Research methodology

Title Of The Study: Performance of Tata Nano IN the Market

My project focus on the performance of Tata nano in the indianMarket. As the company expect a lot with the launch of this car And target the lower middle class people. So we just want to know how far company achieve its goal regarding its ONE LAKH rupees car.

Duration Of The studyDuration of the project is 20 days.

Objective of the study

Analyze of the post purchase behavior of the customer.

To measure the performance of Nano in Market.

To know the future demand of Nano.

To know the satisfaction level of the customer.

Type of Research :

Research methodology includes:

Data Source: Data was collected from both primary as well as secondary sources.

Primary Data Collection :

The survey process involved two phases:

First phase included identification and selection of the target audience to be studied and to determine the parameters on which respondents will justify their preferences. The audience were targeted on the basis of holding a Nano. A questionnaire was designed to collect the needed information from the respondents.

In the second phase data was collected through questionnaire from 50 respondents within Jaipur region. Results were viewed cautiously as sample was from a specific population.

Secondary Data Collection:Secondary data was collected by the information given through various websites, articles published in the newspapers.

Sample size and method of selecting sample :

SAMPLE SIZE 50 holders of Tata Nano

My study was limited to only Jaipur region as I am studying in FMS IIIM. For collecting the data I refer to various service centre for i.e. KAMAL & CO.

Method of selecting Sample :-In my study I applied Simple Random Sampling Method of Sampling. This is the simplest and most popular technique of sampling. Simple random sampling gives:

Each element in the population ( Universe ) an equal chance of being included in the sample and all choices are independent of each other.

Each possible sample combination an equal chance of being chosen.

Eliminates the chance of bias or personal prejudices in the selection of units