Team Resonance –

Wine Mob Presentation

Team Members:David ChanHerald ChanCarrie KwokSteve LauAlbert LiuCharmaine LiuWendy Yeung

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Agenda

Traditional model vs. Wine Mob model

Creative Process

Knowledge management – open source

vs. existing regime

Justify existence

Group buying

Market

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Wine Makers

Macau, China and overseas

Institutional Customers

Retail Consumers

Distributors

Retailers

Traditional Model vs. Wine Mob Model

“Wine Mob Model”

Traditional Model

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What If we can do this?

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Creative Process - Epiphany

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Open Source Existing Regime

Communal ExpertsEx. Peter Pan, 陳小明 , Kenji Totoro, Kareem Habib, Santiago Hernandez, Abbo Olajuwon, etc.

Expert AuthoritiesEx. Robert Parker, Wine Spectators, etc.

Rating System – Open Popular Standard

Rating System – Closed “Black Hole” Standard

No Limitation Commercial Bias

Innovation Granted Innovation Grounded

Knowledge Management

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Value Innovation – Justifies the Existence of Wine Mob

Seller Community Buyer

• Business opportunity to open up untapped market

• Clustering wine consumers, wine enthusiasts

• Feed back their likes and dislikes

• Brand recognition

• Less uncertainty for seller

Value Innovation

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Get a better bargain from group buying power

Get their favorite wines from us effortlessly

Value Innovation

Customer-based rating system, forums, questionnaires and web-communities (Facebook, Twitter etc)

Better understanding of buyers’ preferences9

Group Buying – Website Prototype

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Group Buying – Website Prototype

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Group Buying

Win-win strategy for sellers and buyers For sellers

─ Eliminate distribution layers and cost─ Better forecast for wine sale

For buyers─ Better price group discount─ Quality assurance

Types of group buying Fixed time period (Direct winery supply) Fixed price and discount (Consignment) Fixed price and volume (Scarce

collection)

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Group Buying (cont’d)

Not limited by local distributors selections

Direct approach (to sellers) – especially

smaller or undiscovered vineyards

Niche vineyards access to mass market

Buyers Mentality

“Herd Effect”

No more anticipation of price drop ex.

traditional online store

Increase buyers utilities – price drop

Remove impulsive buying

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Target marketMarket sizeMarket size

Projected market shareProjected market share

Mass

Niche

Size of Market

• Growth rate in year 2008: 27%• Projected total market size in year 2010 at growth rate

of 20% and average selling price of HK$200 per bottle• -> total market size HK$9,062m in year 2010

Say: 20% buy online and our market shares 1% (for our start up)

Projected sales volume HK$18mRevenue10% commission: HK$1.8m (Huge)

• In year 2008, HK imports of red wine is 23,599,034 Litres (Source from World Trade Atlas)

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Q & A

Appendix

Appendix 1

Appendix 2

Consumption of grape wine Consumption of grape wine