research methods & techniques: final major project
TRANSCRIPT
Final Major Project
Research
Last week
What were we doing last week?
Today
You will learn about research techniques.
By the end of today, you
MUST understand why we conduct research
for a video production
SHOULD understand what the different
research methods are
COULD evaluated the usefulness of
different research techniques.
FMP
Why do we research?
FMP
Why do we research?
To gather information that
• Grow & enrich our creative ideas
• Identify who our audience is & what they want
• Understand what our competitors are doing
• Helps us to plan our production
Production research
Planning, logistics, budgeting, funding, hiring
etc….
Audience research
Who are they, what do they want to watch,
when will they watch it, etc…?
Creative research
To grow & enrich our ideas, to make them
factually correct, to make them more original
Market Research
To find out our competitors output, their
upcoming productions etc….
What are the different
research methods?
• Primary
• Secondary
Primary Research
What do we mean by primary research?
Primary Research
Information that doesn’t already exist
somewhere else
ie/ we find it out ourselves
Primary Research
What are the strengths of primary research?
Primary Research
What are the weaknesses of primary
research?
Primary Research
What different techniques can we use when
conducting primary research?
Secondary Research
What do we mean by secondary research?
Secondary Research
What are the strengths of secondary
research?
Secondary Research
What are the weaknesses of secondary
research?
Secondary Research
What different techniques can we use when
conducting secondary research?
What types of information
might we need when coming up with
an idea for a screenplay?
What types of information
Working in three’s
Fill in the worksheet
In 15 minutes we will feedback answers to the class. Make sure it is all filled in.
Task 2
Working alone
Write a report or record a podcast
Explaining research methods and
techniques. You should explain all of the
areas on the worksheet you filled in.
Task 3
Swap your work with a friend and ask them
to check it. Does it cover all of the content
you need it to cover?