Entertainment Industry And Media

The entertainment industry (much of which is informally known as show business or show biz) consists of a large number of sub-industries devoted to entertainment. In the popular parlance, the term show biz in particular connotes the commercially popular performing arts, especially musical theatre, comedy, film, and music.

• Entertainment law or media law is a term for a mix of more traditional categories of law with a focus on providing legal services to the entertainment industry.

• FILM:

• MUSIC:

• TELEVISION and RADIO 

• THEATRE

• MULTIMEDIA

• PUBLISHING and print media issues

• VISUAL ARTS AND DESIGN 

Types of live entertainment: Circus Dance Drama Musical theatre Opera Performance art Magic Comedy Sports Concerts

Theatre: Playwrights Actors Theater directors

Music industry: Composers and songwriters Singers and musicians Orchestras Concert halls and opera houses

The publishing industry: Authors Journalists Publishers Printers Booksellers

Exhibition entertainment:

Amusement park Funfairs Museum Trade show Wax museum

Film◦ Film studios◦ Movie theaters / cinemas

Broadcasting◦ Television◦ Radio

Record industry Theme parks Discotheques(Dancing for night club) New media-Internet

Computer games Video games Mobile phones

The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country.

Indian M&E industry stood at Rs 587billion in 2009, a growth rate of 1.4% compared with previous year. Over the next 5 yrs industry is projected to grow at a CAGA of 13% and to reach the size of Rs1,091

The advertising industry recorded a growth of 22 per cent in 2007 over 2006 to reach US$ 4.75 billion in 2007, up from US$ 3.56 billion in 2006. The sector contributed 38 per cent of the industry’s revenues.

For 2007, the report pegged the size of the TV industry at US$ 5.48 billion, print media at US$ 3.62 billion, film entertainment at US$ 2.33 billion and radio at US$ 150. 52 million.

Foreign investments in the M&E industry reached a record high of US$ 211 million in 2007 against US$ 89.18 million in 2006

New developments in film industry is satellite channel penetration.

The retail boom in the channels for music sales (Music World & Planet M).

The use of digital technology in all spheres of entertainment industry.

In terms of employment, an estimated 6 million people.

Entertainment industry in India is projected to be one of the major economic driving forces of the country.

In India, television is the major segment of entertainment industry.

Presently, India has the third largest television market in the world behind only china and the USA.

India has the world's biggest movie industry in terms of the number of movies produced.

Presently, the technology of film-making in India is perhaps the best among all developing countries.

A study conductedby PricewaterhouseCoopers stated that the Indian media and entertainment industry is expected to grow at 19 per cent compound annual growth rate to reach Rs 83,740 crore by 2010

The Indian music industry, which until recently was overwhelmingly dominated by film music.

Now being propelled by non-film music.

However, piracy and advent of radio channels which constantly play hit music leading to loss of sales of music, has affected the industry.

Significantly, the share of digital music is likely to increase

The cheapest and oldest form of entertainment, reaching 99 per cent of the population, this segment is likely to see many dynamic changes.

According to the PwC study, revenues from radio are likely to grow at a CAGR of 24 per cent over the next five years and the industry will grow from US$ 150. 52 million in 2007 to US$ 370. 22 million in 2012.

Private FM radio has emerged as the fastest growing segment in the media, notching up an average 30 per cent growth in advertising revenues, compared to the industry’s average of 18 per cent, according to ACNielsen’s Radio Audience Measurement (RAM) service. Moreover, it is expected to increase to US$ 218.49 million over the next two years from US$ 133. 52 million today.

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The television industry in India is currently at its prime, contributing the largest share in the total media and entertainment industry. While India is the third largest cable television market in the world, the penetration level of pay TV is still low, which promises a huge untapped potential for growth.

According to the PWC report, the television industry was worth US$ 5. 48 billion in 2007, recording a growth of 18 per cent over 2006. It is further likely to grow by 22 per cent over the next five years and be worth US$ 12. 34 billion by 2012. Digital distribution platforms such as direct -to-home (DTH) are transforming the industry. Direct-to-Home segment is gearing up for a new phase of TV viewing with digital video recorders (DVRs) or personal video recorders that will free consumers from having to watch television at broadcaster-ordained timetables.

Internet advertising is projected to grow at 50 per cent rate to Rs 750 crore by 2010 from the current level of Rs 100 crore. "The Internet is being used for a variety of reasons, besides work, such as chatting, leisure, doing transactions, writing blogs etc.

This offers a huge opportunity to marketers to sell their products. With broadband becoming popular, this segment is expected to grow further," the study said.

