.

This year your public media stations offered access to award-winning national and local programming and to educational services reaching the more than 3.5 million people of our region. During the past year, CET and ThinkTV were watched in almost 90% of all television households and our educational resources reached learners of all ages – and the schools and teachers that serve them.

We are, after all, your local public and educational television stations. In addition to an extensive multichannel programming service featuring the arts and culture, science and nature, documentaries and public affairs, we continue our commitment to creating local programming that captures the stories and life of the Cincinnati and Dayton communities. This year, our ongoing series, Our Ohio, The Art Show, and SHOWCASE with Barbara Kellar were complemented by the production of a number of special broadcasts, a variety of educational resources and other on-air and non-broadcast initiatives. Our productions and staff were nominated for 15 Regional Emmy Awards and brought 8 home to our stations.

In education, we have worked with partners to continue our commitment to the national American Graduate initiative and launched an innovative STEM online collection of learning and career resources. We reached more pre-schoolers and their teachers than ever before with broadcast, online and on-site programs. As SOITA (Southwestern Ohio Instructional Technology Association) became a part of Public Media Connect, it continues to provide unique professional development opportunities for public and parochial schools across 21 counties.

Recent national studies confirm that public television and stations like CET and ThinkTV, are the most trusted media in the nation: the fairest network for news and public affairs, the safest on-air and online destination for our children, and the most valued source of educational resources for schools and teachers.

Above all, we are accountable to you. None of our services to the community would be possible without the generous network of individuals, foundations, businesses, and organizations that have partnered with us to fund, produce and deliver these regional initiatives, programs, and educational resources.

This 2018 Report to the Community can only highlight some of the story of the past year. You, in fact, have made CET and ThinkTV the most widely used non-profit service in your homes and throughout our region. Thank you.

Stephen Black David FogartyChair, Board of Trustees President & C.E.O.


To Our Viewers, Members, Partners and Supporters:

Stephen BlackChair, Board of Trustees

David FogartyPresident & C.E.O.

PMC produces, acquires, presents and distributes the distinctive content that has made public television the most trusted media service in the country by parents for their children, by teachers in their classrooms and by adults for informational and public affairs programming. The reach of PMC’s broadcast capability is complemented by the extraordinary array of on-demand, streaming, online and interactive technologies that offer both challenge and opportunity. Today, public television can light up every screen to reach audiences anywhere they are.

In sum, Public Media Connect’s mission is to strengthen the communities we serve through programs and services that inspire and inform, educate and engage, fostering citizenship and culture, the joy of learning and the power of diverse perspectives.

Public Media Connect (PMC) is a regional non-profit organization formed in 2009 by a partnership between CET, Cincinnati and ThinkTV, Dayton to grow and sustain Public Broadcasting’s educational, informational and cultural service to communities throughout our region.

At the heart of PMC’s mission is a commitment to serve the needs and interests of viewers and learners. That commitment is guided by the values of excellence & integrity, partnership & accountability, diversity & inclusion, and curiosity. We believe that communication matters.

PUBLIC MEDIA CONNECT

PMC serves a regional population of 3.5 million people.

CET & ThinkTV‘s multiple-channel programming is watched by 1.8 million viewers

every month.

PMC enjoys the voluntary support of more than 24,000 members.

More than 650 major donors (individuals, foundations, businesses) provide critical funding for PMC’s local productions &

projects, educational services, and essential capital expenditures.

Program Services CET HD CET Arts CET CreateThinkTV16HD ThinkTV14HDThinkTV16Again ThihkTV14PrimeThinkTV16Life ThinkTV14KidsThinkTV16Ohio/World ThinkTV14WorldThinkTV16Kids ThinkTV14


For more than 60 years and from its beginnings as educational television, public media has demonstrated a proven ability to educate children. They remain one of our most important audiences in homes, childcare environments, and schools. The resources and services created, produced and distributed today across digital platforms and on-site help parents and teachers to ignite a love of learning and prepare children for success from cradle to career.

PMC’s programming, workshops and instructional resources are designed for caregivers, parents and educators and span from kindergarten preparedness to job skills for tomorrow to educational technology and much more.

American Graduate: Getting to Work

In 2011 the Corporation for Public Broadcasting launched an ambitious American Graduate initiative to help confront a persistent high school dropout crisis in communities around the country. CET and ThinkTV were among the first stations selected to participate.

In 2018, CPB committed to an important third phase of American Grad: American Graduate: Getting to Work. PMC’s stations once again were selected – among only 19 nationwide – to focus on our region’s need to prepare students for the jobs of tomorrow with the skills and training needed in high-demand fields. CPB’s seed funding for this community and educational awareness effort also included the opportunity for PMC to work together with WVIZ/ideastream (Cleveland) and WOSU (Columbus) in a collaboration to extend the impact of this initiative statewide as well as locally.

