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    Required Use As Condition For RegistrationSECTION 124.2. The applicant or the registrant

    shall file a declaration of actual use of the mark with

    evidence to that effect, as prescribed by theRegulations within three (3) years from the filing

    date of the application. Otherwise, the application

    shall be refused or the mark shall be removed from

    the Register by the Director.

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    Declaration must specify the goods and outlets

    where they are sold

    Adoption alone of a trademark would not vest

    exclusive right upon the proprietor

    Trademark is a creation of use

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    Required Use As Condition For Maintenance

    Section 145. * * * the registrant shall file a

    declaration of actual use and evidence to that effect,

    or shall show valid reasons based on the existence of

    obstacles to such use, as prescribed by the

    regulations, within one (1) year from the fifth

    anniversary of the date of registration of the mark.

    Otherwise, the mark shall be removed from theRegister by the Office.

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    Pearl & Dean (Phil.), Incorporated vs. Shoemart,

    Incorporated and North Edsa Marketing,

    Incorporated, G.R. No. 148222, August 15, 2003

    Issue: TM infringement, Class of Goods

    Facts:

    1. P&D manufactures advertising display units orlight boxes, which utilize specially printed posters

    sandwiched between plastic sheets and illuminated

    with back lights.

    2. It secured a TM registration for "Poster Ads"

    which petitioner's president said was a contraction

    of "poster advertising."

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    3. But the goods covered by the registration were

    were "stationeries such as letterheads, envelopes,

    calling cards and newsletters," which P&D did notactually manufacture.

    The SC held:

    1. Under ruling in Faberge Inc. vs. Intermediate

    Appellate Court, involving Section 20 of the old

    Trademark Law, "the certificate of registration

    issued by the Director of Patents can confer (upon

    petitioner) the exclusive right to use its own

    symbol only to those goods specified in the

    certificate, subject to any conditions and

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    limitations specified in the certificate . . . . One who

    has adopted and used a trademark on his goods does

    not prevent the adoption and use of the same

    trademark by others for products which are of a

    different description." Faberge, Inc. was correct and

    was in fact recently reiterated in Canon Kabushiki

    Kaisha vs. Court of Appeals.2. Assuming arguendo that "Poster Ads" could validly

    qualify as a trademark, the failure of P & D to secure

    a trademark registration for light boxes meant that

    there could not have been any trademarkinfringement since registration was an essential

    element thereof.

    3. Note Sec. 147, identical or similar

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    Canon Kabushiki Kaisha vs. Court of Appeals and

    NSR Rubber Corporation, G.R. No. 120900. July 20,

    2000Issue: Related Goods Doctrine

    Facts:

    1. NSR Rubber Corporation (private respondent)

    filed an application with the BPTTT for registration

    of the mark CANON for sandals.

    2. Canon Kabushiki Kaisha opposed the application.3. Canons certificates of registration for the mark.

    CANON in the Philippines and other countries

    covering goods in class 2 (paints, chemical products,

    toner, and dye stuff).

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    4. BPTT and CA dismissed the opposition.

    5. Before the SC, Canon claims that its use of

    CANON on paints, chemical products, toner, and

    dye stuff, which are used as shoe polisher andpolishing agents justified the rejection of NSRs

    application for CANON for sandals.

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    The SC held:

    1. Ordinarily, a trademark is a a property right

    that is protected by law.2. But when a trademark is used by another on

    product in which the opposer does not deal, the

    use of the same trademark on the latter's product

    cannot be validly objected to.3. Related Goods Doctrine: There is a world of

    difference between the paints, chemical products,

    toner, and dyestuff of petitioner and the sandals

    of private respondent.

    4. Natural Expansion of Business Doctrine:

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    It would be taxing one's credibility to aver at this

    point that the production of sandals could be

    considered as a possible "natural or normalexpansion" of its business operation".

