Research on Kerrang Media Pack

World’s largest weekly music magazine Median audience age of 22 Also good for films, games, mobile

technology and government messages Is considered a part of the experience

rather than just another magazine Readers are considered the heaviest

music consumers Readers buy six albums a month on average Readers are eight times more likely to spend

over £200 a year on albums Readers are 5.5 times more likely to attend a

rock concert

This chart shows that the circulation of Kerrang slowly decreases over the 2000’s whereas the readership stays fairly steady. This could be due in part to friends lending their friends the magazine. The circulation is how many copies are sold, the readership is who reads it.

Constantly tries to appeal to their readers

Issues include a balance of bands and scenes to ensure readers’ need for variety + desire to be introduced to new music

Focuses on the big things that are going on in the world of music

Gives younger readers everything they need to get into

The average Kerrang reader: Around 22 years old Male Caucasian Rock music fan Goes to concerts, festivals Varying interest in several bands Engages in music actively Individuality is important Influenced by music trends Fashion-conscious

Partnered with Paco Rabanne Promotes Black XS using a cross-media

campaign

Gives readers a chance to win a recording deal with Search & Destroy records

Scores 69% for Influence versus Bauer ACT tracker: 15-40

Notable consumer brands that have used Kerrang in the last twelve months: Fiat Brylgreen BlackBerry Pot Noodle

Delivered a creative execution designed to encourage young people to vote in the run up to the 2010 general election

A promotion for a free Biffy Clyro EP download cover mount saw all 12,000 available downloads redeemed in the first day

Extensions to the brand: Download Festival Kerrang! Radio Kerrang! Awards Kerrang! TV Kerrang.com

172,600 unique users 505,912 page impressions

Set release dates for each magazine

Set deadline for when magazine needs to be finished and ready to publish and release

Several contacts for advertising, publishers, manufacturers, etc. Possibly for wider media coverage