republica berlin 14 april 2010
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TRANSCRIPT
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Mobile Augmented Reality
the dawn of a new experience medium
Marc René Gardeya
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www.hoppala.eu
Marc René Gardeya, Founder and CEO
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Marc René Gardeya, Manager Quality Assurance
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Mobile Augmented Reality
What it isHow it works
InsightsBest practices
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airtaggingoptic internet
synthetic environment
Augmented Reality
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Columbia University Computer Graphics and User Interfaces Lab
It‘s been there before
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What‘s so great
combines real and virtualinteractive and realtime
3D
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How it works
CameraScreen
LocationDirection
InformationLayer developed by Hoppala
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MarkerlessTracking
gps compass
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Layar open platform
Developers Users
Brands & Content
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MarkerbasedTracking
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works everywhere needs markers
only outside works inside
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Future
converging technologiesimage recognitionstandardization
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Insights
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0 %
25 %
50 %
75 %
100 %
Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010
Spread of weekly first launches per device OS
AndroidiPhone
Android taking over
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experienceawareness
interactionorientation
3D & multimedia
New means ofexpression
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Best practices
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City marketing
Layer developed by NAi/ IN10
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Entertainment
Layer developed by AugmentReality
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Art
Layer developed by Superimpose / VPAP
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Gaming
Layers developed by John Sietsma and Muzar.org
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IndustryCluster
Visualization
Layer developed by Hoppala
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Social
Leave a messagefor your friend
Happy easter!Looking forward to see you again!
Place 3D easter eggs from web and mobile
Layer developed by Hoppala
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Tourism
Layer developed by Hoppala / Superimpose
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www.hoppala.eu
Marc René Gardeya, Founder and CEO
THANK YO U!