research and planning draft 3 part 2 aa
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RESEARCH AND PLANNING DRAFT 3 PART 2AA
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Part O
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We have explored & researched different Newspapers that might be appropriate for what we are trying to advertise.
•The Metro is a free newspaper
•It has a non specialist target audience
•It has a reading age of 7 , meaning everyone can read it.
•It is widely available in trains stations meaning parents (moms and dads) to and from work will be able to read the newspaper advert.
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After researging the Daily Mail, Guardian and Evening Standard:
•It was the most friendly and inviting
•Younger but still ‘older’ target audience
•The mostly advertised food.
•Bright colourful and appealing.
•Others were formal dull and more political.
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