required use as condition for registration section 124.2. the
TRANSCRIPT
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Required Use As Condition For RegistrationSECTION 124.2. The applicant or the registrant
shall file a declaration of actual use of the mark with
evidence to that effect, as prescribed by theRegulations within three (3) years from the filing
date of the application. Otherwise, the application
shall be refused or the mark shall be removed from
the Register by the Director.
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Declaration must specify the goods and outlets
where they are sold
Adoption alone of a trademark would not vest
exclusive right upon the proprietor
Trademark is a creation of use
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Required Use As Condition For Maintenance
Section 145. * * * the registrant shall file a
declaration of actual use and evidence to that effect,
or shall show valid reasons based on the existence of
obstacles to such use, as prescribed by the
regulations, within one (1) year from the fifth
anniversary of the date of registration of the mark.
Otherwise, the mark shall be removed from theRegister by the Office.
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Pearl & Dean (Phil.), Incorporated vs. Shoemart,
Incorporated and North Edsa Marketing,
Incorporated, G.R. No. 148222, August 15, 2003
Issue: TM infringement, Class of Goods
Facts:
1. P&D manufactures advertising display units orlight boxes, which utilize specially printed posters
sandwiched between plastic sheets and illuminated
with back lights.
2. It secured a TM registration for "Poster Ads"
which petitioner's president said was a contraction
of "poster advertising."
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3. But the goods covered by the registration were
were "stationeries such as letterheads, envelopes,
calling cards and newsletters," which P&D did notactually manufacture.
The SC held:
1. Under ruling in Faberge Inc. vs. Intermediate
Appellate Court, involving Section 20 of the old
Trademark Law, "the certificate of registration
issued by the Director of Patents can confer (upon
petitioner) the exclusive right to use its own
symbol only to those goods specified in the
certificate, subject to any conditions and
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limitations specified in the certificate . . . . One who
has adopted and used a trademark on his goods does
not prevent the adoption and use of the same
trademark by others for products which are of a
different description." Faberge, Inc. was correct and
was in fact recently reiterated in Canon Kabushiki
Kaisha vs. Court of Appeals.2. Assuming arguendo that "Poster Ads" could validly
qualify as a trademark, the failure of P & D to secure
a trademark registration for light boxes meant that
there could not have been any trademarkinfringement since registration was an essential
element thereof.
3. Note Sec. 147, identical or similar
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Canon Kabushiki Kaisha vs. Court of Appeals and
NSR Rubber Corporation, G.R. No. 120900. July 20,
2000Issue: Related Goods Doctrine
Facts:
1. NSR Rubber Corporation (private respondent)
filed an application with the BPTTT for registration
of the mark CANON for sandals.
2. Canon Kabushiki Kaisha opposed the application.3. Canons certificates of registration for the mark.
CANON in the Philippines and other countries
covering goods in class 2 (paints, chemical products,
toner, and dye stuff).
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4. BPTT and CA dismissed the opposition.
5. Before the SC, Canon claims that its use of
CANON on paints, chemical products, toner, and
dye stuff, which are used as shoe polisher andpolishing agents justified the rejection of NSRs
application for CANON for sandals.
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The SC held:
1. Ordinarily, a trademark is a a property right
that is protected by law.2. But when a trademark is used by another on
product in which the opposer does not deal, the
use of the same trademark on the latter's product
cannot be validly objected to.3. Related Goods Doctrine: There is a world of
difference between the paints, chemical products,
toner, and dyestuff of petitioner and the sandals
of private respondent.
4. Natural Expansion of Business Doctrine:
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It would be taxing one's credibility to aver at this
point that the production of sandals could be
considered as a possible "natural or normalexpansion" of its business operation".
5. In Faberge, Incorporated vs. Intermediate
Appellate Court, the Director of patents allowed the
junior user to use the trademark of the senior useron the ground that the briefs manufactured by the
junior user, the product for which the trademark
BRUTE was sought to be registered, was unrelated
and non-competing with the products of the senior
user consisting of after shave lotion, shaving cream,
deodorant, talcum powder, and toilet soap.
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6. Paris Convention Claim: "A tradename shall be
protected in all the countries of the Union without
the obligation of filing or registration, whether ornot it forms part of a trademark.