    5. In Faberge, Incorporated vs. Intermediate

    Appellate Court, the Director of patents allowed the

    junior user to use the trademark of the senior useron the ground that the briefs manufactured by the

    junior user, the product for which the trademark

    BRUTE was sought to be registered, was unrelated

    and non-competing with the products of the senior

    user consisting of after shave lotion, shaving cream,

    deodorant, talcum powder, and toilet soap.

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    6. Paris Convention Claim: "A tradename shall be

    protected in all the countries of the Union without

    the obligation of filing or registration, whether ornot it forms part of a trademark.

    7. Kabushi Kaisha Isetan vs. Intermediate Appellate

    Court : "Regarding the applicability of Article 8

    of the Paris Convention, this Office believes that

    there is no automatic protection afforded an entity

    whose tradename is alleged to have been infringed

    through the use of that name as a trademark by a

    local entity.

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    Excused Non-Uses

    SECTION 152. Non-use of a Mark When

    Excused. - 152.1. Non-use of a mark may be

    excused if caused by circumstances arisingindependently of the will of the trademark

    owner. Lack of funds shall not excuse non-use of

    a mark.

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    152.2.The use of the mark in a form different

    from the form in which it is registered, which

    does not alter its distinctive character, shall notbe ground for cancellation or removal of the

    mark and shall not diminish the protection

    granted to the mark.

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    152.3.The use of a mark in connection with one

    or more of the goods or services belonging to

    the class in respect of which the mark isregistered shall prevent its cancellation or

    removal in respect of all other goods or services

    of the same class.

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    Uses by Related Companies

    152.4.The use of a mark by a company related with

    the registrant or applicant shall inure to the latter's

    benefit, and such use shall not affect the validity of

    such mark or of its registration: Provided, That suchmark is not used in such manner as to deceive the

    public. If use of a mark by a person is controlled by

    the registrant or applicant with respect to the nature

    and quality of the goods or services, such use shall

    inure to the benefit of the registrant or applicant. (n)

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    Administrative Actions for TM Enforcement

    (i) Opposition(ii) Cancellation

    (iii)Administrative actions before the Bureau of

    Legal Affairs

    (iv) Bureau of Customs Border Control

    Civil Actions for TM Enforcement

    (i) Trademark infringement(ii) Unfair competition

    (iii)False designation of Origin

    (iv) Criminal Actions

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    Rights of Registered Owner

    SECTION 147. Rights Conferred. - 147.1. Theowner of a registered mark shall have the exclusive

    right to prevent all third parties not having the

    owner's consent from using in the course of trade

    identical or similar signs or containers for goods or

    services which are identical or similar to those in

    respect of which the trademark is registered where

    such use would result in a likelihood of confusion. In

    case of the use of an identical sign for identical goods

    or services, a likelihood of confusion shall be

    presumed.

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    147.2.The exclusive right of the owner of a well-known mark defined in Subsection 123.1(e) which is

    registered in the Philippines, shall extend to goods

    and services which are not similar to those in respect

    of which the mark is registered: Provided, That useof that mark in relation to those goods or services

    would indicate a connection between those goods or

    services and the owner of the registered mark:

    Provided further, That the interests of the owner ofthe registered mark are likely to be damaged by such

    use. (n)

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    Non-actionable Use

    SECTION 148. Use of Indications by Third

    Parties for Purposes Other than those for which the

    Mark is Used. - Registration of the mark shall not

    confer on the registered owner the right to preclude

    third parties from using bona fide their names,

    addresses, pseudonyms, a geographical name, orexact indications concerning the kind, quality,

    quantity, destination, value, place of origin, or time

    of production or of supply, of their goods or

    services: Provided, That such use is confined to thepurposes of mere identification or information and

    cannot mislead the public as to the source of the

    goods or services. (n)

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    Section 151. Cancellation - * * *

    Section 151.2. Notwithstanding the foregoingprovisions, the court or the administrative agency

    vested with jurisdiction to hear and adjudicate any

    action to enforce the rights to a registered mark shall

    likewise exercise jurisdiction to determine whetherthe registration of said mark may be cancelled in

    accordance with this Act. The filing of a suit to

    enforce the registered mark with the proper court or

    agency shall exclude any other court or agency fromassuming jurisdiction over a subsequently filed

    petition to cancel the same mark.

