resolutions therapy practice quick start up marketing plan

11
Resolutions Therapy Practice Quick Start Up Marketing Plan

Upload: ashley-obrien

Post on 26-Mar-2015

214 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Resolutions Therapy Practice Quick Start Up Marketing Plan

Resolutions Therapy PracticeQuick Start Up Marketing Plan

Page 2: Resolutions Therapy Practice Quick Start Up Marketing Plan

What are you buying?

Private Therapy Practice marketing plan that has been successful at Resolutions in Arizona. Your practice will become Resolutions in your geographic location.

Proven successful tools including Market Driven Packaged Services; Unique Pricing; Effective Marketing Channels

Customized Marketing Plan, Timeline, Revenue Projections and Product/Service Development Plan for your Practice

Quick Start: Immediate high call, appointment volume and revenue without accepting insurance.

Expected results include three (3) potential new client contacts per business day.

$7,000 - $10,000 gross revenue per month

Page 3: Resolutions Therapy Practice Quick Start Up Marketing Plan

The Common Problem

Many therapy practices take years to get on their feet. With Resolutions, you can be busy and booking 30 appointments per week in 3 months

Therapists may have great counseling skills, but they often do not understand marketing. Marketing your practice isn’t about telling people who you are. No one wakes up and says I want a therapist who is X,Y,Z. They wake up needing a solution.

Therapists may be able to learn the avenues through which to promote their practice, but promotion is only 1 of the 4 key ingredients to Marketing Success. And there is a limited amount of time and money for promotion.

Page 4: Resolutions Therapy Practice Quick Start Up Marketing Plan

Results to Expect

3-5 calls, emails or on line appointments made per work day within 6 weeks after website and marketing plan launch

Booking at full capacity of 30 appointments per week 3-6 months after website and marketing plan launch

90% show rate 80% average hourly market rate per session in

first 6 months. $7,000 - $10,000 gross revenue per month

Page 5: Resolutions Therapy Practice Quick Start Up Marketing Plan

Resolutions Practice Purchase

Price and Inclusions Complete Resolutions Business and

Marketing Plan

Resolutions Website customized to your Practice with location specific domain. i.e. www.resolutions-ca.com

Rights to various products and tools - Dating Coach, Company Shrink, Cinderella Maker, Intensive Couples Counseling etc.

Specific Resolutions ad artwork for your local community

On line Appointment Tool

Two days training at your location (travel expenses additional)

$3,500 One Time Fee$3,500 One Time Fee

Page 6: Resolutions Therapy Practice Quick Start Up Marketing Plan

Therapy Practice Marketing Consulting

Price and Inclusions

Business and Marketing Plan Template - Product, Place, Price, Promotion

Coaching for specific Products/Services for your practice

Budgeting, Financial and Statistics tools and analysis

$1,500 One Time Fee$1,500 One Time Fee

Page 7: Resolutions Therapy Practice Quick Start Up Marketing Plan

Product

Most therapists do not develop products or packages only niches.

Society today buys in response to a need and they want a simple all inclusive, short term solution

Develop and package 6-10 products and services with clear pricing and benefits

Page 8: Resolutions Therapy Practice Quick Start Up Marketing Plan

Place

Target referral sources from each product/service area

Social Media Plan for each particular service

Press and Local Networking plan

Most effective and least costly listings, advertising and marketing channels

Page 9: Resolutions Therapy Practice Quick Start Up Marketing Plan

Price

Pricing and Projections Model

Calculation of hours and revenue

Monthly pricing program to leverage larger sale/commitment at first meeting.

Strong Perceived Session Value

Call and Appointment Statistic Measurement to track business success

Page 10: Resolutions Therapy Practice Quick Start Up Marketing Plan

Promotion

Promotion timeline and ideas

10 Service lines with 6 months of time efficient promotion

Monthly budget to mirror promotion

Promotion Plan not to exceed $300 and 5 hours per month.

You control this expense

Page 11: Resolutions Therapy Practice Quick Start Up Marketing Plan

Contact Resolutions Now

Becky Johnston, LPC, MA, MBA Phone: 480-245-6080 Email: [email protected]

Resolve to get your practice started today!