7. Kabushi Kaisha Isetan vs. Intermediate Appellate
Court : "Regarding the applicability of Article 8
of the Paris Convention, this Office believes that
there is no automatic protection afforded an entity
whose tradename is alleged to have been infringed
through the use of that name as a trademark by a
local entity.
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Excused Non-Uses
SECTION 152. Non-use of a Mark When
Excused. - 152.1. Non-use of a mark may be
excused if caused by circumstances arisingindependently of the will of the trademark
owner. Lack of funds shall not excuse non-use of
a mark.
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152.2.The use of the mark in a form different
from the form in which it is registered, which
does not alter its distinctive character, shall notbe ground for cancellation or removal of the
mark and shall not diminish the protection
granted to the mark.
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152.3.The use of a mark in connection with one
or more of the goods or services belonging to
the class in respect of which the mark isregistered shall prevent its cancellation or
removal in respect of all other goods or services
of the same class.
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Uses by Related Companies
152.4.The use of a mark by a company related with
the registrant or applicant shall inure to the latter's
benefit, and such use shall not affect the validity of
such mark or of its registration: Provided, That suchmark is not used in such manner as to deceive the
public. If use of a mark by a person is controlled by
the registrant or applicant with respect to the nature
and quality of the goods or services, such use shall
inure to the benefit of the registrant or applicant. (n)
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Administrative Actions for TM Enforcement
(i) Opposition(ii) Cancellation
(iii)Administrative actions before the Bureau of
Legal Affairs
(iv) Bureau of Customs Border Control
Civil Actions for TM Enforcement
(i) Trademark infringement(ii) Unfair competition
(iii)False designation of Origin
(iv) Criminal Actions
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Rights of Registered Owner
SECTION 147. Rights Conferred. - 147.1. Theowner of a registered mark shall have the exclusive
right to prevent all third parties not having the
owner's consent from using in the course of trade
identical or similar signs or containers for goods or
services which are identical or similar to those in
respect of which the trademark is registered where
such use would result in a likelihood of confusion. In
case of the use of an identical sign for identical goods
or services, a likelihood of confusion shall be
presumed.
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147.2.The exclusive right of the owner of a well-known mark defined in Subsection 123.1(e) which is
registered in the Philippines, shall extend to goods
and services which are not similar to those in respect
of which the mark is registered: Provided, That useof that mark in relation to those goods or services
would indicate a connection between those goods or
services and the owner of the registered mark:
Provided further, That the interests of the owner ofthe registered mark are likely to be damaged by such
use. (n)
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Non-actionable Use
SECTION 148. Use of Indications by Third
Parties for Purposes Other than those for which the
Mark is Used. - Registration of the mark shall not
confer on the registered owner the right to preclude
third parties from using bona fide their names,
addresses, pseudonyms, a geographical name, orexact indications concerning the kind, quality,
quantity, destination, value, place of origin, or time
of production or of supply, of their goods or
services: Provided, That such use is confined to thepurposes of mere identification or information and
cannot mislead the public as to the source of the
goods or services. (n)
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Section 151. Cancellation - * * *
Section 151.2. Notwithstanding the foregoingprovisions, the court or the administrative agency
vested with jurisdiction to hear and adjudicate any
action to enforce the rights to a registered mark shall
likewise exercise jurisdiction to determine whetherthe registration of said mark may be cancelled in
accordance with this Act. The filing of a suit to
enforce the registered mark with the proper court or
agency shall exclude any other court or agency fromassuming jurisdiction over a subsequently filed
petition to cancel the same mark.
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On the other hand, the earlier filing of petition
to cancel the mark with the Bureau of Legal
Affairs shall not constitute a prejudicial
question that must be resolved before an action
to enforce the rights to same registered mark
may be decided.
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Section 134 Opposition
(1)any person who may be damaged by
registration; may be a registrant or user of an
identical or similar mark
(2)opposition shall be in writing and verified by
the oppositor or by any person on his behalf
who knows the facts
(3) specify the grounds on which it is based andinclude a statement of the facts relied upon
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(4) certificates of registration of marks
registered in other countries or other
supporting documents mentioned in the
opposition shall be filed
(5) within thirty days from publication in the
OG, extendible up to 120 days
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Section 151,Cancellation
(1)any person who believes that he is or will be
damaged by the registration
(2)Period for filing:(a)Within five (5) years from the date of the
registration of the mark under this Act
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(b)At any time, if the registered mark becomes
the generic name for the goods or services, or
a portion thereof, for which it is registered, or
has been abandoned, or its registration was
obtained fraudulently or contrary to the
provisions of this Act, or if the registered
mark is being used by, or with the permission
of, the registrant so as to misrepresent the
source of the goods or services on or inconnection with which the mark is used
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The primary significance of the registered mark
to the relevant public rather than purchaser
motivation shall be the test for determiningwhether the registered mark has become the
generic name of goods or services on or in
connection with which it has been used
(c) At any time, if the registered owner of the
mark without legitimate reason fails to use
the mark within the Philippines, or to cause it
to be used in the Philippines by virtue of alicense during an uninterrupted period of
three (3) years or longer.
