1. IntroductionTechnology is changing at a rapid pace and with it, the consumer experience of buying goods and services. New markets, products and services are emerging so quickly it is difficult for consumers and regulators to keep pace. Consumers often have to figure out new technologies for themselves. Regulators may step in to address issues but this is often after significant consumer adoption and the market may have already moved on. Mobile commerce, in all its forms, is growing exponentially. consumers of all ages use their mobile device for shopping on-the-go, making more-frequent mobile payments, and connecting to other sales channels. This explosion of mobile usage offers challenges and opportunities to retailers and mobile service providers as they race to provide reliable, always-on access to a new retail experience. In an effort to evaluate singapore consumers mobile shopping habits and also to discover what attributes consumers value most in their mobile service provider.This report will cover the following topics: Use of mobile devices for shopping and commerce-related activities Perceptions of mobile providers customer service Why, and how often, customers switch mobile providers How consumers like to interact with their mobile provider, and what online services they expect For retailers, this research report shows steadily and rapidly increasing consumer adoption of mobile commerce as a critical shopping channel. It also provides insight into the types of browsing, research, and purchasing activities consumers are doing with their devices, even while in a retailers physical store. For mobile service providers, this report identifies an opportunity to improve customer retention by improving the customer experience they create for subscribers across all channels, and especially delivering better-quality customer service online. As consumers rely on their devices for more and more commerce-related activities, in addition to social and communicative activities, perceived gaps in customer experience will become that much more apparent to users, posing a huge challengeand opportunityfor these service providers.1.1 rationale of studyIn later times mobiles were currently used primarily for passing and sharing information using SMS and voice. However, the inclination to use value added services was evident from the increase in share of revenues generated from value added services as a proportion of total revenues of mobile industry increased. This rise had resulted from introduction of voting based participative TV Programs, voting on some socio-economic-political issues in newspapers; SMS based quiz/contests on mobile, MMS etc. Student clientele of mobile companies were major consumers of wallpaper, ring tone, mobile games, music and video clip download services available on eportals as well as mobile portals. Other services like micro payment facility are also being offered though only by one or two operators. GPRS based services was being offered by mobile operators on a limited scale. However, wide ranges of new services were on the anvil as more and more operators upgrade to 3G networks.2. Objectives To identify the opportunities created by m-commerce in different industries. Study the Overview of M- commerce. Discuss the current advantages and disadvantages of M-commerce. Identify the M-Commerce Applications Discuss M-COMMERCE VERSUS E-COMMERCE Study of Security Issues in Online marketing

3. Literature reviewThis report is based upon research from consumer groups, online journals, research papers, and secondary resources. The online research studies provided the useful data on the consumer experience of purchasing goods and services via mobile devices. Consumer groups from singapore participated in the study. The study made a number of findings including that: The availability of information during a m-commerce transaction can be limited by technological constraints such as a phones small screen size. The m-commerce market is still developing and is in the early stages when it comes to the range of products and services available to consumers. The most common products purchased include e-tickets, digital content and physical goods. Purchasers faced difficulties seeking redress or accessing dispute resolution mechanisms. M-commerce transactions are susceptible to fraud and unauthorised payments. Policy guidance and conference papers issued by the OECD provide an international context for this discussion. The Guidelines were adopted to provide guidance to government, industry and regulators when developing protection mechanisms for consumers engaging in online shopping. Local and international media also provided data about m-commerce uptake and insights into developments in the industry.

4. Achievements

M-Commerce provides many value-added services to a customer on the move and therefore possesses significant business opportunities for the providers of such services. Conceptualizing and developing mobile services which present challenges and opportunities for the vendors from diverse industries. A vast field of business opportunities is about to be created for technology providers which could offer mobile solutions to the service providers. Mobile commerce service providers can emphasize on differentiation to make application more useful and easier to use than their competitors. M- Commerce can transform peoples lifestyle with unique, personalized and location based services.

5. research methodology

Sampling Methodology Sample unit: residents of Singapore of age between 20 or above have been taken as sample unit

Sampling area: Singapore

Sampling technique: random sampling technique

Research Design

1. Visited the local residents of singapore and gathered information required as per questionnaire.

2. The research design is probability research design and is descriptive research.

Data Collection

1. Primary data has been used by me in the form of Questionnaire & Observation, which are the two basic methods of collecting primary data, which suffices all research objectives.

2. Secondary data sources like online journals, books & various online resources have been used.