Report WritingReport Writing

Young Enterprise Scotland – Young Enterprise Scotland –

Lothian BoardLothian Board

Report WritingReport Writing

During this session we will:During this session we will: investigate the features of a good company investigate the features of a good company

reportreport discuss the guidelines and marking criteria for discuss the guidelines and marking criteria for

the Young Enterprise competitionthe Young Enterprise competition look at some examples of reports submitted in look at some examples of reports submitted in

previous years (good and bad!)previous years (good and bad!)

Report WritingReport Writing

As a group, have a look at the company As a group, have a look at the company reports provided.reports provided.

Identify five features which make a good Identify five features which make a good report.report.

Appoint one member of the group to make Appoint one member of the group to make notes and another to report back on your notes and another to report back on your findings.findings.

Features of a good reportFeatures of a good report

Business-like, but interestingBusiness-like, but interesting Clear structureClear structure Good use of photos and illustrationsGood use of photos and illustrations Not too much text per pageNot too much text per page AccurateAccurate Emphasise any areas of quality or Emphasise any areas of quality or

innovationinnovation Follow the competition guidelinesFollow the competition guidelines

Guidelines for writing your reportGuidelines for writing your report

Maximum of 10 sides of A4 plus coverMaximum of 10 sides of A4 plus cover

Print size – minimum 12 pointPrint size – minimum 12 point

Page 1 must begin with a contents list and Page 1 must begin with a contents list and contain an ‘executive summary’ includingcontain an ‘executive summary’ including Company nameCompany name Mission statementMission statement Products/serviceProducts/service Summary of financial resultsSummary of financial results Summary statement of company performanceSummary statement of company performance

Marking Criteria - 1Marking Criteria - 1 Creativity & Innovation Creativity & Innovation

1010 Is innovation built into the company’s ethos, and is Is innovation built into the company’s ethos, and is

there evidence of the company actively being there evidence of the company actively being innovative through new ideas, suggestions etc. which innovative through new ideas, suggestions etc. which added value to the company’s operations?added value to the company’s operations?

Presentation 10Presentation 10 This includes 5 points for including the following on This includes 5 points for including the following on

the front cover:the front cover:• Company nameCompany name• School & link teacherSchool & link teacher• Adviser & companyAdviser & company• Area BoardArea Board• Whether interim or final accountsWhether interim or final accounts

Marking Criteria - 2Marking Criteria - 2 AccountsAccounts

2020 10 points for P&L, 10 points for balance sheet10 points for P&L, 10 points for balance sheet Do the accounts balance and make provision for Do the accounts balance and make provision for

payment of YES VAT and Corporation Tax? Have payment of YES VAT and Corporation Tax? Have they been signed by business adviser/link teacher?they been signed by business adviser/link teacher?

Company Development 60Company Development 60 10 points for each of the following headings:10 points for each of the following headings:

• CommunicationCommunication• Customer focus, marketing & salesCustomer focus, marketing & sales• Problem solvingProblem solving• Product developmentProduct development• Skills & understandingSkills & understanding• Team workTeam work

Helpful HintsHelpful Hints

Leave yourself plenty of time.Leave yourself plenty of time.

Get someone to proof-read your report.Get someone to proof-read your report.

Check your report against the guidelines.Check your report against the guidelines.

Company ReportsCompany Reports

Report WritingReport Writing

By now you should be able to:By now you should be able to: Identify the features of a good company Identify the features of a good company

report.report.

Follow the guidelines and marking criteria for Follow the guidelines and marking criteria for the Young Enterprise competition.the Young Enterprise competition.

Evaluate your work.Evaluate your work.