Feedback on three chosen videosArtist and Song title Narrative of Music Video Techniques and

conventions that make the product successful

Meatloaf – Object in the rear view mirror

Growing up. It is about the past.

Good use of narrative, locations (also huge explosion) and performance. There is a lot of cinematography; pans (there is a pan to show what he is singing about), tracks, tilts, zooms, close-ups. There are three elements, himself, his shadow and his past. There is also the sexualisation of women. At the end there is also a feeling of tranquillity with dim lighting and the colour blue.

OK GO Purely for comedy value The camera is still whilst they are dancing on the treadmill. They are all wearing suits to fit in with the time period. They are all in sync, within 1 shot, therefore it is very continuous. It was a ‘YouTube fad’.

Kings of Leon – Sex is on fire

Love story There is a performance as well as a narrative. It is effect has it is shot in the dark but has a sepia tone. There are lots of zooms and extreme close ups used to develop the story. The costume reflects the genre of the music. The singer also plays the person in the narrative. Editing is good, there is slow motion, water falling down on him, and black smoke coming from his mouth.

Looking at existing videos by students.Video NumberAnd Overall Grade

Reasons why unsuccessful

1 - E The music doesn’t match the locationsThe editing and movement is slow, the song is fast.Muted sound at a live performance.Too dark and too rushed.Poor cinematography and editing.

2 - E No worthwhile green screeningLacking performance and mise-en-sceneWeird backgroundsSomebody’s head was cut off due to bad editing at the start.

3 - D The song is upbeat and fast and the movement is slow and she is seated.The shots are long and drawn out

4 - C The sound of the car was not cut outToo much like the real product

5 - B None noted