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    On the other hand, the earlier filing of petition

    to cancel the mark with the Bureau of Legal

    Affairs shall not constitute a prejudicial

    question that must be resolved before an action

    to enforce the rights to same registered mark

    may be decided.

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    Section 134 Opposition

    (1)any person who may be damaged by

    registration; may be a registrant or user of an

    identical or similar mark

    (2)opposition shall be in writing and verified by

    the oppositor or by any person on his behalf

    who knows the facts

    (3) specify the grounds on which it is based andinclude a statement of the facts relied upon

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    (4) certificates of registration of marks

    registered in other countries or other

    supporting documents mentioned in the

    opposition shall be filed

    (5) within thirty days from publication in the

    OG, extendible up to 120 days

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    Section 151,Cancellation

    (1)any person who believes that he is or will be

    damaged by the registration

    (2)Period for filing:(a)Within five (5) years from the date of the

    registration of the mark under this Act

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    (b)At any time, if the registered mark becomes

    the generic name for the goods or services, or

    a portion thereof, for which it is registered, or

    has been abandoned, or its registration was

    obtained fraudulently or contrary to the

    provisions of this Act, or if the registered

    mark is being used by, or with the permission

    of, the registrant so as to misrepresent the

    source of the goods or services on or inconnection with which the mark is used

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    The primary significance of the registered mark

    to the relevant public rather than purchaser

    motivation shall be the test for determiningwhether the registered mark has become the

    generic name of goods or services on or in

    connection with which it has been used

    (c) At any time, if the registered owner of the

    mark without legitimate reason fails to use

    the mark within the Philippines, or to cause it

    to be used in the Philippines by virtue of alicense during an uninterrupted period of

    three (3) years or longer.

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    TRADEMARK INFRINGEMENT

    SECTION 155. Remedies; Infringement. - Any

    person who shall, without the consent of the owner

    of the registered mark:

    155.1.Use in commerce any reproduction,

    counterfeit, copy, or colorable imitation of aregistered mark or the same container or a

    dominant feature thereof in connection with the

    sale, offering for sale, distribution, advertising of

    any goods or services including other preparatorysteps necessary to carry out the sale of any goods or

    services on or in connection with which such use is

    likely to cause confusion, or to cause mistake, or to

    deceive; or

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    155.2.Reproduce, counterfeit, copy or colorably

    imitate a registered mark or a dominant feature

    thereof and apply such reproduction, counterfeit,copy or colorable imitation to labels, signs, prints,

    packages, wrappers, receptacles or advertisements

    intended to be used in commerce upon or in

    connection with the sale, offering for sale,distribution, or advertising of goods or services on

    or in connection with which such use is likely to

    cause confusion, or to cause mistake, or to deceive,

    shall be liable in a civil action for infringement by

    the registrant for the remedies hereinafter set forth:

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    Provided, That the infringement takes place at

    the moment any of the acts stated in Subsection

    155.1 or this subsection are committed regardless

    of whether there is actual sale of goods or services

    using the infringing material.

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    Elements of infringement:

    1. Use of registered trademark or colorableimitation thereof or its dominant feature

    (i) for the sale, distribution or advertising of

    goods and services and other preparatory

    steps, or(ii) on labels, signs, prints, packages, wrappers,

    receptacles or advertisements

    2. Without the consent of the owner

    3. Such use is likely to cause confusion, or tocause mistake, or to deceive

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    Exact imitation is not required

    (i) Dominant feature test(ii) Holistic test

    Actual sale is not required, preparatory steps are

    sufficient

    Actual confusion is not necessary, likelihood is

    enough

    (i) Confusion as to goods(ii) Confusion as to origin

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    Section 147.2 on well-known mark speaks of

    connection with and damage to owner of the

    mark arising from the use of the mark on

    dissimilar goods

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    Axion vs. Kitchenmate

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    Emerald Garment Manufacturing Corp. vs. Court of Appeals docketed as G.R. No. 100098, promulgated by the Supreme Court on December 29,

    1995 was a litigation between H.D. Lee Company, Inc. of Delaware, USA and a Philippine company, Emerald Garment, whereby private

    respondent H.D. Lee Company, as registrant of the trademark "LEE" in the Philippines sought cancellation of the trademark "STYLISTIC MR.

