repurpose existing content as a small business strategy

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Repurposing Existing Content as a Small Business Strategy Repurposing is when you take a tool and use it in a different way in order to expand the original idea by approaching it from a different angle. You may ask, well how do I do that? There are many ways to do this: charts, infographics such as mind maps, podcasts, and PowerPoint slides. You are now able to take these tools and syndicate them in many ways as if they are different highways to get to the same destination, which in the case of business is gaining the interests of others in an effort to achieve an increased customer base. >>>CLICK THE LINK TO BEGIN SYNDICATION>CLICK THE LINK TO BEGIN SYNDICATION>CLICK THE LINK TO BEGIN SYNDICATION

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Page 1: Repurpose existing content as a small business strategy

Repurposing Existing Content as a Small Business Strategy

Created by: Sherella Gee

CEO of Generations of Exemplary Entrepreneurs

www.successgee.com

Page 2: Repurpose existing content as a small business strategy

Repurposing is when you take a tool and use it in a different way in order to expand the original idea by approaching it from a different angle.

You may ask, well how do I do that?

What is Repurposing?

Page 3: Repurpose existing content as a small business strategy

Ways to Repurpose Content

There are many ways to do this: charts, infographicssuch as mind maps, podcasts, and PowerPoint slides.

You are now able to take these tools and syndicate them in many ways as if they are different highways to get to the same destination, which in the case of business is gaining the interests of others in an effort to achieve an increased customer base.

Page 4: Repurpose existing content as a small business strategy

Syndication Techniques:

1. Info placed on your blog (charts, mind maps, etc.)

Page 5: Repurpose existing content as a small business strategy

Syndication Techniques:

2. Video placed on YouTube

Page 6: Repurpose existing content as a small business strategy

Syndication Techniques:

3. PowerPoint slides placed on Slideshare.com

Page 7: Repurpose existing content as a small business strategy

Syndication Techniques:

4. Podcasts shared on iTunes

Page 8: Repurpose existing content as a small business strategy

The Benefits of Repurposing Existing Ideas and Content

1. Expands your audience: You are able to reach and

gain a fan base in different areas on the internet such as

social media sites. For instance, if you have made a video

that gives the viewer valuable content on a specific topic,

you can now take the same video and have it transcribed

into text and now you can share the transcribed text on a

blog as a post.

Page 9: Repurpose existing content as a small business strategy

The Benefits of Repurposing Existing Ideas and Content

2. Boosts SEO: When you use certain keywords in your content

and share it across a multitude of websites, you are creating an

atmosphere where the search engine is optimized to find you and

your business because the keywords that people are searching for

have been found on your blog, your podcast, or your Slideshare

account in many different areas on the internet.

Page 10: Repurpose existing content as a small business strategy

The Benefits of Repurposing Existing Ideas and Content

3. Positioned as the Expert: Many online searchers are clicking

to find the one person or business that they can trust. When your

material is found in many places on the web, it positions you as the

expert in that field/area which increases the amount of people who

will be more inclined to be engaged in the valuable information you

have shared.

Page 11: Repurpose existing content as a small business strategy

The Benefits of Repurposing Existing Ideas and Content

4. Saves Time: When it’s all said and done, many business

owners are looking to spend less time acquiring new customers.

Repurposing allows this to take place because the initial tool as

been replicated many times over which eliminates the burden of

creating new content every day.