resource guide final english
TRANSCRIPT
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Food forThoughta parents resource guide
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Your feedback is very important to us. Please send us your ideas and suggestions for our next
edition ofFood for Thought. Email your feedback to [email protected]
Designed by Vivian Hua
Food for Thought: A Parents Resource Guide is about helping you make smart food choices for your children.
Remember, healthy kids become healthy adults!
This Resource Guide is designed to raise awareness and provide information about your food choices, par-
ticularly on how the media inuences your familys food preferences. The Resource Guide is packed full of
information and ideas to help you make healthy decisions at the grocery store, as well as at home. Look for
these useful resources throughout Food for Thought:
Fast facts about the media and food Healthy and delicious recipes
Tips for understanding and reading food labels
Basic nutrition information and ideas for healthy eating
TV Food Diary
A fun nutrition activity for kids
about this guide
Supported bythe Steps to a
HealthierUS Co-
operative Agree-
ment of the U.S.
Department of
Health and
Human Services.
Produced by Action for MediaEducation (AME)
www.action4mediaeducation.org
Childrenspend about 6.5
hours a day with me-
dia (TV, Internet, radio,
magazines, books,
computer games,
music, etc.)
The average
child views about
10,000 food commer-
cials a year, just on TV!
Saturday morning com-mercials show a food
commercial every
ve minutes.
1
did
know?you
EDUCATION
Watch forideas on how
to become a
Food Detective
when you see
this symbol!
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Avoid the center aisles of the grocery store everything you really need is located on theoutside aisles (fruit, vegetables, dairy, etc).
Many food companies use popular cartoon characters on the packages of junk food in orderto sell products dont be fooled.
Many kids usually just want the toy that comes in the package or with the meal. Instead ofgiving in, give them $1 to buy a small toy at your local store.
Tell your child that he/she can have one product of their choice (for example, a sugaredcereal); however, it should last for a given period of time (e.g. two weeks).
Make a shopping list with your child before you go to the store and stick to it! Have yourchildren help you nd the items on the list.
Give your children the job of picking out one special fruit or vegetable at the grocery store foryour family to try!
mommy
pleeeeease!Saying NO to your children when they request certainfoods can be challenging. Knowing the facts and a few
tricks ahead of time can eliminate some of the frustration.
Keep these ideas in mind!
dont forget!During a typical trip to the grocery store, a child will make about 15 requests.
In addition, they will make about 5 requests a day at home, and 10 requests
a day while on vacation in all, about 3,000 requests a year! 2
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Bright colors
Cute and loveable characters (including cartoons)
Fun toys (included in product packaging)
Lively music
Humor
Celebrities & beautiful people
Slogans and health/nutrition claims
media + FOODmedia+food
KNOW THE TRICKS
Ads are everywhere! Advertisers use many tricks to get us to buy their
products! Knowing the tricks (and teaching them to your kids) is a great
way to be one step ahead of the advertisers and not get fooled!
Look for these tricks the next time you are watching TV!
Dont eat mealsin front of the TV:
especially dinner!
Get the TV outof your childs
bedroom!
DID YOU KNOW?
3
Up until about age ve, children have a hard time telling the difference
between fantasy and reality, which is why advertisers rely on advertising
tricks, such as cute characters, to get kids to request their products.
About 74% of the ads during childrens programming are for foods high in sugar, fat, and salt. Only
2% of ads are for fruit and vegetables.
Kids who watch four or more hours of TV a day are most likely to be overweight. Kids who watch
the least TV are less likely to be overweight.
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Knowing the tricks advertisers use on product packaging will prepare you for how to say NO
when your children start begging for products (remember the mommy pleeeeease factor?).
THINGS TO THINK ABOUT!
What about this box appeals to kids?
What about this box appeals to parents?
What tricks are used on both the front and on the
back of the box? What words are specically used to make you
think this product is healthy and nutritious?
Do you notice the pictures of fruit? What does
this lead you to believe?
How healthy do you think this product really is?
How can you nd out?
More than $33billion everyyear is spent
advertisingfood productsthat are mostly
loaded withsugar, fat, and
salt!
Turn to page 9 to nd out!
Candy & cerealare the two most
requested items atthe grocery store,and also the twomost advertisedproducts on TV!!
