research source corporate overview
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Research Source Adding value to your business
www.research-source.com
Who Are We
Research Source is a growing market research company with its corporate office in New Delhi, India.
We are a boutique market research company providing research arms to its clients globally. Our intimate knowledge of the markets where you do business means we provide an invaluable local perspective.
Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutions tobusinesses worldwide by adding value to their business thus creating a strong bank of satisfiedclients on the way
Our strength lies in extensive domain knowledge and in-depth research expertise to deliveraccurate and incisive market insights.
The company uses its strong network to gather insights and market trends from across the
country and globe. As a result we are able to deliver quality data along with timely delivery
and simultaneously being cost effective
What Do We Do
Market Research Insights & Consulting
Data Collection Services
Data Analysis Solutions
P r i m a r y R e s e a r c h• Q u a l i t a t i v e• Q u a n t i t a t i v eS e c o n d a r y R e s e a r c h
S u r v e y P r o g r a m m i n gD a t a P r o c e s s i n gD a t a A n a l y s i s
F i e l d D a t a C o l l e c t i o nD e p t h I n t e r v i e w sC A T IF o c u s G r o u p s
Our Offerings
• Concept | Product Testing
• Post Launch Evaluations
• Retail | Channel Audits
• Stakeholders Satisfaction Measurement
• Mystery Shopping
• Market Sizing and Opportunity
Assessment
• Media & Web Habit Assessment
• 360 Degree Profiling And Segmentation
• Usage & Attitude Studies
• Buying Behavior and Purchase Dynamics
• Brand Health Monitoring & Measurement
• Brand Equity & Positioning
• Brand | Product Development studies
• Competition Benchmarking
• Evaluation of Promotion Schemes|
Incentives
• Brand Perception Audits
• Campaign Evaluation, Ad Pre and Post
Tests
• Product Penetration Study
• Pricing Strategy
We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems
Our Coverage
CATI Language Support – English , Chinese, Japanese, French,
German, Arabic, Philippines , Spanish, India (Native)
Field Coverage - PAN India , Global Partners for APAC
PAN India Coverage
North East West South
New Delhi Kolkata Mumbai Bangalore
Luck now Ranchi Ahmedabad Mangalore
Amritsar Patna Surat Chennai
Kanpur Asansol Nagpur Hyderabad
Chandigarh Gawhati Indore Kochi
Agra Raipur Pune Coimbatore
Shimla Muzzaffarpur Bhopal Vijayawada
Allahabad Bhubaneswar Sholapur Madurai
Jaipur Kolhapur Guntur
Bareilly Nasik Secundarabad
Varanasi Navsari
Jammu
Quality Checks (Pre – Launch)
All interviewers are carefully chosen based on their previous experience on similar
studies as well as their interpersonal skills
All Interviewers are thoroughly briefed by the research team post finalization
of the field stimulus including questionnaire regarding project requirements
and quality norms
Mock Interviews are conducted in order to make the interviewers familiar with the
actual situation
Special emphasis is laid on capturing open ended responses
For better quality, respondent’s are given a separate copy of the stimulus or
show cards while capturing aided responses
Respondent appointments are sought by interviewer on the spot based on
respondents’ convenience. In case to case basis; appointments are taken over the
phone basis respondents’ availability and consensus to be a part of research study
Quality Checks (Post – Launch)
Accompaniments
Field Supervisor accompany every interviewer for certain number of interviews on daily basis
Research or Field Management also does random accompaniments as per the project
requirements
Scrutiny
As per norms, Field Supervisors scrutinizes all the completed questionnaires & also ensures
the quality & relevance of responses.
Respondent Back Checks
Field Supervisors back check 20-25% of the total sample size either physically or telephonically
All back checks happen within three days of conducting the interview
Back Checks by Management Team
Research Managers and Field Management also back check 2-5% of the total sample size on
certain key parameters
Case Studies
ISV Survey
Objective
• : Our client wanted to conduct a research study to better understand the gross margins and financial realities being confronted by its iSeries business partners across the Asia Pacific region.
Approach
• Quantitative Research Approach was adopted
• Closed ended structured questionnaire was designed to better understand the realities of the market that these ISVs are targeting and competing
• Target sample : samples spread across 12 countries -Australia, China, Hong Kong, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Taiwan
Result
• Once a sound understanding was in place, They used the information to modify its positioning and partnering schemes in order to generate greater sales pull and momentum among its iSeriespartners in Asia.