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TRADEMARK INFRINGEMENT
SECTION 155. Remedies; Infringement. - Any
person who shall, without the consent of the owner
of the registered mark:
155.1.Use in commerce any reproduction,
counterfeit, copy, or colorable imitation of aregistered mark or the same container or a
dominant feature thereof in connection with the
sale, offering for sale, distribution, advertising of
any goods or services including other preparatorysteps necessary to carry out the sale of any goods or
services on or in connection with which such use is
likely to cause confusion, or to cause mistake, or to
deceive; or
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155.2.Reproduce, counterfeit, copy or colorably
imitate a registered mark or a dominant feature
thereof and apply such reproduction, counterfeit,copy or colorable imitation to labels, signs, prints,
packages, wrappers, receptacles or advertisements
intended to be used in commerce upon or in
connection with the sale, offering for sale,distribution, or advertising of goods or services on
or in connection with which such use is likely to
cause confusion, or to cause mistake, or to deceive,
shall be liable in a civil action for infringement by
the registrant for the remedies hereinafter set forth:
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Provided, That the infringement takes place at
the moment any of the acts stated in Subsection
155.1 or this subsection are committed regardless
of whether there is actual sale of goods or services
using the infringing material.
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Elements of infringement:
1. Use of registered trademark or colorableimitation thereof or its dominant feature
(i) for the sale, distribution or advertising of
goods and services and other preparatory
steps, or(ii) on labels, signs, prints, packages, wrappers,
receptacles or advertisements
2. Without the consent of the owner
3. Such use is likely to cause confusion, or tocause mistake, or to deceive
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Exact imitation is not required
(i) Dominant feature test(ii) Holistic test
Actual sale is not required, preparatory steps are
sufficient
Actual confusion is not necessary, likelihood is
enough
(i) Confusion as to goods(ii) Confusion as to origin
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Section 147.2 on well-known mark speaks of
connection with and damage to owner of the
mark arising from the use of the mark on
dissimilar goods
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Axion vs. Kitchenmate
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Emerald Garment Manufacturing Corp. vs. Court of Appeals docketed as G.R. No. 100098, promulgated by the Supreme Court on December 29,
1995 was a litigation between H.D. Lee Company, Inc. of Delaware, USA and a Philippine company, Emerald Garment, whereby private
respondent H.D. Lee Company, as registrant of the trademark "LEE" in the Philippines sought cancellation of the trademark "STYLISTIC MR.
LEE" from the Supplemental Register in the name of the Philippine company.
The Bureau of Patents and Trademarks declared that STYLISTIC MR. LEE confusingly similar to MR. LEE on the basis of the dominant-feature
test. The word mark LEE is the dominant feature of both marks the use of which is likely to confuse consumers.
On the other hand, the HOLISTIC TEST mandates that the entirely of the marks in question must be considered in determining confusing
similarity. (ibid) Quoting Fruit of the Loom, Inc. vs. Court of Appeals, 133 SCRA 405 (1984), the Supreme Court advanced that " (I)n
determining whether the marks are confusingly similar, a comparison of the words is not the only determinant factor. The trademarks in their
entirely as they appear in their respective labels or hang tags must also be considered in relation to the goods to which they are attached. The
discerning eye of the observer must focus not only on the predominant words but also on the other features appearing in both labels in order that
they may draw his conclusion whether one is confusingly similar to the other."
Section 155.1 on infringement now speaks of colorable
imitation of a registered mark or a dominant feature
thereof.
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Del Monte Corporation vs. Court of Appeals G.R.
