repurpose existing content as a small business strategy
DESCRIPTION
Repurposing Existing Content as a Small Business Strategy Repurposing is when you take a tool and use it in a different way in order to expand the original idea by approaching it from a different angle. You may ask, well how do I do that? There are many ways to do this: charts, infographics such as mind maps, podcasts, and PowerPoint slides. You are now able to take these tools and syndicate them in many ways as if they are different highways to get to the same destination, which in the case of business is gaining the interests of others in an effort to achieve an increased customer base. >>>CLICK THE LINK TO BEGIN SYNDICATION>CLICK THE LINK TO BEGIN SYNDICATION>CLICK THE LINK TO BEGIN SYNDICATIONTRANSCRIPT
Repurposing Existing Content as a Small Business Strategy
Created by: Sherella Gee
CEO of Generations of Exemplary Entrepreneurs
www.successgee.com
Repurposing is when you take a tool and use it in a different way in order to expand the original idea by approaching it from a different angle.
You may ask, well how do I do that?
What is Repurposing?
Ways to Repurpose Content
There are many ways to do this: charts, infographicssuch as mind maps, podcasts, and PowerPoint slides.
You are now able to take these tools and syndicate them in many ways as if they are different highways to get to the same destination, which in the case of business is gaining the interests of others in an effort to achieve an increased customer base.
Syndication Techniques:
1. Info placed on your blog (charts, mind maps, etc.)
Syndication Techniques:
2. Video placed on YouTube
Syndication Techniques:
3. PowerPoint slides placed on Slideshare.com
Syndication Techniques:
4. Podcasts shared on iTunes
The Benefits of Repurposing Existing Ideas and Content
1. Expands your audience: You are able to reach and
gain a fan base in different areas on the internet such as
social media sites. For instance, if you have made a video
that gives the viewer valuable content on a specific topic,
you can now take the same video and have it transcribed
into text and now you can share the transcribed text on a
blog as a post.
The Benefits of Repurposing Existing Ideas and Content
2. Boosts SEO: When you use certain keywords in your content
and share it across a multitude of websites, you are creating an
atmosphere where the search engine is optimized to find you and
your business because the keywords that people are searching for
have been found on your blog, your podcast, or your Slideshare
account in many different areas on the internet.
The Benefits of Repurposing Existing Ideas and Content
3. Positioned as the Expert: Many online searchers are clicking
to find the one person or business that they can trust. When your
material is found in many places on the web, it positions you as the
expert in that field/area which increases the amount of people who
will be more inclined to be engaged in the valuable information you
have shared.
The Benefits of Repurposing Existing Ideas and Content
4. Saves Time: When it’s all said and done, many business
owners are looking to spend less time acquiring new customers.
Repurposing allows this to take place because the initial tool as
been replicated many times over which eliminates the burden of
creating new content every day.