reputation management and affiliate programs
TRANSCRIPT
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Should your Brand take a
stand
Affiliate Summmit East 2016
Should your brand take a stand
bull Do social issues affect most companiesrsquo bottom line
bull Should your company take a stand on a controversial issuendash How will the stand affect the bottom linendash How many resources will it take if we do take a
standndash What stand should a company take
A few examples
bull Chik-Fil-Abull Susan G Komen Race for the Curebull Hobby Lobbybull JC Penneybull Starbucks
The Study
bull We wanted to know these things So we did our research
So we asked 3012 random Google users what they thought
Some other findings
bull Age is a major factor in if the consumer cares about a companyrsquos social stancendash Younger audiences (18-24) are less likely to carendash Ages 25-34 are most likely to carendash Women are more likely to care than men
bull People in the Northeast are more likely to care than anywhere else in the country
bull Higher income consumers are more likely to care than lower income consumers
bull 11131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
Should your brand take a stand
bull Do social issues affect most companiesrsquo bottom line
bull Should your company take a stand on a controversial issuendash How will the stand affect the bottom linendash How many resources will it take if we do take a
standndash What stand should a company take
A few examples
bull Chik-Fil-Abull Susan G Komen Race for the Curebull Hobby Lobbybull JC Penneybull Starbucks
The Study
bull We wanted to know these things So we did our research
So we asked 3012 random Google users what they thought
Some other findings
bull Age is a major factor in if the consumer cares about a companyrsquos social stancendash Younger audiences (18-24) are less likely to carendash Ages 25-34 are most likely to carendash Women are more likely to care than men
bull People in the Northeast are more likely to care than anywhere else in the country
bull Higher income consumers are more likely to care than lower income consumers
bull 11131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
A few examples
bull Chik-Fil-Abull Susan G Komen Race for the Curebull Hobby Lobbybull JC Penneybull Starbucks
The Study
bull We wanted to know these things So we did our research
So we asked 3012 random Google users what they thought
Some other findings
bull Age is a major factor in if the consumer cares about a companyrsquos social stancendash Younger audiences (18-24) are less likely to carendash Ages 25-34 are most likely to carendash Women are more likely to care than men
bull People in the Northeast are more likely to care than anywhere else in the country
bull Higher income consumers are more likely to care than lower income consumers
bull 11131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
The Study
bull We wanted to know these things So we did our research
So we asked 3012 random Google users what they thought
Some other findings
bull Age is a major factor in if the consumer cares about a companyrsquos social stancendash Younger audiences (18-24) are less likely to carendash Ages 25-34 are most likely to carendash Women are more likely to care than men
bull People in the Northeast are more likely to care than anywhere else in the country
bull Higher income consumers are more likely to care than lower income consumers
bull 11131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
So we asked 3012 random Google users what they thought
Some other findings
bull Age is a major factor in if the consumer cares about a companyrsquos social stancendash Younger audiences (18-24) are less likely to carendash Ages 25-34 are most likely to carendash Women are more likely to care than men
bull People in the Northeast are more likely to care than anywhere else in the country
bull Higher income consumers are more likely to care than lower income consumers
bull 11131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
Some other findings
bull Age is a major factor in if the consumer cares about a companyrsquos social stancendash Younger audiences (18-24) are less likely to carendash Ages 25-34 are most likely to carendash Women are more likely to care than men
bull People in the Northeast are more likely to care than anywhere else in the country
bull Higher income consumers are more likely to care than lower income consumers
bull 11131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115111311511131151113115
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
What does this mean
bull If you know your audience you can take stand a profit
bull If you donrsquot know your audience taking a stand could be detrimental both short and long term
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
What should you do
bull Understand your audiencendash Audience pollingndash Big Data Appendingndash Qualitative and Quantitative research
bull Make sure any stand you take fits your company culture
bull Donrsquot take a half-stand Make your choice known
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-
Tony Wright CEO amp Founder 972-215-7167 tonynwright
Thank You Lets connect
- Slide 1
- Should your brand take a stand
- A few examples
- The Study
- So we asked 3012 random Google users what they thought
- Slide 6
- Slide 7
- Some other findings
- What does this mean
- What should you do
- Slide 11
-