research based infographic

[IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

DESIGN SALARY YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD

INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012

JURI SEO


MOOD BOARD


COMPETITIVE ANALYSIS


CREATIVE BRIEF

BACKGROUND

TCG is a staffing agency for creative designers. One of the main services they provide is a salary center. Salary center provides a great data source of salary based on TCG survey of 500 adver-tising and marketing executives in the United States and useful information about hiring. Based on their trustful research data, I would like to create a designer salary info graphic with different categories, job positions, and cities comparison. I will add some useful and fun design facts on the side to create interesting look and feel.

CLIENT

TCG

TARGET AUDIENCE

Current designers and students who want to be a designer

OBJECTIVES

To provide a handful information with visual illustrationTo simplify massive data with visual graph and chartTo create eye catch visual informationTo unify all the information in a theme

OBSTACLES

Find an accurate data of salaries by various job titlesIncorporate a massive data with interesting facts about designers

KEY BENEFIT

Visualized data will provide clear sense of understandingEasy to find the information for each audienceInteresting facts to bring up interest from audience

TONE

Clean, Bright, Solid, Colorful

MEDIA

Website and print poster (Tabloid)


STYLE GUIDE

FONTS COLORS

TradeGothic LT Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Myriad Pro


Nexa Bold


R:63G:49B:49#3F3131

R:64G:114B:204#4072CC

R:219G:55B:122#DB377A

R:140G:206B:62#8CCE3E

R:243G:244B:237#F3F4ED


SKETCHES


PROCESS

Tulsa

Oklahoma CityOK

SavannahAlbany

Atlanta

Augusta

GA

Richmond

NorfolkRoanokeVA

Buffalo

New York City

Albany

NY

Tallahassee Jacksonville

Orlando

Tampa

St. Petersburg

Key West

W. PalmBeach

Miami

FL

Albuquerque

Roswell

Santa Fe

NM

Annapolis

MD

Brownsville

San Antonio

Ft. Worth

Dallas

El Paso

Houston

Amarillo

Wichita Falls

Austin

San Angelo

Laredo

TX

Topeka

Wichita

KS

Omaha

Lincoln

NE

Sioux Falls

Rapid City Pierre

SD

FargoBismarckNDButte

Helena

Billings

MT

Cheyenne

Sheridan

WY

Colorado Springs

Pueblo

Denver

Boulder

CO

Salt Lake City

Ogden

Provo

�T

Boise

�daho Falls

�D

Phoenix

Tucson

A�

Reno

Las Vegas

NV

Spokane

Seattle

Tacoma

WA

SacramentoOakland

Bakersfield

Los Angeles

San Diego

Long Beach

Santa Barbara

Fresno

San Francisco

CA

Eugene

Salem

Portland

OR

Louisville

Frankfort

KY

Augusta

ME

PhiladelphiaHarrisburg

Pittsburgh

PADetroit

LansingM�

BostonMA

ProvidenceR�Hartford CT

Charleston

WV

Columbus

Cleveland

OH

Cincinnati

Gary

�ndianapolis

Ft. Wayne

�N

Chicago

E. St. Louis

Springfield

Peoria

�L

Charlotte

Durham Raleigh

Wilmington

Asheville NC

Memphis

NashvilleKnoxville

TN

Charleston

ColumbiaGreenville

SCBirmingham

Montgomery

Mobile

AL

Jackson

Greenville

MSLittle Rock

Fort Smith AR

Shreveport

New OrleansBaton Rouge

LA

St. Louis

Kansas City

Springfield

MO

DavenportDes Moines

Waterloo

�A

Minneapolis

Duluth

St. Paul

MN

MilwaukeeMadison

W�

Atlantic City

Newark

TrentonNJ

MontpelierVT

Concord

NH

Dover DEWashington DC

DC

MAP TEMPLATE HUE VARIATION

Tulsa

Oklahoma CityOK

SavannahAlbany

Atlanta

Augusta

GA

Richmond

NorfolkRoanokeVA

New York City

NY


Orlando

Tampa

St. Petersburg

Key West

W. PalmBeach

Miami

FL

Albuquerque

Roswell

Santa Fe

NM

Annapolis

MD

San Antonio

Ft. Worth

Dallas

Houston

Wichita Falls

Austin

San Angelo TX

Topeka

Wichita

KS

Omaha

Lincoln

NE

Sioux Falls

Rapid City Pierre

SD


Helena

Billings

MT

Cheyenne

Sheridan

WY

Denver

Boulder

CO

Salt Lake City

�T

Boise

�D

Phoenix

Tucson

A�

Reno

Las Vegas

NV

Seattle

WA

Los Angeles

San Francisco

CA

Eugene

Salem

Portland

OR

Louisville

Frankfort

KY

Portland

ME

PhiladelphiaPA

Detroit

M�Boston

MAProvidenceR�Hartford CT

Charleston

WV

Columbus

Cleveland

OH

Cincinnati

Gary

�ndianapolis

Ft. Wayne

�N

Chicago

�L

Charlotte

Durham Raleigh

Wilmington

Asheville NC

Memphis

NashvilleKnoxville

TN

Charleston

ColumbiaGreenville

SCBirmingham

Montgomery

Mobile

AL

Jackson

Greenville

MSLittle Rock

Fort Smith AR

Shreveport


LA

St. Louis

Kansas City

Springfield

MO

DavenportDes Moines

Waterloo

�A

Minneapolis

Duluth

St. Paul

MN

MilwaukeeMadison

W�

Atlantic City

Newark

TrentonNJ

MontpelierVT

Concord

NH


DC

CONVERTING SALARIES FOR U.S. CITIES

(The average salary index is 100)

