S TA R T E R

• Find examples of masculinity, this could be magazines, TV shows, video games, music or film examples.

• The more the better!

• Let’s draw our ideal man!

• Life size, put your examples and key words on here.

M A S C U L I N I T Y

I N T R O D U C E S T U D E N T S T O T H E D I V E R S I T Y O F H O W M A S C U L I N I T Y I S R E P R E S E N T E D A C R O S S A R A N G E O F M E D I A E X P L O R E M A S C U L I N I T Y A N D H O W I T I S R E P R E S E N T E D I N T H E M E D I A U N D E R S TA N D T H E S T E R E O T Y P I C A L R E P R E S E N TA T I O N S O F M E N I N T H E M E D I A E N C O U R A G E T H E D E V E L O P M E N T O F ‘ O W N R E A D I N G S ’ W I T H I N T H E C O N T E X T O F E X I S T I N G T H E O R Y

• The portrayal and acceptance of men by the media as socially powerful and physically violent serve to reinforce assumptions about how men and boys should act in society, how they should treat each other, as well as how they should treat women and children.

• In most media portrayals, male characters are rewarded for self control and the control of others, aggression and violence, financial independence , and physical desirability.

• Marketing campaigns are objectifying men in the same way women have been for decades. The new focus on fit and muscled male bodies is causing men the sam anxiety and personal insecurity that women have felt for decades.

V I R T U A L W O R L D , M A L E F O C U S

• Males constitute 80% of game designers and 90% of game programmers

• Video games imply certain aspects of their creators view of the world

• Video games often depict a world of physical, emotional and gender extremes

Marcus Fenix Gears of War

Mr X Resident Evil 2

Dante Devil May Cry

Prince of Persia Kane

Command and ConquerRyu

Street Fighter

Agent 47 Hit Man

Solid Snake Metal Gear

Brucie Grand Theft Auto IV

Kratos God of War

Cloud Strife Final Fantasy

Sephiroth Final Fantasy VII

Master Chief Halo

Links The Legend of Zelda

W H AT C O M M O N F E AT U R E S D O T H E S E V I D E O

G A M E S C H A R A C T E R S

H AV E ?

Leon Kennedy Resident Evil

C H A R A C T E R I S T I C S O F A H E G E M O N I C M A L E ?

• Dominant social position of men

• Heterosexual

• Rough and tough

• Violent

• Non-emotional

• Successful

– M I C H A E L F O U C A U LT

“Where there is Power, There is Resistance.”

W A L K E R ’ S C R I S P - C R I N K L E C U T

• How is gender represented?

• How does the advert use Gary Linkers secondary persona?

• What is the current media representation of premiership footballers?

B I G B A N G T H E O R Y

• How are men being represented?

• Does this clip reinforce or challenge representations?

• What are the attitudes, values, ideologies (beliefs) of the world?

M E T R O S E X U A L

M E T R O S E X U A L = M E T R O P O L I TA N + H E T E R O S E X U A L

D E F I N I T I O N & H I S T O R Y

– M A R K S I M P S O N

“Metrosexual Man: a single man with a high disposable income living and working in the city

and is perhaps the most promising consumer market of the decade. In the eighties he was only

found inside fashion magazines such as GQ, in television advertisements for Levi jeans or in gay

bars. In the nineties he was everywhere and he was going shopping”

H I P S T E R T H E N E W M E T R O

• Is being hipster a new way of performing metrosexuality?

TA S K

• Choose your own media text and discuss how men are represented in the media using close textual analysis

• How are men being represented? Using what codes and conventions? Within what genre?

• Does this media text reinforce or challenge representations? How?

• Whose representation is it? Whose interest does it reflect? How do you know?

• At whom is this representation targeted?