Research Project«Team Building in

Pulsating Organizations: the Case of Arts Festivals»

Elkanova Elena

elen-elkanova@rambler.ru

postgraduate student,

Higher School of Economics

Changing World

• throw-away society• one-time use goods• mobility• short-term tasks

• project management • ad hoc organizations

(self-renewing, pulsating)

[A.Toffler]

Tourism

• New trends:

Cultural tourism, event tourism, etc.

Objectives of event tourism:• to create a favourable image• to expand traditional tourism season• to spread tourism demand evenly• to attract domestic and foreign visitors

Title

• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.

• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. • 9,000 residents

• 190,000 visitors

What is a festival?

Festival is a complex social campaign characterized by:•sophisticated planning with a fixed deadline, •involving numerous stakeholders •who assemble for a short period •to reach common goal.

[L.Wagen, 2007]

Why HR management? Building team?

• lack of research papers on the topic• HR manager/ HR department• team building concept• special features (staff mobility, pulsating effect)• personnel planning problem• team motivation, cohesiveness• high turnover rate

Empirical survey

• 21 interviews • permanent and temporary

employees• 9 Saint-Petersburg arts festivals• analysis of documents, social

networks, official websites and articles, method of observation

Results

• Team management approach is different from team formation mechanisms in other projects. These distinctive features are dictated by peculiarities of festival management.

• Team building at different arts festivals varies considerably.

• Team management depends on regularity of the festival & joint work activities during the year.

Recommendations for managers

• personnel planning• teambuilding as a tool for solving turnover

problems • clear distribution of functions among team

members• different approaches for different

categories of employees• induction procedure• system of incentives • training• feedback system• decision-making process involvement

Other findings

• corporate veil• country (specialists, IFEA)• networks• IT, virtual teams • travel permit• foreign policy (embassies)

Further research• adaptive organizational structures• new ways of creating and delivering

services• new forms of cultural policy• project as a base for new

organization / activity

• crowd funding platforms• foreign experience • international cooperation programs

in cultural field

Museum Quarter

Further research

• Tourism

development centre

• EU TACIS

City Twinning

http://visitnovgorod.ru/

Thank you!