research for business: why would you need to do a research?
TRANSCRIPT
RESEARCH FOR BUSINESS
WHY WOULD YOU NEED TO DO A RESEARCH?
Nataly RodionovaManaging Director of IT Academy STEP
8-13 y.o.
13-15 y.o.
PC user course
Game develop
ment
Websites3D
Graphics
Video editing
Robots
WHAT ARE WE GOING TO DISCUSS?
What is market research?
What kind of researches are there?
What can it do for your business?
What it cannot do for you?
How can you do it on your own?
IF YOU THINK THAT RESEARCH IS:
• complicated• not essential• not for you• boring
YOU ARE NOT ALONE!
BUT…Research can help you:
• improve your efficiency• increase your profitability• help you make better decision• be ahead of competitors• make your customers more
loyal
AND YOU ARE ALREADY DOING IT!
• Asking
• Listening
• Observing
• Counting
• Analysing
• Estimating
• Predicting
WHAT IS RESEARCH?
• A systematic investigation of a problem or situation to generate new knowledge or test existing knowledge
WHEN DO YOU NEED A MARKET RESEARCH?
UNDERSTANDING YOUR COMPETITORS
KNOWING YOUR MARKET
UNDERSTANDING FUTURE TRENDS
ADVERTISING STRATEGY
DEFINING PRICE
FINDING SOLUTION TO A PROBLEM
TYPES OF RESEARCHES
RESEARCH
Survey
Interviews
Focus groups
Mystery shopping
Competitors research
Industry research
RESEARCH PROCESS
FOCUS GROUP
SURVEY
• Check out customer profile: age, occupation, gender etc
• Ask clear questions
• Do not ask too many questions
• Analyse results
SURVEY ONLINE TOOLS
facebook.com
surveymonkey.com
kwiksurveys.com
freeonlinesurveys.com
INTERVIEWS
A/B TESTING
TASK
3 groupsfocus group
interview
survey
each group explain:- on what topic do you want to use this research method?- why?- how would you plan this research?- how many people would you involve into this research?
[email protected] WWW.CAMBODIA.ITSTEP.ORG FACEBOOK: ITSTEPCAMBODIA