READING PRODUCT PACKAGING
4
What do
you notice
about the front
and back of this
cereal box?
FRONT B
ACK
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TERRIFIC & TASTY TIPS
R E C I P E S
Put slices of vegetables (carrots, celery, etc.) in small plastic bags. For every
day that your children eat all of the vegetables, put a sticker on the bag.
Use the same idea above to encourage your children to drink more water.
Place stickers on their favorite water bottle.
We know that getting kids to eat healthy can sometimes bechallenging! Use these tips for some ideas.
Raspberry & BlueberryTango Smoothie
Blend all ingredients in blender until smooth.
Makes about two servings.
8 oz. carton of non-fat raspberry yogurt
1 ripe banana
1/2 cup orange juice
1 cup fresh or frozen berries of your choice (we
like mixing raspberries and blueberries!)
Experiment with different berries and avorsof yogurt. Vegetarians can replace yogurt with
tofu.
Salad Shakers
Have you ever prepared and eaten a salad out of a
plastic bag? If not, heres your chance!
Place lettuce and other veggies of your choice (carrots,
tomatoes, onions) and a small amount of low-fat salad
dressing into a zip-lock plastic bag (sandwich size or
bigger) and give it a few shakes. Have your kids help
in the preparation and shaking! Eat salad right out of
the bag.
Optional items to include: apple slices, red or greenpeppers, cheese, croutons, almonds, kidney beans,
raisins, or dried cranberries
5
Make a fruit sundae bar or banana split with chopped fresh fruit, low-fatyogurt, and granola.
Add vegetables to your childs favorite foods (e.g. add broccoli to macaroni and cheese).
Cut sandwiches in shapes. A cookie cutter makes a healthful sandwich special.
If you buy canned fruit, be sure to buy it unsweetened.
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TV FOOD DiaryUse the TV Food Diary to keep track of the food products advertised while you and your children watch television
together. Youll probably notice that most of the ads during childrens programming are for products high in sugar,
fat, and salt. Use this as an opportunity to discuss with your kids the types of food products advertised, as wellas the tricks used to capture their attention. At the end of one week, add up the total number of hours of TV your
children watched. Think about ways to reduce your childrens screentime.
TV Show Start/End Time Product Advertised Media Tricks Used
Where in the grocery store are most of these products located?
6
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what
sa
A calorie is the amount of energy that food provides. One of the bestways to ensure our childs health is to make sure that the calories he/she
consumes come from wholesome and nutritious foods!
CALORIE
?
Calories: 140
Calcium: 0
Protein: 1g
Potassium: 0Iron: 0
Vitamin C: 0
VS
Dont Forget:Not all calories are
created equal!
Notice how these two foods have the same number of calories butare very different in terms of their nutritional value?
For tips on reducing calories, seeFood Make-overs on Page 17!
Everything we eat contains calories but dont forget that not all calories are createdequal! Have you ever heard of the term empty calories?
The quality of food your child eats is very important! Sugary sweets such as cookies,candy, and soda pop offer little in terms of nutrition just plain old empty calories.
Which one do you think is the better choice?
Which one could be considered empty calories?
PACKAGE OF LICORICE
Calories: 140
Calcium: 25%
Protein: 8g
Potassium: 90mgIron: 2%
Vitamin C: 3%
8-OUNCE LOW-FAT FRUIT YOGURT
7
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SIMPLEWAYS
TO
INCREASEACTIVITY
LEVELS
Having children engage in a few
simple lifestyle changes or fun
activities like these are an easy
way to burn calories without evenknowing it!
Take the stairs as often as possible.
Park in spaces away from the frontentrance of grocery stores, shoppingcenters, and other areas. Obviously,
this one requires your help!
Do jumping jacks or jump rope duringcommercials.
Start dancing to your favorite tunes onthe radio or CD while at home.
Take walks after dinner instead ofturning on the TV.
8
If your child drinks one20-ounce bottle of pop aday, he/she will consumeabout 1/4 of his/her dailycalories just from soda!
DID YOU KNOW?
Make sure your children eat a
nutritious breakfast daily. Forideas, see page 15.
Make sure that yourkids drink plenty ofwater!