No. L-78325, January 25, 1990(i) Side-by-side comparison is not the final test of
similarity
(ii) general confusion made by the article upon the
eye of the casual purchaser who is unsuspicious(iii)consumer must depend upon his recollection of
the appearance of the product which he
intends to purchase
(iv)consider the mark as a whole and not asdissected
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(v) age, training and education of the usual
purchaser, the nature and cost of the article,
whether the article is bought for immediate
consumption and also the conditions under which
it is usually purchased
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AMIGO MANUFACTURING, Inc. vs. CLUETT PEABODY CO.,
INC. G.R. No. 139300. March 14, 2001
Peabody:
1. GOLD TOE, under Certificate of Registration No. 6797 dated
September 22, 1958;
2. DEVICE, representation of a sock and magnifying glass on the
toe of a sock, under Certificate of Registration No. 13465 dated
January 25, 1968;3. DEVICE, consisting of a 'plurality of gold colored lines
arranged in parallel relation within a triangular area of toe of the
stocking and spread from each other by lines of contrasting color
of the major part of the stocking' under Certificate of RegistrationNo. 13887 dated May 9, 1968; and
4. LINENIZED, under Certificate of Registration No. 15440 dated
April 13, 1970.
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f] The difference in sound occurs only in the final letter at the end
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f] The difference in sound occurs only in the final letter at the end
of the marks. 'GOLD TOE' and 'GOLD TOP' are printed in
identical lettering. Both show [a] representation of a man's foot
wearing a sock. 'GOLD TOP' blatantly incorporates petitioner's
'LINENIZED' which by itself is a registered mark."
g] The similarities are of such degree, number and quality that the
overall impression given is that the two brands of socks are
deceptively the same, or at least very similar to each another.
SC rejected respondents argument that Peabody did not present
evidence of first use to be entitled to protection. Since Peabody
registered its trademarks under the principal register, the
requirement of prior use had already been fulfilled. There exists a
prima facie presumption of the correctness of the contents of the
certificates, including the date of first use. Petitioner has failed to
rebut this presumption.
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PEARL & DEAN (PHIL.), INCORPORATED vs.
SHOEMART, INCORPORATED, and NORTH
EDSA MARKETING, INCORPORATED, G.R. No.148222, August 15, 2003
Issue: TM infringement
Facts:
1. P&D manufactures advertising display units orlight boxes, which utilize specially printed posters
sandwiched between plastic sheets and illuminated
with back lights.
2. It secured a TM registration for "Poster Ads"which petitioner's president said was a contraction
of "poster advertising." But the goods specified
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3. But the goods covered were "stationeries such as
letterheads, envelopes, calling cards and
newsletters," which P&D did not actuallymanufacture.
The SC held:
1. Under ruling in Faberge Inc. vs. IntermediateAppellate Court, involving Section 20 of the old
Trademark Law, "the certificate of registration
issued by the Director of Patents can confer (upon
petitioner) the exclusive right to use its own
symbol only to those goods specified in the
certificate, subject to any conditions and
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limitations specified in the certificate . . . . One who
has adopted and used a trademark on his goods does
not prevent the adoption and use of the sametrademark by others for products which are of a
different description." Faberge, Inc. was correct and
was in fact recently reiterated in Canon Kabushiki
Kaisha vs. Court of Appeals.2. Assuming arguendo that "Poster Ads" could validly
qualify as a trademark, the failure of P & D to secure
a trademark registration for specific use on the light
boxes meant that there could not have been any
trademark infringement since registration was an
essential element thereof.
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Word- Analysis Approach and Sound Alikes
(i) SALONPAS and LIONPAS, TEXTWOOD
and DEXWOOD likely to cause confusion
(ii) "WRANGLER" and "WRANCO," not likely tocause confusion
Nature of the Goods and Channels of Trade
(i) ESSO for petroleum and for cigarettes
Purchasers Attitude
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Mcdonalds Corporation and McGeorge Food
Industries, Inc. vs. L.C. Big Mak Burger, Inc et
al,G.R. No. 143993, August 18, 2004
1. Remedial law; Petition for Review on Certiorari
2. Trademark infringement; unfair competition;
review of factual findings(a) nature of business
(b) kind of goods sold
(c ) use of Big Mak as corporate name
(d) holistic test
(e) dominant-feature test(f) passing off
(g) trademark use
3. Trademark infringement; cause of action and
elements
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a] The cause of action based on the first part of Section 22
Elements
b] Generic and descriptive character
c] Prior users of trademarkd] Element of confusion: confusion as to goods and confusion
as to origin
e] Market consideration and price differences
f] Dominant-feature test vs. Holistic test
4. Unfair competition; elementsa] elements ofan action for unfair competition
b] dissimilarities in the packaging
5. Remedies
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(a) Elements under Section 22
(b) wines and cigarettes are related goods
(c) Product indicated in the certificate of registration
(d) Types of confusion : goods vs. origin: The SupremeCourt adopted these two-part analysis innSterling
Products International, Incorporated v. Farbenfabriken
Bayer Aktiengesellschaft, et al., and in the recent decision
inMcDonalds Corporation McGeorge Food Industries,Inc. vs. L.C. Big Mak Burger, Inc., G.R. No. 143993,
August 18, 200
(e) Dominant Feature Test vs. Holistic Test
(f) McDonalds Corporation McGeorge Food Industries, Inc.