Among our statewide efforts, PMC co-produced Talking Jobs with Ohio’s Next Governor – American Graduate: Getting to Work, Gubernatorial candidates Richard Cordray and Mike DeWine addressed education and jobs in forums with students and young workers from across Ohio. The forums were “livestreamed” on Facebook, You Tube and on CETconnect.org and watched in classrooms throughout the state. The production was later posted online. A special one-hour broadcast on CET, ThinkTV16 and public television stations around Ohio followed the live event.

PBS Edcamp

ThinkTV was chosen as one of 12 stations to pilot a new on-site educational experience for teachers: PBS Edcamp. Edcamp is a participant-driven professional development event for K-3 educators, administrators and pre-service teachers. Two Edcamp events were held in 2018 with another one slated for early 2019.

PBS NewsHour Student Reporting Labs

In Cinicnnati, CET partnered with the PBS NewsHour to pilot a journalism educational project called the Student Reporting Labs. Two Hughes STEM High School students were chosen to participate in the summer program, and one of the students, Mary Williams, received the Gwen Ifill Legacy Fellowship with her reporting broadcast nationally. The second student, Sean Davis, was recognized as a Reporting Lab Fellow.

A number of educational and school outreach activities continued in 2018, among them: Reading for Smiles, Super Why Reading Camps, Educational Technology Workshops, The PBS Kids Young Writers Contest, Early Learning Workshops and Super Saturdays.

THE POWER TO EDUCATE

SOITASouthwest Ohio Instructional

Technology AssociationCelebrating 50 Years of Service

Founded in 1968, SOITA provides professional development and educational resources to K-12 teachers and administrators. SOITA members

include public and private schools seeking expertise in employing educational technology . All classes are taught by former educators who understand the challenges and opportunities of

using technology in the classroom.

In 2017, SOITA joined Public Media Connect through a merger with ThinkTV. SOITA

membership includes 45 public school districts and 38 parochial and independent schools

across 21 counties.


There are so many questions that public television asks of a program before it’s broadcast. What will our audience know, learn, experience? Is it relevant, fair? Is it a story well told whether it’s a drama or documentary, a special or a series. Above all, does the program accomplish its purpose? If our audiences of viewers and learners are to trust us, then they must trust the content we present.

And that is true whether the program is our own local production or a signature national PBS offering.

This past year PBS continued to provide an array of award-winning programs. Compelling content continues to invite viewers to explore new ideas, offers a front row seat to the worlds of music, theater, dance and art, and challenges us with documentaries and public affairs programming that chooses to inform rather than inflame issues. (And there are always the discoveries on Antiques Roadshow!) Children continued to depend on public television to provide the best and safest programming that nurtures and teaches.

While much of PMC’s production efforts are focused on education and not designed for broadcast, CET and ThinkTV’s local productions garnered 15 regional Emmy Award nominations with programs and staff winning 8 this past August. They included recognition for ongoing series The Art Show, Showcase with Barbara Kellar, and Our Ohio. Last year’s Cincinnati’s Music Hall: The Next Movement and the educational series I Can Be Anything I Want To Be A to Z. This Fall production continued on PMC’s ongoing series complemented by specials: 20 Seconds of Courage: Fighting the Opioid Addiction in Rural Ohio and Talking Jobs with Ohio’s Next Governor.

CET and ThinkTV’s 20 Seconds of Courage: Fighting the Opioid Addiction in Rural Ohio, Talking Jobs with Ohio’s Next Governor, Victoria, SHOWCASE with Barbara Kellar, Earth’s Natural Wonders, The Art Show, The Great American Read, G is for Gun: Arming the Teachers in America, Autumnwatch New England and more inspired, informed and engaged audiences.

CONTENT THAT MATTERS

Emmy Awards*In 2018 PMC received 8 Emmy Awards and 15 nominations from the Ohio Valley Chapter of the National Academy of Television Arts and Sciences.

96 Nominations

38 Awards

(*2010-2018)

The Opioid Epidemic Here at Home

A Public Media Connect multi-platform project offering information and resources for those struggling with addiction - their

families, friends and employers. The initiative combined online video information and stories with broadcast television to bring the opioid crisis into focus and offer help.

Resources, candid interviews, stories of hope, information and a live stream of

20 Seconds of Courage were available online at CETconnect/Opioid.org and

thinktv.org/Opioid



PMC connected with viewers and members in many ways – on-air, online, in the classroom and through community events. CET and ThinkTV engaged with educators, viewers and supporters through Public Media Connect’s bi-monthly member magazine, weekly e-newsletters, educator training workshops, special events, screenings and studio tours. Throughout the year we met with community and educational project partners and joined with others to participate in community events. PMC’s Board of Trustees and Community Advisory Councils met regularly to discuss CET and ThinkTV’s service to our communities.

PMC’s dedicated corps of community volunteers assisted CET and ThinkTV throughout the year making our annual auctions, membership campaigns and events possible.