HEALTHFULHINT
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understanding food labels
Just because this Swirled Berries boxsays 1/3 less sugar does not meanthe product is automatically healthy!
SERVING SIZE
Tells you what the serving size is for one person,
usually how much you should eat at one time.
CALORIES
Refers to how many calories are provided in oneserving (See page 7 for what a calorie is!).
9
Dont be fooled! Advertisers like to make
you think that the product is healthy be
sure to read those food labels to nd out!
SERVINGS PER CONTAINER
Tells you how many servings are contained
in the package. If the package contains two
servings, you will have to double everything if
you eat the whole package.
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words to
out for:Food manufacturers often
disguise the true nature
of their ingredients by using
unfamiliar words. As Food
Detectives, we can learn the
truth behind the words!
WATCH OUT FOR THESE
Articial (e.g. articial avoring)
Hydrogenated (see pg. 12)
OTHER NAMES FOR SUGAR(Often ending in ose)
Cane Juice
Dextrose
Fructose
Glucose
High fructoseHoney
Lactose
Maltodextrin
Maltose
Molasses
Sucrose
Syrups (e.g. corn syrup)
watch
Remember:
In terms of the
% DV,
5% is lowand
20% is high
CALORIES FROM FAT
Refers to how many of the calories are from
fat (keep this number low!).
Wheres the fruit? Notice how the front of the box has pictures of fruit
and the name of the cereal is Swirled Berries? Look at the ingredients
on the food label do you see any fruit listed? Nope! Not a one!w 10
% DAILY VALUES (DV)
A high DV means a food contains alot of that nutrient. A low DV means
that the product contains only a
small amount of that nutrient.
CHECK IT OUT!
The 2nd, 4th, and 5th
most important ingre-
dients in the cereal are
sugars!
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A carbohydrate (or carbs, as they are commonly known) is our bodys main source of fuel. There are two main types
of carbohydrates complex and simple. Whats the difference?Whats a Carbohydrate?
Just like our cars needs fuel to run, our bodies also need fuel. However, the type of food (fuel) we put intoour bodies can make a big difference.
SIMPLE Carbohydrates
COMPLEX CarbohydratesComplex carbohydrates are the main fuel our bodies need.
They come from plants, and include grains, vegetables, and
beans.
Unlike simple carbohydrates, complex carbohydrates provide
much more nutrition. The sugar is created during digestion,so it is released into the body at a slower rate.
This type of carbohydrate can also be referred to as simple sugars because
the fuel is in the form of sugar. Foods in this category include honey, jams/jellies,
table sugar, cookies, syrup, candies, soft drinks, and also fruits, & fruit juices.
Although fruit and fruit juices are considered simple carbs, these foods provide
other important nutrients like ber! Buy juices that are 100% fruit juice!
The calories contained in most simple carbohydrates offer little nutrition they go
straight to the blood; thats where we get the term, sugar rush.
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the GOOD... the unsaturated
MONOUNSATURATED FATThese are the good guys! They include foods such as olive, peanut, sesame
and canola oils, and avocados. They are heart-healthy and may help lowercholesterol.
POLYUNSATURATED FATThese are the most important for maintaining a healthy body. Polyunsaturated
fats include corn, cottonseed, safower, sunower, and soybean oils, and sh
oil. They have also been shown to help reduce the risk of heart disease.
Whats Fat?
the BAD...
SATURATED FATThese are considered the bad fats because they can raise
cholesterol, which can lead to heart disease. Saturated fats
are found in meats, poultry, dairy products, such as whole milk
and cheese, as well as in some vegetable oils, such as palm
kernel oils (found in cookies, cakes, crackers, and other bakedproducts).
the very BAD...
TRANS-FATTY ACIDS (TRANSFAT)This type of fat is the worst! Transfat is created when unsaturated
fats undergo a manufacturing process called hydrogenation
when a liquid or semi-soft fat is transformed into a more solid
state. They are dangerous because they act like saturated fats
in the body and raise cholesterol. 12
We know the term and know that we should limit it (at least the bad kind), but
what exactly is fat and whats the difference between the four types of fats
monounsaturated, polyunsaturated, saturated, and transfat?