    LEE" from the Supplemental Register in the name of the Philippine company.

    The Bureau of Patents and Trademarks declared that STYLISTIC MR. LEE confusingly similar to MR. LEE on the basis of the dominant-feature

    test. The word mark LEE is the dominant feature of both marks the use of which is likely to confuse consumers.

    On the other hand, the HOLISTIC TEST mandates that the entirely of the marks in question must be considered in determining confusing

    similarity. (ibid) Quoting Fruit of the Loom, Inc. vs. Court of Appeals, 133 SCRA 405 (1984), the Supreme Court advanced that " (I)n

    determining whether the marks are confusingly similar, a comparison of the words is not the only determinant factor. The trademarks in their

    entirely as they appear in their respective labels or hang tags must also be considered in relation to the goods to which they are attached. The

    discerning eye of the observer must focus not only on the predominant words but also on the other features appearing in both labels in order that

    they may draw his conclusion whether one is confusingly similar to the other."

    Section 155.1 on infringement now speaks of colorable

    imitation of a registered mark or a dominant feature

    thereof.

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    Del Monte Corporation vs. Court of Appeals G.R.

    No. L-78325, January 25, 1990(i) Side-by-side comparison is not the final test of

    similarity

    (ii) general confusion made by the article upon the

    eye of the casual purchaser who is unsuspicious(iii)consumer must depend upon his recollection of

    the appearance of the product which he

    intends to purchase

    (iv)consider the mark as a whole and not asdissected

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    (v) age, training and education of the usual

    purchaser, the nature and cost of the article,

    whether the article is bought for immediate

    consumption and also the conditions under which

    it is usually purchased

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    AMIGO MANUFACTURING, Inc. vs. CLUETT PEABODY CO.,

    INC. G.R. No. 139300. March 14, 2001

    Peabody:

    1. GOLD TOE, under Certificate of Registration No. 6797 dated

    September 22, 1958;

    2. DEVICE, representation of a sock and magnifying glass on the

    toe of a sock, under Certificate of Registration No. 13465 dated

    January 25, 1968;3. DEVICE, consisting of a 'plurality of gold colored lines

    arranged in parallel relation within a triangular area of toe of the

    stocking and spread from each other by lines of contrasting color

    of the major part of the stocking' under Certificate of RegistrationNo. 13887 dated May 9, 1968; and

    4. LINENIZED, under Certificate of Registration No. 15440 dated

    April 13, 1970.

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    f] The difference in sound occurs only in the final letter at the end

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    f] The difference in sound occurs only in the final letter at the end

    of the marks. 'GOLD TOE' and 'GOLD TOP' are printed in

    identical lettering. Both show [a] representation of a man's foot

    wearing a sock. 'GOLD TOP' blatantly incorporates petitioner's

    'LINENIZED' which by itself is a registered mark."

    g] The similarities are of such degree, number and quality that the

    overall impression given is that the two brands of socks are

    deceptively the same, or at least very similar to each another.

    SC rejected respondents argument that Peabody did not present

    evidence of first use to be entitled to protection. Since Peabody

    registered its trademarks under the principal register, the

    requirement of prior use had already been fulfilled. There exists a

    prima facie presumption of the correctness of the contents of the

    certificates, including the date of first use. Petitioner has failed to

    rebut this presumption.

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    PEARL & DEAN (PHIL.), INCORPORATED vs.

