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Everyone has their own formula for planning and developing their content marketing, but there are top tips that practically everyone uses to make their efforts really work for them.

Deliver a wide variety of content

the best way to reach new people in your target audience is to deliver various types of content. Some people love podcasts, while others prefer to watch videos or scan blog posts. Branching out into different mediums will give spice to your content marketing efforts.

Repurpose your content

repurpose the content you write into different mediums. You can “reuse” the research you do on a topic to create videos, blog posts, podcasts and infographics.

you need to know who your specific audience is, what the purpose of the content is and what action you want the audience to take.

Know who and what

have a call to action

You can include a variety of action steps including sharing on social media, joining your list, following you on social media, and yes, purchasing a product or service.

Use subheadings, bolded words, images and plenty of whitespace to keep readers’ eyes on your content, instead of someone else’s.

Make your content scannable

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