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Boppin Basil Dip
1/3 cup low-fat mayonnaise2 tablespoons skim milk1 tablespoon fresh basil, chopped (1 tsp. dried basil)1 teaspoon onion powder
Combine all ingredients in a blender (or food processor) and blend until smooth. Refrigerate forabout one hour. Serve with veggies. Suggestions: broccoli, cauliower, red or green peppers,celery, tomatoes, carrots
Pairing vegetables with a healthydip is a great way to get kids to
eat more veggies!
RECIPES
Best Black Bean & Veggie Burrito
Layer all the ingredients on the tortilla, starting with the beans. Put in the microwave for about 1minute to melt the cheese. *
Package of whole wheat our tortillas
16 oz can of black beans
Lettuce, shredded
Tomatoes, chopped
Onions, chopped
Low-fat cheese, shredded (a small handful per serving)
Salsa
Non-fat plain yogurt (great substitute for sour cream!)
Black beans are anexcellent source of ber,
iron, and protein, andhave less than 1 gram of
fat per serving!
When kids help you cook andprepare meals, they will learn to
appreciate healthy foods!
13
* For variety, add chicken
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Many packages contain phrases or words that can
be misleading, making us think we are purchasing
a healthy product. As Food Detectives, knowing
what these terms really mean can reduce the
likelihood of being fooled!
Did You Know?
Sometimes frozen fruits and vegetables are more nutritious than fresh ones! The longer that fruits orvegetables sit around waiting to be sold or eaten, the more nutrients they lose. But fruits and vegetables
grown for freezing are usually frozen right after theyre picked. Therefore, they have less time to lose their
nutrients.
think about the clues
14
FIBERAdded FiberContains at least 2.5
grams of ber perserving.
Good Source ofFiberContains 2.5 to 4.9
grams of ber per
serving.
High-FiberContains 5 grams of
ber per serving.
SUGARSugar-FreeContains less than
0.5 grams of sugarper serving.
Reduced SugarAt least 25% less
sugar than the
original version of
the product.
No Sugar AddedNo sugar added
during the
processing or
packaging, including
ingredients that
contain sugar, suchas juice or dried
fruit.
CALORIEReduced CaloriesHas at least 25%
fewer calories thanthe regular version
of that food item.
Low Calorie40 or less calories
for most food items;
120 or less for main
dish products.
Calorie FreeLess than 5 calories
per serving.
Light or Lite
Contains one-thirdfewer calories or
50% less fat than
the original.
FATReduced FatAt least 25% less fat
per serving than theoriginal version of a
food product.
Fat FreeLess than 0.5 grams
of fat per serving.
Low Fat3 grams of fat (or
less) per serving.
Light or LiteContains one-third
fewer calories or
50% less fat thanthe original product.
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Try these quick and nutritious ideas for breakfast.
Peanut Butter Surprise: Toast a whole-grain frozen wafe and top with peanut butter, bananas,and cinnamon.
Cantaloupe Bowl: Cut cantaloupe in half, remove seeds, ll the hole with yogurt and top withraisins and nuts.
The Standard (with a Twist): Dry cereal of your choice (chose one low in sugar)dress it up withdried fruit or fresh berries (use low-fat milk).
Cloud Crunch: Mix together low-fat cottage cheese, fresh fruit, and granola.
Breakfast Scramble: Whisk together milk and eggs. Mix in green peppers, tomatoes, and blackbeans. Scramble until cooked. Top with salsa and low-fat cheese.
15
Heres a great way to get your kids thinking about fruits
and vegetables while encouraging their creativity.
Before you head to the grocery store, have your
kids create pictures of the fruits or vegetables that
they want to eat. Be sure that they draw or glue their
pictures right on the grocery bag!
Take the bag with you to the grocery store. Have yourkids match the fruit or veggies they created with the
ones at the store and place them into their special
shopping bag!
grocery bag
recipe ideas
This activity is
a great way toreduce, recycle,
and reuse your
grocery bags!
kid activity
Supplies Needed: Brown paper grocery bag Markers Crayons Construction paper Glue Scissors
creation fun!
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healthy snacks
- Applesauce
- Plain popcorn- Graham crackers- Frozen yogurt bars- Celery and peanut butter- Fruit smoothie (see recipe, page 5)- Veggies and low fat dip (see recipe, pg. 13)- Whole wheat toast or crackers with peanut
butter- Yogurt and granola- Pita bread with hummus
- Veggie juice (e.g. V8) (low sodium optionavailable!)