    SHOEMART, INCORPORATED, and NORTH

    EDSA MARKETING, INCORPORATED, G.R. No.148222, August 15, 2003

    Issue: TM infringement

    Facts:

    1. P&D manufactures advertising display units orlight boxes, which utilize specially printed posters

    sandwiched between plastic sheets and illuminated

    with back lights.

    2. It secured a TM registration for "Poster Ads"which petitioner's president said was a contraction

    of "poster advertising." But the goods specified

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    3. But the goods covered were "stationeries such as

    letterheads, envelopes, calling cards and

    newsletters," which P&D did not actuallymanufacture.

    The SC held:

    1. Under ruling in Faberge Inc. vs. IntermediateAppellate Court, involving Section 20 of the old

    Trademark Law, "the certificate of registration

    issued by the Director of Patents can confer (upon

    petitioner) the exclusive right to use its own

    symbol only to those goods specified in the

    certificate, subject to any conditions and

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    limitations specified in the certificate . . . . One who

    has adopted and used a trademark on his goods does

    not prevent the adoption and use of the sametrademark by others for products which are of a

    different description." Faberge, Inc. was correct and

    was in fact recently reiterated in Canon Kabushiki

    Kaisha vs. Court of Appeals.2. Assuming arguendo that "Poster Ads" could validly

    qualify as a trademark, the failure of P & D to secure

    a trademark registration for specific use on the light

    boxes meant that there could not have been any

    trademark infringement since registration was an

    essential element thereof.

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    Word- Analysis Approach and Sound Alikes

    (i) SALONPAS and LIONPAS, TEXTWOOD

    and DEXWOOD likely to cause confusion

    (ii) "WRANGLER" and "WRANCO," not likely tocause confusion

    Nature of the Goods and Channels of Trade

    (i) ESSO for petroleum and for cigarettes

    Purchasers Attitude

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    Mcdonalds Corporation and McGeorge Food

    Industries, Inc. vs. L.C. Big Mak Burger, Inc et

    al,G.R. No. 143993, August 18, 2004

    1. Remedial law; Petition for Review on Certiorari

    2. Trademark infringement; unfair competition;

    review of factual findings(a) nature of business

    (b) kind of goods sold

    (c ) use of Big Mak as corporate name

    (d) holistic test

    (e) dominant-feature test(f) passing off

    (g) trademark use

    3. Trademark infringement; cause of action and

    elements

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    a] The cause of action based on the first part of Section 22

    Elements

    b] Generic and descriptive character

    c] Prior users of trademarkd] Element of confusion: confusion as to goods and confusion

    as to origin

    e] Market consideration and price differences

    f] Dominant-feature test vs. Holistic test

    4. Unfair competition; elementsa] elements ofan action for unfair competition

    b] dissimilarities in the packaging

    5. Remedies

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    (a) Elements under Section 22

    (b) wines and cigarettes are related goods

    (c) Product indicated in the certificate of registration

    (d) Types of confusion : goods vs. origin: The SupremeCourt adopted these two-part analysis innSterling

    Products International, Incorporated v. Farbenfabriken

    Bayer Aktiengesellschaft, et al., and in the recent decision

    inMcDonalds Corporation McGeorge Food Industries,Inc. vs. L.C. Big Mak Burger, Inc., G.R. No. 143993,

    August 18, 200

    (e) Dominant Feature Test vs. Holistic Test

    (f) McDonalds Corporation McGeorge Food Industries, Inc.

    vs. L.C. Big Mak Burger, Inc., G.R. No. 143993, August

    18, 2004, demonstrated that the application of one test

    excludes the other. Here the Supreme Court applied the

    test of dominancy and rejected the holistic test

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    Societe Des Produits Nestl, S.A. v. Court of Appeals, where the

    Court explicitly rejected the holistic test in this wise:

    [T]he totality or holistic test is contrary to theelementary postulate of the law on trademarks andunfair competition that confusing similarity is tobe determined on the basis of visual, aural,connotative comparisons and overallimpressions engendered by the marks incontroversy as they are encountered in therealities of the marketplace. (Emphasis

    supplied)

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    Trademark Conflicts and Prior Use

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    168.2.Any person who shall employ deception or any

    other means contrary to good faith by which he shall

    pass off the goods manufactured by him or in which

    he deals, or his business, or services for those of the

    one having established such goodwill, or who shall

    commit any acts calculated to produce said result,shall be guilty of unfair competition, and shall be

    subject to an action therefor.