For a Technology company
Objective
• Client wanted to measure the distribution and visibility of the product in the market
• To identify the need gaps thus to understand that how the retailers view their product & it’s supply to them
Approach
• Structured questionnaires were administered with defined response limits and very few open end to qualify the stated responses
• Target ProfileStudy covered retailers scattered in different geographical location
• Sample: N=400Basis the retailer universe of 4000 across India, we covered 400 retailers ( 200 small, 150 medium and 50 large retailers)
• GeographyIndia
Result
• Current product availability
• Product issues covering product performance, packaging, quality and price/value
• Distribution, sales, and marketing, including coordination of activities
• Administration and distribution providing information about how the retailers rate the business practices
• Brand imagery covering how the retailers’ relate to the brand, their perception of brand
Retail Mapping & Product Distribution System For a Retail company
Service Quality Measurement
Objective
• Client wished to assess the effectiveness of its products and service delivery by evaluating the quality involved at each level
• Thereby to measure major drivers and need gaps with the perspective to strengthen it’s relationship with the customers
Approach
• Quantitative Research Approach was adopted entailing 235 Face to face Interviews
• Closed ended structured questionnaire consisting mainly of Dichotomous and Likert scale variables were administered to assess the effectiveness of the product
• Target sample comprised of Business organizations across various sectors and the buyer & users of XXX products
• Study centers : Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai
Result
• Over all satisfaction at location / company level
• Category wise analysis /score-location / company wise
• Category score to Overall Sat score –Correlation / location / company wise.
• Question / aspect wise analysis / score location/ company wise
• Question/aspect score to category score –correlation/ location/company wise
• Question/aspect score to overall satisfaction score –correlation/ location/company wise
For a Retail company
Satisfaction Survey
Objective
• Client wishes to undertake a research exercise to measure and evaluate the relationship and satisfaction levels with the brand and the company; thereby identify need gaps which if filled would lead to customer delight contributing to increased share & growth
Approach
• Quantitative Research Approach was adopted
• Closed ended structured questionnaire.
• Target sample 400 distributors/OEMs
• Study centers : West Zone : Mumbai, Pune, VadodaraNorth Zone: Delhi, GurgaonEast Zone : Kolkata South Zone : Bangalore ,Hyderabad, Chennai
Result
• Overall performance, including profitability and desired improvements
• Channel management, sales, and marketing, including coordination of activities, product and business knowledge of sales support
• Product issues covering product performance, quality and price/value
• Administration and distribution providing information about how the distributor /OEMs rate the Business Practice.
• Service and support rate indicating the performance of post-sales support team
• Brand imagery covering how the distributors / OEMs relate to the brand, their perception of brand advertising and merchandising
• Training and development, including how current initiatives are perceived needs
For a Technology company
Consumer Perception
Objective
• To assess brand strengths of our client relative to those of competitors
• Also understand the perceptions of the consumer when compared to competitors
Approach
• Quantitative Research Approach was adopted
• Closed ended structured questionnaire.
• Target sample : 20 IDI’s , 110 dealers and 150 consumers at client preferred centers
Result
• SWOT analysis measured the strengths and weakness of the brand
• Brand awareness (recall & recognition) and brand image (the overall associations that the brand was measured
• Further gauged the consumer’s expectations from the brand
For a Leading Consumer company
Broadband Adoption study
Objective
• Overview of the fiber broadband adoption
Approach
• Qualitative Research approach was adopted with a 40 mins questionnaire
• Target sample : 100across different company sizes(i.e. <30, 30-150, >150), industries and broken into Fibre adopters and non fibre adopters (we will be able to provide the database of some of the adopters)
Result
• Information source for different broadband connection options
• For businesses using fiber broadband, what the reasons why they choose that provider and level of satisfaction
• For business not using fiber broadband, what are the inhibitors
• Businesses' perception of different broadband connection technologies, fiber broadband providers
• Factors for them to consider changing their broadband package and their expectations
For a Leading Telecom company
THANK YOU
Reach us @
Bhoorender Panwar
Call me - +91 8860787836
Skype – bhoorender.panwar
Web – www.research-source.com