Public Media Connect events included:

Independent Lens: Tell Them We Are Rising: The Story of Black Colleges and Universities screening and panel discussion at Wilberforce University and Central State University.

The Great American Read, the eight-part PBS series and engagement project asked Americans to watch and vote for their favorite novel. PMC held several Great American Read watch parties in Cincinnati and Dayton, set-up voting locations, produced and posted videos of readers talking about their book choices and published a “shelfie” wall online.

Be My Neighbor Day, family event celebrating the 50th anniversary of Mister Rogers’ Neighborhood including an appearance by Daniel Tiger, crafts, treats and activities.

Victoria, Season 2 preview screenings.

PMC Sustaining member’s luncheon

State of the Station luncheon.

I Can Be Anything I Want to Be A to Z preview event.

G is for Gun: The Arming of Teachers in America screening and panel discussion.

ENGAGING WITH YOU CONNECTING ONLINEDigital First/Digital Only ProductionsMany CET & ThinkTV viewers access original, expanded and educational content online at our stations’ multiple websites. Among the content featured this past year were:

SitesCETconnect.org thinktv.orgCincy-AmericanGraduate.org Reach2to2Reading.orgYouAttheZoo.org STEM CareerLab.orgSTEMWorld.org

ContentWild Survival Series

Using Science to Save Fishing Cats Painted Dogs: Ancient Canid, Modern Conservation Protecting Penguins

SHOWCASE extras Performance videos from the PMC weekly series SHOWCASE with Barbara Kellar.

The Art Show extrasSegments from the weekly series.

Neusole Glassworks video was shared via Facebook by local partners and PBS receiving 53,000 views.

20 Seconds of Courage Full interviews not seen in the broadcast version of the documentary.

Opioid Epidemic Here at HomeDigital-only content including interviews with families talking about the consequences of addiction, stories of hope from those in recovery and more.

I Can Be Anything I Want to Be Careers A to ZA to Z Career Lab exploring career options, from Aerospace Engineer to Zoologist!

STEM WorldDiscover the world of Science, Technology, Engineering and Math.

American Graduate: Getting to WorkJobs of tomorrow and workforce development information and videos.

Digital Service CETconnect.org and thinktv.org Almost 500,000 visits to

our website150,000 PMC weekly

e-news subscribers(*July-October, 2018 Google Analytics)

FUNDING

Steve Black, ChairCarrie Haley, Vice ChairKaren Chamberlain, 2nd Vice ChairTroy Snider, TreasurerSusie Woodhull, SecretaryDavid Fogarty, President & CEO

TrusteesStephanie AmlungBrian BolamBarbara BushmanDave DickersonDiane EwingRichard FinanSteve FreezeDawn GilmoreJack Greiner

Jon HoltLarry KellarTom LasleyAl Leland (Immediate Past Chair)Kelly MacDonaldLarry MagnesenBleuzette MarshallBrent McCoyTom RagaLiz SchroederJennifer ShelhouseEdgar SmithHoward StevensPeter StrangeDave TaylorJohn Winch Barney Wright

Community Funding 45.3% - $5,652,000

Restricted Project Funding 7.1% - 884,000

Corporation for Public Broadcasting Funding 16.5% - 2,063,000

State and County funding 7.6% - 952,000

Earned 12.0% - 1,495,000

In-Kind Donations 11.5% - 1,442,000

Total 2018 Expense: $12,033,910

Total 2018 Revenue: $12,488,000

A unique public-private partnership funds Public Media Connect’s (CET & ThinkTV) educational and public service mission. Limited government support provides “seed funding” for our stations, however, it is voluntary community support that remains the most important contributor to our financial health and capability. Community support contributed to more than 70% of PMC’s annual funding.

Fundraising Accolades

PMC was recognized by PBS with two Development Awards: Sue Ellen Stuebing, PMC’s Chief Development Officer received The C. Scott Elliott Development Professional of the Year Award and Greg Schell and Robert Ashe were recognized with the PBS National Corporate Support Award.

CET Margaret AlfCarol N. AquinoKimber L. FenderLynnette Heard Rabbi Abie IngberLorena Mora-MowryJohn OwensAlice Sparks

ThinkTV

Michael CarterSean CreightonHarry DelaneyKim DuncanJenni Roer Ron RollinsRandi ThomasGeorgie Woessner

Officers Community Advisory Councils

Local Content, Programming, Distribution and Education Services 60.2% - 7,511,000

Promotion and Marketing 6.4% - 730,000

General and Administrative 15.0% - 1,704,000

Fundraising 12.4% - 1,410,000

Depreciation 5.9% - 678,910


TM

CET1223 Central ParkwayCincinnati, Ohio 45214www.CETconnect.org

ThinkTV

110 South Jefferson StreetDayton, Ohio 45402

www.thinktv.org

report to the community 2018 - amazon web...

Documents