vs. L.C. Big Mak Burger, Inc., G.R. No. 143993, August
18, 2004, demonstrated that the application of one test
excludes the other. Here the Supreme Court applied the
test of dominancy and rejected the holistic test
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Societe Des Produits Nestl, S.A. v. Court of Appeals, where the
Court explicitly rejected the holistic test in this wise:
[T]he totality or holistic test is contrary to theelementary postulate of the law on trademarks andunfair competition that confusing similarity is tobe determined on the basis of visual, aural,connotative comparisons and overallimpressions engendered by the marks incontroversy as they are encountered in therealities of the marketplace. (Emphasis
supplied)
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Trademark Conflicts and Prior Use
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168.2.Any person who shall employ deception or any
other means contrary to good faith by which he shall
pass off the goods manufactured by him or in which
he deals, or his business, or services for those of the
one having established such goodwill, or who shall
commit any acts calculated to produce said result,shall be guilty of unfair competition, and shall be
subject to an action therefor.
168.3.In particular, and without in any way limiting
the scope of protection against unfair competition, thefollowing shall be deemed guilty of unfair
competition:
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(a) Any person, who is selling his goods and gives
them the general appearance of goods of another
manufacturer or dealer, either as to the goodsthemselves or in the wrapping of the packages in which
they are contained, or the devices or words thereon, or
in any other feature of their appearance, which would
be likely to influence purchasers to believe that thegoods offered are those of a manufacturer or dealer,
other than the actual manufacturer or dealer, or who
otherwise clothes the goods with such appearance as
shall deceive the public and defraud another of his
legitimate trade, or any subsequent vendor of such
goods or any agent of any vendor engaged in selling
such goods with a like purpose;
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(b) Any person who by any artifice, or device, or
who employs any other means calculated to induce
the false belief that such person is offering theservices of another who has identified such services
in the mind of the public; or
(c) Any person who shall make any false
statement in the course of trade or who shall commit
any other act contrary to good faith of a nature
calculated to discredit the goods, business or services
of another.168.4.The remedies provided by Sections 156, 157
and 161 shall apply mutatis mutandis. (Sec. 29, R.A.
No. 166a)
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(iii) the defendant should have clothed the goods
with such appearance for the purpose of deceiving
the public and defrauding the complaining party ofhis legitimate trade
(iv)Unfair competition usually arises in cases of
trade dress imitation
(v)Plaintiff in an unfair competition action must
show that his goods have acquired goodwill and
reputation among consumers
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(vi) The true test of unfair competition is
whether the acts of defendant are such as arecalculated to deceive the ordinary buyer making
his purchases under the ordinary conditions
which prevail in the particular trade to which
the controversy relates
(vii)Fraudulent intent on the part of defendant
to pass off his goods or business as or for that of
plaintiff is necessary
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Section 168.2 subjects to liability for unfair
competition any person who shall make anyfalse statement in the course of trade or who
shall commit any other act contrary to good
faith of a nature calculated to discredit the
goods, business or services of another
This is called disparaging use of marks or trade
libel in other jurisdiction
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Examples: Genital Electric for panties General
Electric; Inutel Inside Intel Inside; Where
Theres Bugs, Theres Life for insecticides
Where Theres Life, Theres Bud
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SECTION 169. False Designations of Origin;
False Description or Representation. - 169.1. Any
person who, on or in connection with any goods
or services, or any container for goods, uses in
commerce any word, term, name, symbol, or
device, or any combination thereof, or any false
designation of origin, false or misleadingdescription of fact, or false or misleading
representation of fact, which:
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Section 169.1 False Designation of Origin any
false designation of origin, false ormisleading description of fact, or false or
misleading representation of fact, which:
(a) Is likely to cause confusion, or to cause
mistake, or to deceive as to the affiliation,connection, or association of such person
with another person, or as to the origin,
sponsorship, or approval of his or her goods,
services, or commercial activities by another
person; or
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169.2.Any goods marked or labeled incontravention of the provisions of this Section
shall not be imported into the Philippines or
admitted entry at any customhouse of the
Philippines. The owner, importer, or consigneeof goods refused entry at any customhouse
under this section may have any recourse under
the customs revenue laws or may have the
remedy given by this Act in cases involvinggoods refused entry or seized. (Sec. 30, R.A. No.