100 120 14111082


PROCESS

YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD

GRAPHIC DESIGN WEB DESIGN UX DESIGN

Tulsa

Oklahoma CityOK

SavannahAlbany

Atlanta

Augusta

GA

Richmond

NorfolkRoanokeVA

New York City

NY


Orlando

Tampa

St. Petersburg

Key West

W. PalmBeach

Miami

FL

Albuquerque

Roswell

Santa Fe

NM

Annapolis

MD

San Antonio

Ft. Worth

Dallas

Houston

Wichita Falls

Austin

San Angelo TX

Topeka

Wichita

KS

Omaha

Lincoln

NE

Sioux Falls

Rapid City Pierre

SD


Helena

Billings

MT

Cheyenne

Sheridan

WY

Denver

Boulder

CO

Salt Lake City

UT

Boise

ID

Phoenix

Tucson

AZ

Reno

Las Vegas

NV

Seattle

WA

Los Angeles

San Francisco

CA

Eugene

Salem

Portland

OR

Louisville

Frankfort

KY

Portland

ME

PhiladelphiaPA

Detroit

MIBoston

MAProvidenceRIHartford CT

Charleston

WV

Columbus

Cleveland

OH

Cincinnati

Gary

Indianapolis

Ft. Wayne

IN

Chicago

IL

Charlotte

Durham Raleigh

Wilmington

Asheville NC

Memphis

NashvilleKnoxville

TN

Charleston

ColumbiaGreenville

SCBirmingham

Montgomery

Mobile

AL

Jackson

Greenville

MSLittle Rock

Fort Smith AR

Shreveport


LA

St. Louis

Kansas City

Springfield

MO

DavenportDes Moines

Waterloo

IA

Minneapolis

Duluth

St. Paul

MN

MilwaukeeMadison

WI

Atlantic City

Newark

TrentonNJ

MontpelierVT

Concord

NH


DC



100 120 14111082

DESIGN SALARY YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD

GRAPHIC DESIGN WEB DESIGN UX DESIGN



100 120 14111082

DESIGN SALARY


INTERACTIVE

Interactive Creative Director

Information Architect

Interactive Art Director

UX Designer

Interactive Designer (5+ yrs)

Web Designer (5+ yrs)

Mobile Designer

Front-End Web Developer

Interactive Designer (1-5 yrs)

$160,000

$120,750

$112,500

$110,500

$108,500

$103,750

$ 96,000

$ 87,000

$ 77,500

$ 95,000

$ 80,500

$ 80,750

$ 73,750

$ 75,500

$ 74,750

$ 63,000

$ 61,000

$ 52,250

LOW HIGH

LOW CITY AVG = 125 CITY AVG = 125HIGH

$73,750 1.25 $92,187 $110,500 1.25 $138,125

PROCESS

APPROXIMATE STARTING SALARY RANGE

LOW HIGHCITY AVG = 125 CITY AVG = 125

HOW TO CALCULATE THE LOCAL SALARY RANGEExample: UX Designer in Los Angeles

5LOS ANGELES

125


FINAL

DESIGN & PRODUCTION INTERACTIVE

Creative Director (8+ yrs)

Art Director (5+ yrs)

Technical Illustrator

Package Designer

3D Animator

Graphic Designer (5+ yrs)

Infographics Designer

Graphic Designer (1-3 yrs)

Production Artist (1-3 yrs)

$169,500

$ 97,500

$ 89,750

$ 84,250

$ 84,250

$ 83,250

$ 70,250

$ 53,000

$ 49,000

$ 97,250

$ 68,750

$ 65,550

$ 56,000

$ 59,000

$ 61,000

$ 52,500

$ 37,250

$ 35,000

Interactive Creative Director

Information Architect

Interactive Art Director

UX Designer

Interactive Designer (5+ yrs)

Web Designer (5+ yrs)

Mobile Designer

Front-End Web Developer

Interactive Designer (1-5 yrs)

$160,000

$120,750

$112,500

$110,500

$108,500

$103,750

$ 96,000

$ 87,000

$ 77,500

$ 95,000

$ 80,500

$ 80,750

$ 73,750

$ 75,500

$ 74,750

$ 63,000

$ 61,000

$ 52,250

LOW

LOW CITY AVG = 125 CITY AVG = 125

APPROXIMATE STARTING SALARY RANGE

HIGH

HIGH

CONTENT DEVELOPMENT

Media Writer (5+ yrs)

Instructional System Designer

Copywriter (5+ yrs)

Curriculum Developer/Writer

Web Content Writer (5+ yrs)

Proposal Writer

Content Manager

Copywriter (1-3 yrs)

Code Editor (1-3 yrs)

$110,750

$104,500

$102,750

$ 92,000

$ 90,750

$ 82,500

$ 80,000

$ 55,000

$ 51,500

$ 81,000

$ 68,500

$ 72,750

$ 67,000

$ 60,500

$ 60,000

$ 60,500

$ 40,000

$ 37,500

LOW HIGHLOW HIGH

HOW TO CALCULATE THE LOCAL SALARY RANGEExample: UX Designer in Los Angeles

$73,750 1.25 $92,187 $110,500 1.25 $138,125

NATIONAL STARTING SALARY RANGE



100 120 14111082

4WASHINGTON DC

130

1NEW YORK

141 3BOSTON

1332

SAN FRANCISCO135.5

5LOS ANGELES

125

6CHICAGO

123

YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD2013 DESIGN SALARY

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