Research techniques

Mainstream:Being sold at popular stores can also be an indicator. Hollywood and Bollywood movies are usually considered mainstream and also blockbusters. The boundary is vague. An example of the opposite of mainstream movie is typical art films. An example of a mainstream film would be the Incredibles.

Alternative:An alternative film is a film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies. An example of an alternative film would e jaws.

Niche:An art film is typically a serious, independent film aimed at a niche market rather than a mass market audience. An example of a niche film would be where do we go now?

Gender: whether the target audience is aimed at male/female.

Age: what age category the target audience falls into.

Socio-economic status: Socioeconomic status is an economic and sociological combined total measure of a person's work experience and of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

Psychographics: the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Geodemographic: In marketing, Geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics

Sexual orientation: a person's sexual identity in relation to the gender to which they are attracted; the fact of being heterosexual, homosexual, or bisexual.

Regional identity: Regional Identity refers to which part of the United Kingdom someone is from.