166a)
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Remedies and Reliefs In Unfair Competition
SECTION 156. Actions, and Damages and
Injunction for Infringement.
(1)damages suffered shall be either
(i) the reasonable profit which the complainingparty would have made, had the defendant
not infringed his rights, or
(ii) the profit which the defendant actually
made out of the infringement; or
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(iii) if not ascertainable, a reasonable percentage
based upon the amount of gross sales of the
defendant or the value of the services in
connection with which the mark or trade name
was used
(2) impounding during the pendency of theaction, sales invoices and other documents
evidencing sales
(3) where actual intent to mislead the public or to
defraud the complainant is shown, in thediscretion of the court, the damages may be
doubled
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(4) where actual intent to mislead the public or
to defraud the complainant is shown, in thediscretion of the court, the damages may be
doubled
(5) complainant, upon proper showing, may
also be granted injunction
(6) under Section 157, destruction of infringing
goods and materials used for infringement;
removal of infringing mark not enough tojustify release of goods
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Search and seizure in civil cases now allowed under
Supreme Court circular A.M. NO. 02-1-06-SC
SEC. 2. The writ of search and seizure. Where any
delay is likely to cause irreparable harm to the
intellectual property right holder or where there isdemonstrable risk of evidence being destroyed, the
intellectual property right holder or his duly
authorized representative in a pending civil action
for infringement or who intends to commence such
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an action may apply ex parte for the issuance of a
writ of search and seizure directing the alleged
infringing defendant or expected adverse party to
admit into his premises the persons named in the
order and to allow the search, inspection, copying,
photographing, audio and audiovisual recording or
seizure of any document and article specified in theorder
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Administrative Actions for TM Enforcement
Section 166, Goods Bearing Infringing Marks
or Trade Names may be barred from
commerce through customs exclusion
proceeding
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Criminal Penalties for Counterfeiting
SECTION 170. Penalties. - Independent of thecivil and administrative sanctions imposed by
law, a criminal penalty of imprisonment from
two (2) years to five (5) years and a fine ranging
from Fifty thousand pesos (P50,000) to Twohundred thousand pesos(P200,000), shall be
imposed on any person who is found guilty of
committing any of the acts mentioned in Section
155, Section 168 and Subsection 169.1. (Arts.
188 and 189, Revised Penal Code)
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Trademarks Online
VeriSign, estimates that 70% of domain names
associated with top brands are not registered by
the true brand owner, prompting rights holders to
defensively register their marks as domain names
Trademark owners are also facing new types of
infringement, including user-traffic diversion
through keywords and meta tags, or unauthorizedlinking and framing
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Metatags
A 'meta tag' or 'meta data' is a keyword or
phrase embedded in a website's HTML(hypertext markup language) code as a means
for Internet search engines to identify and
categorize the contents of the website
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Sale of Trademarks as Keywords
Retailers, for example, have purchased keywords
so that their banner advertisements are displayed
whenever certain trademarked products are the
object of a search
Retailers, for example, have purchased keywords
so that their banner advertisements are displayed
whenever certain trademarkedproducts are theobject of a search
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In Playboy Enterprises Inc. v. Netscape
Communications Corporation, C.D. Calif., No. SA
CV 99-320 AHS (Eex) (June 24, 1999), the Court
denied preliminary relief stating that the 'Playboy'
and 'Playmate' keywords sold by the defendant
were used by searchers as common or generic
words, not the marks
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Pop-Up Advertisements
Pop-up ads are used as marketing tools designed
to capture consumers' attention, and are based on
software designed to track users' online activity
and then deliver targeted advertising based on
their preferences
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