    168.3.In particular, and without in any way limiting

    the scope of protection against unfair competition, thefollowing shall be deemed guilty of unfair

    competition:

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    (a) Any person, who is selling his goods and gives

    them the general appearance of goods of another

    manufacturer or dealer, either as to the goodsthemselves or in the wrapping of the packages in which

    they are contained, or the devices or words thereon, or

    in any other feature of their appearance, which would

    be likely to influence purchasers to believe that thegoods offered are those of a manufacturer or dealer,

    other than the actual manufacturer or dealer, or who

    otherwise clothes the goods with such appearance as

    shall deceive the public and defraud another of his

    legitimate trade, or any subsequent vendor of such

    goods or any agent of any vendor engaged in selling

    such goods with a like purpose;

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    (b) Any person who by any artifice, or device, or

    who employs any other means calculated to induce

    the false belief that such person is offering theservices of another who has identified such services

    in the mind of the public; or

    (c) Any person who shall make any false

    statement in the course of trade or who shall commit

    any other act contrary to good faith of a nature

    calculated to discredit the goods, business or services

    of another.168.4.The remedies provided by Sections 156, 157

    and 161 shall apply mutatis mutandis. (Sec. 29, R.A.

    No. 166a)

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    (iii) the defendant should have clothed the goods

    with such appearance for the purpose of deceiving

    the public and defrauding the complaining party ofhis legitimate trade

    (iv)Unfair competition usually arises in cases of

    trade dress imitation

    (v)Plaintiff in an unfair competition action must

    show that his goods have acquired goodwill and

    reputation among consumers

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    (vi) The true test of unfair competition is

    whether the acts of defendant are such as arecalculated to deceive the ordinary buyer making

    his purchases under the ordinary conditions

    which prevail in the particular trade to which

    the controversy relates

    (vii)Fraudulent intent on the part of defendant

    to pass off his goods or business as or for that of

    plaintiff is necessary

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    Section 168.2 subjects to liability for unfair

    competition any person who shall make anyfalse statement in the course of trade or who

    shall commit any other act contrary to good

    faith of a nature calculated to discredit the

    goods, business or services of another

    This is called disparaging use of marks or trade

    libel in other jurisdiction

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    Examples: Genital Electric for panties General

    Electric; Inutel Inside Intel Inside; Where

    Theres Bugs, Theres Life for insecticides

    Where Theres Life, Theres Bud

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    SECTION 169. False Designations of Origin;

    False Description or Representation. - 169.1. Any

    person who, on or in connection with any goods

    or services, or any container for goods, uses in

    commerce any word, term, name, symbol, or

    device, or any combination thereof, or any false

    designation of origin, false or misleadingdescription of fact, or false or misleading

    representation of fact, which:

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    Section 169.1 False Designation of Origin any

    false designation of origin, false ormisleading description of fact, or false or

    misleading representation of fact, which:

    (a) Is likely to cause confusion, or to cause

    mistake, or to deceive as to the affiliation,connection, or association of such person

    with another person, or as to the origin,

    sponsorship, or approval of his or her goods,

    services, or commercial activities by another

    person; or

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    169.2.Any goods marked or labeled incontravention of the provisions of this Section

    shall not be imported into the Philippines or

    admitted entry at any customhouse of the

    Philippines. The owner, importer, or consigneeof goods refused entry at any customhouse

    under this section may have any recourse under

    the customs revenue laws or may have the

    remedy given by this Act in cases involvinggoods refused entry or seized. (Sec. 30, R.A. No.

