resolving the challenges with deploying optimal infrastructure for ott and vod services in afric

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Page 1: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

This document is offered compliments of BSP Media Group. www.bspmediagroup.com

All rights reserved.

Page 2: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Early  internet  video  

•  No  adver/sing  •  No  security  (digital  rights  management)  •  Low  bandwidth  (small  video  screen  sizes)  •  Small  audiences  •  Popular  inside  corpora/ons  for  business  comms  

 

Page 3: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Streaming  –  the  early  days  

Windows  Media  Servers  

Live  

Page 4: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Streaming  –  the  early  days  

Windows  Media  Servers  

Website  

“Open  web  page”  Live  

Page 5: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Streaming  –  the  early  days  

Windows  Media  Servers  

Website  

“Watch  video”  

Live  

Page 6: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

But  technology  has  evolved  –  its  not  just  about  Windows  any  more  

Windows  Media  Servers  

Website  

“Watch  video”  

Live  

Page 7: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Mul/  plaEorm  live  streaming  

•  These  days,  most  devices  play  back  some  form  of  H.264  content  -­‐    they  can  use  a  Flash  player;  an  HTML  5  player  or  a  player  like  the  QuickTime  player  built  into  iOS.  

•  Different  devices  have  different  screen  sizes  and  prefer  different  encoding  seVngs  (profiles)  

•  Viewers  can  be  on  different  bandwidths,  so  need  different  bitrates  to  avoid  buffering  

•  Wowza  is  a  server  that  takes  in  1  format  and  delivers  mul/ple  versions.  Very  useful!  

Page 8: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Flash  Encoder  on  Windows  PC  

m3u8  playlist  

Op/on  2  –  A  single  H.264  stream  into  Wowza  for  transcoding  

Flash  player  

HTML5  

Wowza   CDN  

Page 9: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

VOD  Infrastructure  

Content  Provider  

Rights  

List  

Licence  

File-­‐based  Assets  

Tape-­‐based  Assets  

Media  Asset  Management  

Library  

Encode  

Ingest  

QA  

Mezzanine  

Transcode  

Store  

Archive  

Content  Management  

System  

Images  

Trailers  /  Featurebes  

Film  or  TV  episode  

Accessibility  /  Localisa/on  

Metadata  

Package  

Publishing  

Format  1  

Format  2  

Confirma/on  

Deliver  to  Customer  

CDN  /    Web  Servers    /  Caches    

ó  Website  /  App  

ó  Device  

Head  End    ó  

Regional  Head  Ends    ó  

Set  Top  Box  

Ongoing  

Monitoring  

Customer  Support  

Fault  Resolu/on  

New  development  

Repor/ng  

Revenue  payments  

Page 10: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Data  from  Conviva,  Q1  2015  

Page 11: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric
Page 12: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric
Page 13: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric
Page 14: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

CDN  Infrastructure  

•  Use  more  than  1  CDN  •  Set  up  rules:  – Use  lowest  cost  CDN  while  the  quality  is  good  enough  

–  If  quality  drops,  switch  to  next  preferred  CDN  •  Different  CDNs  may  be  used  at  the  same  /me  for  viewers  on  different  ISPs  in  different  places  

Page 15: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Live  encoder  

m3u8  playlist  

Op/on  2  –  A  single  H.264  stream  into  Wowza  for  transcoding  

Flash  player  

HTML5  

Wowza   CDN  

Page 16: Resolving The Challenges With Deploying Optimal Infrastructure For OTT and VoD Services in Afric

Mean  throughput,  same  object,  South  Africa  –  last  24  hours  -­‐  Cedexis