resizing photos for marketing and social media

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+ Resizing Photos for Marketing & Social Media Beverly-Hanks Marketing Lab Sarah Giavedoni | January 2017 beverly-hanks.com

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Resizing Photos for Marketing & Social Media Beverly-Hanks Marketing Lab Sarah Giavedoni | January 2017 beverly-hanks.com

+ What We’re Covering Today: !  Image basics: Image quality, file formats,

and transferring

!  Image sizes for different social media platforms

!  Cropping and image manipulation, plus online resources

!  Canva demonstration

+Image Basics How do images work on digital devices and platforms?

+ What are bitmap graphics?

"  Bitmap graphics, sometimes called raster graphics, represent an image as a grid of colored dots. Each dot in the grid is referred to as a pixel.

"  On your computer screen, each dot is represented by a tiny liquid crystal or LED light. On a printout, a pixel is represented by a drop of ink.

"  Because bitmap graphics produce photograph-like images, they are used for photos, for images added to web pages, and for art converted from paper to computer format.

"  NOTE: Bitmap graphics are different than vector graphics, which consist of a set of points, lines, arcs, and other geometrical shapes. Each shape is defined as a series of line segments called vectors, and attributes such as line width and fill color.

Source: Practical PC, 7th Edition

+ How is image quality determined?

"  Image resolution is expressed as the width and height of the grid that holds the dots.

"  For example, an image with 1024 X 768 resolution is formed from a grid 1,024 dots wide and 768 dots high.

"  High-resolution images exhibit details more clearly than low-resolution images.

"  Each dot in an image is assigned a code number for its color. The number of bits required to store the color number is referred to as color depth and determines the number of colors that the image contains.

"  An 8-bit color depth produces 256 colors. A 24-bit color depth produces 16.7 million colors, sometimes referred to as true color. The more colors an image contains, the more realistic it appears.

The quality of an image depends on its resolution and color depth.

Source: Practical PC, 7th Edition

+ How do I choose a bitmap format? Bitmap graphics are most commonly stored in JPEG, TIF, BMP, PNG, GIF, and RAW files (commonly called formats). Images for social media sites should be stored in a format supported by browsers.

Source: Practical PC, 7th Edition

+

How do I upload photos to social media? 1. Phone > Social media app

— Photos will resize for you.

2. Phone > Computer > Social media

3. Camera > Computer > Social media

— These methods let you more heavily manipulate images before posting.

+ Image Sizes for Different Social Media Platforms Current as of September 2016

+ The infographics that follow are from Jamie Spencer of MakeAWebsiteHub.com*

*Except where otherwise noted. Source: HubSpot, “The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]”, https://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic.

+ Facebook Image Sizes •  Cover photo: 851 px wide by 315 px tall

•  Business Page Cover photo: 828 X 315

•  Profile image: 180 X 180

•  Highlighted image: 1200 X 717

•  Shared image: 1200 X 630

•  Shared link thumbnail image: 1200 X 627

+ Watch out for the Mobile Safe Area

Source: “All Facebook Image Dimensions and Ad Specs [2016]”, http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/, September 15, 2016.

NOTE: This source lays out dimensions and ad specs for Facebook posts, video, ads, events, and more, both as they appear and the dimensions that Facebook recommends you use.

+ Twitter Image Sizes •  Header photo: 1500 px wide by 500 px tall

•  Profile image: 400 px wide by 400 px tall

•  In-stream photo: 440 px wide by 220 px tall

+ Instagram Image Sizes •  Profile image: 110 px wide by 110 px tall

•  Photo size: 1080 px wide by 1080 px tall

•  Photo thumbnails: 161 px wide by 161 px tall

•  Vertical image: 1080 X 1350

•  Horizontal image: 1080 X 566

Additional Source: “What is the size of the Instagram picture in pixels? [Updated]”, https://colorlib.com/wp/size-of-the-instagram-picture/, March 20, 2016.

+ LinkedIn Image Sizes •  Background image: 1500 px wide by 425 px tall

•  Profile image: 400 px wide by 400 px tall

•  Career cover photo: 974 px wide by 330 px tall

•  Banner image: 646 px wide by 220 px tall (minimum)

•  Standard logo: 400 px wide by 400 pixels tall (maximum)

+ Google+ Image Sizes •  Profile image: 250 px wide by 250 px tall

•  Cover image: 1080 px wide by 608 px tall

•  Shared image (on home stream): 497 px wide by 373 px tall

•  Shared image (on feed or your page): 150 px wide by 150 px tall

+ Pinterest Image Sizes •  Profile image: 165 px wide by 165 px tall

•  Board display: 22 px wide by 150 px tall

•  Pin sizes: 236 px wide

+ Tumblr Image Sizes •  Profile image: 128 px wide by 128 px tall

•  Image post: 500 px wide by 750 px tall

+ YouTube Image Sizes •  Video uploads: 1280 px wide by 760 px tall

•  Channel cover photo: 2560 px wide by 1440 px tall

+ Cropping and Image Manipulation Changing photo sizes and adding text or other embellishments

+ When cropping photos, always start with large dimensions and resolution

+ Image manipulation can include cropping, text overlay, color correction, effects/filters, and more.

"  On Your Phone

"  On Social Media

"  Preview (Macs)

"  Microsoft Paint

"  Photoshop

"  and more

"  On Your Phone

"  Microsoft Paint

"  Microsoft Office

"  Photoshop / GIMP (free)

"  Adobe Creative Cloud

"  Picasa

"  and more…online!

Cropping Tools Editing Tools

+

Photo Tools for Social Media Mktg

"  Canva - design

"  Pablo - design

"  PowerPoint (PC) / Keynote (Mac)

"  PicMonkey

"  LiveLuvCreate

"  Paint.NET

"  PicCollage

"  Skitch – screen capture

"  CloupApp – Screencast GIFs

"  Easel.ly – drag-and-drop infographics

"  Blurgrounds – blurry backgrounds

Sources:

6 Simple Photo Tools for Creating Social Media Visuals (SM Examiner) LINK

23 Tools and Resources to Create Images for Social Media (Buffer) LINK

+Canva Demonstration Canva.com

+ Next time on Marketing Labs:

Digital Marketing without Zillow

+ Also in February/March:

FEBRUARY: Setting up a Facebook Business Page

MARCH: Using Content to Optimize Your Facebook Marketing for Real Estate Success

+ Thanks for Coming!

Sarah Giavedoni "  Social Media and Content Development Assistant, Beverly-Hanks & Associates

"  Downtown Asheville, Marketing Department

"  [email protected]

"  (828) 258-6395