    166a)

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    Remedies and Reliefs In Unfair Competition

    SECTION 156. Actions, and Damages and

    Injunction for Infringement.

    (1)damages suffered shall be either

    (i) the reasonable profit which the complainingparty would have made, had the defendant

    not infringed his rights, or

    (ii) the profit which the defendant actually

    made out of the infringement; or

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    (iii) if not ascertainable, a reasonable percentage

    based upon the amount of gross sales of the

    defendant or the value of the services in

    connection with which the mark or trade name

    was used

    (2) impounding during the pendency of theaction, sales invoices and other documents

    evidencing sales

    (3) where actual intent to mislead the public or to

    defraud the complainant is shown, in thediscretion of the court, the damages may be

    doubled

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    (4) where actual intent to mislead the public or

    to defraud the complainant is shown, in thediscretion of the court, the damages may be

    doubled

    (5) complainant, upon proper showing, may

    also be granted injunction

    (6) under Section 157, destruction of infringing

    goods and materials used for infringement;

    removal of infringing mark not enough tojustify release of goods

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    Search and seizure in civil cases now allowed under

    Supreme Court circular A.M. NO. 02-1-06-SC

    SEC. 2. The writ of search and seizure. Where any

    delay is likely to cause irreparable harm to the

    intellectual property right holder or where there isdemonstrable risk of evidence being destroyed, the

    intellectual property right holder or his duly

    authorized representative in a pending civil action

    for infringement or who intends to commence such

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    an action may apply ex parte for the issuance of a

    writ of search and seizure directing the alleged

    infringing defendant or expected adverse party to

    admit into his premises the persons named in the

    order and to allow the search, inspection, copying,

    photographing, audio and audiovisual recording or

    seizure of any document and article specified in theorder

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    Administrative Actions for TM Enforcement

    Section 166, Goods Bearing Infringing Marks

    or Trade Names may be barred from

    commerce through customs exclusion

    proceeding

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    Criminal Penalties for Counterfeiting

    SECTION 170. Penalties. - Independent of thecivil and administrative sanctions imposed by

    law, a criminal penalty of imprisonment from

    two (2) years to five (5) years and a fine ranging

    from Fifty thousand pesos (P50,000) to Twohundred thousand pesos(P200,000), shall be

    imposed on any person who is found guilty of

    committing any of the acts mentioned in Section

    155, Section 168 and Subsection 169.1. (Arts.

    188 and 189, Revised Penal Code)

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    Trademarks Online

    VeriSign, estimates that 70% of domain names

    associated with top brands are not registered by

    the true brand owner, prompting rights holders to

    defensively register their marks as domain names

    Trademark owners are also facing new types of

    infringement, including user-traffic diversion

    through keywords and meta tags, or unauthorizedlinking and framing

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    Metatags

    A 'meta tag' or 'meta data' is a keyword or

    phrase embedded in a website's HTML(hypertext markup language) code as a means

    for Internet search engines to identify and

    categorize the contents of the website

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    Sale of Trademarks as Keywords

    Retailers, for example, have purchased keywords

    so that their banner advertisements are displayed

    whenever certain trademarked products are the

    object of a search

    Retailers, for example, have purchased keywords

    so that their banner advertisements are displayed

    whenever certain trademarkedproducts are theobject of a search

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    In Playboy Enterprises Inc. v. Netscape

    Communications Corporation, C.D. Calif., No. SA

    CV 99-320 AHS (Eex) (June 24, 1999), the Court

    denied preliminary relief stating that the 'Playboy'

    and 'Playmate' keywords sold by the defendant

    were used by searchers as common or generic

    words, not the marks

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    Pop-Up Advertisements

    Pop-up ads are used as marketing tools designed

    to capture consumers' attention, and are based on

    software designed to track users' online activity

    and then deliver targeted advertising based on

    their preferences

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