RESOURCE GUIDE

www.ManifestationTechnology.com

byRobert Anthony Martinez

The must have companion to theCOACHING TECHNOLOGY BLUEPRINT

© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 2  

The  use  of  all  the  latest  technology  WILL  NOT  help  your  Coaching  business...  

 

...without  a  clear  and  effec7ve  business  strategy.    

The  most  effec)ve  business  strategy  that  I’ve  seen  for  Coaches  is  the  three  pillar  strategy  you  see  below.      

The  Coaching  Technology  Blueprint  supports  this  business  strategy  by  the  use  of  technology  tools,  leveraged  across  each  pillar.    The  trick  is  to  choose  and  implement  the  correct  tools,  at  the  right  ?me  for  your  business.    

The  following  pages  iden?fy  useful  technology  tools  for  varying  ac?vi?es  within  each  pillar  of  this  Coaching  Business  Strategy.      

In  each  case,  these  are  the  very  same  tools  I  use  in  my  business.  

#1  

#2  

#3  

ABract  &  Capture  

Educate  &  Nurture  

Enroll  &  Deliver  

© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 3  

#1  

Most  Coaches  say  they  want  to  aBract  clients.  Well,  having  more  clients  is  a  result.      

It’s  a  result  of  aBrac?ng  and  capturing  qualified  leads.    Our  focus  must  always  be  on  aBrac?ng  prospects,  through  wri?ng  and  speaking  (in  person  and  on  video),  then  capturing  qualified  leads  via  opt-­‐ins  using  our  websites,  other  landing  pages,  and  email  marke?ng.  

Once  you  have  various  capture  func?onality  in  place,  building  your  list  is  simply  a  maBer  of  being  seen  by  more  prospects.  

Ways  To  A8ract  &  Capture   Useful  Technology  Tools    Workshops  /  Presenta?ons   MS  PowerPoint  /  Apple  Keynote  

Networking  /  Chance  Mee?ngs   Smart  Phone  /  Online  Calendar  /    Mobile  Opt  in  Pages  (LeadPages)  

Consulta?ons  /  Teleseminars  /  Webinars     FreeConferenceCalling.com  /    FreeConferencing.com    /    GoToWebinar  

Social  Media  /  Online  Appointments   Facebook  /  TwiBer  /  LinkedIn  /  Timetrade  

Opt-­‐in  &  Delivery  Pages  –  resource  guides,  eBooks,  video  training,  workbooks  

LeadPages  –  Opt-­‐ins  for  GiVs,  Workshops,  teleseminars,  Webinars,  etc.    

Custom  Website  /  Blogging    

Manifesta?on  Technology  

ABract  &  Capture  

© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 4  

#2  

Suppor?ng  this  pillar  of  the  Strategy  is  rela?vely  straight  forward.    You  con?nue  to  educate  your  qualified  leads  by  crea?ng  new  content  that  they  will  love  and  benefit  from,  then  deliver  it  to  them  on  a  regular  basis...for  free.      

Here  are  some  of  the  things  your  can  create  -­‐  Resource  guides,  audio  and  video  trainings  and  updates,  eBooks,  webinars,  teleseminars.    Below  are  the  technology  tools  that  will  help  you  to  create  and  deliver  these.  

Also,  get  yourself  a  high  bandwidth  cloud  storage  provider  to  deliver  your  content  .  

Ways  To  Educate  &  Nurture   Useful  Technology  Tools    Teleseminar  /  Webinar   FreeConferencing.com  /  GoToWebinar  

Social  Media  w/  links  to  your  content   Facebook  /  TwiBer  /  LinkedIn  

Content  delivery  pages  –  Resource  Guides,  eBooks,  video  trainings,  etc.    

LeadPages  /  Aweber  /    

Email  Marke?ng  –  content  delivery,  email  broadcasts  and  nurture  campaign  delivery    

Aweber  /  InfusionsoV  /    

Custom  Website  /  Blogging   Manifesta?on  Technology  

Cloud  Storage   Amazon  S3  (Simple  Storage  Solu?on)  

Educate  &  Nurture  

© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 5  

#3  

Now,  as  you  con?nue  to  educa?ng  and  nurture  your  qualified  leads,  it’s  ?me  to  invite  them  to  subscribe;  par?cipate  in;  and  take  advantage  of;  your  amazing  products  and  services.      

Using  many  of  the  same  tools  you’ve  already  implemented,  you  make  them  aware  of  what  you  have  to  offer,  only  now  your  opt-­‐in  links  point  to  a  payment  system.    

If,  like  many  Coaches,  you  are  offering  a  30/60/90  day  coaching  program,  or  longer,  you  may  also  want  to  set  up  a  private  membership  plaborm  to  secure  and  deliver  your  proprietary  content.  

Ways  To  Enroll  &  Deliver   Useful  Technology  Tools    Sales  and  Delivery  Pages  -­‐  with  or  without  video  

LeadPages  

Payment  processing   PayPal  /  Authorize.net  /  Integrity  Merchant  Solu?ons  

Shopping  Cart   1ShoppingCart  /  3D  Cart    /  InfisionsoV  

Membership  website   Portal  &  Content  Manager  

Email  offers  /  Customer  Nurture  Campaigns   Aweber  /  InfusionsoV  

Cloud  Storage   Amazon  S3  (Simple  Storage  Solu?on)  

Enroll  &  Deliver  

© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 6  

Robert  Anthony  Mar7nez  Robert  Mar?nez  is  an  inspira?onal  Speaker,  a  highly  regarded  Teacher,  a  skilled  and  successful  Entrepreneur,  Mentor,  CerDfied  ProducDvity  Coach,  and  CerDfied  Life  Mastery  Consultant  that  assists  success-­‐minded  Coaches  to  get  online,  expand  their  reach,  and  mul?ply  their  business  results.    Robert  is  also  the  Founder  and  President  of  ManifestaDon  Technology,  a  company  dedicated  to  serving  the  needs  of  Coaches  in  building  their  business  through  the  use  of  technology  and  support  services.  

Free  Stuff                          

You  may  email  Robert  directly  for  informa?on  about  the  Coaching  Technology  Blueprint  Training  Course  or  his  Caching  Business  Growth  Accelerator  services.    Robert@Manifesta?onTechnology.com    

The  Coaches  Toolbox  The  5  “Must  Have”  Technology  Tools  I  Use  To  Drive  The  Growth  of  My  Business  21  page  eBook    (Click  Here)  

6  page  Resource  Guide  Reveals...    A  Simple  Framework  To  Expand  Your  Reach  and  Mul?ply  Your  Coaching  Business  Results      (Click  Here)  

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