However, music industry is expected to show a flat growth of one per cent to Rs 740 crore in 2010 from Rs 700 crore.

According to the study, the print media is projected to grow at 12 per cent CAGR to Rs 19,500 crore in 2010 from Rs 10,900 crore. "A booming Indian economy, growing need for content and government initiatives that have opened up the sector to foreign investment are driving growth in the print media," the FICCI report said.

Worldwide, the creative industries are growing three to five times the average growth rate of the overall economy. The film industry is a critical part of this growth. For India, the industry is on the threshold of a major transformation, with significant business, consumer, and cultural impacts.

The Confederation of Indian Industry (CII) and A.T. Kearney studied the Indian film industry and the key drivers of change:

Digital technology Shifting customer preferences towards home entertainment Emerging distribution mediums, such as the internet and

IPTV Growth of Indian movie content with global appeal

The research report, Transforming for Growth: Future of the Indian Media & Entertainment Landscape , focuses on the changing business models within and across the media and entertainment value chains.

The entry of corporate giants such as reliance, wall mart, Sony, moserbaer etc is showing a great growth in this industry. As per the reports and analyses we are expecting more and more profit from this industry alone. We will witness a revolution as entertainment industry is one among the biggest profit making industry. In case of India many production houses like yashraj productions, dharma productions and Sharukhan owned red chilies entertainment are being corporatized. In reality this trend was started by Amitab Bachan owned ABC in India but later they closed down due to some internal issues.

Brand promotions and publicity will get a good market for movies globally. Use of new and innovative technologies and multiplex theatres will give a great impetus to the entertainment industry. A big corporate house spend a lot of money into this and makes profit double of it and helps in the development and welfare of this industry.

Corporatization will pave the way for the domestic film industry to insure its business risks, unlike now, wherein only a handful of films have been insured.

The key benefit of corporatization of industry players is really their ability to access structured finance at cheaper interest rates. Institutions such as Industrial Development Bank of India and some of the banks have plunged into film financing, of late.

This has reduced interest charges by more than 50 per cent in the case of financing films by corporate entities. The industry is otherwise paying as much as 48 per cent for tapping private finance, against IDBI's 16 per cent funding cost.

Cutting edge technologies are also being brought into this field by corporate biggies.

It has also resulted in high distributor share.

Indian films, unlike olden times , is been screened all over the world nowadays…

Indian films going global and recently slum dog millionaire proved that Indian films is still potential and has essence of goodness.

RELIANCE WALT DISNEY RED CHILLIIES ENTERTAINMENT (SHAH RUKH KHAN’S)

YASH RAJ MOVIES PYRAMID SAIMIRA SONY AVM MOSERBAER WARNER BROS,PARAMOUNT & COLUMBIA( OF USA) FOX PICTURES Tata group, through its subsidiary Videsh Sanchar Nigam Limited

(VSNL).

In the long term some of the major developments likely to have a deep impact on the global media and entertainment industry include,· Shifting Preference For Internet-Based Content And The Emergence Of Interactive TV· Proliferation Of Wireless Application Devices· Large-Scale Migration To E-Tailing· Development of Sophisticated Telecommunication Technologies· Faster Globalization· Growing Popularity of Mega- Theaters, Super Stores Concept etc· High Degree of Consolidation in the Industry· Increasing Digitization in the Industry· Convergence of the Entertainment, Information and Telecommunication Segments and· Rapid De-regulation in the Industry

Piracy plague: The industry has been plagued by piracy and had been showing very sluggish growth in the physical format over the last few years, both in India and globally.

Due to the global recession producers are loosing money . The films are not getting much profit.

The lack of good stories (incase of some Indian films).

High state entertainment taxes and financing issues.

Entertainment sometimes goes away from media ethics.

Over use of obscenity n vulgarism and spread of gossips,rumours .

Trade unionism n political involvement (mostly seen in Indian film industry)

Lack of a uniform media policy for foreign investment.• Content regulation is necessary or not.

Entertainment industry is one among the leading profit making industry.

Corporatization of this industry have made waves of changes and brought financial stability.

Technological advancements. Globalization have also helped out. Entertainment laws should be abided by all

those who are in this field. Issues made problems but they were able to

withstand it.

Even in the midst of recession ,piracy and other issues the entertainment industry as a whole is one among the biggest profit making industry. The entertainment industry is showing a great growth rate in India. Indian films is going global nowadays. Even the corporate biggies in India and world are gluing their eye on entertainment field like reliance,wallmart etc. People all over the world are accessible to any kind of programmes and events which happens in any part of the world. Entertainment industry management is having a great scope in this neo world as it is getting popularity.