- Whole wheat g bars- Fresh fruit dressed with condiments (e.g.
peanut butter, yogurt, cottage cheese)- Cucumbers with lime juice, light salt, or chili
powder- Nuts (almonds are great)- Dried fruit- Fresh fruit- Yogurt-covered pretzels or raisins- Low-fat string cheese- Rice cakes- Salads (see recipe, page 5)
BE CREATIVE AND MAKEUP YOUR OWN IDEAS!
To encourage healthy food eating, give your children a choice
between two different healthy foods. This can help prevent
arguments about junk food versus healthy food.
Show your kids how much you enjoy eating healthy food!
healthful
Eating healthy can have long-term benets for your children! Use the list below
for healthy and delicious snack ideas. Have fun and be creative with your food
choices. Get your kids involved in the preparation!
Most people need to try a particular food about 5-10 times
before acquiring a taste for it. Dont give up!
16
hints
Some foods might not be appropriate for kids under 3 check with your doctor!
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instead of...Whole milk
Cookies
Chips
White bread
Ice cream
Pop
Cheese
Juice
White rice
try1% or skim milk (for kids 2 years and older)
Whole wheat Newton Bars
Home-popped popcorn or low-sodium pretzels
Whole wheat bread
Frozen yogurt or yogurt with fresh fruit
Water with lime or lemon
Low-fat or mozzarella cheese
Diluted juice (1/2 water and 1/2 juice)
Brown rice (or other options, such as couscous)
food make-overs
Be sure to look for the words whole
wheat on the packages and food
labels; select foods with a good
amount of ber and low levels ofsugar and sodium.
healthful
17
hint
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localAction for Media Education (AME) (www.action4mediaeducation.org): Learn how you can get involved in media literacyeducation from this Seattle-based non-prot organization.
Community Resources Online Database (www2.ci.seattle.wa.us/crisisclinic/): Search by topic or organization to ndinformation about health issues important to you.
Healthy Choices for Kids (http://www.healthychoices.org/): Developed by the Growers of Washington State Apples; thiswebsite is jam-packed with nutrition information and kid-friendly activities.
Public Health Seattle & King County (http://www.metrokc.gov/health/portal/nutrition.htm): Here is your local connection to
nutrition information in Seattle and the greater Seattle area.
national5-A-Day (http://www.5aday.com): User-friendly website for both parents and kids. Get ideas for how to include colors inyour daily diet.
American Diabetes Association (http://www.diabetes.org): Learn more about diabetes, as well as get connected to localresources.
Kids Health (http://kidshealth.org/kid/stay_healthy): Nutrition information and ideas for keeping kids healthy. Includes kid-friendly recipes. This website is also available in Spanish.
Media Awareness Network (http://www.media-awareness.ca/english/): Learn more about how advertisers use tricks toreach kids. This website includes a section on advertising and food.
Nutrition Facts & Calorie Counter(http://www.nutritiondata.com): Provides nutrition information for many foods, includingfast foods.
U.S. Department of Health and Human ServicesWe Can! Program (http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/): The We Can! (Ways to Enhance Childrens Activity & Nutrition) website is loaded with nutrition information
and ideas for making tness fun.
resources
A very special thanks to all of our parent educators from ESD 121 who helped in the preparation of the
Food for Thoughtproject. We couldnt have done it without you!
The following resources were used in the preparation of this guide: The Harvard Medical School Guide
to Healthy Eating for Kids: Eat, Play and Be Healthy(W. Allan Walker, MD); Dont Eat this Book: FastFood and the Supersizing of America(Morgan Spurlock); Food Fight: The Inside Story of the Food
Industry, Americas Obesity Crisis, & What We Can Do About It(Kelly D. Brownell, Ph.D.); The Kids
Market: Myths and Realities (James U. McNeal, Ph.D.); The United States Department of Agriculture. 18
Use these resources to further help guideyou in becoming Food Detectives.
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Supported by the Steps to aHealthierUS Cooperative Agree-
ment of the U.S. Department of
Health and Human Services.
Produced by Action for Media
Education (AME)
www.action4mediaeducation.org
EDUCATION